The Buyer Enablement Movement and the Role of Sales Deal Rooms

Sales enablement has historically focused on the seller’s experience. Enablement tool stacks have focused on ramping new sales hires (LMS), organizing sales content (CMS), and storing customer data (CRM).
But the selling environment has changed. Only 5% of a buyer’s time is spent talking to a single rep or company-most buying conversations happen internally behind closed doors.
The best way to enable deals is to focus on the buyer’s experience.
Join Alex Kracov, CEO & Co-Founder of Dock, Todd Busler, CEO & Co-Founder of Champify, and Joey Wright, Head of Sales at Dock, who will discuss how sales leaders can make the shift from sales enablement to buyer enablement.