@@krjg9809 i meant not in general. There are many movies, like malaikotte vaaliban, Bramayugam, mahesinte prathikaram, iyobinte pusthakam...etc.... this ad focused mainly on aerial shots and lots of post-shoot editing works
The music, or more precisely, Sound, is given by Sneha Khanwalkar, who gave music in Gangs of Wasseypur and Oye Lucky, Lucky Oye! Her expertise is in this raw sound and noises....
It's a masterpiece, great creative talents at work. I would love to have that theatre experience. Also I can't find a 4k version anywhere.. this youtube compression is so harsh, especially in the darker shots. Much love from Belgium. I love India and I love cinematography.
There is just something so powerful about this video. The way it captures so many different lives and tells us the story of how steel has helped shape the modern world.
If there was a category of OSCARs for advertisements, Then this would have won multiple Oscars. Sound, cinematography, camera work, editing is top notch!❤️
@@nirajmahale5765Cannes are joke, dozens of Indian below avg movies have won at Cannes. If you have money then you can set up a screening of your movie at Cannes.
As a non-Indian, this is not just a great Indian ad, this is an amazing ad, full stop. And it's made even better with the showcase of your people and industry! Hope your country will continue to improve and grow in the future! ❤️🔥
Best ad ever. As a business post graduate, I really appreciate the efforts of the team, put for this advertisement. A Team this talented is the backbone of every business......Good luck Jindal...
I invested in Jindal steel after watching this ad Man give the creative team a raise And Bollywood forget Hanszimmer and grab this music director or sound engineer
@@Sumit_Girhe I didn't mean to dismiss Hans Zimmer's talent-he's undoubtedly a legend in his field. However, my point is that Bollywood should also encourage and support local talent like these creators who have produced this amazing piece.
Seeing this ad in ad break during IPL. This is most satisfying and marvelous ad. The bgm is too good. Hats off to the advertise agency. Keep making such ads❤
Blown away by the filmmaking and creativity! This is pure cinematic genius. Mind-boggling creativity in this ad are absolutely stunning. A visual masterpiece! This ad is a testament to the power of imagination and exceptional filmmaking. Every frame is a work of art!
I feel this is one of the most intriguing advertisement I have seen in many years. It made the impact with the message JSW wanted to convey, they actually made a mark in people’s mind and heart. Brilliant Work by the agency
Im so blessed that youtube recommended me this, INSANE cinematography, sound design, and color grading. Its just perfect I can't really find a flaw in it. This should be studied at film schools.
What a master peace, in this materialistic world hard to find out such a high quality message without uttering a single word. The sound of India, the steel of India
When we are find the fire there will be start a new life.... I think this is the best add in the world because best cemara man and best editor...best director...best music..... Please say I'm right 👍👍👍👍👍👍👍👍
Ayappa Director Anand Menon Producer Daniel Fernández Abelló Director of Photography Manisha Khandelwal Production Designer Aitor Bigas Editor Sneha Khanwalkar Music Early Man Film Production Company
genuinely the most impressive ads ive ever seen in my life. just wow man. so engaging...there's no catch to the ad like all ads, its just 2 minutes of pure steel. no better way to advertise your product when it's practically everywhere. and even the music is steel ffs. such a good ad. i come back to this every once in a while to remind myself i want to edit such a thing, may it be for any purpose. but damn this is one impressive ad.
Saw this ad in the theater, did not know what it was about, but I loved it and made a note of it watch it again. The sound there felt much more dominating.
I never thought I will see Jindal steel's ad on Home page of my TH-cam. What an ad!!! Whoever came up with this ad needs a raise if not, whole team did marvelous job on it. Cinematography, Music, Editing, Color grading everything was on point. Capturing the essence of India is so touching and how steel is ubiquitous in our life was portrayed perfectly.
The only other ad that I can think of that matches this level of spectacle is the Sapporo Beer one that aired in the early 2010s. Damn, this isn't an ad...it's a piece of art!
Thankyou team for giving this masterpiece. Amrish Kondurkar, founder and creative director of Kondurkar Studio, Ayappa K.M. and Bharat Sikka, one of India’s most versatile photographers & one of the most talented music director, Sneha Khanwalkar.
That's honestly one the best pieces of branded content I have seen in my entire life, and I work in branded content. It has impact, it has human connection, and it is explicitly and straightforwardly about what the product can do for people entirely following the SHOW don't TELL maxim. This is a remarkable piece of work, really deeply impressive.
You saw the ad, but we at Jindal Steel actually live these moments. This is called "steel of India" Fun fact ✨ This films got two prestigious international awards
Holy, this is straight up unreal. Beautiful sound, beautiful shots, beautiful meaning, insane production, and very well aligned with the company’s brand
Absolutely exceptional, people who made this, wow. Stunning. Saw this during the ipl, can't remember the last time I went on youtube to search for an advertisement. Gobsmacked. 💪🏼
Such a great Ad you have had made Jindal Steel. I had to search it on YT to watch it again after seeing it once during IPL. The amazing soundtrack and the synced clips from daily lives in India. Such awesome flavor. These kind of Ads have vanished from the media world. All we see now are cheap, mediocre ones. I am a late 70s gen, and I have seen fabulous Ads all my childhood, but today the screens are full of stupid Ads like the they are running now for Parle, "baat well trained ki nahi hai chandrakant" and "this is only paneer lababdaar, 30 minute me kyun nahi niklega". But this Ad is so refreshing. Thanks once again to you and the agency that created such a great Ad. Hope you pass this appreciation on to them as well.
This has better cinematography than most modern Indian films
Ofc it's jindal
Watch Malayalam films.
If you want similar cinematography
@@G-X-7 Not really. In Malayalam cinema the story is top notch, cinematography is very meh, even in recent films.
@@krjg9809 i meant not in general. There are many movies, like malaikotte vaaliban, Bramayugam, mahesinte prathikaram, iyobinte pusthakam...etc.... this ad focused mainly on aerial shots and lots of post-shoot editing works
Have you seen kgf 2?..
The theme of this ad:
Steel + Fire + People + India
yes you are right!
@@lightgatha of other companies 😈
Is this an AI comment? Cause it sure sounds like it
@@Skynomer no buddy, we just happened to have the same name, the name is quite common in our side of the country 😜
india 💩😂
Really puts into perspective how steel is just everywhere.
Honestly tho, without steel there is no humanity
The music, or more precisely, Sound, is given by Sneha Khanwalkar, who gave music in Gangs of Wasseypur and Oye Lucky, Lucky Oye! Her expertise is in this raw sound and noises....
How did you know about this??
@@udaysharma236 I follow her on insta. She gave this trailer in her profile.
😮😮😮
Tung Tung baje. I was just appreciating the sound design. Sneha doing this makes so much sense
Sneha is a genius
Art man, raw art. If ads were like these we wouldn’t need a Skip button
Very true!!
True! Man I'm here looking for the loop button.
@@appelfrieter5869m
IK
Felt like Cinema
yoo man seriously 😀
Just saw this in a theatre ....this one needs an award .
Same here.
It's a masterpiece, great creative talents at work. I would love to have that theatre experience. Also I can't find a 4k version anywhere.. this youtube compression is so harsh, especially in the darker shots. Much love from Belgium. I love India and I love cinematography.
Jb Jn vg
Bc z@@appelfrieter5869
Well yeah it's won an award now at Cannes!
Absolutely fabulous ad. An art work . I ve never in my 53 yrs made and effort to find the ad and comment on it . Superb ad. Sharing with all.
😮😮😮😮
There is just something so powerful about this video. The way it captures so many different lives and tells us the story of how steel has helped shape the modern world.
😊😊m m
If there was a category of OSCARs for advertisements, Then this would have won multiple Oscars. Sound, cinematography, camera work, editing is top notch!❤️
Well my friend this won a silver and bronze lion at the cannes lions international festival of creativity
It won at Cannes, Oscar is nothing in front of Cannes
@@nirajmahale5765Cannes are joke, dozens of Indian below avg movies have won at Cannes. If you have money then you can set up a screening of your movie at Cannes.
This ad can put many filmmakers run for there money . An absolute piece of art.
😮😮😮
Absolutely right
The cinematography is at its peak🖐🏼
This ad can give not put
Saw this ad in theatre. Felt like I already got my tickets worth with this ad.
One of the best compliment 👌
🔥🔥
Very True
@@narindersingh2892सत्त्ययतगगग
Crazy boozy right!
I was not expecting today to be the day were I see an ad for an Indian Steel company
same
samee duubs
Saw this ad in theatres. Honestly, better cinematography here than anything I watched later. The video team deserve their flowers.
Not a flimstar pr actor in sight. Just hard working people, cultural diversity of India, world first martial arts etc. one of the best ad.
"I'm blown away by the quality of your production. Truly impressive!"
AI huh
wEel@@kalyanbkc
@@KinoForest Then explain why it is in qoutes?
"I agree!"
@@simulify8726 because he used chatgpt to write this comment and forget to remove the inverted commas.
As a non-Indian, this is not just a great Indian ad, this is an amazing ad, full stop. And it's made even better with the showcase of your people and industry! Hope your country will continue to improve and grow in the future! ❤️🔥
Okay Antonio . Now go to c@rtel country
Thank you
@@D__Ujjwalwhy are you saying thank you did you make this ad?😂😂
Saw this ad on jio cinema during IPL and here I am
This ad is a piece (master) of art! Saw during IPL, came here to give it it's due.
Congratulations to the brand for trusting the creative vision and creating something like this.
the sound, the cinematography, the editing and the colours blew me away. on point
You guys deserve an award for this. Fine, I will buy your shares now.
Looks like Cannes has heard you my friend.
Why is this produced like a teenage engineering ad? Absolutely fire.
1:34 temple pond in my village ❤😮
Muchukunnu Kottayil
Which village bro? I saw this today in instagram and trying to find the location. Looks amazing.
Bro cooked the hardest steel edit
😮😮😮😮
its not "bro" , its made by jindal
@@dimden2145 exactly he is as wrong as you having a sense of humour.
@@dimden2145 woooooooosh
@@VeerBhogamBhasundhara new age chapri jokes are not meant for intellectuals
This ad was fanstastic . Saw it in a theatre before watching Dune 2 , honestly felt like a mini movie .
I'm not Indian nor currently in the steel market but I really want to buy some Indian steel after watching this
Mind blown after watching this ad at theater and this deserves more recognition and any award kudos 👏 to the team
One of the best & most excellent Campaign Movie👌👌of Our Company Jindal Steel & Power
"I can't stop watching this! Your editing skills are top-notch
Editing? Bro the whole production was outstanding. They used money like water
They used money like Steel @@TheEnigmaticPoet
Steel water you left fire
Kudos guys. What an award winning ad you guys have made. Great work. I literally clapped after watching this and I was alone at home.😂
A billion times original and quadrillion times masterful than any that crap Bollywood has put out in the past 70 years
this is such a good campaign, saw it in imax last night and was totally blown away...kudos to the team
Absolutely, imax experience with full range volume was really a treat to watch, it acquired everyone's attention at the theatre
Best ad ever. As a business post graduate, I really appreciate the efforts of the team, put for this advertisement. A Team this talented is the backbone of every business......Good luck Jindal...
I invested in Jindal steel after watching this ad
Man give the creative team a raise
And Bollywood forget Hanszimmer and grab this music director or sound engineer
Bhai hans Zimmer ko bekar bol diya iski tarif karne ke liye?. Wah
@@Sumit_Girhe I didn't mean to dismiss Hans Zimmer's talent-he's undoubtedly a legend in his field. However, my point is that Bollywood should also encourage and support local talent like these creators who have produced this amazing piece.
@@naveenboddu410 this ad wasn't made by Indians tho 🥲
This music director did gangs of wasseypur. She is a known legend
@@Sumit_GirheExcept it was. By an Indian Production house called Early Man Film. Directed by Ayappa KM
I've never felt this motivated looking at steel before.
Seeing this ad in ad break during IPL. This is most satisfying and marvelous ad. The bgm is too good. Hats off to the advertise agency. Keep making such ads❤
It's more than just a commercial film.
Jindal steel gave the chance to the right production team
Amazing! Kudos to the agency.
Cheers from Greece.
Blown away.
I will buy Jindal shares now..
Lol
Now that's art... They conveyed a whole book about steel , in just 2 mins.
Thank u jindal steel for supporting our Athletes for Olympic Games 2024....
A masterpiece in all fronts, from audio to video to editing.
*LOVE YOU INDIA* ✌🇮🇳
Bro Levi get back to killing the beast titan
Blown away by the filmmaking and creativity!
This is pure cinematic genius.
Mind-boggling creativity in this ad are absolutely stunning. A visual masterpiece!
This ad is a testament to the power of imagination and exceptional filmmaking.
Every frame is a work of art!
I've no words to justify how amazing this is.
The production quality and the music and the selection of shots.
This is pure goosebumps.
🔥🔥🔥🔥🔥
Now that's what I call a good advertisement.
It's not even an advertisement, it's a message 🙏👍
Never saw such beautiful ad ever. If anyone has the Audio kindly share.
I feel this is one of the most intriguing advertisement I have seen in many years.
It made the impact with the message JSW wanted to convey, they actually made a mark in people’s mind and heart.
Brilliant Work by the agency
Watched it again and again...loved the SOUND EFFECTS OF STEEL ...
Such a bombshell of an ad. No wonder why TH-cam's algorithm is blessing everyone with this.
Im so blessed that youtube recommended me this, INSANE cinematography, sound design, and color grading.
Its just perfect I can't really find a flaw in it. This should be studied at film schools.
The only ad I searched
What a master peace, in this materialistic world hard to find out such a high quality message without uttering a single word. The sound of India, the steel of India
When we are find the fire there will be start a new life....
I think this is the best add in the world because best cemara man and best editor...best director...best music.....
Please say I'm right 👍👍👍👍👍👍👍👍
Who made this ad?
The name of the director is Shrinivas. He has done a lot of ads for cred
@@adimukherjee5680 By any chance do you know how to get in touch with him?
Me
Indian made this ad
Ayappa
Director
Anand Menon
Producer
Daniel Fernández Abelló
Director of Photography
Manisha Khandelwal
Production Designer
Aitor Bigas
Editor
Sneha Khanwalkar
Music
Early Man Film
Production Company
These edits are simply amazing, it's one of the best campaigns I've seen in a long time!
genuinely the most impressive ads ive ever seen in my life. just wow man. so engaging...there's no catch to the ad like all ads, its just 2 minutes of pure steel. no better way to advertise your product when it's practically everywhere. and even the music is steel ffs. such a good ad. i come back to this every once in a while to remind myself i want to edit such a thing, may it be for any purpose. but damn this is one impressive ad.
We need this kind of cinematography in movies
this is not just an ad, its an emotion....
from your birth to until you die,, steel somehow connecting with you...
Technicle team, great job
The editors, the directors, the musicians, the cinematographers, everyone involved in the production of this ad certainly cooked 🔥🔥
The cinematography and the post apocalyptic vibes right in the beginning is sooo awesome!
Advertisement + Creativity at its peak. Seen such an ad after a long time from the era or happydent and fevicol ads era.
my algorithm outperformed with this one
Wow! Truly a work of art.. very well picturised!👏👏👏👏
Saw this ad in the theater, did not know what it was about, but I loved it and made a note of it watch it again. The sound there felt much more dominating.
Just makes me realise how ubiquitous the iron is around us. Really the backbone of human civilization.
I never thought I will see Jindal steel's ad on Home page of my TH-cam. What an ad!!! Whoever came up with this ad needs a raise if not, whole team did marvelous job on it. Cinematography, Music, Editing, Color grading everything was on point. Capturing the essence of India is so touching and how steel is ubiquitous in our life was portrayed perfectly.
0:02 ATOMIC breath of godzilla
247😊
This advertisement won awards too !! Ultimate work and the music is too energetic ❤❤
AD of the Earth Goes to..................JINDAL🔥
Beautiful. Colors, sounds, music, scenes. Everything flows together so well. This is how you do an ad.
Give the man who came up with this idea... A God dame steel
The only other ad that I can think of that matches this level of spectacle is the Sapporo Beer one that aired in the early 2010s. Damn, this isn't an ad...it's a piece of art!
Thankyou team for giving this masterpiece. Amrish Kondurkar, founder and creative director of Kondurkar Studio, Ayappa K.M. and Bharat Sikka, one of India’s most versatile photographers & one of the most talented music director, Sneha Khanwalkar.
the likes and comments dont justify how awesome this advert is, man got me simping on an advert damn.
sound design is a masterpiece!
Building Nations … Empowering Communities 🙏🙏
This is essentially an add for a steel company?? Wowzer. This is beautiful art.
Video editing skills are truly impressive! The way you seamlessly blend visuals and sound creates such captivating content.✨️
That's honestly one the best pieces of branded content I have seen in my entire life, and I work in branded content.
It has impact, it has human connection, and it is explicitly and straightforwardly about what the product can do for people entirely following the SHOW don't TELL maxim.
This is a remarkable piece of work, really deeply impressive.
You saw the ad, but we at Jindal Steel actually live these moments.
This is called "steel of India"
Fun fact ✨ This films got two prestigious international awards
Couldn't resist to see whole ad. Hats off to all the creative minds behind this ad.
This is so Good ! Huge W for Indian Manufacturing
First time in my life,I have searched an ad for listening…….just incredible!!!
Can you please name the creator of this advertisement it’s so awesome the visuals,concept,sound everything is top notch
As an engineering student majoring in Metallurgy, I feel kind of happy seeing steel companies getting public attention :)
Brilliant cinematography
Holy, this is straight up unreal. Beautiful sound, beautiful shots, beautiful meaning, insane production, and very well aligned with the company’s brand
Absolutely exceptional, people who made this, wow. Stunning. Saw this during the ipl, can't remember the last time I went on youtube to search for an advertisement. Gobsmacked. 💪🏼
This ad is going to be a masterpiece in this era !
Absolutely terrific but truly an editing and musical masterpiece, after Direction.
What an ad! Editing synced with music and the visuals are so beautiful and captivating, Almost blows my mind.
This was apple level edit for literally steel...
*PRIDE OF INDIA* ✌🇮🇳
This is an Ad for steel? I've never seen an ad so polished for something so basic in our daily lives
Man, these liveleak videos getting crazier every day
This is what ads should be. So innovative, so aesthetic and artistic ❤
Such a great Ad you have had made Jindal Steel. I had to search it on YT to watch it again after seeing it once during IPL. The amazing soundtrack and the synced clips from daily lives in India. Such awesome flavor. These kind of Ads have vanished from the media world. All we see now are cheap, mediocre ones. I am a late 70s gen, and I have seen fabulous Ads all my childhood, but today the screens are full of stupid Ads like the they are running now for Parle, "baat well trained ki nahi hai chandrakant" and "this is only paneer lababdaar, 30 minute me kyun nahi niklega". But this Ad is so refreshing. Thanks once again to you and the agency that created such a great Ad. Hope you pass this appreciation on to them as well.
Wowww ,,, this ad deserve a oscar
Now this is how an ad is supposed to be. Tooo damn good ✨