How To Make Money with Facebook Ads (From Scratch!)
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- เผยแพร่เมื่อ 21 ส.ค. 2024
- If I had to start all over again, with no money, no personal brand and no industry contacts...
How would I use my Facebook ads and Instagram ads knowledge to make money?
In this video I walk you through exactly what I would do, step-by-step.
If you want to use Facebook ads to get rich in 2023...
This process is by far the easiest in my opinion.
This is a bit of new style of video for me, so please let me know what you think in the comments.
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I've been following you Ben for a few years now, from when I was a FB ads noob. At this point I dpn't need any help really or adivce, but still follow you just to confirm that we are on the same page about stuff lol. This tip about local service businesses was the most useful one I got from you, half a year ago I got rid of all my ecom customers and niched down on a specific local service niche, best decision ever. Thanks for that.
Fantastic - thank you very much for sharing that and for watching.
Best of luck with it going forward :)
what is the local service niche you chose?
Please, can you tell the niche? Thank you very much!
Hi Ben. Great video and great idea too! I have 3 questions:
1. when in your view does a service cross over into a product-based business? I.e is tiling still a service? Is carpet-fitting? Is window installation? In these cases the tradesperson is actually supplying a product so do these trades still fit the model?
2. would you set up a contract between yourself and the tradesperson and also with the client? Especially WRT to payment terms
3. how do you (re)present yourself, especially on the business FB page you'd run the ads from? I mean by that would you set up a company and advertise as for example Heath Home Services?
Many thanks
@davidworthington9058 Did you get a reply? I think you make a valid point! The contract would be between the client and yourself, so if the workman did a bad job, you would be liable. Did you pursue the idea?
Another thing, if the client says NO, cant the plumber just go back and say, "Ill do it for 50% less!"... then you are just paying for the ads and providing the leads for nothing...
@@danielwells6273 i have the same doubt . i think its mostly our own skill in managing ppl and the other stuff . and if the person does a bad job maybe u just apologize and give sum offer for the service .they wouldnt sue u or sumthing as its not a multi million project
I had same idea last year. Thank you for this. It gives me exactly the motivation to do it
Awesome - best of luck with it :)
Simple, easy to follow video. Thank you.
My only question is, service based businesses often provide the quote verbally onsite, then send the formal quote later that day.
How do you stop the business/person from providing that verbal quote or undercutting you given that they'll need to know you're marking up the price?
My thoughts exactly. Man I wish Ben would answer you.
Also, how would you pose as the company when sending the quote to the customer? Get an email address with the company domain or just do it all over the phone so you don’t have to get a domain email?
The cleanest way would be for each service provider that you're working with to say, "I use a centralised quoting system, so the quote will come from [your email address]".
So they would have to send you the quote on their letterhead, you edit that document, then send it to the client.
Or if they know you're making up, they'd simply quote with your markup so you can simply forward it in.
Hey Ben.
2 Questions...
1. How much questions should we ask in instant lead form to get high-quality leads??
2. The audience for local businesses will be less while targeting, so what's the solution?
1) That's something you can experiment with to some extent. I would start with the basic contact info
2) I would most likely go with open targeting in that area
@@BenHeath Thanks Ben😊
If its possible, please make some videos for advanced people not just for begginers. Thank you! :)
Hi Ben, i have been following you for a couple of years and had some neat wins from your teachings, but this is Cosmic, lol, will definetly utilize this one, Your A Star!
Fantastic, thanks for letting me know. Best of luck with it :)
Isn't before & after against Facebook’s advertising policy?
It is with people - not with buildings :)
@@BenHeath Thank you
@@BenHeath Thanks Ben 🤝
Hey Ben, just watched your recent business ranking video and now watching this one that you recommended. I appreciate the golden content! 👏
Thank you very much?
Spillin the beans! I had this exact idea for local and forms!! just wondered how to reach out to the businesses. Its tiiiime
Hi Ben. Great video, I've liked and I am now a loyal subscriber. Quick question. Do I run these Facebook ads from my clients business page? Or do I create my own business page, (say Marketing for Plasterers) for example and run the ads from there? Are people likely to fill out a lead form for a brand new page with no content? Or if it is on the clients page, how does ad payment work? Thank you for your time. Grant.
Thank you very much.
I would create your own page - you can share some relevant stuff on there and make it look active quite easily.
You pay for the ads :)
great content bro, keep the videos coming 👍👍
Hi Ben! What about the payment part? how should it take place? The client will pay me or the service provider? and would it be before providing the service / after that or in parts ?
You would usually charge after the work is done but could take a deposit upfront. You want to receive the payment from your client directly.
@@BenHeath awesome, but what about the tax implications? Especially if the trader is VAT registered?
Ben, I have followed both your channels for a while and they are full of amazing value and insights but this is drop servicing and it is a little sketchy in its efficiency, due to several areas. I checked this out a while back when it first came to the fore as an online service business model.
I know you keep referencing the common way of operating for service contractors but what happens when the guy or gal turning up to give the quote has their own business signage plastered all over their van and it doesn't match your business branding. The way of operating for contractors ( subcontracting ) may be familiar to them but it is not so much to the general public when they expect a different company to turn up and give the quote. There is a sudden loss of trust that they are not dealing with the person or comapny they spoke to on the phone. I would ask why they are there and not the other company in the ad. Are you going to say they wont remeber the original comapny name?
Then, first thing I would think if I received the quote from you rather than them would be to ring the person who gave the quote to get a better price and cut out the middleman. Perhaps Im being cynical. I know you are going to say they won't give a lower quote because of losing the leads but If a contractor is not getting any clients because you are effectively pricing them out of the job with your markup then they won't be bothered about getting the leads anyway. You might have to find the cheapest business out there to allow for the margins.
I would also be very concerned about the markup percentage. Price drives sales and most people will get two or three quotes which leads to another issue of what if they have contacted the contractor direct for an alternative quote, not knowing they are your contractor. I assume the contractor would know they had already quoted and it is an awkward loss of business when you have to explain to the customer you can't give them a quote after you previously promised on the phone. You will probably want to generate reviews for your business and that wont help.
There is a lot of hassle back and forth making sure the contractor is available on a given date as the dates will constantly change when they are booking in more jobs etc. You have to rely on the contractor turning up for the quote on time and lots of other stuff out of your control.
Insurance is a factor, so is the guarantee. Not completed on time don't pay. HMMM, your contractor is going to have to be sure of that one. Make sure you have your back covered for all eventualities, you are liable to the customer and the contractor. The customer is dealing with your brand / business. The contractor has no liabilites to the customer - you have to cover that unless you can get the contractor to sign an agreement regarding liability responsibility. Even then it can get awkward with insurance companies and you may need to pay the customer and claim it back from the contractor.
If you are making 2000 - 3000 per job you don't need to close many but would you close any at all with that kind of markup.
Are you relying on the guarantee in the ad to secure the job? If so, it's going to have to be some unbelievable gurantee to justify a 50% markup. As I wrote before, price drives sales, and you are relying on the contractor to present themselves as a genuine, trustworthy and quality proposition to justify that price.
I have done similar to this with a company BUT, I supplied the leads to them and they gave the quote direct. I got XX% of the value of the sale. First off, I had to trust they would report all sales and correct value to me for invoicing which fortunately seems to work OK but it could easily be manipulated from their side if they so wished. At least this way they remained competitive on their pricing and my fee / commission could be justified against their cost to aquire a customer on a sliding value scale when compared to the value of the sale.
I am also dependant on their closing ability when they give the quote, their follow up etc. Some jobs don't make great profits and others are OK, it balances out but can affect finances when having to bootstrap the ad spend. I can generate quite a few low paying jobs before a significant one hits. Its all the same service, just the size and complexity of the job differs.
Is it profitable - yes, BUT I don't do it with other companies because of the operational headaches. I don't find it massively scaleable due to income inconsistencies.
I prefer to run lead gen, either with customer paying ad spend or myself. I have guarantees in place and they purchase lead quantities up front so my operational costs are covered, Im also not dependant on factors beyond my control such as their sales ability etc.
Not trying to put a dampener on your content Ben, but there is a lot more to the model you have suggested than is covered in the video, as good as it is. It can work but be prepared for a lot of hassle. Be prepared to learn a little about the industry you are doing, you will get questions on the phone call that can make or break a potential quote opportunity and if you don't know certain things about your industry and contractor, you may lose out.
Making the big lump sums of cash may sound great but I can easily offset that with a more scaleable business that is easier to operate, at least for me.
Keep up the great content Ben, love the channels.
@BenHeath, what are your thoughts on this Ben? I think @19kickboxer68 has lot of good arguments that make this business model hard to realize. Thank you!
What about the privacy policy in the instant form?
we need more from this idea
More detail about this concept? Or more videos like this?
@@BenHeath More detail about this concept
I seriously had this FOMO today, like what if all my clients are gone and what will I do after that 🤧. Sometimes I feel insecure 😏 btw thank you for this video
You don't want to get worried about that too much but it's good to have contingencies in place
You have to remember, too. Facebook Ads is not the only ad platform, but it is the most effective. You can do online marketing with almost any platform. Diversifying your skills on other marketing platforms is the key.
Hey Ben any chance can you describe what the call would look like with the lead once they come in ? I’m a bit confused on tht part thanks for the great content
That's an interesting suggestion - might be able to create a separate video on that with an example.
@@BenHeath yes that topic deserves one video on your channel
@@BenHeath Please do! That would be an amazing video idea!!!!
Hey Ben, great Video. But what money do you use to run the leads campaign? Do you use your money or theirs?
I have not seen informative or education kind videos which are also so funny at the same time, for a long time. best of luck Ben, I am an affiliate marketer too.
Thanks a lot :)
Brilliant content! Had no idea about Facebook Forms - that's awesome. So helpful.
Thanks a lot :)
Hello Ben, do you have a video to understand the best % use in lookalike audience based on location and how scale it from 1% to 2% etc?
Hi, I have videos on lookalike audience but not one that addresses your specific questions I don't believe. It's a good idea.
Thank you for this video . what size of audience ( how many inhabitants in your zone) would it be considered a minimum for this business model to work all year long? Do you have to leave in the same city ( do you have to meet the clients directly ?).
No I wouldn't say you have to live in the same location, you can do everything over the phone or digitally.
When you post the FB ad, what are you posting as/representing yourself as? The “plasterer”, your real self, another company, or simply a marketing company? Another way to put it, is what name does the customer see on the invoice they’re going to get?
I would set up a new FB page for that and create a trading name you can use on things like invoices.
@@BenHeath Ok amazing, thanks Ben! Your content is fire by the way. Keep up the great work 🙂
Hi Ben, thanks again for this video. I'm just about to start this, but was a bit confused about what you mean by standardised service? Could you elaborate a bit on that please? Thanks a lot
Hello there,
I found your video to be quite helpful. I was wondering if it is possible to run Facebook ads for a company without actually selling any of their products. If this is possible, could you please explain how I can get in touch with such companies?
Thank you for your time and I look forward to your response.
Ben, where do you explain in this video the ad budget needed for this FB lead gen campaign to then subcontrac the plasters?
What about all the legal implications of advertising as the vendor but then hiring another company to do the job?
Most people don't like when you sell a service but then is another company delivering....
Hey Ben, I am from Bangladesh to show your video its a near for India. I have a one question for you that Which is the best ads for new businesss like Engagedment message or Lead campaign mess or Instaform please let me know. And Why explain me❤❤
Hi Ben, question. I’ve been running lead campaigns and Facebook ask you to put in a website to direct leads to your website. How would you get around this?
You just need to select Instant Forms at the ad set level :)
Interesting idea. I'm uncertain about a few things. Such as, would I be branding my own Facebook page as a 'plaster management company' or a 'plastering company'? If I'm my own plastering company and I refer out the work, and another business shows up at the clients door to do the quote they would be a little confused. How do you manage that relationship? I understand the real plastering company has an incentive not to screw me over, but how do you avoid the customer finding out they're being up charged? Such as in the case the company does typically provide general quotes on-site at the time of inspection. Would you make it a requirement to avoid doing so for any leads you provide, and to let you provide the quote over the phone after the inspection is done?
Hi Ben, thanks for this video, a real eye opener!
So the plasterer sends the quote over to you and then you pay the plasterer when you get the payment from the client?
This seems a little weird why would a plasterer trust you after doing all the work and what is stopping the plasterer sending his own quote to the client?
Appreciate it
Because they won't get anymore work from us if they do that. They will want more work...
The reply is spot on - in general whoever gets the client has the power - the plasterer won’t know how to generate clients like you do and that is really valuable. And they want you to keep on sending business their way.
I’ve hired dozens of tradespeople like this when I used to own an interior design company.
Great vid, keep going man!
Thanks a lot :)
Hello Ben, thanks for the advice, quick question, how would the call to the tradesmen go, should you say your a marketing agency? should you say your a fellow tradesmen that has stumbled upon a load of upcoming work and your looking to subcontract ?
Love that video, I only have a question : Who should pay for the ads ? Do I invest my own money or do I ask the client to pay for it ?
Thank's
With this set up, I think you want to control the lead generation process completely - so you want to pay for them.
I know before & after with people is against FB advertising policies, but would I be able to use a before and after with people as an animated/cartoon photo?
That’s probably borderline, you could get away with it or you could go get flagged
Hey Ben, question: to kick of running the lead campain, do you use your own money or get an ad budget from the client?
Because working and only getting paid of wins is of course very interesting to them but if they have to risk losing money it may be harder to convince them. What is your answer to that?
Best
Alex
I'd normally recommend operating out of a client ad account and having them pay for the ads directly.
Decent video, thanks Ben!
Thank you very much :)
Thank you for all the info you shared. In my Adds I get this ms: Turn off ad blocker
Meta's advertising tools might not work when your web browser is using an ad blocker. Please turn off your ad blocker or add this web page's URL as an exception. Then, refresh this web page to continue. I don't know how to fix it. Can you please help me?
Have you not got an ad blocker running?
Which Facebook page do we use? Do we advertise the contractor's business directly or do we essentially create a new dummy facebook page?
I'd create one and own that yourself.
If I let my clients do the lead follow up themselves, do I charge per lead provided? And do I ask for a percentage of the profit they make or ask them to charge their client more , sort of in the same way you're recommending here.
What you are describing is a standard agency model - certainly something you can do, but it's a different set up.
Hi Ben great video! Could you go in-depth with the insurance policy? Should I have an insurance policy when doing this? Or is it enough if the sub-contractor has the insurance policy? Thanks!
Thanks :)
I think that really depends on the requirements in your location and the niche that you choose
Hi again Ben, thank you for the response. Been wondering if this would work if you partnered up with a company, offering to do everything, website, ads, ad-spend, nurture leads, etc.. they only thing the contractors should do is meet up and look at the project. Then contact me with their price, I’ll put my fee on top of it and then send it back to the contractor which will send it to the customer. That way, I don’t need any insurance or a license. However, there’s a higher risk that the contractor will go around me when they are the ones who are sending the final quote to the customer, or would it be possible?
He does not know, cus he has never actually done this lmao thinking you can do this, tacking on 50% to a local plasters quote LO fking L
I don’t know in your country, but in some countries you can’t bill for a task that is regulated … and no insurance will accept if you don’t have the skills for what you bill … nice video however
Really good video 👍🏼
As always, love your videos
Do you have 1:1 consultation? I would love to ask some question
Thanks a lot :)
Yes I do, here is the link: heathmedia.co.uk/consulting-sessions/
Just a heads up that they aren't cheap.
Awesome
Thanks :)
I have a question, so I’m generating leads on FB for people / couples wanting fixed-income products/ investments, once the leads get generated they get sold to regulated entities who will reach out to them by phone and offer their service / products. I’m looking to reduce the CPL, I feel the ads I’ve put together can be improved, do you have a paid for course or advise on how to do this for my niche? Any help would be greatly appreciated
In the US, there are likely state regulatory issues with this. You are becoming the general contractor, which could require GC licensing.
Sure, if that’s the case and that’s an issue you can pick a niche that won’t require licensing. There are tons of options that won’t
Hi Ben. Which lavalier mic are you using / do you recommend? Audio is superb. Thanks Dave S
Thanks a lot - I have a bunch of Rode mics
Amazing video. What does your company & facebook page look like on the client side? Is it the provider or a new brand/page you are creating (IE: the equivalent of a white-labeled brand)
Thanks a lot. I would create a new page :)
Thank you for the video. Wouldn't Google Ads be more appropriate for those locally delivered home services??
Sometimes but not all the time. You pay a lot more for the equivalent eyeballs via Google.
@@BenHeathDo you have a video detailing in which cases Google Ads would be better and in which cases FB ads would be better specifically for those locally delivered home services?
Nice 👍
Hey Ben what about insurance and liability. If I am a sub contractor on a service business and the person doing the work damages the property am I liable? Also would this work better for commercial or residential?
Yes I would recommend grabbing a simple insurance policy :)
Ben, your connect is amazing! Questions about duplicating campaigns. Do any of the "learnings" from the original campaign carry over to the new duplicate campaign? I ask because we changed up our website structure a bit due to finding out that our FB conversions were being triggered when they shouldn't have. We've since fixed this. Our current campaign then used these faulty conversion triggers in the learning phase.
I am now debating on either a) keeping the current campaign running with possible faulty learnings b) duplicate this campaign to hopefully have a restart on learnings or c) start fresh with a new campaign and new learning?
Thanks a lot. Yes I believe so. Your ad account also learns at the campaign level.
I'd go with option C
@@BenHeath You're the man! Really appreciate you
Great video as always
Thanks a lot :)
Hi Ben, great vid. I have a burning question, if we are not using a website/pixel, then how do we retarget people? It seems you'd be consistently showing to a cold audience only?
Thanks :)
No you can retarget people based on in Facebook & Instagram activity. So people who have engaged with your ads on Facebook for example.
But how do we get our money from the... service provider (plasterer)?..like what if they refuse to pay the 2000$ after the customer gave them the money ...I mean it's obvious they will pay the plasterer after the work is done..how do we make sure we get the 2000$?
You want to take direct payment from the customer and then you pay the plasterer. Better to control the transaction. They are your client at the end of the day.
@@BenHeath But the customer only pays after the job is done..so what to do?
What if instead of handling the booking and billing of each customer, you just charged the plasterer a monthly fee to keep leads coming in?
That is an option, but then you have to convince the plasterer and won’t make as much.
With the approach I have explained here, you’re in control of it all.
@@BenHeath should they be in charge of paying for the ad spend?
@@Liamdo16 u serious ?
What about home inspectors? Would this be a good niche for someone just getting started with his Facebook side hustle.
I would question the average customer value? You want that to be nice and high.
In the call, how do I manage the times? For example, let's say a customer tells me that we can come to his house to examine the situation and then offer him a quote, the customer tells me to go tomorrow at 6 pm, how do I know that that time is fine for the painter?
You can get a list of available times from the contractor in advance :)
I see people spending money on sponsored ads that don't sell anything. Example: They show a picture of 2 movies and "like" if you like this one "laugh" if you like this one. They get a ton of engagement, but
how do those people make money?
My best guess would be audience building to sell something to those people later down the line, or drive them off site where they then sell ads.
@BenHeath it must be effective because I see them everywhere now.
Hi Ben, i can easily knock out a landing page would that be better or is the lead form the best solution?
This strategy is the best i have seen in 3 years of digital marketing, Thank you so much!
Awesome, glad to hear that :)
Yes it may well do. In an ideal world, I would test both options
Hi Ben my Business Account has been disabled, and it is imposible to get help from facebook. Can you do a video about that? Any suggestions?
Hey ben. Is targeting 2-3 interests ok per ad set?
I prefer to use one interest per ad set.
Great content! Good guide
Thanks a lot :)
The ads are delivered over your clients profil right? Who covers the adspend? When you get the Quote you just add up 50% and than you change the price on the quote and send it to the lead directly? but what about the bill? The Bill is coming from the agency to the lead directly? And the construction management, who manages that?
Thanks alot for youre answer Ben :-)
With what I'm recommending here you would want to create your own Facebook Page as a plastering (or whatever niche you chose business).
There is no agency in this scenario - you are acting as the managing company.
@@BenHeath Okay got it. thanks 🙂
@@BenHeath I really like concept but the fb page won't have any sort of trust signals, such as website, address, social proof, content, reviews etc. Surely this would be a stumbling block?
Not really. Sure it would be better to have all that stuff, but a lot of people will become leads on platform and not visit website, etc. anyway.
I think the latest stat on lead forms is that only 9% go on to visit website after form submission.
Isn't this basically the Dropservicing model?
awesome always
Thank you very much :)
Hi Ben I was thinking of doing this for local photographers (wedding, family, boudoir etc). What are your thoughts on this?
Yeah that could work. I would try to pick niches with high average customer value. I think photographers is probably a little on the low side.
@@BenHeath yea I was thinking about this. I believe it’s still doable since studio photographers can charge 1000+ , and for weddings they can charge 6000+- right
So you would create a new business and then outsource the work to contractors?
You said get an insurance policy, would this mean getting everything else like a contracting license and registering the business?
Effectively yes. You could take those extra steps and I probably would but it's not going to be necessary depending on what niche you choose.
Hi Ben, thanks for all the good content you put out. Iam wondering if this is a glitch in the facebook ads. I seem to have better results with facebook boost than using ad manager. For example just spent £20 daily on ad and only got 700 reach a day but i can get the same reach if i use facebook boost at £8 a day. Any ideas?
You are very welcome.
That may be the case if your are measuring reach. But if you optimising for purchases or leads, which is usually more important, that is unlikely to be the case.
@@BenHeath Thanks for the response 👍
Hi Ben, would this work if you partnered up with a company, offering to do everything, website, ads, ad-spend, nurture leads, etc.. they only thing the contractors should do is meet up and look at the project. Then contact me with their price, I’ll put my fee on top of it and then send it back to the contractor which will send it to the customer. That way, I don’t need any insurance or a license. However, there’s a higher risk that the contractor will go around me when they are the ones who are sending the final quote to the customer, or would it be possible?
Yes you could take that approach but you have less control and you have to convince a business to partner with you, which will be a difficult pitch if you don't have a track record. But you could certainly take that approach.
What if we live in a non English speaking country and I don’t know the local language at all, how can I go about local business?
Honestly you’ll really struggle. You’ll probably need to learn the local language or partner with someone that speaks it.
Great video, but I honestly think the contractor would tell the customer the price or a rough price. You would have to really trust the contractor not to take the free lead and do the work without you involved.
Honestly loads of people have said this and it just doesn't happen. So many services are subcontracted and the practice around pricing is well established. It would be so foolish of the contractor to do that - they'd give up all future business you could pass their way. And if you do work with someone you does that, don't work with them again and make the rules of the game clear to the next contractor you work with.
@@BenHeath thanks for the reply want expecting one haha. Fair call guess I I can’t knock it until I try it.
Facebook mein duplicate copy karne ka Tarika uska fayda.. FB marketplace ads koi porduct sales karna hai to usko duplicate kayu karta hai..?
Ben! I noticed that all my new campaigns do not enter the learning fase anymore and just state that they are 'active'. Is this something new? I have watched almost all of your previous video's for a possible answer. Need some advice on this one. Cheers, thanks for all the content!
I wouldn’t worry about that. That does seem to happen sometimes, I don’t know why. I’m very sure your ad sets are still going through a learning phase.
@@BenHeath Great, thanks Ben!
Thanks for video. But how stable this business? After service business realise how easy it can make +50% profit they can start meta advertisement without you.
The vast majority just won't. You could apply the same logic to anyone that works for a service based business - why don't they break out on their own? There are big risks associated with that and they would need to have the skills to make it work.
This is great, but only for first world countries, since these services are 'low value', for example, in Latin America. In this case, what would you suggest?
Well I would have thought everything scales down...
So you aren't able to charge as much but leads are also way cheaper and so is the cost of the labour.
So the same approach would apply.
Or you could do this in a country that you aren't located in.
@@BenHeath thanks Ben!
Hi! My product cost $80, are you suggesting to go directly to a conversion ad & not focus on the engagement ads?
Yes in that scenario I definitely would
@@BenHeath thank you for the reply!!
Hi I just want to know if I can like run the facebook ads for my clothing brand then I pay for the cost of the ads after I withdraw money earned from Shopify
Do you use the plasterers Business Manager for that and what if the plasterer calls about the mark up? Does the plasterer pay you or is the mark up your payment?
No I would control the business manager (they probably won’t have one anyway depending on which niche you choose).
The client pays you and the plasterer will be aware of a markup - I wouldn’t worry about that.
@@BenHeath oké so you set up a different company on the lines of 'plasterer for hire' with same name Facebook and Instagram.
You run your own ads, you sell the leads to set plasterer and your payment is the mark up from the client?
If you don't have to pay the plasterer. Then he knows the mark up is your payment and he gets the gig.
Is that about right?
Holy Shit! I've just had an epiphany moment.... you could do this with plumber, AC repair guys, movers, gardeners, electricians, roofers, the list is huge... and all you are doing is being a middle man.
Oh yeah the list is huge. You can indeed.
The ability to generate the leads is tremendously valuable.
Does this model have a name? It's kind of like service arbitrage. I guess this differs to normal lead gen because you've got the lead follow up and qualification stage, so service provider has less risk?
That sounds like as good a name as any.
Yes I agree with that
Under what name/page we run these ads?...
When do the customers pay, before or after the job is done?
Usually after but you could charge a deposit.
Great advice! BUT would a business acc need to be opened using the same name as FB profile name? A personal account would look very strange to custmer to receive payments...also how to take card payment details for deposit quickly, or send them invoice by email ??
I don’t think it would actually - tradesmen are very often self employed and I’ve paid tons of trade invoices to personal accounts. But I probably would set up a business bank account, which is really easy to do.
And you don’t need to take card payments at all of you don’t want to, you can request invoices are settled with a bank transfer.
Or you can set up a Stripe account, which again is just a bit of paperwork and easy to do.
@Ben Heath Thanks! Should i contact BIG companies or smaller ones that need more work? 🤔. Last thing, do you pay tradesman before or after the work?
Make some video on ad creatives
Guys, I am panicking and don't know where to ask, I am running FB ads for one company that ships their products globally and today I woke up and saw my CPM in almost every region is higher in total by 250%. And conversions have dropped by the same amount, I don't see any reason for it, I haven't made any significant changes or anything. everything just dropped overnight.
Could be your feedback score? If you’ve had negative feedback, that can happen
@@BenHeath thank you, it seems like it was a one day thing. I’ve also experienced the opposite in other Accounts I ran, basically CPM have dropped by the same amount, so I guess it was some internal FB error. Sad that we’ve lost a half day profit though
Hi Ben, how much would you say it would take in ad spend before generating a client/customer with this? I'm really thinking about giving this a try so was just wondering how much it's worth spending to test this? Apparently plasterers, etc., are really busy at the moment with plenty of clients now that things are opening back up after covid. Do you think that's likely to hinder this model at all, or do you think that's not really the case? Thanks a lot for this video
Probably a hundred dollars or so - although a dialled in campaign will do it for a lot less.
Maybe but that's the sort of thing that's outside your control and I wouldn't worry about it. It certainly won't make the difference between success and failure.
@@BenHeath That's great. Thanks a lot
Ben, is Before and after ads not illegal to do.
It is if you feature people, but with objects or in this case rooms, you should be fine
who pays the ads, do I pay the ads (I am the contractor in this case)?
You would in this scenario :)
Hi Ben, it has been two weeks that my business account is in review process & no response yet from facebook team. I don't know what cause my business account restricted because I haven't run ads from last two months. How to approach them?
You'll have to wait until they get to it I'm afraid. I know their system leaves a lot to be desired but that's what you have to work with.
Hi, Great video Ben, please I'd really love to get advice, recommendation, or response from you for this certain question, I started my Facebook and Instagram Ads service last year (I Learnt by buying courses online and also have a personal trainer that directs and teaches me everything I need to know about Facebook Ads, and as well implement every training then I backed everything up with watching your content on youtube to help me more with my expertise for the Ad services). But sometimes am confused that if there're more things I don't know yet about Facebook Ad targeting and wondering if there're special ways or some special research you do when running Ads for your clients to get them sales because am really stocked at this point. I was actually working for a client earlier I was unable to get her sales with Facebook but got over (20) Add to carts then i was thinking if this issue is coming from the Ad or the website, I felt bad because the client left already to get some agencies working for her, then I don't know if am the problem or I still need to improve in the aspects of targeting, Thank you and I hope I get your reply.
Hey Malik, I’m not an expert myself but I’ve been learning the space and would like to add in my 2 cents if that’s okay. From what it seems is that the funnel is working if you’re getting (20 add to carts) but there’s no sales yet. In this case I’d recommend retargeting if you haven’t done that yet. Because those are very warm prospects and probably just need a form of retargeting in order for them to convert into a customer/sale
@@joshuavz10 thanks very much Joshua, but this happened, like this, I firstly run a carousel Ad on Facebook and what I got was Add to carts all through, then I retargeted using a video of a product for the Ad then the difference is Just that, the add to carts increased with no single sale. So it’s complicated fr.
Than there probably is a problem with the checkout page. Maybe the offered payment methods are are not the ones people want to use. The issue is probably in the page.
Ben! A very big thanks to you❤❤❤
Just could you please explain that how to charge client ,with extra 50% money
I mean do we have to call the leads to make sure if they are interested in the service.
M bit confused, Can you please clear this.
I am all set to start this in my local area.
Love from India 🇮🇳
You are very welcome :)
Sure so you just charge your client 50% more than the service provider will charge you.
You can ask for a bank transfer or set up a payment processor account like stripe.
Yes you should book in the work with your clients and handle that whole client acquisition process.
Hope that helps :)
@@BenHeath Yes Almost clear!
Do I have to be on site of the project? After i give leads to my Client ( service provider)
I just wanted to say that I haven't talked to the customers to check if they could be a potential customer
All I do is give those leads to my client and ask for feedback ! And i feel they give sometime wrong feedback.
So lets suppose i got a lead
1. I should call the lead to see if they are customer
2. Give the information to the client ( service provider)
3. Ask for the payment in advance before providing the lead.
Please correct me if I'm wrong
And you have my respect ❤️ 😃
Pretty much similar to Drop Servicing, ain’t it?
Hey Ben, with regards to the quoting, wouldn't most potential customers prefer to know on the spot how much it would be?
And out of fear, wouldn't the plasterer or whichever niche want to reduce the price as much as possible to get the deal over the line?
Sorry if these are silly limiting beliefs, just curious. Thanks
You have identified them perfectly there - silly limiting beliefs. I’m also guessing you haven’t hired many tradespeople? They almost never give a quote on the spot anyway. So receiving a quote after the meeting won’t be a problem at all.
And no - most will have fairly formulaic ways of calculating cost, they won’t want to cut their own earnings unnecessarily.
I’m not wanting this to come across as harsh. I just see so many people not move forward because of concerns like this that just aren’t real or can be very easily overcome.
@@BenHeath Not harsh at all, it’s good to get an experienced perspective.
I’m very new, started a couple of moths ago doing solar. I was doing the traditional ‘we bring you leads and you pay for the leads’ route. Your way seems so much more exciting and scaleable.
This is dropshipping is as well, but this is called drop service shipping😄😂
The end result is quite different.
Totally waste of money
My only concern is this. Whoever goes there to give the quote will just give them the quote and undercut you
No, that would be very silly on their part as they will do themselves out of future business. Just tell them to send you the quote.
The whole home services industry operates on subcontracting, so this is very much expected.
Hey Ben, should we the fb ads guy follow up with the leads or it should be done by clients?
With this model, you want to handle all the sales side of things. So you want to be the one following up.
do fb ads have to be posted continuously?
No they don’t - good question
How do you hire Ben
Could this model work for solar?
Sure :)
@Ben Heath Even the 25% markup? I have never heard of that pricing model for solar marketing. Not saying it wouldn't work, but it would at least probably need to be a little less than 50% (bc 50% is like 40k)