Shopify SEO Optimisation (a Beginners Guide)
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- เผยแพร่เมื่อ 27 ก.ค. 2024
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Most Shopify stores don’t have great SEO.
This means they’re missing out on organic traffic, Google rankings, and most importantly, sales.
Whether you’re new to Shopify, or you’re just looking to build on your skills, this video is jam-packed full of info to help you improve your Shopify SEO.
Today’s video covers:
➡️ Category Pages
➡️ Product Pages
➡️ Blog
This video also covers behind the scenes optimisation including;
➡️ Homepage Meta Data
➡️ Image Optimisation
➡️ Site Map
➡️ Heading Tags
➡️ URL Canonicalisation
➡️ Schema
⏲ Timestamps
00:00 - Intro
06:40 - Category Pages
14:11 - Product Pages
18:03 - Blog
22:57 - Behind the Scenes Optimisation
32:22 - Action Plan & Checklist
🔗 Mentioned Links / Resources
Shopify ➡️ www.shopify.co.uk/
Gymshark ➡️ gymshark.com
Fashion Nova ➡️ www.fashionnova.com/
ColourPop ➡️ colourpop.com/
Raycon ➡️ rayconglobal.com/
SEO, JSON-LD, Schema by Webrex Studio ➡️ apps.shopify.com/breadcrumbs-...
Rich Results Test ➡️ search.google.com/test/rich-r...
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #eCommerce #ShopifySEO
• Shopify SEO Optimisati... - วิทยาศาสตร์และเทคโนโลยี
What’s your favourite Shopify store?
VOX activewear 😄
Flowyline Design
I spent 18 months trying to figure out SEO for Shopify and read and watched 100s of videos/articles. None of them come close to what you share. Straight to the point, easy to follow, highlight only what matters. Just wished I discovered you sooner! Can you please share stuff for technical SEO. For example how to find duplicate content and how to fix it etc..
Thank you, glad you enjoyed it! Yes - we'll add it to the list
Exactly what I just said too - I mean 6 months later but thats besides the point💁🏼♀
7:35 collection page SEO copy
9:25 what analysis tool is that?
11:50 'Title & Meta description' search engine listing preview
12:54 'Title & Meta description' what to write
23:31 image optimisation
26:23 Heading Tags
28:57 product schema
32:16, 34:09 summary
I've watched many videos on SEO but not a single one of them was as helpful and insightful as this one. Straight to the point and well paced. I'm looking forward to watching more of your videos and possibly hiring your company for all my SEO needs. Thanks for this contribution.
This channel is amazing!
The content you deliver is GOLD. THANK YOU.
I've never watched videos that are this thorough before. Loving your videos! Please keep posting these for us!
ok, the most clear and concise (the perfect mix) Subscribed - 2 minutes in and already knew this would be a channel full of value especially for me being a new to e-commerce and online world etc
This beginner's guide to SEO is exactly what most people need to boost visibility and drive traffic.
Excellent video. Well paced, a ton of info and just an overall great presentation. Thank you.
I'm still about to start my business, but your videos have been a staple in my library for a long time. I can't believe why don't have 100x more views. Your content is amazing! Don't stop killing it!
Being helpful is my number one goal
I have been deep diving into this for a few months now and officially launched my first shop although its on vacation mode due to some preliminary setbacks, good set back though to be honest. and due to that every time i watch a channel now or even a skilled share course i see you guys all using the sales funnel lol or email marketing, its great!
This was a brilliant presentation on SEO optimization!! 5 stars to you!! I just launch a new Shopify store and didn't know where to go from there. I got emails from Shopify/shop to optimise my store and settings. But I couldn't understand the process involved. You have clarified and simplified some major steps for me and helped me to understand the knowledge- base dynamics. You bet that I will watch you video again and again. Thank you so much! Very much appreciated.
Awesome video! Highly appreciated!
First 2 mins and it already answered the question I was a looking for! Subbed straight away 👌🏽
Super happy to help!
Wow! What a great video. Thank you so much for your generosity with all this information. I really appreciate it. 🙏🥰👍👏🏼
You are so welcome!
This was Brilliant! One of the best videos I've watched for SEO! Thanks for such a great video 👍
Awesome, thank you!
ill have to save this and watch it over and over. There are so many good tips. Thank you
Super. Happy to help 💙
Thank you so much for this priceless information!🔥
I’m going to try this out, you also gained a new subscriber. I will keep you posted on how it goes with my store
A good lecture that will benefit all who have followed this excellent explanation.
This channel is going to be my go to from now on....fantastic. Thanks
Welcome aboard!
I needed this!!! 😁😁😁
Thanks so much for this. So much info but easy to follow and understand.
Glad it was helpful!
Thank you so much for making this video. I watched it 2 days ago and have so far made a big improvement to my store and am still not finished with all your tips.
Glad it helped!
great stuff and great delivery - one of the best. Thanks a lot Exposure Ninja
Thanks Amazing and easy to follow
Thank you so much for the tips. No other guide explained Shopify SEO as well as you did. ❤
Glad it was helpful!
optimistic about this proving to be a goldmine for my Shopify store🤩
Really informative video.. great tips..
This is SO helpful, thank you!!
Glad it was helpful!
This is excellent brother. Thank you for the free knowledge.
It's a pleasure :)
So helpful and easy to understand. Thank you!!
So glad!
Great video!! Thanks :)
Very concise and informative - highly recommended
Thanks!
Awesome video!!
This is sooooo helpful!! Can’t believe how much content is packed into this video!!! Thank you, thank you!
Glad it was helpful!
This video is excellent! Very, very good! Thanks so much!
You're very welcome!
Wow this helped me so much. Thank you!
You're so welcome!
very informative thank you!
This is the most helpful video I have ever watched - and I watched a lot. The part about collection pages helped me the most, as I haven’t optimized those yet, but now I see what I missed.
One question though: I set the main headings on the product page descriptions to H1 - if I understand right, it was a mistake, because the product title itself is an H1. Should I go back to all of my products to change the H1s to H2s?
Thank you!
I only watched the Intro so far, Wow buddy. I think you are the GOAT.
Very useful thanks. I'll be putting this into play with our e-commerce store👍
Content was excellent. That Schema app was a brilliant shout too! Thank you so much man.
Happy to help! 🙇♂️
Thankyou, I have looked high and low for this information!
You're welcome!
Half way through. Very well explained
That's great to read!
Congrats on the video! I was left with a small doubt, what ranks the site so is the content within the site or the meta description? Thanks.
Great content, thank you.
Glad you enjoyed it!
They seem to have moved "domains' to "settings.
I also installed the SCHEMA app you recommended, but the products snippet is on the paid plan now!
I'm currently testing the free "Hello Rich Snippets for SEO" and I THINK it's working?
This video was super helpful, I bought your book and can't wait to read it!
Thank you for this video.
Thank you for watching it
Love your video! I used to use WordPress and now venturing into Shopify blogging. Do you know whether adding some table of contents in a dropdown menu (in the beginning) is important? And do I need to add HTML for that? Do you have some app recommendations for SEO blog purposes?
Great info, thanks,
No problem!
wow that was really informational ,concise and helpful. Thank you! I wonder if the free website and marketing review is still on the table though seeing as how this was posted 2 years ago.:-)
Very informative video !! Thank you so much for putting it together.
Glad it was helpful!
Thank you so much....
That was really helpful....will definitely follow up all of the above instructions and try to implement
I have a Shopify ecommerce website which I am trying to grow and hopefully will be able to grow very soon
With love from India 🇮🇳
Glad it was helpful! All the best my friend! 💙
Excellent video. Do I need to offer a certain number of colors for my shirts? How many pictures should I show on the product listing?
Thankyou real ninja♥️
🥷
I don't even know how I got here, now that's optimisation
Great video! I just have a question can text copy on the category page be at the top of the page under the H1?
Great tutorial!! Why do they have the copy on category page at the bottom of the page? Is that because it’s best to keep products first visible?
it's my first time watching your video and to be honest you are amazing u deserve 100,000 subscribe not just one amazing bro thank you for such a nice video
Thank you so much 😀
Thank you for the video! I once again learned something that I applied on our store.
That's awesome to read!
In the H1 section, I see some companies use a / or a - in between each description. Does this make a difference?
What's the advantage of adding your brand name at the end?
Is it still relevant if you are a market place business that has products from multiple different manufacturers?
The amount of gems in this video alone, is worth hitting the subscribe button.
Yikes, I have some serious work to in the next few months.
Love it Thank you for every single vid.
Thank you for your valuable insights! You've touched upon a question that has been on my mind as well: How do websites with subpar product descriptions manage to rank high in search results? Despite putting considerable effort into my product descriptions, I still struggle to achieve good rankings. I have already submitted a request for an audit/review on your website, but unfortunately, I haven't received a response yet. I was wondering if you would be able to conduct a review of my site and offer some guidance on how I can enhance my SEO efforts. Your assistance would be greatly appreciated.
Can we automate aggregate rating product schema in Shopify?
Here for lessons and improvements
Do the product tags also influence something?
How about that H1 on the home page? I was waiting for you to give me an easy way to do that one! Would love to know your recommendation for that and why there is no easy way of doing it. Shopify has an explanation put simply put streaming frog says home page has 0 H1 if u follow Shopify’s recommendation. Speaking from experience with debut and dawn themes. Was hoping it would have been added on dawn but unfortunately it has not.
Stellar
Good adviser
Thanks
When I add the seo to the collection page it happens to show on the top of the page. Can I add a text box to the bottom of the page in theme editing?
Truly appreciated
You're welcome!
I’m so afraid of my review but you all are so amazing and I hope to be a client soon
Hope you'll be a client soon too 💙
Thanks!!
My store is small with few 10-12 products ! Any idea for doin seo?
Thank you! If I have a Shopify Collections page and a landing page that are ranking for the same key words, which one would you preference over the other for a canonical tag?
Where possible, always try and avoid having pages that rank for the same phrase. Either consolidate them or change the keyword focus of one of them to remove the clash.
Great info
Thanks for watching!
amazing
Thank you! Cheers!
Nice video💞💞
Thanks 🤗
Thank you for this very informative video. How much would it cost me to add a blog plugin?
That really depends. If you get in touch with us we'll see if we can quote you what the cost would be: exposureninja.com/contact/
Thank u so much
how do you optimize loading speed on the checkout page? Why do no one make a video on this .-.
What is SEO stand for
Is Shopify good for a service based business?? I know it is excellent for product
Can I copy & paste Meta description on different product pages, is this considered duplicate or unoriginal content by SEO?
Backlink video?
Nice video
Thanks
Good video
Glad you enjoyed
Nice
So nice
Does the website domain play a role in optimisation. Eg. If I optimise my website with a .au domain will it also be optimised and rank higher when I start selling overseas using s sub domain ???
Also, how do we reach out to your team for a discovery call ?
The domain address shouldn't play such a big role, according to Google, but it does. Also, there's a psychological thing to with people in another country seeing a non-native domain address. They could easily assume the website doesn't deliver to them.
I dont have "domains" in the online store.
I have product pages that has very long product url, is it okay to change url into a shorter one, does it affect SEO or anything?
It really depends how long your URL has been active, how many backlinks it has, etc.
I just opened up a Shopify shop and decided to add a Facebook account… what followed is a barrage of people messaging me and trying to update me services and I’m like whaaaaat
Hello. Is the older the site better for seo than new one?
It definitely helps, but it's not crucial.
What is the app/site you are using at 9:28 in the video?
That's SE Ranking. You can try it for free at bestninjatool.com
would you recommend doing a blog on a subdomain? or normal domain?
Normal domain, 100% of the time, but it's a little more tricky with Shopify...
I have multiple H1 tags. How can I fix this?
Change some to H2s, H3s, etc
Should I delete bad comments or reviews on social media?
No! Address them head on. Reply and show other people reading how good your customer service really is
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