Boosting Brand Awareness with Authentic Employee Stories | The Knot Worldwide Case Study

The Knot Worldwide faced a significant challenge: candidates were confused about the company’s identity, leading to misunderstandings of what it meant to work at the company. To solve this, they turned to Stories Incorporated to create authentic employee stories that clearly communicated who they are and what they do.
Here’s how Stories Inc. helped them transform their brand awareness:
-Clarifying Company Identity: Candidates were confused about The Knot Worldwide’s mission. By putting real employees in front of the camera, Stories Inc. helped the company communicate its true purpose, eliminating any confusion.
-Authentic Storytelling: Stories Inc. created content that felt genuine, with employees sharing their personal stories in an authentic way that resonated deeply with viewers.
-Successful Internal & External Impact: The videos premiered at an all-company meeting, receiving overwhelming positive feedback. The immediate sharing of the content on LinkedIn led to significant social media engagement, something the company had missed previously.
-Strategic Campaign Success: The planned video campaign led to over 50 hours of watch time in just three days, proving the effectiveness of the strategy and significantly boosting brand awareness.
If you're struggling with brand identity or looking to enhance your company's storytelling, partner with Stories Incorporated. Learn more about working with us at storiesincorpor....