These topics are not being discussed enough so it's nice seeing that consumers are starting to wake up. What truly bothers me it's the fact that the vast majority of products in major supermarkets are owned by conglomerates, using smaller, B-certified companies as facades. I swear we still don't fully understand how much power every single one of our purchasing choices can have.
I've worked at a few women-owned companies where there's one woman and a handful of men running the company but since there's one woman they designe themselves as women-owned 🤦♀️
I've noticed a major problem with the perception of paying more means the workers who are producing the items make more. I hear people renounce companies like temu and Amazon, but then spend all their money of h&m, zalando, nakkd (or whatever it's called) because they assume that if they don't buy the cheapest version of what they want 'then surely it can't be as terrible to make and then it's supporting better jobs' without admitting that slave labor is slave labor even if people get paid a fraction of a cent more, and in most cases the difference in price never goes anywhere near the workers
What bugs me with this ”bigger company buys small busines” is that in most cases after some time the ”small company”-brand has new improved recipy or new better flavour etc and that means that product has chanced and is usually worse after that. In many cases you don’t taste it when it changes first time but after few ”improves” taste is so bad that it is just one another big brand cheap product with higher price and nicer small company package.
I always intentionally avoid the products that say "female led" or "black owned" and etc because I think it's a cheap tactic to try and rope in consumers. I don't care what gender, race, or sexuality the owner is. I care about how effective their product is and what steps they are taking in regard to sustainability.
Absolutely, I also think that a lot of the companies that actually put in the work to be better and to have ethical supply chains will show consumers that work - instead of just using buzzwords that tell us nothing about their products 🫠
Coca-Cola 😨 I had no idea that they now have so many brands they own! Coffee, alcohol mixed drinks galore! Wow, this really educated me! Guys, google Coca-Cola brands. Even Costa Coffee 😮 Thank you so much for making this video! This really opened my eyes 👀
And that’s why I deadass look up every company I buy from in a national registry to make sure I know who actually owns them 😅 Thankfully most of my favourite brands are indeed local and family-owned, but better safe than sorry
A lot to unpack in this video ! It's given me food for thought definitely, on marketing and political/social issues especially. Thanks for this new video 👍
I would love sth like "Greenwashing (advertising) examples", like you did with the "products we don't need"-videos. To see you view and questions behind the ads and brands could help us to develop and exercise this view too 💛🌱
Thank you for articulating my conflicted feelings about companies touting the fact that they are women led but have made no efforts to lift other women up so eloquently
I started sewing my own clothes because of this, and I only buy from local stores Thank you for this, I haven't watch your videos before but I think the problem when talking about sustainable to people are the lake of alternative, we say theres sustainable brands but what are they?!
The problem with making people more conscious about sustainability, and making eco-friendly choices, is that a lot of the times, the people who already care are already here. As you say, Temu (and other companies like them) still have a large audience, and I think those people just don't care unfortunately/ are not very conscientious. I wish it were otherwise, though of course I do find your content to be very important.
I had a work colleague checking the Shein app and somehow we got to talking about how terrible they are. Her response was that she did not care. Such a lovely, caring woman and then that. It breaks my heart.
Im on a chat forum with many fellow pregnant women and so many of them recommend to eachother that they should buy their baby and maternity clothes on Shein and Temu and I step in and tell them about their history of toxic chemicals/metals in their products and people are always shocked. There's always so many people saying they had no idea. Its wild how people can be unaware but if that type of thing isn't already in their algorithm/thoughts it just doesn't get to them
@@AshK457 I always try to tell new mums to go to charity shops or Vinted. At least you can get better quality stuff for cheap. So many people still have issues with 2nd hand clothes through!
This video gave me mixed feeligs kinda. I noticed recently how suprised I often am when coming across a relevant media. Like when you can tell people behind it are very in tune with the world around us and have really wonderfully developed critical thinking skills. But of course I don’t like the fact that it makes me suprised. I noticed that you talk about a lot of topics that I haven’t heard about from anybody else. That’s what I really like about this channel.
Great video, a lot of agreeable points in this video. The whole diversity and gender advertising crap is really irritating in that it tends to be only surface if that, especially with big corporations. A lot of the wording in advertising and marketing always seems misleading and fraudulent, particularly for food products with the whole plant-based movement, while still advertising dairy-free but having dairy in them and sharing lines that contain animal and animal by-products. This also feels like it violates the health regarding allergies and medical conditions but if it's below a certain percent apparently it's still ok. It teaches us to read all the fine print and not rely solely on it being the same product as before. THey have a habit of losing their integrity that some companies started of with. While the idea of certain products or services having been made or created by people who are the target market is good however the brands and companies need to make sure they cover all their bases from the ground up. It's particularly noticeable when a larger company takes a smaller one as a lot of background things change. As for the Temu stuff I have to wonder how much of it is affiliated marketing/ partnering similar to Amazon.
I think Temu and Amazon are "drop shipping" like Wish and Ali Express. They don't check the items in any way, so there is no way to filter out scams, bad quality, and safety regulation violations. I'd say simply don't buy, it could be one of those 'if it's too good to be true, it probably isn't true' cases. In stead buy from the website of the company that makes the product, or from a brick-and-mortar store. That's the advice I'd give anyway, (and the type of advice my mother gave me when I was a kid/teenager).
There it was a saying " made for children, from children". Empowering woman, by using them! Marketing uses everything for selling. ps. When I see green I am always believe them😂
I think the English equivalent to “hair in the mailbox” would be “fingers caught in the cookie jar”. Also, Walmart is a family owned business, just saying.
When you place captions on the video please consider placing them at the top or side of the video to prevent overlap of accessibility captions, thanks!
Thank you for this video! My attention span hasn't been the greatest lately so only watched about half but still wanted to comment. Thanks for opening my eyes about Innocent smoothies! I don't buy them anymore but used to in the past- it's definitely a thing for me to consider in the future. On the same note: did you know Garden Gourmet and Gerber are owned by Nestle, and Alpro and Provamel by Danone? Blew my mind when I found out but I still stand with that ignorance is not bliss, so I was glad I knew then. About the 'fairwashing', if I may call it that, I hate it so much when companies act like they care about human rights and inclusivity when they so obviously don't! A quote that perfectly illustrates (part of) this for me is 'queer liberation over rainbow capitalism'. Could not have said it better myself. Also, video suggestion: I'd love to see an impact analysis of (Zespri) kiwi fruits! I find it so hard to find any information about them and how they're transported and all things related. Keep up the good work! Much love x
No its true. Sort of like how McDonalds requests that you round up to help sick kids. Meanwhile, sick kids would be helped if they paid their employees a living wage with inexpensive insurance and stopped selling unhealthy food.
I have absolutly no problem with you doing your thing with your hands, I also tend to use my hands a lot while talking 😊 Also thank you for your take on this topic, it is something that just happend so subtle over time that you don't even think about it more in depth. Also I knew that Coca Cola owns some brands, Fanta and Sprite definetly but I would have never guessed that they are behind innocent smoothies! 😮 But I mean if there can be brands like Nestlé behind veggie/vegan "meat" options everything is possible.
You are right of course about all of your points. I do think these types of adds are aimed to those of us care at least somewhat about the consequences of our actions regarding our planet. Where I live, there are people with drill baby drill bumper stickers, and rolling coal vehicles. I do wonder if all these "green" adds soften them any, and make them feel how out of touch they are with the majority of people. At least I hope the adds serve as a constant irritation to them.
Yes, I was thinking of this angle as well. When you are in an area of the world that doesn’t even pay lip service to the values of eco and social responsibility, you find yourself missing even the greenwashing! But these people with “drill baby drill” bumper stickers also sense the insincerity of the greenwashing claims and then end up more polarized against the values themselves. The drill babies don’t even believe we have a responsibility towards our planet and our fellow humans who share it with us. I get the feeling that if there were less greenwashing it would be easier for people to connect on and discuss these important social issues. Either way, let’s definitely not let the corporations lead the conversation. Thank you for your insights!
I suspect people who put “drill, baby, drill” bumper stickers on their vehicles would, at best, just be offended that companies are being “politically correct” and pandering to . Ironically, they are not wrong here.
How can a company be a 'B Corporation' if they are owned by non-sustainable parent company? Especially as the profit goes towards their greenwashing efforts. Unfortunately, almost every 'ethical' businesses that are found in supermarkets are owned by very problematic companies (putting it very politely!). I also hate that I can't easily find where supermarkets get their own branded products, so no idea where those products are sourced.
The B corp certification has come to mean less and less really, ever since Nespresso was given one. Owned by Nestle? Check. Single use coffee pods? Check. I no longer trust it as a certification, and prefer to go look at other sources to determine if I am happy for my money to go towards a corp
Great video! Interesting take on companies discussing social issues. For me, as a concept I believe companies would actually have power or potential to make an impact on the world. But they rarely do anything that doesnt benefit them. But to me the question is then where should these issues be discussed? Companies care about money, politicians care about power. What should we do? ofc I am not saying ALL companies and ALL politicians.. To me the true heroes are all the wonderful activists and average people out there.
I get what you mean, chocolate comes from a plant, but more often than not milk is added for creaminess, so I actually appreciate a little label that tells me when that’s not the case 😂
:) what u think about the ecofriendly companys that makes polyester recycle clothes? I saw in a Tik Tok video that its more badly use that types of clothes than a shein polyester tshirt for example and its more difficult to recycle a recycle polyester clothe
Most recycled polyester clothes are still made of plastic bottles, not from old polyester clothes. I think both virgin polyester and recycled polyester clothes are still hard to recycle. Plastic tends to downgrade when it's recycled (it can only be recycled a few times before it goes to landfill or burning for energy). I think it's still good to recycle it. It keeps it out of landfill a little longer and creates less demand for drilling oil. Virgin polyester is made of oil, you know. But yeah, I guess there is no perfect material. The most important thing is to not overconsume. Recycled materials help a little but they don't solve the massive problem of overproduction of fast fashion. Besides buying recycled materials, it helps to not buy from big fast fashion companies like Shein or Temu. But, personally, I think it would be even better, if we could pass more regulation for these companies. And recycling procedures improve all the time, alongside when there's government demands to improve it. So things like EU politics are important.
I'm still very new to identifying brands that are greenwashing. I'm wondering what you think of brands like Zorali, Tropicfeels, and Cotopaxi which claims that they make sustainable clothing and gear
Ugh I have to add that, even if a multi-billion dollar company is actually family-owned and operated, that doesn’t mean anything for guaranteeing nice or environmentally-friendly business practices. Speaking from my time working at corporate HQ for a major U.S. craft store chain (not to name names, but it may rhyme with Gobby Bobby 👀). I met the founder and several of his children who are higher-ups and have full control of the company, and boy, are there so many things going on that do NOT match up with the Christian values they tout (or at least my own Christian values). The person giving me a tour of the corporate campus actually tried to spin the fact that they outsourced their in-house candle-making operation to China as good, because, “Our factories are the best over there, and the Chinese workers all want to work in our factories!” We love all of God’s children, but not enough to pay them U.S. minimum wage 🙄 Bonus fun fact: I just got out some wall hooks and string lights previously purchased from said company and noticed the labels that say the products all straight-up contain (not MAY contain!) lead in them and that you must wash your hands after touching them. Just what a new mom loves to hear!
I would call it "we are family greenwashing" bc they are trying force us into the family-like relationship, so we would be more forgiven, like with our actual family members
If a smaller company is partly owned by an evil company isn't buying from the smaller company still an indicator to the bigger company that we want the small stuff? I hope that makes sense ...
I understand what you mean and yes it is an indication of what consumers want, sadly that’s often used to promise us what we want without really providing it 😞
@@Gittemary :-( I hate that! It's so hard to get away from these companies. I totally understand why a small company would sell, but it sucks for the consumer
I feel like "Popflex" by Cassie aka blogilates is super guilty of the last one. She keeps advertising with "female owned", sustainable, yada yada but refuses to actually say where and how her products are made. Yeah it says made in China on the products but she still says it's "fair"... I hate how everyone is buying into her sustainability claims, especially since the products are quite pricy
Only four mins into the video right now, but this was being called “wokewashing” a couple years ago. 😭 (For context, I graduated with a marketing degree in the US a couple years ago.) We had two professors whose classes were very much about case studies and ethics, and my classmates and I largely thought “buy one, give one” corporate giving models and many mission statements to be disingenuous because we were all like…maybe pay your workers and supply chain better and just use better materials instead of spending money on these weird campaigns??? and that hiring a “diverse” group didn’t mean they were being treated well
![[TH] 2024 PMGC League | Survival Stage วันที่ 1 | PUBG MOBILE Global Championship](http://i.ytimg.com/vi/FVFT-PFwU80/mqdefault.jpg)
These topics are not being discussed enough so it's nice seeing that consumers are starting to wake up. What truly bothers me it's the fact that the vast majority of products in major supermarkets are owned by conglomerates, using smaller, B-certified companies as facades. I swear we still don't fully understand how much power every single one of our purchasing choices can have.
If a company is female lead and still has terrible ethics, it’s still a bad company😂😅
preach 🫠
Exactly
Theranos anyone? lol
Lularoe 💀
I've worked at a few women-owned companies where there's one woman and a handful of men running the company but since there's one woman they designe themselves as women-owned 🤦♀️
I've noticed a major problem with the perception of paying more means the workers who are producing the items make more. I hear people renounce companies like temu and Amazon, but then spend all their money of h&m, zalando, nakkd (or whatever it's called) because they assume that if they don't buy the cheapest version of what they want 'then surely it can't be as terrible to make and then it's supporting better jobs' without admitting that slave labor is slave labor even if people get paid a fraction of a cent more, and in most cases the difference in price never goes anywhere near the workers
Am curently mending my biking bag, while watching, you are a good inspiration
Yay for repairs 👏😍
What bugs me with this ”bigger company buys small busines” is that in most cases after some time the ”small company”-brand has new improved recipy or new better flavour etc and that means that product has chanced and is usually worse after that. In many cases you don’t taste it when it changes first time but after few ”improves” taste is so bad that it is just one another big brand cheap product with higher price and nicer small company package.
oh nooo I had no idea about innocent smoothies being owned by coca-cola! I'm so disappointed ugh
Such a bummer 😩
I used to buy a lot of their product, too bad they got co-opted
I always intentionally avoid the products that say "female led" or "black owned" and etc because I think it's a cheap tactic to try and rope in consumers. I don't care what gender, race, or sexuality the owner is. I care about how effective their product is and what steps they are taking in regard to sustainability.
Absolutely, I also think that a lot of the companies that actually put in the work to be better and to have ethical supply chains will show consumers that work - instead of just using buzzwords that tell us nothing about their products 🫠
Coca-Cola 😨 I had no idea that they now have so many brands they own! Coffee, alcohol mixed drinks galore! Wow, this really educated me! Guys, google Coca-Cola brands. Even Costa Coffee 😮 Thank you so much for making this video! This really opened my eyes 👀
Coca Cola own Costa Coffee?! That’s wild!
@@conversationswithcharis9266 right?!
And that’s why I deadass look up every company I buy from in a national registry to make sure I know who actually owns them 😅
Thankfully most of my favourite brands are indeed local and family-owned, but better safe than sorry
That’s honestly a really gift idea! 💪💪
A lot to unpack in this video ! It's given me food for thought definitely, on marketing and political/social issues especially. Thanks for this new video 👍
Thank you for watching 🫶
I would love sth like "Greenwashing (advertising) examples", like you did with the "products we don't need"-videos. To see you view and questions behind the ads and brands could help us to develop and exercise this view too 💛🌱
There is a whole playlist of those videos, it’s linked in the description 😊 I go over specific ones examples much like the anti-haul format 👍
Thank you for articulating my conflicted feelings about companies touting the fact that they are women led but have made no efforts to lift other women up so eloquently
I started sewing my own clothes because of this, and I only buy from local stores
Thank you for this, I haven't watch your videos before but I think the problem when talking about sustainable to people are the lake of alternative, we say theres sustainable brands but what are they?!
The problem with making people more conscious about sustainability, and making eco-friendly choices, is that a lot of the times, the people who already care are already here. As you say, Temu (and other companies like them) still have a large audience, and I think those people just don't care unfortunately/ are not very conscientious. I wish it were otherwise, though of course I do find your content to be very important.
I had a work colleague checking the Shein app and somehow we got to talking about how terrible they are. Her response was that she did not care. Such a lovely, caring woman and then that. It breaks my heart.
@@Merryyy203pretty much all my colleagues use those sites. It makes me sad. I've told them how bad it is, but they don't care either.
Yup, everyone I talk to just doesn't listen.. it's sad
Im on a chat forum with many fellow pregnant women and so many of them recommend to eachother that they should buy their baby and maternity clothes on Shein and Temu and I step in and tell them about their history of toxic chemicals/metals in their products and people are always shocked. There's always so many people saying they had no idea. Its wild how people can be unaware but if that type of thing isn't already in their algorithm/thoughts it just doesn't get to them
@@AshK457 I always try to tell new mums to go to charity shops or Vinted. At least you can get better quality stuff for cheap. So many people still have issues with 2nd hand clothes through!
The final point about women and DEI issues overall is SO NEEDED and I wish more people would talk about this!!!
We need this to a bigger conversation 🫠😩
This video gave me mixed feeligs kinda. I noticed recently how suprised I often am when coming across a relevant media. Like when you can tell people behind it are very in tune with the world around us and have really wonderfully developed critical thinking skills. But of course I don’t like the fact that it makes me suprised. I noticed that you talk about a lot of topics that I haven’t heard about from anybody else. That’s what I really like about this channel.
I can absolutely relate to that feeling, but I am very happy that you find my content useful 😊
Great video, a lot of agreeable points in this video. The whole diversity and gender advertising crap is really irritating in that it tends to be only surface if that, especially with big corporations. A lot of the wording in advertising and marketing always seems misleading and fraudulent, particularly for food products with the whole plant-based movement, while still advertising dairy-free but having dairy in them and sharing lines that contain animal and animal by-products. This also feels like it violates the health regarding allergies and medical conditions but if it's below a certain percent apparently it's still ok. It teaches us to read all the fine print and not rely solely on it being the same product as before. THey have a habit of losing their integrity that some companies started of with.
While the idea of certain products or services having been made or created by people who are the target market is good however the brands and companies need to make sure they cover all their bases from the ground up. It's particularly noticeable when a larger company takes a smaller one as a lot of background things change. As for the Temu stuff I have to wonder how much of it is affiliated marketing/ partnering similar to Amazon.
I think Temu and Amazon are "drop shipping" like Wish and Ali Express. They don't check the items in any way, so there is no way to filter out scams, bad quality, and safety regulation violations.
I'd say simply don't buy, it could be one of those 'if it's too good to be true, it probably isn't true' cases. In stead buy from the website of the company that makes the product, or from a brick-and-mortar store. That's the advice I'd give anyway, (and the type of advice my mother gave me when I was a kid/teenager).
"Our product is responsible... ...for carbon emissions, cancer, and below-living wages everywhere it's produced."
There it was a saying " made for children, from children". Empowering woman, by using them! Marketing uses everything for selling.
ps. When I see green I am always believe them😂
I think the English equivalent to “hair in the mailbox” would be “fingers caught in the cookie jar”.
Also, Walmart is a family owned business, just saying.
Excellent point, that. So are various professional sports teams. I’d love to see an analysis of the impact of those, especially in the US.
Not related but this sweater is so cute!
When you place captions on the video please consider placing them at the top or side of the video to prevent overlap of accessibility captions, thanks!
I didn’t think of that, but I will absolutely remember for my next video! 😊
Thank you for this video! My attention span hasn't been the greatest lately so only watched about half but still wanted to comment. Thanks for opening my eyes about Innocent smoothies! I don't buy them anymore but used to in the past- it's definitely a thing for me to consider in the future. On the same note: did you know Garden Gourmet and Gerber are owned by Nestle, and Alpro and Provamel by Danone? Blew my mind when I found out but I still stand with that ignorance is not bliss, so I was glad I knew then. About the 'fairwashing', if I may call it that, I hate it so much when companies act like they care about human rights and inclusivity when they so obviously don't! A quote that perfectly illustrates (part of) this for me is 'queer liberation over rainbow capitalism'. Could not have said it better myself. Also, video suggestion: I'd love to see an impact analysis of (Zespri) kiwi fruits! I find it so hard to find any information about them and how they're transported and all things related. Keep up the good work! Much love x
No its true. Sort of like how McDonalds requests that you round up to help sick kids. Meanwhile, sick kids would be helped if they paid their employees a living wage with inexpensive insurance and stopped selling unhealthy food.
I have absolutly no problem with you doing your thing with your hands, I also tend to use my hands a lot while talking 😊
Also thank you for your take on this topic, it is something that just happend so subtle over time that you don't even think about it more in depth. Also I knew that Coca Cola owns some brands, Fanta and Sprite definetly but I would have never guessed that they are behind innocent smoothies! 😮 But I mean if there can be brands like Nestlé behind veggie/vegan "meat" options everything is possible.
Love to hear from a fellow hand-talker 👏👏
I naturally question everything so when companies say they donate money, product, or plant a tree with every purchase, I'm like "do you really tho"?
The scepticism is warranted
You are right of course about all of your points. I do think these types of adds are aimed to those of us care at least somewhat about the consequences of our actions regarding our planet. Where I live, there are people with drill baby drill bumper stickers, and rolling coal vehicles. I do wonder if all these "green" adds soften them any, and make them feel how out of touch they are with the majority of people. At least I hope the adds serve as a constant irritation to them.
Yes, I was thinking of this angle as well. When you are in an area of the world that doesn’t even pay lip service to the values of eco and social responsibility, you find yourself missing even the greenwashing! But these people with “drill baby drill” bumper stickers also sense the insincerity of the greenwashing claims and then end up more polarized against the values themselves. The drill babies don’t even believe we have a responsibility towards our planet and our fellow humans who share it with us. I get the feeling that if there were less greenwashing it would be easier for people to connect on and discuss these important social issues. Either way, let’s definitely not let the corporations lead the conversation. Thank you for your insights!
I suspect people who put “drill, baby, drill” bumper stickers on their vehicles would, at best, just be offended that companies are being “politically correct” and pandering to .
Ironically, they are not wrong here.
How can a company be a 'B Corporation' if they are owned by non-sustainable parent company? Especially as the profit goes towards their greenwashing efforts.
Unfortunately, almost every 'ethical' businesses that are found in supermarkets are owned by very problematic companies (putting it very politely!).
I also hate that I can't easily find where supermarkets get their own branded products, so no idea where those products are sourced.
The B corp certification has come to mean less and less really, ever since Nespresso was given one. Owned by Nestle? Check. Single use coffee pods? Check.
I no longer trust it as a certification, and prefer to go look at other sources to determine if I am happy for my money to go towards a corp
Great video! Interesting take on companies discussing social issues. For me, as a concept I believe companies would actually have power or potential to make an impact on the world. But they rarely do anything that doesnt benefit them. But to me the question is then where should these issues be discussed? Companies care about money, politicians care about power. What should we do? ofc I am not saying ALL companies and ALL politicians.. To me the true heroes are all the wonderful activists and average people out there.
Plant based chocolate chips. Um isn’t all chocolate plant based. I had a good laugh at that one and scarfed up 5 bags at $1.25 off the sale table.
I get what you mean, chocolate comes from a plant, but more often than not milk is added for creaminess, so I actually appreciate a little label that tells me when that’s not the case 😂
Thanks you for this! I wish i could like this video several times❤
🥹❤️🫶
Great video!💚
thank you for puttig this out there !
:) what u think about the ecofriendly companys that makes polyester recycle clothes? I saw in a Tik Tok video that its more badly use that types of clothes than a shein polyester tshirt for example and its more difficult to recycle a recycle polyester clothe
Most recycled polyester clothes are still made of plastic bottles, not from old polyester clothes. I think both virgin polyester and recycled polyester clothes are still hard to recycle. Plastic tends to downgrade when it's recycled (it can only be recycled a few times before it goes to landfill or burning for energy). I think it's still good to recycle it. It keeps it out of landfill a little longer and creates less demand for drilling oil. Virgin polyester is made of oil, you know.
But yeah, I guess there is no perfect material. The most important thing is to not overconsume. Recycled materials help a little but they don't solve the massive problem of overproduction of fast fashion. Besides buying recycled materials, it helps to not buy from big fast fashion companies like Shein or Temu.
But, personally, I think it would be even better, if we could pass more regulation for these companies. And recycling procedures improve all the time, alongside when there's government demands to improve it. So things like EU politics are important.
I'm still very new to identifying brands that are greenwashing. I'm wondering what you think of brands like Zorali, Tropicfeels, and Cotopaxi which claims that they make sustainable clothing and gear
This also ties into the NonProfit Industrial Complex
Verrry good video
Native deodorant sold out, I quit buying it
Same. I tolerated them for a bit, then they came out with deodorant spray and I was DONE.
“Virtue Signaling”
Ugh I have to add that, even if a multi-billion dollar company is actually family-owned and operated, that doesn’t mean anything for guaranteeing nice or environmentally-friendly business practices. Speaking from my time working at corporate HQ for a major U.S. craft store chain (not to name names, but it may rhyme with Gobby Bobby 👀). I met the founder and several of his children who are higher-ups and have full control of the company, and boy, are there so many things going on that do NOT match up with the Christian values they tout (or at least my own Christian values). The person giving me a tour of the corporate campus actually tried to spin the fact that they outsourced their in-house candle-making operation to China as good, because, “Our factories are the best over there, and the Chinese workers all want to work in our factories!” We love all of God’s children, but not enough to pay them U.S. minimum wage 🙄 Bonus fun fact: I just got out some wall hooks and string lights previously purchased from said company and noticed the labels that say the products all straight-up contain (not MAY contain!) lead in them and that you must wash your hands after touching them. Just what a new mom loves to hear!
Capitalism is always to blame.
I would call it "we are family greenwashing" bc they are trying force us into the family-like relationship, so we would be more forgiven, like with our actual family members
Also a solid contender for a term that describes all this BS 🫠👍
If a smaller company is partly owned by an evil company isn't buying from the smaller company still an indicator to the bigger company that we want the small stuff? I hope that makes sense ...
I understand what you mean and yes it is an indication of what consumers want, sadly that’s often used to promise us what we want without really providing it 😞
@@Gittemary :-( I hate that! It's so hard to get away from these companies. I totally understand why a small company would sell, but it sucks for the consumer
I feel like "Popflex" by Cassie aka blogilates is super guilty of the last one. She keeps advertising with "female owned", sustainable, yada yada but refuses to actually say where and how her products are made. Yeah it says made in China on the products but she still says it's "fair"... I hate how everyone is buying into her sustainability claims, especially since the products are quite pricy
Only four mins into the video right now, but this was being called “wokewashing” a couple years ago. 😭 (For context, I graduated with a marketing degree in the US a couple years ago.) We had two professors whose classes were very much about case studies and ethics, and my classmates and I largely thought “buy one, give one” corporate giving models and many mission statements to be disingenuous because we were all like…maybe pay your workers and supply chain better and just use better materials instead of spending money on these weird campaigns??? and that hiring a “diverse” group didn’t mean they were being treated well
I think wokewashing is now associated with companies "backing up" BLM and LGBTQ+ while not actually doing anything to help
“Green Light” green washing ? Go ahead and buy from us
Erster!! 😁
Thank you for being here!
Whhhaaat peace tea is owned by Coca-Cola 🙁
10:37 🤣
I am very proud of that