@@LinusLorentzen If that were true then nothing in the showroom would be assembled. Plus I doubt there's a single IKEA employee who isn't also a customer, they probably even get a discount.
Ikea Interviewer after witnessing me fail spectacularly : "........................................ Your're hired." I am convinced they make the building process harder in order to amp up that feeling of not screwing up.
Honestly I thought the IKEAs in Hong Kong were big until I saw those humongous warehouses. Ikea is always a blast to walk through and one of the things on my bucket list would be to visit an "actual" Ikea 2022 edit: I've moved to Toronto now and I've seen an actual ikea!!! crazy huge
...how is a comment by LEMMiNO not filled with likes and comments fanboying after him? Welp guess I gotta do it OMG LEMMINO IM SUCH A FAN I LOVE YOUR UFO VIDEO PLEASE DO MORE TOP TENS UWU
I live in Vegas and we just got our Ikea a couple years ago. I had never been and was dragged along for opening day, thought it was weird that there was so much fuss over a furniture store. Then I saw it. The biggest parking lot I'd ever seen in my life had no empty spaces. Cars were parked on the street, in neighborhoods close to the store, on fire-marked curb sides, literally everywhere. The line to get in before it opened was more than half a mile long. There were dozens of news vans and reporters interviewing people in line. I opened Facebook and all you saw were live feeds of other people in line or local news networks showing helicopter feeds of the store, there was a countdown timer to opening hour. I felt like I was at a superbowl parade or something, it was a surreal experience. All for self-assembled furniture.
As someone who has lived in a lot of countries what I love about Ikea is that I can walk into the store and it will be the exact same outside of floor-plan. Its nice to have those little bits of familiarity when in a place that is otherwise completely foreign to you,
@@yougothere6000 And we are also very conservative with our spending habits which also benefits a company that is based on the promise to keep prices affordable.
@@5naf6 I think you are onto something, they are also a Swedish company. Seems Germany is really a good starting point for efficient & functional brands that don't so much more but succeed for these very reason.
I’m Swedish and a lot of the names are actually normal Swedish words yet the name ikea is a acronym because he had dyslexia and it was hard for him to say such a long name
I’m seriously going to consider curiosity stream. Wendover, RLL and ofc PolyMatter are amongst my favourite, most well made channels on TH-cam. You guys are unsung heroes imo. The quality of your research, videos and storytelling is simply amazing. Hats off to you sir, and thank you for what you do. Yours is almost one of the less ad-filled channels on TH-cam, which is the real kicker. Amazing video, as always
Yeah... Later you'll see it as a waste of money. Happened with so many other comments on these TH-camrs who promote it. You'll see... And you wonder why we Luxembourgers are richer than all the other countries.
Yup. Super recognizable brand. Ikea will be opening it’s first stores in the Philippines this year 2020. It is so recognizable before it has its first store in the country. I hope it goes well and expands to more areas in the country.
The greatest thing about this is how the ä in cäpitalism works as it's how a swede with a really strong accent would pronounce it. You always tend to see å, ä and ö put in at random to replace o's and a's with no regard for pronunciation.
@@campkira yea Ikea is pretty "meh" on the quality front, but you get what you pay for and high quality cost exponentially more, Most my furniture is from Ikea, or inherited, but i got a Ikea like 20 Minute walk away so i think i can be excused for that.
IKEA literally put my town on the map, as it was the first store opened in the UK I also think it's funny how the store and it's stock is genuinely identical no matter what country it's in; I've seen a video of an IKEA in Japan and recognised two items in the store that I literally had in my house, that I bought from my local IKEA, that moment
Corrupt capitalism, really. It's capitalism where you don't have to pay real tax, but where you get all the benefits of capitalism. It's a scam that should be broken up.
I was in NYC one time and went to this old Asian market wanting some dinner. When me and my group walked in, it was actually a free IKEA experience celebrating the new products and 75 years. It was set up like 5 Ikea showrooms, with qr codes hidden around the room on different pieces of furniture. These codes led to questions about Sweden and IKEA, and if you got them right you got some points. At the end of the experience was a bunch of free meatballs and a prize stall, where you could exchange your points for IKEA items. I got some plastic silverware, and it was an awesome time!
@@Crookshanks Oh? Then how would you pronounce 'capitalism' and the letter 'ä'? I mean you specifically, not the universal 'you'. I stand by my point, but feel free to make an argument.
@@fanbuoy9234 We pronounce Kapitalism kind of close to Capitalism. Its a slight difference in tone/dialect. But all the letters are pronounced the same. The a in capitalism here is pronounced the same as in Kapitalism. The first a in kapitalism is harshly pronounced. To be extra clear, I’m half english and half Swedish and live in Sweden. I’m brought up with British English. I would agree with you to some degree if someone had a broad American accent. But then I would argue that you cannot use your description with every English user in the world. Here they go through how We use Å Ä & Ö th-cam.com/video/ijiaeuKnYRQ/w-d-xo.html
@@Crookshanks I'm a Swede, speaking more or less American English (writing in Canadian though). I can see how many accents of British English has more of an 'a' sound, but at least to my ears the 'standard' (RP) British English has a sound very similar to an 'ä' (albeit not as elongated as in American). But you disagree with that?
CORRECTION: The holding company, which is according to the video, based in Luxembourg was only founded there and has since 2016 also moved to the Netherlands. Furthermore its trust company, which PolyMatter didn't go into any details about, is called "Interogo Foundation" and is based in Liechtenstein, making IKEA just as much a Liechtenstein company as it is Dutch. To Fact-Check and get deeper into the rabbit-hole, you can look up the website of the Interogo Foundation.
The first stores outside Sweden were opened in Asker, Norway in 1963 and Denmark in 1969. The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland in 1973, followed by West Germany in 1974. :) :) :)
I work at the heart of IKEA in Älmhult at the old office, some of the picture was från Älmhult and IKEA Museum in Älmhult. In Älmhult they are doing the catalogue, all design for the furniture and much more. The best company to work for by far, the benefits and the culture at IKEA is amazing.
"The best company to work for by far" *Laughs in Luxair* Yeah you got that wrong buddy. We get paid like money is water. No wonder we are drowning in cash.
@CanadianLoki76 Sorry for the confusion....I meant first Ikea in the UK (as per the info he showed on the Wikipedia site). Trust me.... I know that Warrington isn't THAT special!!!! LOL
If you’re a frequent IKEA visitor you find ways around that don’t take excessive time. It’s all about knowing what you want or need before setting your foot in the store. I’ve been brought up in Stockholm with the largest IKEA and I love the simplicity.
1:33 1 of the IKEAs in my country has it's entrance accessible only via a lift & escalator that are only in one-way operation (except during the period when the restaurant is open before the store, which both share the same entrance). Any other time if you want to exit the store you have to take a different lift/staircase that forces you to meander thru the market hall & warehouse 1st ;)
When I got stuck in Moscow, I took a cab to my friend's place in Kimke, 12 miles from city center - and passed a HUGE Ikea in the boich forest on the way... the company seems to get it's wood products from Russia
Putting together my Malm dresser was so eventful that it s a take home one time assembly roller coaster. Even better with the glass top! Thanks IKEA for your lack luster thrill.
Here in the Netherlands. We have one of the biggest ikeas in Amersfoort. It has playgrounds everywhere. Has the biggest cafetaria as far as I know. And even has a drive through where you can get Swedish meatballs. And in the winter they organize this big children’s event with bouncy castles and an big firework show at the end. Much of it closed down to COVID-19 though
Honestly I'd say IKEA isnt one big ride, it's more like a funhouse that has different cooridors you can walk down. I've never directly tried to follow the path marked out by IKEA, but you eventually find yourself going down pieces of that path anyways just because of the structure of the building, and it requiring you to go down part of the path to reach specific items you're looking for
It's kinda funny because i think Ikea also serves as an example for many swedish companies as well, because many associate ikea with sweden and therefore expect a similar style of doing business of other Swedish corporations.
@CanadianLoki76 hence the remark :... offcourse the netherlands is some form of tax haven. This was a thought around 7:41 where the video said "legally ikea is more dutch than swedish" It was more a remark on myself that it was stupid to be exited to hear that ikea was partly dutch. Because in most cases that means the netherlands is just a part of the tax avoidance scheme. Which the video then explained is exactly the situation.
In Johor, malaysia, there is a shopping centre connected to an ikea, and both are built in front of another shopping centre. We locals call it " the trio"
"The business is a private company owned by Inter IKEA Systems B.V., registered in the Netherlands and controlled by the sons of its founder Ingvar Kamprad." The CEO of IKEA is Swedish and it's only purpose of being registered in the Netherlands is for tax purposes. There is literally zero Dutch ownership on the management side. It is a family-owned company.
I can confirm froma friend of my mine that worked at ikea that he worked side by side in the warehouse with the store manager and found out he was the store manager after a few weeks😂
That last bit about ownership somewhat reminds me of some Central/Eastern European snack companies that have German on their products because Germany is such a big brand of quality that merely invoking it can increase the value of the product (plus not many people read product declarations in detail). I guess that in a similar way, Sweden is a good enough brand to theme yourself around it because it associates itself with high living standards which helps sell furniture. The difference of course being that IKEA is actually of Swedish origin, but I suppose that they wouldn't be holding to the whole theme park idea if that failed to make money.
Also wasn't expecting to see _Kikkoman_ soya sauce when holidaying in Germany a few years back unless it was a grey import, but turns out the packaging did have German on it too
International expansion did not started in Switzerland, but in Norway (1963) and Denmark (1968) and 10 years after Norway, IKEA opened in Switzerland in 1973.
USA response: Global. Reserve. Currency...you suckers. Who else can take 10% off the top of 3/4 of all international settlement transactions? And we don't manufacture anything, well, except for War to maintain our position.
@Hernando Malinche I type on a Chinese manufactured computer (keyboard, mouse, monitor made in Korea), as do you and 98% of everyone else in the world. On an "American domiciled" company website (true), but Google (Alphabet, owner of TH-cam) holds 60% of its cash profits offshore. If Alphabet - and every other large corporation (like how Apple who holds 93% of its cash offshore, Microsoft who holds 97% offshore, Pepsico 97%, Cisco 98%, Jonson & Jonson 99%) was so positive about the U.S., ...as U.S. based companies, ...why don't they re-invest here instead of hiding their cash elsewhere?? Almost None of the products you mention are manufactured in the U.S. There are exponentially more undersea cables laid by foreign companies than U.S. companies. If this were 50 years ago, everything you are stating would be true. How long do you think living off of the fumes of former industrial glory will hold up?
Ingvad Kamprad was an intresting figure. He was often called "the worlds biggest small company owner". He was the CEO of IKEA, a billionare, yet he spent most of his time at work by stacking shelfs like any other employee at the wharehouse in his hometown, enjoying his coffebreak in the breakroom with all the other wharehouse employees. He had the same old ordinary car for 20 years, flew economy, and would eat lunch at the IKEA restaurant daily. He really was as cheap and as humble as his brand.
Wh-what? IKEA is not a theme park. *Remembers that I literally planned a birthday party scavenger hunt in IKEA* For real, though, when you're going crazy in the middle of a Midwest winter, a walk through IKEA is bliss.
Small error in the video: Netherlands Antilles doesn't exist anymore. It's now called Carribean Netherlands following a change in the legal status of the individual islands.
It's funny. I'm Swedish and hearing you say things that are supposedly different or weird in other places, such as calling colleagues by their first name. Here it's common practice. You always call others by their first name :)
There is a very fun Norwegian movie about a guy who owns a furniture shop that goes bankrupt due to IKEA (coincidently my local one and movie also take place at a nursing home I used to work for) and this guy sets off to kidnap the owner, which he does. Worth checking out
I love the Ikea's Chocolate Daim cake and the Princess pink cakes. Also, their furniture is cheap but also stylish... Now I just wonder how big is Sconto compare to Ikea XD.
Job interview at most companies:
'Please take a seat.'
At IKEA:
'Please make a seat'
Don't make sense.
IKEA employees have no need for that skill, their customers have.
@@LinusLorentzen If that were true then nothing in the showroom would be assembled. Plus I doubt there's a single IKEA employee who isn't also a customer, they probably even get a discount.
Saffron Sinclair Why the hell would they do that?
When you lost your last sense of humor
Ikea Interviewer after witnessing me fail spectacularly :
"........................................ Your're hired."
I am convinced they make the building process harder in order to amp up that feeling of not screwing up.
when you said Ikea was a theme park I was like ok that's a stretch
but then I realized I go to IKEA mostly just to look at showrooms
Honestly I thought the IKEAs in Hong Kong were big until I saw those humongous warehouses. Ikea is always a blast to walk through and one of the things on my bucket list would be to visit an "actual" Ikea
2022 edit: I've moved to Toronto now and I've seen an actual ikea!!! crazy huge
@@neville1311 Do you mean "Kungens Kurva"?
@@johndoeanon445 yeah
The largest IKEA is SCP-3008
I remember when I used to live in HK and went to the one in Causeway Bay. It seemed so small by comparison lol.
@@johndoeanon445 oh yes, of course
Nice
...how is a comment by LEMMiNO not filled with likes and comments fanboying after him? Welp guess I gotta do it OMG LEMMINO IM SUCH A FAN I LOVE YOUR UFO VIDEO PLEASE DO MORE TOP TENS UWU
You make good videos.
*Swedishness intensifies*
I'm now among a very select group indeed
Cool
I live in Vegas and we just got our Ikea a couple years ago. I had never been and was dragged along for opening day, thought it was weird that there was so much fuss over a furniture store. Then I saw it.
The biggest parking lot I'd ever seen in my life had no empty spaces. Cars were parked on the street, in neighborhoods close to the store, on fire-marked curb sides, literally everywhere. The line to get in before it opened was more than half a mile long. There were dozens of news vans and reporters interviewing people in line. I opened Facebook and all you saw were live feeds of other people in line or local news networks showing helicopter feeds of the store, there was a countdown timer to opening hour. I felt like I was at a superbowl parade or something, it was a surreal experience. All for self-assembled furniture.
I live in Vegas and this is so relatable
As someone who has lived in a lot of countries what I love about Ikea is that I can walk into the store and it will be the exact same outside of floor-plan. Its nice to have those little bits of familiarity when in a place that is otherwise completely foreign to you,
Like McDonalds? :D
@@eksmad no
”Hard to pronounce names”
Laughs in Svenska
Laughs in Finnish
Definitely no laughs in Danish
haha ja förfan
@@oksemoerbrad you cough in danish
CakeXpress
Damn it feels good to be a Svenne
I love how Germany has more Ikeas than the US
Well, I guess Ingvar Kamprad was always having keeping a focus on Germany in a way considering that his father was a German.
@@yougothere6000 And we are also very conservative with our spending habits which also benefits a company that is based on the promise to keep prices affordable.
It replaced the Goldstein Company that somehow misteriously disappeared
Germany also had more H&M stores than the US until like 4 years ago :)
@@5naf6 I think you are onto something, they are also a Swedish company. Seems Germany is really a good starting point for efficient & functional brands that don't so much more but succeed for these very reason.
Script: Exclaimation Mark
PolyMatter: Hmm, how about no.
Good comment
Good comment
Good comment
Good comment
Good comment
That IKEA managed to enter the US market like that which is famously difficult for outsiders is actually very impressive.
@Marcus Olofzon Wat
8:40 , damn she was really struggling with that wrapping paper
I read your comment before watching and the shot came on and I couldn't stop laughing.
*HESITATION*
That's me every morning trying to get out of bed.
I thought I was the only one. I was desperately rooting for her to find a blade to cut that paper.
Actually, that is a 'he'.
"Ikea is legally more Dutch than Swedish"
G E K O L O N I S E E R D
Dat doen we toch weer goed hè makker
Honestly with the legal structure he described they sound more Swiss then Dutch or Swedish
We winnen altijd over Zweden! Om het songfestival, EK.vrouwen en Ikea. Glorie aan nederland!
Tyskjävlar!
/s
Meowth In de game ja! Bitterballen!
“Poly matter: Chin...”
“Wait, what ???? Sweden ?!?”
And not one mention of it.
Unless you consider Hongkong, chinese...
@@mr.boomguy Aside of Hong Kong, there is a reference to Chinese-stuff on screen, e.g. a Chinese theme park.
@@mr.boomguy and I don't!
he hinted at a documentary about Macao that he's making at the end.
Help th-cam.com/video/dpjajoaWxhM/w-d-xo.html
My favorite ride is the one where you need to find the exit in an infinite IKEA
th-cam.com/video/HowXEBisrkI/w-d-xo.html
Isn’t there an SCP that’s an infinite IKEA?
@@AmandaDavis6130 3008
Can you use emergency exits?
the store is now closed, please exit the building
"Famously hard to pronounce names" the legend has it that the founder was dyslexic and thus wanted the names to be easy to pronounce (in Swedish).
I’m Swedish and a lot of the names are actually normal Swedish words yet the name ikea is a acronym because he had dyslexia and it was hard for him to say such a long name
@@camocake8648 I think people who aren't even dyslexic would have a hard time saying that name
@@icantcomeupwithagoodusername Du sa samma sak som jag fast med andra ord.
*00:01:49* IKEA flags flying at half-staff, means the meatballs are out.
Really?
@@athrvakhrbde I had no idea, I worked at Ikea for a year in the food department, never heard that.
@@daddyleon oh. I'll have to confirm then
Or that the founder Ingvar Kamprand died.
@@athrvakhrbde No, it was a joke ;)
I love how the "Cäpitalism" joke in the title actually works and is prenounced the correct way in English as it says in Swedish :D
I’m seriously going to consider curiosity stream.
Wendover, RLL and ofc PolyMatter are amongst my favourite, most well made channels on TH-cam.
You guys are unsung heroes imo. The quality of your research, videos and storytelling is simply amazing. Hats off to you sir, and thank you for what you do. Yours is almost one of the less ad-filled channels on TH-cam, which is the real kicker.
Amazing video, as always
Yeah...
Later you'll see it as a waste of money. Happened with so many other comments on these TH-camrs who promote it.
You'll see...
And you wonder why we Luxembourgers are richer than all the other countries.
Luxembourgish Empire because they’re the cheapest people in the history of the world? Yes, so I’ve heard. Enjoy your wealth, and I’ll enjoy mine.
6:50 “famously hard to pronounce names” shows a magazine in polish xd
Yup. Super recognizable brand. Ikea will be opening it’s first stores in the Philippines this year 2020.
It is so recognizable before it has its first store in the country.
I hope it goes well and expands to more areas in the country.
The greatest thing about this is how the ä in cäpitalism works as it's how a swede with a really strong accent would pronounce it. You always tend to see å, ä and ö put in at random to replace o's and a's with no regard for pronunciation.
Dennis Karlsson hahaha sant fan! Fick säga det högt
Ä has no meaning btw, å does.
@@Joel-xt4hx hur man skulle uttala det på engelska alltså, inte på svenska.
In German, we use the ä too and it works with our pronunciation as well.
@@Mr3344555 ä has meaning? It is a Swedish vowel pronounced like ae
I was just recommending IKEA to someone who never heard the brand before..
~get outta my head!
Can i introduce to the word of Pewdiepie?
Well I living in high quality with high quality production so ikea is a pass for me since it just not for me....
@@campkira yea Ikea is pretty "meh" on the quality front, but you get what you pay for and high quality cost exponentially more, Most my furniture is from Ikea, or inherited, but i got a Ikea like 20 Minute walk away so i think i can be excused for that.
IKEA literally put my town on the map, as it was the first store opened in the UK
I also think it's funny how the store and it's stock is genuinely identical no matter what country it's in; I've seen a video of an IKEA in Japan and recognised two items in the store that I literally had in my house, that I bought from my local IKEA, that moment
"friendly capitalism" is the best way to describe it. lots of great memories going to IKEA as a kid.
Which you subsidise wih YOUR taxes but IKEA pays zero taxes and hasnt made a penny in donations to charitable causes. You've been duped.
SISYPHUS VASILIAS i need your attention th-cam.com/video/dpjajoaWxhM/w-d-xo.html
Sweden companies are great
Corrupt capitalism, really. It's capitalism where you don't have to pay real tax, but where you get all the benefits of capitalism. It's a scam that should be broken up.
Friendly capitalism doesn't fit to me with illegal deforestation
This is one of your best videos! Absolutely love this one!
*Doesn't the escalator count as a separate ride?*
and the elevator, and the shopping carts.
and the ball pit
@@meistersan0815 especially the shopping carts.
It’s essentially bumper cars
I was in NYC one time and went to this old Asian market wanting some dinner. When me and my group walked in, it was actually a free IKEA experience celebrating the new products and 75 years. It was set up like 5 Ikea showrooms, with qr codes hidden around the room on different pieces of furniture. These codes led to questions about Sweden and IKEA, and if you got them right you got some points. At the end of the experience was a bunch of free meatballs and a prize stall, where you could exchange your points for IKEA items. I got some plastic silverware, and it was an awesome time!
PolyMatter: Hmmm how do we make this thumbnail interesting...
Also PolyMatter: Yes let’s put ä in Kapitalism so that it’s no longer a word.
To be fair, the first 'a' in 'capitalism' is the correct pronunciation of the letter 'ä' :)
@@fanbuoy9234 no. Incorrect
@@Crookshanks Oh? Then how would you pronounce 'capitalism' and the letter 'ä'? I mean you specifically, not the universal 'you'. I stand by my point, but feel free to make an argument.
@@fanbuoy9234
We pronounce Kapitalism kind of close to Capitalism. Its a slight difference in tone/dialect. But all the letters are pronounced the same. The a in capitalism here is pronounced the same as in Kapitalism. The first a in kapitalism is harshly pronounced.
To be extra clear, I’m half english and half Swedish and live in Sweden. I’m brought up with British English. I would agree with you to some degree if someone had a broad American accent. But then I would argue that you cannot use your description with every English user in the world.
Here they go through how We use Å Ä & Ö
th-cam.com/video/ijiaeuKnYRQ/w-d-xo.html
@@Crookshanks I'm a Swede, speaking more or less American English (writing in Canadian though). I can see how many accents of British English has more of an 'a' sound, but at least to my ears the 'standard' (RP) British English has a sound very similar to an 'ä' (albeit not as elongated as in American). But you disagree with that?
CORRECTION:
The holding company, which is according to the video, based in Luxembourg was only founded there and has since 2016 also moved to the Netherlands. Furthermore its trust company, which PolyMatter didn't go into any details about, is called "Interogo Foundation" and is based in Liechtenstein, making IKEA just as much a Liechtenstein company as it is Dutch.
To Fact-Check and get deeper into the rabbit-hole, you can look up the website of the Interogo Foundation.
IKEA's true strength lies in it's ability to avoid paying taxes
They have that in common with every good business though
Eat your cereal
A lot of those in the USA. 😂
@@Jefaextracts haha......
"IKEA's true strength lies in it's ability to avoid paying taxes"
So, IKEA's strength lies in *it is* ability to avoid taxes?
Ikea's catalog inspired me to become an interior designer when I was a kid
Thanks for the time and effort
The first stores outside Sweden were opened in Asker, Norway in 1963 and Denmark in 1969. The stores spread to other parts of Europe in the 1970s, with the first store outside Scandinavia opening in Switzerland in 1973, followed by West Germany in 1974. :) :) :)
Amazing perspective on Ikea that I've been waiting for. Fantastic job!
I read it as “how IKEA became Sweden’s national bird” at first and was very confused.
The ikea in my area is so big, my college had a massive (like 500+ people) hide and seek game in it (we were subsequently banned)
Wait a video not about China, Impossible
Seems like he's working on Macau (9:17) next, which is in China. 'Tis be but a brief intermission.
AT-TE Greatest Sweden might be poised to become a Chinese protectorate. Sooooo maybe not impossible.
Still about China, Ikea store in Hong Kong SAR, is still in China...
@@thomassynths There are 4 IKEA in Shanghai Alone. It should be many dots in China, not just one.
Dope! I love his china videos
I work at the heart of IKEA in Älmhult at the old office, some of the picture was från Älmhult and IKEA Museum in Älmhult. In Älmhult they are doing the catalogue, all design for the furniture and much more. The best company to work for by far, the benefits and the culture at IKEA is amazing.
"The best company to work for by far"
*Laughs in Luxair*
Yeah you got that wrong buddy. We get paid like money is water. No wonder we are drowning in cash.
@@luxembourgishempire2826 Do you work for IKEA? Were at?
@@PirrePirre No. I work for Luxair.
@@luxembourgishempire2826 Okej, well in many survey IKEA is in top. In Sweden they are nr 1 before google and others.
Wow! I live in Warrington, UK. Never knew that we had the first IKEA!! I feel so special now!!!
@CanadianLoki76 Sorry for the confusion....I meant first Ikea in the UK (as per the info he showed on the Wikipedia site). Trust me.... I know that Warrington isn't THAT special!!!! LOL
my favorite IKEA ride is going down to the warehouse room, pushing and zooming in their big ass shopping carts
I love ikea so much, no lie, theyre make me so happy. Its like if amazon was a real place and want predatory. Favourite company ever.
there peeler and many more kitchen items rocks. Not even my tubberware peeler is better vs carrots and so on,,,good shit for the money
I’m from Finland and all of my funiture and kitchen ware is from ikea
Great video man, the 10 min felt like 2, so much interesting info too.
If you’re a frequent IKEA visitor you find ways around that don’t take excessive time. It’s all about knowing what you want or need before setting your foot in the store.
I’ve been brought up in Stockholm with the largest IKEA and I love the simplicity.
1:33 1 of the IKEAs in my country has it's entrance accessible only via a lift & escalator that are only in one-way operation (except during the period when the restaurant is open before the store, which both share the same entrance). Any other time if you want to exit the store you have to take a different lift/staircase that forces you to meander thru the market hall & warehouse 1st ;)
"Who could hate a theme park?"
Me: *Looks at Disney*
Also Me: "I think I could"
That customer journey concept is an awesome concept. A real life sales funnel
When I got stuck in Moscow, I took a cab to my friend's place in Kimke, 12 miles from city center - and passed a HUGE Ikea in the boich forest on the way... the company seems to get it's wood products from Russia
Ikea:
The Netherlands: G E K O L O N I S E E R D
?
Ik zat hier al op te wachten. Thanks voor het leuke grapje.
Colonized?
@@bandvitromaniaios1307 Correct. It's a dutch Joke that originated from Reddit.
Bram Schoenmakers oh cool!
Putting together my Malm dresser was so eventful that it s a take home one time assembly roller coaster. Even better with the glass top! Thanks IKEA for your lack luster thrill.
I live 10 minutes away from Michigan's IKEA and I dearly miss going in to look at the showroom and eat lingonberry waffles.
Best Thumbnail 👌🏻
I heard 19.99 and totally expected to hear "a month" but for one year damn that's actually good. I can respect that price.
Wanna hear an IKEA joke?
Sorry you have to make it yourself.
"There is only ONE way to find OUT"
Wanna hear a knock knock joke? But you need to start it
@@leg10n68 knock knock
@@neville1311 Who's there
@@leg10n68 joe
*Ikea opens up in Antarctica* "Hej, jag är ny här" everyone on the island: "give us the chair!"
Why Polymatter’s titles always start with ‘Why’ (sponsored by Brilliant)
IKEA has always impressed me with the quality of their products. Plus , it's damn hard to resist not buying anything whenever you're in an IKEA store.
Last time I tried to spell the name of my desk I accidentally summoned a demon that cooked meatballs for a week
Swedish chef is not a demon!
Here in the Netherlands. We have one of the biggest ikeas in Amersfoort. It has playgrounds everywhere. Has the biggest cafetaria as far as I know. And even has a drive through where you can get Swedish meatballs. And in the winter they organize this big children’s event with bouncy castles and an big firework show at the end. Much of it closed down to COVID-19 though
So now ikea’s office is in the Netherlands and kiddos claiming Minecraft is Dutch wtf stop taking our brands
"After all, who can hate a theme park"
This is so on point
Ohhhh boy. What a pleasure to find some dam good content
Honestly I'd say IKEA isnt one big ride, it's more like a funhouse that has different cooridors you can walk down. I've never directly tried to follow the path marked out by IKEA, but you eventually find yourself going down pieces of that path anyways just because of the structure of the building, and it requiring you to go down part of the path to reach specific items you're looking for
Fun fact: The red building at 2:46 contains an IKEA.
It's kinda funny because i think Ikea also serves as an example for many swedish companies as well, because many associate ikea with sweden and therefore expect a similar style of doing business of other Swedish corporations.
Me: oh Ikea is mostly dutch, cool.
... Offcourse the netherlands is some form of a tax haven.
@CanadianLoki76 hence the remark :... offcourse the netherlands is some form of tax haven.
This was a thought around 7:41 where the video said "legally ikea is more dutch than swedish"
It was more a remark on myself that it was stupid to be exited to hear that ikea was partly dutch. Because in most cases that means the netherlands is just a part of the tax avoidance scheme. Which the video then explained is exactly the situation.
@CanadianLoki76 It's not just the charity I think. The company 'Inter IKEA Systems B.V.' is registered in Delft, the Netherlands
@@princessLilytea Why is that a bad thing? They are just protecting their property from being stolen.
@Joakim von Anka That's what i said
No matter what people say IKEA is 100% Swedish
In Johor, malaysia, there is a shopping centre connected to an ikea, and both are built in front of another shopping centre. We locals call it " the trio"
I got a notification about PolyMatter, so I immediately stopped watching the TH-cam video I was watching, and switched to this one
#relatble
So I was browsing about World history then this was next on my recommended list
IKEA's entire business model is in the "so hair-brained it wraps back around and becomes effective" category
"The business is a private company owned by Inter IKEA Systems B.V., registered in the Netherlands and controlled by the sons of its founder Ingvar Kamprad." The CEO of IKEA is Swedish and it's only purpose of being registered in the Netherlands is for tax purposes. There is literally zero Dutch ownership on the management side. It is a family-owned company.
It's still a dutch company. The brand is however swedish
Inter IKEA Systems B.V. owns the brand and license it to INGKA Holding B.V. that runs the stores.
I remember going there a ton when I was like 4, I loved it so much
IKEA seems more fun than Disney, and you get a sofa out of it!
The whole theme park thing had nothing to do with this
I can confirm froma friend of my mine that worked at ikea that he worked side by side in the warehouse with the store manager and found out he was the store manager after a few weeks😂
I loved IKEA since child, best theme park. Even now as an adult still enjoys IKEA. Bought several furnitures and Blahaj shark toy.
You can skip certain parts of IKEA with shortcuts, even the whole department if you like.
In London, it is still out of town(excluding the new dessin place) but it is dense anothe to have a multi-level car park .
Shanghai Disneyland: Am I a joke to you
PolyMatter: Yes
You didn’t even mention the park in Mainland China
Hi Kim
It’s not fully owned by Disney...
Hi kim fatty the hamburger
That last bit about ownership somewhat reminds me of some Central/Eastern European snack companies that have German on their products because Germany is such a big brand of quality that merely invoking it can increase the value of the product (plus not many people read product declarations in detail). I guess that in a similar way, Sweden is a good enough brand to theme yourself around it because it associates itself with high living standards which helps sell furniture.
The difference of course being that IKEA is actually of Swedish origin, but I suppose that they wouldn't be holding to the whole theme park idea if that failed to make money.
Also wasn't expecting to see _Kikkoman_ soya sauce when holidaying in Germany a few years back unless it was a grey import, but turns out the packaging did have German on it too
Wow, another thumbnail style!
I like it!
International expansion did not started in Switzerland, but in Norway (1963) and Denmark (1968) and 10 years after Norway, IKEA opened in Switzerland in 1973.
Sweden: IKEA
Denmark: Lego
Finland: Nokia (RIP)
USA: *_Debt_*
Nokia is actually back now after dark MS days
Sweden: IKEA
Norway: Oil
Denmark: Lego
Finland: Nokia (RIP)
USA: Debt
(FTFY)
@@MrMediator24 Well yeah, but not as strong as when they were leading handphone market in early 2000's, if I recall correctly.
USA response: Global. Reserve. Currency...you suckers. Who else can take 10% off the top of 3/4 of all international settlement transactions? And we don't manufacture anything, well, except for War to maintain our position.
@Hernando Malinche I type on a Chinese manufactured computer (keyboard, mouse, monitor made in Korea), as do you and 98% of everyone else in the world. On an "American domiciled" company website (true), but Google (Alphabet, owner of TH-cam) holds 60% of its cash profits offshore. If Alphabet - and every other large corporation (like how Apple who holds 93% of its cash offshore, Microsoft who holds 97% offshore, Pepsico 97%, Cisco 98%, Jonson & Jonson 99%) was so positive about the U.S., ...as U.S. based companies, ...why don't they re-invest here instead of hiding their cash elsewhere??
Almost None of the products you mention are manufactured in the U.S. There are exponentially more undersea cables laid by foreign companies than U.S. companies. If this were 50 years ago, everything you are stating would be true. How long do you think living off of the fumes of former industrial glory will hold up?
In Europe there are many IKEA stores that would not be considered outside the city. They put them up where they have the space.
Today I learned I live 1 kilometer from the IKEA headquarters (in Delft, the Netherlands)
The real IKEA headquarters is still in the town where Ingvar was barn
Dude. Don't steal our flag man.
Ingvad Kamprad was an intresting figure. He was often called "the worlds biggest small company owner". He was the CEO of IKEA, a billionare, yet he spent most of his time at work by stacking shelfs like any other employee at the wharehouse in his hometown, enjoying his coffebreak in the breakroom with all the other wharehouse employees. He had the same old ordinary car for 20 years, flew economy, and would eat lunch at the IKEA restaurant daily. He really was as cheap and as humble as his brand.
"Dutch sandwich" gets a new dimmension with Ikea... 😶
Very insightful video!
Wh-what? IKEA is not a theme park. *Remembers that I literally planned a birthday party scavenger hunt in IKEA*
For real, though, when you're going crazy in the middle of a Midwest winter, a walk through IKEA is bliss.
The problem I have with it is if I just want to pick up one thing. I have to walk the entire maze to find it.
they have an elevator too, to technically two rides :p
recommend into Ikea from exit into warehouse as long as you know what you want. ( this is what i did when i first time visit Ikea)
I legitimately just go to IKEA for the reason of going. It's like a promised land
The opening video of a roller coaster isn’t even at magic kingdom lol. It’s at Busch gardens, Tampa fl, about 2 hrs away.
"the ride might be called käpitalism, the theme of the park - Sweden"
Small error in the video: Netherlands Antilles doesn't exist anymore. It's now called Carribean Netherlands following a change in the legal status of the individual islands.
It's funny. I'm Swedish and hearing you say things that are supposedly different or weird in other places, such as calling colleagues by their first name. Here it's common practice. You always call others by their first name :)
Even when you visit a doctor?
@@Vixen1525 i mean ye
1:32 Ikea doesn't have just 1 ride, it has three. The Showroom, the marketplace and the warehouse.
volvo: *cries in geely*
:(
Still good cars..
spotify: *cries in tones*
Koenigsegg: cries in V8
Saab: cries in turbo
There is a very fun Norwegian movie about a guy who owns a furniture shop that goes bankrupt due to IKEA (coincidently my local one and movie also take place at a nursing home I used to work for) and this guy sets off to kidnap the owner, which he does.
Worth checking out
Svåra att uttala namn? Jag må vara lite partisk men jag tycker de är ganska lätta att uttala :)
Hmmm gad vide hvorfor...?
Höhöhö
Jag håller med😂 👍🇸🇪
I also thought those names are hard to read, because of å, ö and ä. But after i moved to Sweden, those names seem natural.
Håller med👍🏻.
Man kan ju nästan tro att det är från utlandet😱😉.
Hold up? IKEA is an whole day affair? Since when. I just cycle to IKEA, buy what I need and go home? Am I doing it wrong?
I love the Ikea's Chocolate Daim cake and the Princess pink cakes. Also, their furniture is cheap but also stylish... Now I just wonder how big is Sconto compare to Ikea XD.