WHY IS IKEA A GENIUS ?

For IKEA, architecture is not a tool to get attention or controversy. Architecture rather represents the purpose to maintain shoppers’ flow in such a way, to receive more revenue. You can never say: “I only go for some pillows”, because you always go out with more.
There are 6 biggest reason for us why is it very successful. Enjoy and subscribe #donotsettle!
Music Dave Depper - Funky
~-~~-~~~-~~-~
Please watch: "ZAHA HADID's SKY SOHO IN SHANGHAI, CHINA"
• ZAHA HADID's SKY SOHO ...
~-~~-~~~-~~-~

[@Rand0mSituation]

Underrated video!
Also another factor on why the design of IKEA is genius is the location itself, being far away from populated areas/cities makes you don’t wanna waste the trip on just buying 1 item (in this case pillows).
So it makes us think “might as well get this while i’m here” which is where some of the impulsive purchases come from.
Source is from another video talking about the genius of IKEA but i forgot what it’s called. :’)

[@1b2ify]

this is exactly what always happenned when we were in ikea ^^ but i don't know that shortcuts are existing, thanks for sharing it

[@donotsettle]

+1b2ify its really tiny doors with a small written above: shortcut :) they dont want us to go there! haha

[@captaingreek]

At 1:43 the subtitles write "bullshit of the entrance". Well played youtube.

[@donotsettle]

hahahhahaa the combination of my english and youtube hearing ability is just not there yet :p

[@SpartanMJO12]

They get you with the small items. "How can this be so cheap?" WAKE UP PEOPLE YOU'RE JUST BUYING MORE BECAUSE YOU THINK IT'S CHEAPER

[@r0Ky23]

Same story when we go to Ikea...

[@jiucien2791]

Why does this only have 8 comments

[@bjorne6259]

ITS NOT GENIUS ITS A MAZE

[@andyramirez7115]

ikea is crap