“I don’t want to discourage anybody out here from going after the things they want.” 😅 As informative as this information is, and not just your content but the documentaries and stories of artists, the realization of how this “new industry” works post streaming is highly mind blowing and discouraging. Just from being able to support yourself financially, a career in music doesn’t seem to be it UNLESS you’re independent. What I once valued and wanted to do no longer makes logical sense. There are still other means to making a living from music but going the label route.. unless you have enough leverage to negotiate good terms and use them how Russ was able to, your signing up to either be robbed, stuck in debt, controlled, shelved or all of the above.
When the music industry finally takes its last breath. Watch how much absolutely amazing music starts coming out from all over the world. The industry is an enemy to the art that makes it even a thing. It’s a parasite. Let the industry die. Let all industries that have to do with art die. Real art will become more valuable and more available. Nothing in the world can stop a true artist from expressing themselves. If you’re in it for the money, you’re an entertainer, not an artist.
If the system falls, there's nothing better to replace it. You guys think anarchy is the best solution. Anyone and everyone doing their thing will have an even worse effect. The general public doesn't have infinite time and attention spans to be worrying and democratising musicians' livelihoods. A hierarchy will arise just as the one we have now because it's human nature. Unless you guys have some secret plan to return us to the vinyl and cd days, then it's a lost cause.
@@saintkevinofficial 🎯 That’s facts. Because if it’s a free for all like that guys suggesting than nobody would be able to get paid out properly, especially because we can’t at this point go backwards in convenience to the days before streaming. As a former SoundCloud artist, I see why SoundCloud is its own thing and not usually the end all be all destination to get your music on the internet. Too many unpolished, not finished and unlicensed sounds floating around on there. It has its place but you do need a level of prestige and professional release for the general public to consume, in order for that music to exist and be profitable. That’s why labels and official platforms will always exist in some form.
@@saintkevinofficialhe mean we will go back to getting quality music because people who are not talented but see money in being a artist or have money to pretend to be a artist going to leave. Of course another system will take place but for a while we will get quality back and the 90’s is proof we only need 10 years of good music to last a lifetime
A lot of industries are dying. Music, film, tv/cable and gaming, just to name a few. And it’s really the corporate model in milking out their IPs to oblivion
These corporate entities finally get the formulaic automation they’ve always wanted out of humans, through technology. Just another reason I think it’s important we make our necessary pivots.
They need a reset creativity button . SOME stuff intrigued me and makes me say hmmm that looks like it was well thought out and made . I just like quality shit . Whatever it is lol.
facts.. all systems are failing including the government systems around the world as well. It’s truly a beautiful time for we the people to take everything back.
The fans are the reason. There are too many "sound the sames". Now the artist want to come out sounding like someone else. Chasing the bag, only. Instead of being loyal to the artist or sound. Now, there are people loyal to a vibe. Social music.
It’s artist development. These artist are not worry about development. New rap artist are microwave artist, you can’t putout song after song 2x a week.
Underground rappers I listen to sell their music on a website which you can't stream. They sell Vinyl, Cds, tapes which arent cheap but always sell out. Sometimes later down the line they put the album on something like Spotify
They';re recording 400 and 500 songs because the beats and "rapping" are all basically the same (especially for the Trap-type artists). It doesn't take much effort to make alot of that music. Duke Ellington wrote about 2,000 songs and that was a huge deal because he was a musical genius.
I made 300-400 songs a year on average,been that way for YEARS. But they aren't copies,i try to make them as unique as possible,unless im going for a CONCEPT album with a uniformity. I don't blame artists,i blame labels & fans for not ACCEPTING high quality rap/hip hop,ima keep making all types of hip hop out of LOVE,but i know im not going to make any REAL money going forward
Not really, as a artist myself. Once you can rap you can rap on anything don’t take long to catch a flow or vibe when it’s really you. Depends on artist though shit really ain’t hard to be lyrical Al all it just take more effort
There’s so much music dropping I feel like a lot of artists think if they don’t drop a few times a year to stay in rotation. I came up when we only got an album every 2 or 3 years and we really sat with projects.
True. Many industries, including tv/movie streaming have went all in on subscription models that present quantity as their biggest feature. With music I think a lot of artists have underestimated how valuable being prolific in their content output could be to their music career. Instead they’ve thrown hundreds of songs at the problem.
The industry standard has been to bleed artists dry for generations. That's what's unsustainable. It's up to the people to pioneer a better system, as usual
i know artist on the blockchain making 100s of thousands sometimes millions with no label middleman and no one even knows this is happening. most of the music sucks and thats because mainstream artist dont know about it
How bout the best system is no system, musicians can steam their content online directly to the public or their audience. And if they connect just sell merchandise or albums on Amazon or at their concert venues.
Its bittersweet to see people actually understanding that its over. The industry had a good run, but its done. It breaks my heart to see people around me that still think of the industry as the way it was back in 2002. Even still, it was always smoke and mirrors. People have this dream and don't understand that they're often signing up to be exploited.
@@DJarvisOfficial Pretty much. People will sacrifice so much to make music, putting their families, priorities, and values to the side; only to have their projects sit on ice. You can't get that time back. Even if you do get a buzz, its for less than pennies on the dollar. Every last artist that is currently sitting in super stardom came out when physical copies would actually sell. Those days are done. When the industry is done, crazy creative music will surface and a new era will begin.
@@christophermichael5764Real artist will tell you that they don’t regret sacrificing a lot to make music, even if their project sits on ice, because they enjoyed the journey of making the music. Everything that comes after making the music is just the icing that’s on top of the cake. Real artist don’t care about money and fame. Real artist mostly care about the journey. The journey is what real artist love the most about the music business.
@@djyua9157 4 times the money...from brand deals and endorsements. You can't make money from what you don't sell love. If records ain't selling then what exactly are you pocketing? Streaming figures equate to pennies on the dollar for even the biggest artists. Money can still be made, but its not "music" money unless its for shows; however, you have to sell those tickets first. I don't have to tell you this because you already watched the video in its entirety...right? The video is *literally* about this subject-specific to this. Also, rap music is the context. The same can apply for other genres, but those other genres have a bigger demographic and thus, more potential for profit (reggaeton, pop). Your turn.
Music isn’t over lol. No one is making good albums that’s it. Rap is the only genre that ppl even listen to albums. The other genres are single based. U might think Afrobeats or other genres are on the rise but really it’s just the singles no one listens to any other genres’ “albums” and that’s how it has always been.
The artist that make good albums Steve Lacy, Tyler, Brent etc. the fans still await their drops. If the albums were good by the top rappers then we wouldn’t be saying this.
I agree with most of that except there are definitely other genres where fans listen to whole albums, I used to think that too until I got out of hip hop and actually got signed with a band and got to look at the industry from that standpoint, people listen to LPs, just not the ones with more than 10-12 tracks
All this label issues is exactly why Davido’s father never allowed him to sign to a record label in the early days of his music career, luckily for him his dad was and is rich enough to invest in his music.. His billionaire dad literally managed him and turned down all label and brand contracts if they didn’t triple or quadrille the money... A lotta rappers don’t view the music as an asset, imagine being able to get a bank loan with your music.
The ironic part is everyone is saying it’s failing, but everyone could easily change the trajectory by simply listening to artist who aren’t being pushed in your face. What are we waiting for, literally the end of the world?
The internet has really destroyed Hollywood. and the music industry.a content creator has more influence than a rapper actor or singer it sounds crazy but true .
Someone recently tried to make me feel bad about not liking new rap. I explained to him that it doesn't always have to be for everyone. I would much rather listen to Boompap beats all day than any of the new artists. And that's okay.
Prince and Mike tried to tell yall. I believe it can be flipped once people hold themselves accountable and stand 10 toes down and say no. That's why I'm not putting my shit on streaming platforms anymore. I am regressing no matter what. I seen this shit coming a mile away
Music wont die. It's just going to become difficult to make money from for awhile. So the leeches and people who make music for money rather than love of the craft will leave. People who make music for love of the craft will stay because money wasn't the point for them. I welcome it tbh.
man-o-man ... im waiting for the hypebeast to run to something else. Let the real crafters carve the culture back into shape. Before we end up like Rock-n-Roll... Jazz.. Disco.. etc. #HipHop4Eva Peace
I just said this on a IGN video about the video game industry: it seems like all forms of media are going thru some kind of crisis. Music, films/tv, videogames, etc all of these industries are having an issue between the creators vs the companies. There could actually be a silver lining in all this tbh
@@CurtissKingTV it’s because capitalism gives creative control to their person with the most money. So the corporations who own the creators ultimately have control over what happens to the creations. Not the creators or the customers. Just a third party who is really there mainly to benefit for THEMSELVES. I’m not here saying let’s all become russian communists from the 80s… I’m just saying the system of capitalism was made to not work, especially for self-aware populations.
Call me crazy but I blame social media… not directly, but I believe social media, If you trace the downfall of media down to the core, social media will have a a substantial part in the downfall of it all. I’m telling you.
12:34 thats a great point. Never thought about it like this. The record labels and owners and execs and shadow investors look at the music industry like this: somebody's going to make this music. WHO makes the music doesnt really matter. If we continue to push this low skillset low investment brand of music that literally anybody can make, all we have to do is find the right personalities with the right image at the right time get their audience up and milk a couple hits/streams/viral moments out of them and move on to the next once the crowd's attention span wanes and find another tool aka artist. Conveyor belts are easily replaced.
I hear you. The change is uncomfortable for many within the traditional industry. However, this may be the best time ever to push your music independently.
I like Vince more and more every time he opens his mouth. Vince has a unique talent that so many people need to peep game. He is one of very few people in this world that knows how to take the big ugly truth and make it palatable. If more people could learn this talent they could approach dialog with less fear of "social media mob".
It's true, at this point if artists get taken advantage of it's because they choose not to listen. To many artists have told us and showed us something different. I think a lot of artists just want that immediate fame and that's the sad part. But at what point do artists say no I'm not going to do this.
~12:30 "Artist is the conveyor belt at Frito Lay" ie: the Artist is Human CAPITAL ie: the Artist is a WORKER The best way to keep workers down is to fool them into thinking that they are each individual entrepreneurs destined to 'get to the Top'. Can't wait till rappers get truly conscious
Bottom line is really all the Contemporary Commercial Music industry cares about. Artists are nothing but products to the record labels (“industry”). And the “products” are being showcased in a way that psychologically persuades the customer to think that they NEED what the company is offering. In the case of hip hop, that thing that the consumer is being persuaded into believing that they NEED is the lifestyle that the industry uses its “products”(the artists) to promote. Just like how the fast food industry use wax coatings other synthetic materials to make their “food” more appealing on commercials in order to make it more appealing to the consumer. The music industry (particularly pop/hip hop) does the same thing. Hip hip/pop industry is just fast food now. Sadly. And just like we long for the days of home cooked meals and healthy food with sustenance, we feeling the same way about home grown artists with sustenance. The cheaper the industry can make their products, the less overhead they’ll have, and the more profit they’ll make. So just like the fast food industry, as long as we keep consuming it the way they give it to us, the more they gonna keep giving it to us that way. Hip hop/pop ain’t no different
Peace to Curtiss King TV... You're speaking my language. Two mins into my 2cd vid of yours. Watched the Rapsody vid 1st. I am a D.I.Y always have been since a kid... FACTS! I've done a few major things in the industry as well & got torn by that tug-o-war artist go thru that Rapsody spoke of.. Happened to me as the culture went "shiny suit" then "Bling-Bling" era... You have a new sub Sir. Peace & #HappyHipHop #50thAnniversary to you !
Hey Curtis! New subscriber here. I think social media has played a massive role in the quality of music dropping. So much accessibility has shifted the focus from what you sound like to what you look like. I think Vince hit on this when he was talking the house and Corolla
Everybody is complaining about the payout. This moment in music is kinda scary because It feels like something is about to happen. Either somebody is about to create another option and all the artist are about to leave the low paying streaming platforms, or a lot of undiscovered people are gonna throw their hands up and say “What’s the point of trying if their gonna cheat us?” Something is about to happen!
You're giving humans too much credit. A lot of people aren't creative enough to cheat a system that they were brought up in. Nor are they creative enough to create another viable option. A lot of people are going to throw their arms in the air and give up and this system will continue and collapse until the final nail is in the coffin. As soon as Drake, Nicki or Taylor Swift stop making music, it's over.
This have been discussed years ago. From an industry perspective, the overall bottom line is all that matter. There is money to be made in hip-hop/rap. However, there is more money overall in pop, rock, and country music. People forget, the industry only care about the overall bottom line.
All entertainment industries (Music, Film/TV, Gaming etc) are at the mercy of Tech companies. The Recording Industry is not in control, tech companies dictate how we actually consume the media...I'm sure if it were up to the Recording Industry we'd still be using Compact Disc.
That’s why I’m not exactly disappointed in what’s happening because like he said at the end “bringing hip hop back to the block” making it more creative.
I'd have to disagree a bit. I think the industry is transforming. The same things that are happening now with recorded music also happened in the past when radio became popular. The record industry suffered for a couple of decades before it found a way to remonetize music. However, the record industry only got bigger after that. TV didn't replace radio when it was invented. Podcasts are the new wave, but it won't replace what came before. There are simply more options. However, great material will always find its way to the consumer. Artists need to make buying music an experience again. Also, they need to step up their live performance skills. Additionally, streaming is predicted to make the industry more profitable. As global music consumption increases, streaming companies will make more and have to pay out more to record labels. Artist are going to have to leverage their brands to get through this transitional time and renegotiate their contracts better going forward. Also, artists need to take advantage of streaming. OF and other DTC media sites are the new profit model. We need to stop thinking of music in terms of "sales" and more in terms of overall user experience. Music is intangible anyway. The fact that people try to limit music to something "fixed" shows a lack of creativity and even commercial awareness on the industry's part. All in all, the industry ain't going nowhere. Just gotta adapt.
Bro. I knew it was over when they started playing the song in the background on a LIVE performance. That's crazy. No other genre of performance does that. But rappers really don't care about their fans. It's all about ego so of course it can't last like that. Many rappers are entertainers but not performing "artist" huge difference
contagion effect! Transparency: as a community that is divided; value fleets as resources are depleted ( no reason for investing in a drought for the slow individual in the back )
Redman definitely kept it real he didn't change, and he showed it on MTV cribs. He exposed them as well of settling ppl up in luxurious homes for the show
I get what Staples saying but he fails to realize that for the fans that spent money, is the reason Joe budden actually cares about his opinion. Staples don't have a core fan base. He got supporters but not ppl dedicated to buying tickets if they don't feel like they can touch you
Curtis you right hiphop def comin back to the block and it needs to happen that way but in a positive way, lyrically and sonically. But the question comes up how will we get supported artistically and financially consistently. That new system folks are talking about somewhat hasn’t been figured out yet. Folks mentioned the entertainment industry may be still moving but it’s going to come to a defunct if most creators just DIY straight out. Some one else said that even wouldn’t be a good idea. I personally feel like the streaming platforms are doing to much. Inflation is doing us the people a disservice so what direction will we head in who knows. I feel like some things should be tried. Like Curtiss said there are folks filming themselves making music from the house or doing some kind of street performance. Hip-Hop as a whole wasn’t meant to go corporate but greedy people made it happen that way anyway. We should take music back to its roots but remodel the system our own way. Either way all the up coming creatives should continue to avoid the industry. Like Curtiss said, how many more documents need to be made to explain the big machine running everything will only continue to put everyone else at a disadvantage.
I do believe that the music industry is dying very very slow to the point that it now has to be connected to a respirator. Now the challenge is to find out what type of respirator that's going to effectively bring it back to life and sustain it. There is so much to be said about the music industry as a whole from consumers, the creators of music, and the vehicle for how it is collected, distributed and consumed. Now what that looks like at this point is not yet clear, it's still blurry. However, I do believe that we have enough information to put in focus that will help us all involved to calculate and recalibrate so we can better benefit from it now and in the future. Thank you brother Curtiss for dropping this knowledge on us through these reaction videos. I find them to be most valuable. I also like what you said about this is now bringing hip hop home. Not only hip hop music but forms of creative expressions that has music attached to it. Now again for us the challenge is for lack of a better word, once we get this information when and how we apply it will break or make this music industry's system in it's current situation. In others words, the music industry needs to be reformatted. 😎
Hip hop had a problem from inception. Its well documented that grand master caz declined being recorded becasue he didnt see how you could take the concept of what they did and make records out of it. So if the creators didnt see how to monetize it in this way, the ones that did from then on determined the value. It really uasnt changed since then. Yes things change and more ways to extract value were crested, the fact remains that it wasnt the artists themselves that saw the value for what it was. I'm sure this is treu with any commodity. Get in early and control the means of production
he makes a great point fr. music is a product. as long as he's giving us the music we're asking for, there should be no expectation to give out shit. Just make good music bruh. Thats what we care about.
You know what’s crazy, the same thing is happening with movies. Hollywood and independent film making. Streaming is killing both the film industry and movie industry!
I've told people, especially in Chicago time and time again. One of the worst occupations you can choose in life is a rapper. It's legit the hardest job around and a great way to acquire debt to flex a non reality.
🔥 Curtiss you surprised me with your honesty on this topic; the online producer community is incentivized to tell us that the industry isn’t dying because their channels are based on selling shovels so to speak. I think with the rise of AI anything that promotes personality or personal connection will be the pivot for the entertainment industry, which is why podcasts and twitch streaming have become so popular.
I feel like it’s deeper. We as a society are now aware and mindful. We no longer have the Wizard of Oz affect of knowing who’s behind the green curtain. We know. I think the industry is dying because we are more aware of the truth. Should anyone stop doing what they love? No! Do whatever it is for yourself. Is there money in it? Not independently it’s a lot harder to make that money. I know cause me and my man put out music ourselves. But one thing out of all of what was said I do not agree with is not giving back to fans. Yes there are many who don’t pay. Yet tons that do to watch you in person. Anyone who is doing music for the money is in the wrong business. Sad to say. In fact any art form, if you’re tryna make money it won’t be easy. It’s a plus! Hence the “starving artist” saying. But what’s killing most of the rap industry is the ‘flash in the pan’ musical artist. We have to get back to the basics. And if the music industry loses to independent artist industry, cause of their horrible practices, then that’s on them. We as independent artists need to take advantage of the moment. Whether we win a Grammy or not. It’s a lot easier to get your music heard now then when I grew up in the 90’s as a teen. ❤️
A "360" contract is considered in contract law: "Contract-of-adhesion" or "adhesion contract." A 360 contract can also be called in contract law: "abusive contract."
How is that good? The more underground it gets, the weirder it gets and the fewer people want to do it. And I'm not talking about slightly fewer, I'm talking about a 25 room palace with a bachelor living in it. The delusion comes when people think this situation will improve
@@saintkevinofficial tell me how you see that? I think it makes it better because now without the machine putting a certain sound in our face people will gravitate towards the music that sounds good to them. Idk about weirder, I would definitely say more real & less generic.
@@jalmain whenever a genre of music becomes Avant Garde or gets filled up with Avant Garde types, the foundations of that genre get extremely diluted, gentrified and soulless. Just because something is underground, doesn't make it good. Most times, things stay underground because most people cannot relate to it. And what's the point then because music is meant to unite us and not fragment.
@@saintkevinofficial No. Music is meant to express a culture or a community's experiences and concerns. That's how hip hop was born in the first place, and I don't buy any claptrap about it 'uniting' people when all I see is groups left, right, and centre, consuming, draining, exploiting and manipulating and making bank off of of hip hop as a genre while giving little back to it and having little respect for the culture it comes from. The more mainstream it has become, the more diluted, dumbed down and gentrified it is. Not everything is meant to be consumed on a global 'market'.
With AI being introduced on many levels of music, Vince has a very valid point. They are turning music into a commodity, & not respecting it as the art that it is. And flooding the market with bullshit makes it harder for real artists to cut through, & the fans accept microwave emcees instead of homemade emcees, because they just want to "eat" quickly. I remember the anticipation of waiting for your favorite artist or group to drop their next album. You don't have that anymore.
Not necessary with AI it gives the opportunity to average people to showcase some of their talent faster. AI can be useful to many artists you still have to know how to use the software and know music itself. Sure a lot of fans dont really understand music. When the beat comes from the Soul Trust me, The fan can feel it. The music industry will continue to milk these rappers till they wake up. The problem is some of these rappers making 6figures and more a year should never sign and keep building and invest their money etc... If you are an artist making 500 000- 1 million a year or even making a song that blows up and makes you 10-30 million They should never sign unless its a partnership.
The reality is music as a singular focus is not the future, music is too cheap and there is too much talent, what future artists and musicians and singers should focus on is being an influencer who can sell the music rather than solely being an artist in my opinion, labels have no more incentives to build artists and with ai music will go from cheap to free to make. This era of music is over but a new era is beginning
The music is for young people that were born into an era where the music is free. As far as the concerts go, they don’t have the money and the prices are too high.
When he said "They don't pay for the music already..." I was like, "Oooooooooooooooh! Vince's blunt honesty has me buggin'! I'm like "Where is the lie in what he's saying?"
I don't understand. I really don't comment on a lot of other platforms. But almost every time I tune in Curtis King, I want to join in the conversation.
Music was devalued by the industry purposely in order to consolidate power. The streaming companies helped flood the market, which allowed major labels to take advantage of saturation. The indie artists don't have the capital to compete for market share, so labels can dominate, manipulate or circumvent the algorithms entirely, to favor their artists. Now, because the music is no longer the product, the artists are reduced to corporate mascots, using their brand recognition as a vehicle to sell products to their fanbase that have nothing to do with music. So, the "independent" artists are, essentially, priced out of the market and the artists who are signed and promoted by the labels are beholden to their corporate sponsors and therefore, unable to express any true thoughts, feelings and ideas that may conflict with those corporation's profit motives. This is why there are no truly dissident artists in popular music today. They've all been reduced to propagandists. This is how you control and engineer culture. 🙃
This is depressing . Artists and producers if you want to make money and not worry about this leave spotify and all the streaming services alone and pick up an instrument and go do a show and have your cousin or mom stand at the door and collect your money. They are buying up all your masters and kicking you out of your own game and replacing it with AI . I'm the only one who really sees this. You are back to what biggie said in ryme your either gonna sling crack rock or have a wicked jump shot. you got played again.
I AM GLAD!!!! COMMERCIAL HIP HOP HAS BEEN A FOUL STAIN ON THE BLACK COMMUNITY AROUND THE WORLD. The art was buried by all the terrible images and themes.
This is just exhausting to listen to because I've seen all of this decades ago! And people CHOSE to be oblivious and ignorant to it. Music has been extremely devalued. ESPECIALLY Hip-hop!! It's why the Rolling Stones can go out and still make money but you don't wanna say the same for a veteran Hip-hop act. It's why I've stayed the weirdo who buys music. Because if it's art or an artist that I like, then why not place value on it? Is it not worth that, at least?All this devaluing, settling, ignorance, and quantity over quality has brought us here.
Vince Staples understands, from his personal experience, contiuing to go in the direction of music is not as profitable to him as other options. Can music artists do patreons like content creators do, do they sell their music via band camp or merchandise through their own website? Music labels and streaming services seem to be the biggest profit holder being the middle man of the music artist and the music consumer.
Eh they’re not really on the rise because I see all those genres going back down 2-3/5 years from now hip hop needs newer artist and better songwriting. Plus we’re in the vibe era all those genres you named for in it
It's a great time for underground Rapper's to expand and come up like what happened in the early 2000s sort of the Jay-Z theory that mirrors the economy about a recession being the reset, what get played out needs a new Generation 2pac to reset the sound timeline
Artists should be and should’ve been awarded streaming deals..the industry just switch on the artists without their say so because there’s some language in their contracts that said they have to power to control how their money made off the music. Industry said no more physicals.. you have to get a million listens to make a fraction of some pennies
Not sure what 'Reggatone' is, but I'm guessing you're referring to Reggaeton--a 'latin' genre built squarely on the back of Shabba Rank's "Dem Bow" that periodically comes into fashion (think "Gasolina")...and then just as quickly disappears. Then you have a new post-Fela Kuti wave of Afrobeats (that has taken influence from r n b rather than jazz) and Amapiano (with south African beats and r n b inflections) both making waves in the West. And of course (ugh) "K-pop" (which is essentially imitative, repackaged 90s hip hop/r n b, with Korean lyrics and glossy visuals slapped over the top)--but while they might be popular, I don't see any of these genres having a 50-year run like hip hop while historically re-configuring the entire world's understanding of what music is. If reggaeton was going to succeed hip hop as a 'replacement' and have a comparable influence, it would have happened already. I am not sure what hip hop will evolve into or what new genre might emerge., but I don't see any of what you mentioned being a 'replacement'. I also think that the collapse of the current music industry is going to have an effect on other genres of music.
This is why Texas is what it is in music industry we’ve always kept that underground independent feel and celebrate our older artist. Not saying others don’t just saying south does it differently
This narrative is just that a narrative which honestly makes me side-eye on why this topic is even being discussed. Respectfully hip hop is not dead but it is going through a shift just like other genres like Rock has. Music and the industry has drastically changed so now artists will be forced to get ahead of the shift or be left behind.
Hip hop / Rap whatever you wanna call it is "Done" You can see that nobody cares anymore, especially the artists. Now the fans are showing they don't care anymore either. That's why you have all these Thots out here dominating rap now, putting out trash stripper music every other day. That's how I know we are just about at Rock Bottom.
“I don’t want to discourage anybody out here from going after the things they want.” 😅
As informative as this information is, and not just your content but the documentaries and stories of artists, the realization of how this “new industry” works post streaming is highly mind blowing and discouraging. Just from being able to support yourself financially, a career in music doesn’t seem to be it UNLESS you’re independent. What I once valued and wanted to do no longer makes logical sense. There are still other means to making a living from music but going the label route.. unless you have enough leverage to negotiate good terms and use them how Russ was able to, your signing up to either be robbed, stuck in debt, controlled, shelved or all of the above.
When the music industry finally takes its last breath. Watch how much absolutely amazing music starts coming out from all over the world. The industry is an enemy to the art that makes it even a thing. It’s a parasite. Let the industry die. Let all industries that have to do with art die. Real art will become more valuable and more available. Nothing in the world can stop a true artist from expressing themselves. If you’re in it for the money, you’re an entertainer, not an artist.
If the system falls, there's nothing better to replace it. You guys think anarchy is the best solution. Anyone and everyone doing their thing will have an even worse effect. The general public doesn't have infinite time and attention spans to be worrying and democratising musicians' livelihoods. A hierarchy will arise just as the one we have now because it's human nature. Unless you guys have some secret plan to return us to the vinyl and cd days, then it's a lost cause.
FAAAAAAAAAAAAAACTS........!!!!!!!💯💯💯💯💯💯💯💯💯💯😤😤😤😤😠😠😠😠👿😈👿😈👿😈👿😈💩💩💩
@@saintkevinofficial 🎯 That’s facts. Because if it’s a free for all like that guys suggesting than nobody would be able to get paid out properly, especially because we can’t at this point go backwards in convenience to the days before streaming. As a former SoundCloud artist, I see why SoundCloud is its own thing and not usually the end all be all destination to get your music on the internet. Too many unpolished, not finished and unlicensed sounds floating around on there. It has its place but you do need a level of prestige and professional release for the general public to consume, in order for that music to exist and be profitable. That’s why labels and official platforms will always exist in some form.
All the real $hit survive an the other BS will die
@@saintkevinofficialhe mean we will go back to getting quality music because people who are not talented but see money in being a artist or have money to pretend to be a artist going to leave. Of course another system will take place but for a while we will get quality back and the 90’s is proof we only need 10 years of good music to last a lifetime
The industry doesn't invest in artists, it leaches off them, that's the problem
This!!!
BINGO
As do the fans.
A lot of industries are dying. Music, film, tv/cable and gaming, just to name a few. And it’s really the corporate model in milking out their IPs to oblivion
These corporate entities finally get the formulaic automation they’ve always wanted out of humans, through technology. Just another reason I think it’s important we make our necessary pivots.
They need a reset creativity button . SOME stuff intrigued me and makes me say hmmm that looks like it was well thought out and made . I just like quality shit . Whatever it is lol.
facts.. all systems are failing including the government systems around the world as well. It’s truly a beautiful time for we the people to take everything back.
@@nine27 yea I’ve always said this we must become what we miss . But if we’re ONLY gonna reminisce and watch then nothing can change for the present
Games ain't die n that's for a fact
The fans are the reason. There are too many "sound the sames". Now the artist want to come out sounding like someone else. Chasing the bag, only.
Instead of being loyal to the artist or sound. Now, there are people loyal to a vibe. Social music.
Facts tho that is why i try to sound different.
It’s artist development. These artist are not worry about development. New rap artist are microwave artist, you can’t putout song after song 2x a week.
@@555crooked True. People don't want to respect or work on the craft as much. Easy bake oven types.
BEST COMMENT 💯
Underground rappers I listen to sell their music on a website which you can't stream. They sell Vinyl, Cds, tapes which arent cheap but always sell out. Sometimes later down the line they put the album on something like Spotify
Music itself will ALWAYS be in existence. It’s the music industry as we know it now that’s dying ❤❤
They';re recording 400 and 500 songs because the beats and "rapping" are all basically the same (especially for the Trap-type artists). It doesn't take much effort to make alot of that music. Duke Ellington wrote about 2,000 songs and that was a huge deal because he was a musical genius.
So true. Those 2,000 songs had different melodies.
Absolutely! 400 500 just off mumbling and lieing and saying the same stuff over and over again.
100%
I made 300-400 songs a year on average,been that way for YEARS. But they aren't copies,i try to make them as unique as possible,unless im going for a CONCEPT album with a uniformity. I don't blame artists,i blame labels & fans for not ACCEPTING high quality rap/hip hop,ima keep making all types of hip hop out of LOVE,but i know im not going to make any REAL money going forward
Not really, as a artist myself. Once you can rap you can rap on anything don’t take long to catch a flow or vibe when it’s really you. Depends on artist though shit really ain’t hard to be lyrical Al all it just take more effort
Vince staples is speaking out of his reality. he has the power to create his own fanbase on his own platform that IS buying his music.
He doesn't realize that even though that's literally what he did?
You just wanted to comment
@@JM-qn3tf Exactly, business is business.
There’s so much music dropping I feel like a lot of artists think if they don’t drop a few times a year to stay in rotation. I came up when we only got an album every 2 or 3 years and we really sat with projects.
True. Many industries, including tv/movie streaming have went all in on subscription models that present quantity as their biggest feature. With music I think a lot of artists have underestimated how valuable being prolific in their content output could be to their music career. Instead they’ve thrown hundreds of songs at the problem.
Attention spans are about 20 seconds now...
Doesn't matter quality is at a all time low
It’s over
@@MrTD714 ALLLLL TIIIIIMMMMEEEE
The industry standard has been to bleed artists dry for generations. That's what's unsustainable. It's up to the people to pioneer a better system, as usual
I agree 95% especially when you said, "It's up to the people to pioneer a better system, as usual."
Tory Lanez did pioneer another way...
web3
i know artist on the blockchain making 100s of thousands sometimes millions with no label middleman and no one even knows this is happening. most of the music sucks and thats because mainstream artist dont know about it
How bout the best system is no system, musicians can steam their content online directly to the public or their audience. And if they connect just sell merchandise or albums on Amazon or at their concert venues.
Its bittersweet to see people actually understanding that its over. The industry had a good run, but its done. It breaks my heart to see people around me that still think of the industry as the way it was back in 2002. Even still, it was always smoke and mirrors. People have this dream and don't understand that they're often signing up to be exploited.
@@DJarvisOfficial Pretty much. People will sacrifice so much to make music, putting their families, priorities, and values to the side; only to have their projects sit on ice. You can't get that time back. Even if you do get a buzz, its for less than pennies on the dollar. Every last artist that is currently sitting in super stardom came out when physical copies would actually sell. Those days are done.
When the industry is done, crazy creative music will surface and a new era will begin.
You activists ruin everything
@@christophermichael5764Real artist will tell you that they don’t regret sacrificing a lot to make music, even if their project sits on ice, because they enjoyed the journey of making the music. Everything that comes after making the music is just the icing that’s on top of the cake. Real artist don’t care about money and fame. Real artist mostly care about the journey. The journey is what real artist love the most about the music business.
@@christophermichael5764did you write this comment in 2012 bruh 😂😂😂😂 artists making 4 times the money than they did in the physical days
@@djyua9157 4 times the money...from brand deals and endorsements. You can't make money from what you don't sell love. If records ain't selling then what exactly are you pocketing? Streaming figures equate to pennies on the dollar for even the biggest artists. Money can still be made, but its not "music" money unless its for shows; however, you have to sell those tickets first. I don't have to tell you this because you already watched the video in its entirety...right? The video is *literally* about this subject-specific to this. Also, rap music is the context. The same can apply for other genres, but those other genres have a bigger demographic and thus, more potential for profit (reggaeton, pop).
Your turn.
Music isn’t over lol. No one is making good albums that’s it. Rap is the only genre that ppl even listen to albums. The other genres are single based. U might think Afrobeats or other genres are on the rise but really it’s just the singles no one listens to any other genres’ “albums” and that’s how it has always been.
The artist that make good albums Steve Lacy, Tyler, Brent etc. the fans still await their drops. If the albums were good by the top rappers then we wouldn’t be saying this.
but the industry is over and it’s been over for awhile and it’s a good thing..
@@nyukechen then we need new top rappers, because Drake, Kendrick, and Cole are clearly on a decline.
Bro the industry is dead all the rappers are being paid to make dumb down music to mislead the youth
I agree with most of that except there are definitely other genres where fans listen to whole albums, I used to think that too until I got out of hip hop and actually got signed with a band and got to look at the industry from that standpoint, people listen to LPs, just not the ones with more than 10-12 tracks
All this label issues is exactly why Davido’s father never allowed him to sign to a record label in the early days of his music career, luckily for him his dad was and is rich enough to invest in his music.. His billionaire dad literally managed him and turned down all label and brand contracts if they didn’t triple or quadrille the money... A lotta rappers don’t view the music as an asset, imagine being able to get a bank loan with your music.
That’s interesting too know! Dad cared about his son enough for him to not be taken advantage of
@@godsangel67able yes dad really did.. even in some instances he gave Davido more money than records labels offered and told him not to sign..
The ironic part is everyone is saying it’s failing, but everyone could easily change the trajectory by simply listening to artist who aren’t being pushed in your face. What are we waiting for, literally the end of the world?
The masses have always waited to be fed
👏🏽
The internet has really destroyed Hollywood.
and the music industry.a content creator has more influence than a rapper actor or singer it sounds crazy but true .
That's definitely a fact
They have to do more for less a lot of times. Just shows how inefficient a lot of these mainstream campaigns are when unlimited money is behind it.
Someone recently tried to make me feel bad about not liking new rap. I explained to him that it doesn't always have to be for everyone. I would much rather listen to Boompap beats all day than any of the new artists. And that's okay.
Absolutely. And please believe there is more than enough of listeners like that for an artist to make a comfortable living doing what they love.
I bet you is probably someone who listens to a lot of mainstream rap music like Gunna lmfao
Tell em that you love hip-hop, and corporate rap is not that.
Prince and Mike tried to tell yall. I believe it can be flipped once people hold themselves accountable and stand 10 toes down and say no. That's why I'm not putting my shit on streaming platforms anymore. I am regressing no matter what. I seen this shit coming a mile away
Yes mainstream rap is dying and that a good think for the art form.
Music wont die. It's just going to become difficult to make money from for awhile. So the leeches and people who make music for money rather than love of the craft will leave. People who make music for love of the craft will stay because money wasn't the point for them. I welcome it tbh.
Typical socialist commi
man-o-man ... im waiting for the hypebeast to run to something else. Let the real crafters carve the culture back into shape. Before we end up like Rock-n-Roll... Jazz.. Disco.. etc. #HipHop4Eva Peace
I just said this on a IGN video about the video game industry: it seems like all forms of media are going thru some kind of crisis. Music, films/tv, videogames, etc all of these industries are having an issue between the creators vs the companies. There could actually be a silver lining in all this tbh
💯‼️ I’m certainly banking on that silver lining being ultimately beneficial to the expectations of both sides
@@CurtissKingTV it’s because capitalism gives creative control to their person with the most money. So the corporations who own the creators ultimately have control over what happens to the creations. Not the creators or the customers. Just a third party who is really there mainly to benefit for THEMSELVES. I’m not here saying let’s all become russian communists from the 80s… I’m just saying the system of capitalism was made to not work, especially for self-aware populations.
Call me crazy but I blame social media… not directly, but I believe social media, If you trace the downfall of media down to the core, social media will have a a substantial part in the downfall of it all. I’m telling you.
12:34 thats a great point. Never thought about it like this. The record labels and owners and execs and shadow investors look at the music industry like this: somebody's going to make this music. WHO makes the music doesnt really matter. If we continue to push this low skillset low investment brand of music that literally anybody can make, all we have to do is find the right personalities with the right image at the right time get their audience up and milk a couple hits/streams/viral moments out of them and move on to the next once the crowd's attention span wanes and find another tool aka artist.
Conveyor belts are easily replaced.
AS A PRODUCER IM GENUINELY SUPER DISCOURAGED WITH THE INDUSTRY. WITH THE WAY ITS BEEN, AND WHERE I SEE IT GOING.
Big problem in music has no class, soul and originality.
I hear you. The change is uncomfortable for many within the traditional industry. However, this may be the best time ever to push your music independently.
😂 As a producer, you should be ashamed of yourself.
@@MrNochase your tripping lol
@@CurtissKingTVit’s absolutely the best time as an independent artist.
I like Vince more and more every time he opens his mouth. Vince has a unique talent that so many people need to peep game. He is one of very few people in this world that knows how to take the big ugly truth and make it palatable. If more people could learn this talent they could approach dialog with less fear of "social media mob".
As a musician, I agree with your last statement 100%. Music is finally starting to make it back to the blocks.
Great topic. This is the reality of the game right now. We’re in historic times in terms of the music industry
It's true, at this point if artists get taken advantage of it's because they choose not to listen. To many artists have told us and showed us something different. I think a lot of artists just want that immediate fame and that's the sad part. But at what point do artists say no I'm not going to do this.
Fans are paying with their time. That’s just as valuable as money. Sometimes more
~12:30 "Artist is the conveyor belt at Frito Lay"
ie: the Artist is Human CAPITAL
ie: the Artist is a WORKER
The best way to keep workers down is to fool them into thinking that they are each individual entrepreneurs destined to 'get to the Top'.
Can't wait till rappers get truly conscious
Bottom line is really all the Contemporary Commercial Music industry cares about. Artists are nothing but products to the record labels (“industry”). And the “products” are being showcased in a way that psychologically persuades the customer to think that they NEED what the company is offering. In the case of hip hop, that thing that the consumer is being persuaded into believing that they NEED is the lifestyle that the industry uses its “products”(the artists) to promote.
Just like how the fast food industry use wax coatings other synthetic materials to make their “food” more appealing on commercials in order to make it more appealing to the consumer. The music industry (particularly pop/hip hop) does the same thing.
Hip hip/pop industry is just fast food now. Sadly. And just like we long for the days of home cooked meals and healthy food with sustenance, we feeling the same way about home grown artists with sustenance. The cheaper the industry can make their products, the less overhead they’ll have, and the more profit they’ll make.
So just like the fast food industry, as long as we keep consuming it the way they give it to us, the more they gonna keep giving it to us that way. Hip hop/pop ain’t no different
Peace to Curtiss King TV... You're speaking my language. Two mins into my 2cd vid of yours. Watched the Rapsody vid 1st. I am a D.I.Y always have been since a kid... FACTS! I've done a few major things in the industry as well & got torn by that tug-o-war artist go thru that Rapsody spoke of.. Happened to me as the culture went "shiny suit" then "Bling-Bling" era... You have a new sub Sir. Peace & #HappyHipHop #50thAnniversary to you !
Let’s go 💪🏽🤝🏼🛠️
Hey Curtis! New subscriber here. I think social media has played a massive role in the quality of music dropping. So much accessibility has shifted the focus from what you sound like to what you look like. I think Vince hit on this when he was talking the house and Corolla
The ending was Deep, your totally right hip hop coming back to the block. full circle.
🙏🏽 that would be amazing to see in this lifetime
Hip-hop needs to die, period.
Everybody is complaining about the payout. This moment in music is kinda scary because It feels like something is about to happen. Either somebody is about to create another option and all the artist are about to leave the low paying streaming platforms, or a lot of undiscovered people are gonna throw their hands up and say “What’s the point of trying if their gonna cheat us?” Something is about to happen!
Ryan Leslie and Nipsey Hussle already tried
You're giving humans too much credit. A lot of people aren't creative enough to cheat a system that they were brought up in. Nor are they creative enough to create another viable option. A lot of people are going to throw their arms in the air and give up and this system will continue and collapse until the final nail is in the coffin. As soon as Drake, Nicki or Taylor Swift stop making music, it's over.
This have been discussed years ago. From an industry perspective, the overall bottom line is all that matter. There is money to be made in hip-hop/rap. However, there is more money overall in pop, rock, and country music. People forget, the industry only care about the overall bottom line.
All entertainment industries (Music, Film/TV, Gaming etc) are at the mercy of Tech companies. The Recording Industry is not in control, tech companies dictate how we actually consume the media...I'm sure if it were up to the Recording Industry we'd still be using Compact Disc.
720 = 360 deals are nothing other than predatory loaning , which is essentially racketeering.
This is an important conversation to have.
Hearing this from an artist that never popped like that is not surprising!!
That’s why I’m not exactly disappointed in what’s happening because like he said at the end “bringing hip hop back to the block” making it more creative.
💯 I say bring it back home and watch what we create without the input of investors
Vince is probably the brightest mind in entertainment. I’d love to hear a valid rebuttal.
Thanks much for this video.
Bro you dropping Gems on this one!! As usual love your channel!
Thank you! 🙏🏽🛠️
Vince is 100% on point
I'd have to disagree a bit. I think the industry is transforming. The same things that are happening now with recorded music also happened in the past when radio became popular. The record industry suffered for a couple of decades before it found a way to remonetize music. However, the record industry only got bigger after that. TV didn't replace radio when it was invented. Podcasts are the new wave, but it won't replace what came before. There are simply more options. However, great material will always find its way to the consumer. Artists need to make buying music an experience again. Also, they need to step up their live performance skills. Additionally, streaming is predicted to make the industry more profitable. As global music consumption increases, streaming companies will make more and have to pay out more to record labels. Artist are going to have to leverage their brands to get through this transitional time and renegotiate their contracts better going forward. Also, artists need to take advantage of streaming. OF and other DTC media sites are the new profit model. We need to stop thinking of music in terms of "sales" and more in terms of overall user experience. Music is intangible anyway. The fact that people try to limit music to something "fixed" shows a lack of creativity and even commercial awareness on the industry's part. All in all, the industry ain't going nowhere. Just gotta adapt.
They got mad when Nas said Hip hop is dead
Love & Appreciate The Game You Share! 🙏
I Fasho Feel Like Its All Coming Back Full Circle Aswell!
Bro. I knew it was over when they started playing the song in the background on a LIVE performance. That's crazy. No other genre of performance does that. But rappers really don't care about their fans. It's all about ego so of course it can't last like that. Many rappers are entertainers but not performing "artist" huge difference
contagion effect!
Transparency: as a community that is divided; value fleets as resources are depleted ( no reason for investing in a drought for the slow individual in the back )
Redman definitely kept it real he didn't change, and he showed it on MTV cribs. He exposed them as well of settling ppl up in luxurious homes for the show
As always...truly appreciate the lens in which you share. Blessings King 🙏🏿
🫡🙏🏽 thank YOU
I get what Staples saying but he fails to realize that for the fans that spent money, is the reason Joe budden actually cares about his opinion.
Staples don't have a core fan base. He got supporters but not ppl dedicated to buying tickets if they don't feel like they can touch you
Cutiss you’re not wrong about it coming full circle. This is exactly what it is.
Curtis you right hiphop def comin back to the block and it needs to happen that way but in a positive way, lyrically and sonically. But the question comes up how will we get supported artistically and financially consistently. That new system folks are talking about somewhat hasn’t been figured out yet. Folks mentioned the entertainment industry may be still moving but it’s going to come to a defunct if most creators just DIY straight out. Some one else said that even wouldn’t be a good idea. I personally feel like the streaming platforms are doing to much. Inflation is doing us the people a disservice so what direction will we head in who knows. I feel like some things should be tried. Like Curtiss said there are folks filming themselves making music from the house or doing some kind of street performance. Hip-Hop as a whole wasn’t meant to go corporate but greedy people made it happen that way anyway. We should take music back to its roots but remodel the system our own way. Either way all the up coming creatives should continue to avoid the industry. Like Curtiss said, how many more documents need to be made to explain the big machine running everything will only continue to put everyone else at a disadvantage.
I do believe that the music industry is dying very very slow to the point that it now has to be connected to a respirator. Now the challenge is to find out what type of respirator that's going to effectively bring it back to life and sustain it. There is so much to be said about the music industry as a whole from consumers, the creators of music, and the vehicle for how it is collected, distributed and consumed. Now what that looks like at this point is not yet clear, it's still blurry. However, I do believe that we have enough information to put in focus that will help us all involved to calculate and recalibrate so we can better benefit from it now and in the future.
Thank you brother Curtiss for dropping this knowledge on us through these reaction videos. I find them to be most valuable. I also like what you said about this is now bringing hip hop home. Not only hip hop music but forms of creative expressions that has music attached to it. Now again for us the challenge is for lack of a better word, once we get this information when and how we apply it will break or make this music industry's system in it's current situation. In others words, the music industry needs to be reformatted. 😎
Much love from GHANA🇬🇭
🙏🏽 much love
17:02 Definitely coming full circle bro. Good vid. See you at the top.
Hip hop had a problem from inception. Its well documented that grand master caz declined being recorded becasue he didnt see how you could take the concept of what they did and make records out of it. So if the creators didnt see how to monetize it in this way, the ones that did from then on determined the value. It really uasnt changed since then. Yes things change and more ways to extract value were crested, the fact remains that it wasnt the artists themselves that saw the value for what it was. I'm sure this is treu with any commodity. Get in early and control the means of production
Hip hop is a culture thats a complete whole lifestyle, that is lived , seen, felt , heard and those aspects can't be recoded. .
he makes a great point fr. music is a product. as long as he's giving us the music we're asking for, there should be no expectation to give out shit. Just make good music bruh. Thats what we care about.
You know what’s crazy, the same thing is happening with movies. Hollywood and independent film making. Streaming is killing both the film industry and movie industry!
I've told people, especially in Chicago time and time again. One of the worst occupations you can choose in life is a rapper. It's legit the hardest job around and a great way to acquire debt to flex a non reality.
Vince hit it on the head when talking about cultural stigmas screwing us over.
I never looked at it like that Curtiss but you may be correct here hip hop just might be coming back to the block 💪🏽
For true Hip Hop heads like you and I, I do believe that’s the silver lining in all of this. Let her come back home and watch how family treat her.
HipHop went pop that's it. Dope music will never die.
🔥 Curtiss you surprised me with your honesty on this topic; the online producer community is incentivized to tell us that the industry isn’t dying because their channels are based on selling shovels so to speak. I think with the rise of AI anything that promotes personality or personal connection will be the pivot for the entertainment industry, which is why podcasts and twitch streaming have become so popular.
Man you are a genius.. blessings to you ..
Nothing truly dies its just evolves into something else recognizable or unrecognizable.
I feel like it’s deeper. We as a society are now aware and mindful. We no longer have the Wizard of Oz affect of knowing who’s behind the green curtain. We know. I think the industry is dying because we are more aware of the truth. Should anyone stop doing what they love? No! Do whatever it is for yourself. Is there money in it? Not independently it’s a lot harder to make that money. I know cause me and my man put out music ourselves. But one thing out of all of what was said I do not agree with is not giving back to fans. Yes there are many who don’t pay. Yet tons that do to watch you in person. Anyone who is doing music for the money is in the wrong business. Sad to say. In fact any art form, if you’re tryna make money it won’t be easy. It’s a plus! Hence the “starving artist” saying. But what’s killing most of the rap industry is the ‘flash in the pan’ musical artist. We have to get back to the basics. And if the music industry loses to independent artist industry, cause of their horrible practices, then that’s on them. We as independent artists need to take advantage of the moment. Whether we win a Grammy or not. It’s a lot easier to get your music heard now then when I grew up in the 90’s as a teen. ❤️
Yo curtisss this was very dope and informative! I’m definitely subscribing to your content my guy!
A "360" contract is considered in contract law: "Contract-of-adhesion" or "adhesion contract." A 360 contract can also be called in contract law: "abusive contract."
I agree, I think hip hop is going back to the underground & that’s the best thing for it tbh
How is that good? The more underground it gets, the weirder it gets and the fewer people want to do it. And I'm not talking about slightly fewer, I'm talking about a 25 room palace with a bachelor living in it. The delusion comes when people think this situation will improve
@@saintkevinofficial tell me how you see that? I think it makes it better because now without the machine putting a certain sound in our face people will gravitate towards the music that sounds good to them. Idk about weirder, I would definitely say more real & less generic.
@@jalmain whenever a genre of music becomes Avant Garde or gets filled up with Avant Garde types, the foundations of that genre get extremely diluted, gentrified and soulless. Just because something is underground, doesn't make it good. Most times, things stay underground because most people cannot relate to it. And what's the point then because music is meant to unite us and not fragment.
@@saintkevinofficial No. Music is meant to express a culture or a community's experiences and concerns. That's how hip hop was born in the first place, and I don't buy any claptrap about it 'uniting' people when all I see is groups left, right, and centre, consuming, draining, exploiting and manipulating and making bank off of of hip hop as a genre while giving little back to it and having little respect for the culture it comes from. The more mainstream it has become, the more diluted, dumbed down and gentrified it is. Not everything is meant to be consumed on a global 'market'.
With AI being introduced on many levels of music, Vince has a very valid point. They are turning music into a commodity, & not respecting it as the art that it is. And flooding the market with bullshit makes it harder for real artists to cut through, & the fans accept microwave emcees instead of homemade emcees, because they just want to "eat" quickly. I remember the anticipation of waiting for your favorite artist or group to drop their next album. You don't have that anymore.
I agree
Not necessary with AI it gives the opportunity to average people to showcase some of their talent faster. AI can be useful to many artists you still have to know how to use the software and know music itself. Sure a lot of fans dont really understand music. When the beat comes from the Soul Trust me, The fan can feel it.
The music industry will continue to milk these rappers till they wake up. The problem is some of these rappers making 6figures and more a year should never sign and keep building and invest their money etc... If you are an artist making 500 000- 1 million a year or even making a song that blows up and makes you 10-30 million They should never sign unless its a partnership.
The reality is music as a singular focus is not the future, music is too cheap and there is too much talent, what future artists and musicians and singers should focus on is being an influencer who can sell the music rather than solely being an artist in my opinion, labels have no more incentives to build artists and with ai music will go from cheap to free to make. This era of music is over but a new era is beginning
The music is for young people that were born into an era where the music is free. As far as the concerts go, they don’t have the money and the prices are too high.
When he said "They don't pay for the music already..." I was like, "Oooooooooooooooh! Vince's blunt honesty has me buggin'! I'm like "Where is the lie in what he's saying?"
I don't understand. I really don't comment on a lot of other platforms. But almost every time I tune in Curtis King, I want to join in the conversation.
Music isn't dying just his form of music is dying.
Music was devalued by the industry purposely in order to consolidate power. The streaming companies helped flood the market, which allowed major labels to take advantage of saturation. The indie artists don't have the capital to compete for market share, so labels can dominate, manipulate or circumvent the algorithms entirely, to favor their artists.
Now, because the music is no longer the product, the artists are reduced to corporate mascots, using their brand recognition as a vehicle to sell products to their fanbase that have nothing to do with music. So, the "independent" artists are, essentially, priced out of the market and the artists who are signed and promoted by the labels are beholden to their corporate sponsors and therefore, unable to express any true thoughts, feelings and ideas that may conflict with those corporation's profit motives. This is why there are no truly dissident artists in popular music today. They've all been reduced to propagandists. This is how you control and engineer culture. 🙃
All the music I listen to dropped before 2020. I’d be alright if they quit making new music
He's not lying...rappers and athletes always are expected to give back 😂
This is depressing . Artists and producers if you want to make money and not worry about this leave spotify and all the streaming services alone and pick up an instrument and go do a show and have your cousin or mom stand at the door and collect your money. They are buying up all your masters and kicking you out of your own game and replacing it with AI . I'm the only one who really sees this. You are back to what biggie said in ryme your either gonna sling crack rock or have a wicked jump shot. you got played again.
I AM GLAD!!!! COMMERCIAL HIP HOP HAS BEEN A FOUL STAIN ON THE BLACK COMMUNITY AROUND THE WORLD.
The art was buried by all the terrible images and themes.
The quality of music has dropped. When you have 10 artist that sound exactly the same, why buy the music.
This is just exhausting to listen to because I've seen all of this decades ago! And people CHOSE to be oblivious and ignorant to it. Music has been extremely devalued. ESPECIALLY Hip-hop!! It's why the Rolling Stones can go out and still make money but you don't wanna say the same for a veteran Hip-hop act. It's why I've stayed the weirdo who buys music. Because if it's art or an artist that I like, then why not place value on it? Is it not worth that, at least?All this devaluing, settling, ignorance, and quantity over quality has brought us here.
Vince Staples understands, from his personal experience, contiuing to go in the direction of music is not as profitable to him as other options. Can music artists do patreons like content creators do, do they sell their music via band camp or merchandise through their own website? Music labels and streaming services seem to be the biggest profit holder being the middle man of the music artist and the music consumer.
Vince is hilarious and speaking facts!
its crazy but 50 cent g unit with the spinning chain on the cover was the last whole album I bought. damn I don't even remember what year that was
They're right. Look how heart on my sleeve is getting nominated for a Grammy. It sounds like every other songs out there - everyone
Yes especially rap that’s why rock, country, Latin and Asian music are on the rise
Eh they’re not really on the rise because I see all those genres going back down 2-3/5 years from now hip hop needs newer artist and better songwriting. Plus we’re in the vibe era all those genres you named for in it
No😂
The struggle is real😅
It's a great time for underground Rapper's to expand and come up like what happened in the early 2000s sort of the Jay-Z theory that mirrors the economy about a recession being the reset, what get played out needs a new Generation 2pac to reset the sound timeline
Artists should be and should’ve been awarded streaming deals..the industry just switch on the artists without their say so because there’s some language in their contracts that said they have to power to control how their money made off the music. Industry said no more physicals.. you have to get a million listens to make a fraction of some pennies
Music isn't over. Rap is over. Afrobeats and Reggatone has taken its place as the new popular genre Just like rap replaced pop.
Facts
Please stop..... drive through any inner city, nobody's playin Afro-beats in they cars.
Its gonna take awhile for them to catch up
Not sure what 'Reggatone' is, but I'm guessing you're referring to Reggaeton--a 'latin' genre built squarely on the back of Shabba Rank's "Dem Bow" that periodically comes into fashion (think "Gasolina")...and then just as quickly disappears. Then you have a new post-Fela Kuti wave of Afrobeats (that has taken influence from r n b rather than jazz) and Amapiano (with south African beats and r n b inflections) both making waves in the West.
And of course (ugh) "K-pop" (which is essentially imitative, repackaged 90s hip hop/r n b, with Korean lyrics and glossy visuals slapped over the top)--but while they might be popular, I don't see any of these genres having a 50-year run like hip hop while historically re-configuring the entire world's understanding of what music is. If reggaeton was going to succeed hip hop as a 'replacement' and have a comparable influence, it would have happened already. I am not sure what hip hop will evolve into or what new genre might emerge., but I don't see any of what you mentioned being a 'replacement'.
I also think that the collapse of the current music industry is going to have an effect on other genres of music.
I work for Sony & I am getting government payments. It's over.
Vince always spoke facts and he continues to do so.
This is why Texas is what it is in music industry we’ve always kept that underground independent feel and celebrate our older artist. Not saying others don’t just saying south does it differently
It half past time to go back to the basics: two turntables and a microphone 🎤
I agree. Isn’t it crazy seeing it play out that way through (of all places) social media? I’m excited for this next era of independent art
Word 💯👈 it's about Damm time!
3:44 because the fans of culture is what keeps it the business alive… majority of real music consumers make music now..
This narrative is just that a narrative which honestly makes me side-eye on why this topic is even being discussed. Respectfully hip hop is not dead but it is going through a shift just like other genres like Rock has. Music and the industry has drastically changed so now artists will be forced to get ahead of the shift or be left behind.
Hip hop / Rap whatever you wanna call it is "Done" You can see that nobody cares anymore, especially the artists. Now the fans are showing they don't care anymore either. That's why you have all these Thots out here dominating rap now, putting out trash stripper music every other day. That's how I know we are just about at Rock Bottom.