The Kulture Study: SUNMI 'Heart Burn' MV REACTION & REVIEW
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- เผยแพร่เมื่อ 30 พ.ค. 2024
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Watch the original video here: • 선미 (SUNMI) - '열이올라요 (H...
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#sunmi #heartburn #선미 #열이올라요
i mean sunmi gave us 'hot women seducing and killing men" in this comeback and i'm all about that
Yes
I feel like the part where she says she'll let her guard down once/let herself get destroyed once is really symbolic of the first relationship we're shown. It's like she's saying she'll let herself fall in love just once, even though she knows what's going to happen to him, and that's why we see her trying to take care of him and then chasing after the ambulance. It was like he was her "just once" while all the others just kinda happened.
Omg yasss I think that's what she means
Totally see that!
in the teaser realsed for the mv it is said that she's a timeless/undying creature, so we can cofirm that. i think the story isn't presented linearly in purpose to confuse us because it only took me now after seeing this mv like over 10 times to realize she seems to be only speaking about one prevous lover, i really needed the context added by a more literal korean translation! i think what she really means by "i'll only let my guard down once" / "i'll only let myself be destroyed once" that she only truly fell in love with one of the men in the video, specifically the first one we see. he is the only one she actually cares for when he starts feeling ill and seems genunely distraught when she runs after the ambulance when he's taken away, plus he's the one we spend the most time with in the mv. i think she's aware of what will happen to them, even did it on purpose to some of them because of some seem to be one-night stands & complete strangers, so maybe that's also why she's speaking informally. they don't really know her at all, but they find her beautiful & alluring becuase she's probably not even human. she does seem to care for them tho -- to some extent. or maybe she's just keeping the memorabilia as a kill-count.
this whole concept and come back have been so fascinating to me! sunmi is so eloquent in portraying a story thru the visual & auditory mediums she has available & her use of language is so interesting too. she pretty fluent in english so it's safe to assume the translations are exactly what she wanted them or as close as it can get to get the story thru. this isn't the only time she's done it either!
At least twice there's a close up of her eye and I think you can see the markings of a Black Widow spider in it. Which makes sense, killing your mate after/during....mating.....
But first one in MV wasn't firt one in timeline
@@TheConsistentoDDity also the succubus is called the black widow of the demon kingdom cuz they kill their mates trough the act of mating
@@BeMyArt No, but he was one of the last ones, right? Only the guy in Tokyo was after that, and you see that she seems to be the least emotionally distraught about his death. I think these other men who loved her were only men that she kind of cared about, but when she finally truly fell in love with the guy in Los Angeles, the fact that she killed him by being in love with him made her darken her heart/more bitter
She is really underated in being an artist, not just an Idol, she knows how to bend and twist the meaning of her lyrics in Korean specially, so that the casual listener doesn't clock her, but for those who are paying close attention she is saying a lot about being a woman in a very misogynistic society, being a feminist and being her.
She goes under the radar. Because she does exactly what this MV portrays, she allures people with her idol image, sound and dance... That they are not even paying attention to what she is saying as an artist.
Dancing on the graves of the men she just killed is peak Sunmi, I love it.
VERY excited to see her on the European leg of her world tour in August!
She really gave us a refreshing summer song!! I'm obsessed with all the concept, the melodies, the MV. I love how versatile Sunmi is, traveling throught all sorts of genres but keeping her style and at the same time rocking every single one of it. Great soloist
The second line of chorus is actually bit different! "약이 올라요"(yak-i-olayo) not "열이올라요"(yeol -i -olayo). 약이올라요 means the feeling of being upset by someone teasing or making fun of you usually. But 약(yak) could mean medicine too. So it could also mean the medicine is coming up. Which could make it double meaning as sunmi's specialty when she is writing lyrics.
the teasers say that she basically is so beautiful that any man who sees her falls in love and dies, and she's immortal. so that's what is happening here. she keeps killing those she loves.
I am currently very obsessed by Heart Burn! 🧡
She also has a fantastic live band version on her channel in which she plays the bass.
Omg I listen to this single album so many times every day, I love this comeback so much, you know like one of the best comebacks among all k pop artists
"Dark and Humorous" is literally SUNMI's theme :))
i think Sunmi definitely wanted us to be wondering all these things, like is it on purpose or is she really sad about it & so on... i feel like there are very deliberately NO solid answers in the MV, we're just meant to have fun wondering! (and watching her destroy men UwU always delightful imo)
I think Sunmi doesn’t do it voluntarily. She probably has to do it in order to survive but really hates it. And in the lyrics she talks about only letting her guard down once which is the first guy. She’s been doing this for ages but never fell in love. It of course ended like always and it broke her heart until she stopped crying and just looked empty inside. She accepted that no matter what, she’ll always have to live like this. I think it’s interesting that she sings formally and the entire choreography is very modest too. She basically barely does anything to seduce her victims but they always come to her anyway.
And when you watch it you get what I mean but at one point a dancer comes up to her acting as another victim basically and she immediately switches to seduction mode with a sweet smile but when he’s gone her face goes blank again. In the mv she’s also smiling a lot and it looks very genuine but I think she can’t really control it. It’s like when you’re starving you won’t be able to resist eating if somebody gives you food.
Black Widow! Twice they focus on her eye and you can see the red markings of the female Black Widow spider in it! Sunmi also gives me mega Tori Amos vibes with this hair and freckles and I'm absolutely loving it.
Tori Amos...wow that’s a flashback. Great catch on the black widow mark!
She's poison ivy but better
or maybe she's Lilith trying to fall in love with mortals before the burning night ( Armageddon) comes
Even while she is dancing on their graves, the ghosts of the guys are still watching her, completely enamored. I totally missed that when I first watched the video.
sunmi's music videos and songs always make me feel like i am on drugs
Yes her voice makes feel drunk but I like it
The double meanings in Heartburn’s lyrics that are reflected in the English translations are also reflected in Sunmi’s dance practice. Sunmi’s expressions throughout it are calm and innocent, but the moves range from calm to sexual. The creative layers to this summer song that is cool and breezy on the surface are impressive
I actually think this is a case where if you don’t speak Korean you just can’t grasp the full concept with all the play in language so, maybe for her it was better to write some original lyrics in English that could possibly tell a slightly different version if that makes sense?
The way you describe her songs always just make my heart warmed cause barely people get this much info or the way u explain it ...usually my fav reactions of her are urs....also this is a very good song not my fav comeback but very good
i could sit here and watch you dissect the filmmaking all damn day (and i always learn SO much from you), but then it's elevated when you share all the cultural nuances to it, like how her using formal language is weird for a song and how that affects the rest of the presentation of the song/mv/album. i used to study history, so i thought it was simply an alternate history situation (esp since my first thought of her being in 1966 LA was general racism and uhh the vietnam war). but finding out the cultural context just adds so much and i understand it all better now. thank you, pd!!
I MISSED THIS TYPE OF CONCEPT FROM SUNMI SO BAD 😭😭
honestly this is my favorite release this year, my favorite sunmi track for sure, wow
Yes yes yes
This music video has a deep analysis to the song as Sunmi's character in the MV reminded me from Greek Mythology the Greek Goddess Aphrodite. Who would lur her lovers. The purple orchids represent love and passion as this is the meaning in Korean.
YES YES YES GREEK GODDESS VIBES I ALWAYS THINK ABOUT I'M NOT THE ONLY ONE, especially when watching her perfomances on music shows!
This also reminds of the mermaid mythology Siren Calls. As in her showcases she is wearing a green dress and her red orange hair resembles Ariel
As soon as I saw the teaser I knew this would be amazing, the transition from Pporappippam to Heart Burn is perfect and such a good continuation, I love this type of concept from her.
Retro, dreamy, sensual in a way too. Sunmi really has it all!!
honestly sunmi never misses, her music coupled with the visuals she provides always tell a story, this is such a good song too
although it may seem quite morbid, i LOVE the concept behind this music video... she loves with all her heart, but each of her lovers have an impending doom with her... she’s this sort of immortal goddess that ends up k!lling those who dare to embrace her love. sunmi ALWAYS evolves!! i love her
Yess in the end when she was dancing on their graves it didn’t seem like she was mocking them it was kinda like she was celebrating their lives it was beautiful
I am so in love with PD's reaction to this song. He explained it in the way that no other reactors have. I alaways learn so much from each and everyone of his reaction.
Love love Sunmi as well. I cant wait to see her in Seattle this coming September.
Under her mv I saw someone propose the theory that she's actually representing Scarlet Fever which I found pretty interesting as well, they had like a super long comment explaining it, if anyone is interested in that I'm sure you'll be able to find it
I love this song a lot and it’s actually my top Sunmi song. It reminds me of something that Wonder Girls would have released if they never disbanded. I found it really interesting.
Like I said in Sunmi's official video, this song gives hard core Fleetwood mac vibes, its the folk rock that I couldnt pinpoint it through my first few listens.
I can totally hear that! Good ear.
This seems really understated but damn, it's so easy sounding and flows so well that it's really complicated. Plus I love Sunmi's MVs as they are so freaking interesting. Thank you for the Korean language information (wish it wasn't such a difficult language to learn 😭)!
if we interpret the story of some undying beautiful creature who continuously leads men to their deaths, it could represent an undying and everlasting craving for true love, yet this craving's host knows she can't achieve such love - maybe just this one time, as this song focuses on one experience yet alludes to sunmi having experienced something alike once before.
her past experiences are shown in the music video; short flings, less serious ones and longer, more serious ones - and of many different kinds. as things become serious, as the heat rises, her partners leave her - this is where their deaths could mean they don't physically leave this earth; they leave _her._ yet she still ventures on and looks for new love, the song centering her newest find. the many different men shown in the video, from different countries and ethnicities and time periods, may represent her trying every possible option to look for the one who'll stay.
the specific years she meets these partners could, and this may be a stretch, represent their mentalities. from the wild west cowboy representing a wild type, to the religious partner who seems cautious and nervous, to the one night stand in tokyo, and at last the guy she spends the most time with, the one who she seems to have found some peace with. they all leave a lasting impact on her, as she keeps memories in the form of photos of them.
i don't think this song completely centers around one of the men in the music video (representing a specific experience) - they're 'just' experiences, as she in the bridge part has the many photos of them, where she prays and wishes for something different. a wish for the new partner she sings to, one not shown here. she's made up her mind: she'll gamble and risk being abandoned in her search for true love. she expects it, actually.
that's why she sings she'll let herself be destroyed; she knows what could and will possibly happen, she expects something of the past in the new relationship, which is that she'll be left once again. the bridge (from the english translations) suggest that she knows the end is near, so let this moment, this burning night be meaningful, before it cools off and ends; thereby the newfound love leaving her.
this heat she's speaking of could be an infatuation, an interest from both her and her partner towards one another - one not meant to last, so she pleads they both make it worth it.
Love your interpretation
Love your interpretation better than "she kills men and dances on their graves, go queen!"
I think she loved the first one, was scared a little the second time, but then started taking control and using her power. 👀
It’s like a perfect blend of Kasey Musgraves and KPop, the country/electro vibes with these great hooks. Obsessed. Sunmi is just that good.
That beginning sound is like old style korean, she said in an interview she was inspired by like old korean sounds and she couldn't get it out of her head.
I love love love the parts where you go in detail about the korean lyrics! Thank you so much PD님!!!
She’s so beautiful 😍 and she’s slaying with that long orange hair
When I watched the mv it was inevitable to me not to remember about Icarus' story. He flew too close to the sun and his wings melt. I feel like she's the Sun (heart BURN u know) and she lured these men close to her, when she kissed them, they died from fever (it seems like it's fever, they're sweating tho). If she's the Sun, we can understand why she's present in every era.
PDDDDD you should def watch the live version with Sunmi playing the bass with a band
Thanks for explaining the lyrics and the formal/informal thing PD, it’s very interesting and helpful, it helps understand the song and the concept way better
I really love this song. Tbh SUNMI's songs hit me in a moment, like pporappipam did in 2020, it was my favorite song i that time, with Heroine too, make me feel nostalgic and remains me my good days that i spend in 2018 and 2019.
But with Heart Burn it's different, cause i found it more beautiful and artistic, the MV really tells u a story that you can understand what is she trying to give us in the MV, the instrumental, god, is amazing i love the vibe that SUNMI give us in this song.
The story is very ambiguous and we have very questions at the end and i love that, i really really love this work that SUNMI did with Heart Burn, i hope to see more and more from SUNMI's ideas for MV and storylines
Love how much of a deep dive you did on this, I've been completely obsessed with this comeback and sadly there weren't many people who reacted to it
Korean ppl are OBSESSED w/ concepts like time travel and alternate reality. This MV is a mini compact K-Drama, made for the Goddess SUNMI's massive international following.
At the chorus part, the 2nd supposed to be 열이올라요 is 약이올라요, but the way she sung it is similiar to 열이올라요.
The way you explained in this detailed informative way makes me want to call u SIR😭thanks for the elaborative in-depth analysis 🧡
honestly the more i listen to it the more it gets betters, SOTY contender
i absolutely loved this music video, i always liked that sunmi includes some kind of storyline n her mvs but this one took it to the next level tbh, i was so entranced i didn't want it to end, i need a movie
Was waiting for this one!!
thank you sm! been eagerly awaiting your reaction and breakdown :D
Kahsuajahahaya finally!! I was waiting for this since the MV was released. Thank you so much, pd nim!!
I was so waiting for this reaction, sunmi never disappoint!! Also her look breathtaking 🤩
Loving this song, classic Sunmi.
I can't believe I missed the Siren possibility, I LOVE myths and legends. Siren makes so much sense when you know the myths. "the kiss of a siren is poison to all she doesn't love."
I feel like the bridge is like the one time we see her let her guard down and this could be both for the scene of her crying but also her dancing with a man that isn't dying. It almost makes me think if he represents another immortal being she can't have or a memory of her first love that met his demise and forever changed her
Thank you so much for this video? now I'm in love with this song even more ❤
Loved this concept from Sunmi, thank you for the info on the english translation and formal vs informal language, it was super interesting! Makes me enjoy the song even more having that context 🧡
i have been waiting for days 💞
yayyy i was waiting for this one~ thank uuuuu
I was already in love with this song and mv but the way you explained it made me love it more! This is why I watch reaction videos. Thanks pd!
Thank you PD! You really gave us so much interpretation and analysis in this video! It really helped to contextualize it! Sunmi is so interesting to follow, always good music and interesting world-building.
In the first and last scenes she is looking right at us --- she's letting us in on what's happening --- but watch out, she's too hot to survive! She is a flame-haired love siren with the King Midas touch for love. Although she is remorseful in killing all these men through the ages, she keeps doing it because she's naturally passionate and can't help herself. She is, oh well too bad for them it can't be helped. Except for the first man we see in the mv where she is truly sad, and actually loved him. They were doing romantic things not just lustful.
How does the dog fit in?
Thank you for all the information!
Thank you, your explanation made me appreciate this song more! I liked it already in a very casual sort of way (though I could stare at the video for HOURS she's so beautiful)
I've been really looking forward to your reaction to this video! Thank you especially for taking the time to explain the Korean lyrics vs the English lyrics. I've been studying Korean for almost a year now and noticed a few differences, but was just super confused by them, so thank you for making them make sense! I really liked your overall analysis and always look forward to your reactions, especially to Sunmi's videos.
thank you for explaining the song so well, made me love it even more 💙
Thank you for translating and breaking it down the way you did, the song completely changed for me now🥹! Really enjoyed the reaction! 👍🏼👍🏼👍🏼
first time watching your videos and im in love! Thank you for your work :) but i kept thinking through the video if i can trust the translations that i read now kkkkkk
i adored your extra perspective on this song, went back and listened to it after your vid and enjoyed it sm more, its always nice getting insight on the korean lyrics esp when it comes to sunmi bc ive always thought her lyrics in particular sounded very nice even though i cant understand them. out of curiosity, based on what i can find when i look up the lyrics, the second part of the chorus which is translated to the thing about "getting me tight" is supposedly saying "약이" rather than "열이". if thats the case id be curious to hear how that changes the interpretation of the original lyrics.
the love i have for this song is so strong
I was refreshing your channel non stop waiting for this
omg PD You’re the best! Now I getting the deep meaning of this song!
Thus storyline is honstly similar to a story I had the idea of writing in college. but it was whoever my main character fell for,who was not the one for her, they died in a freak accident. and she always felt guilty because of that. she was immortal too
Finally!!! Yeahhhh I've been waiting for this .
You can really tell Sunmi is doing something special with this.
good thing you point out the Korean language subtleties that artists put in their music, as a Western person most of this would just go over my head normally!
Sunmi is such an artist, her art is so unique I love it and I am thankful that you explain it to us to understand it better
Youre so gonna fall in love with the B side!
I knew you would like this song. Fun fact I got into sunmi because of you😊
Really liked your review
I always love your reactions, but this was was especially interesting with all the notes about the translation differences and pointing out the polite register. While I’m familiar, I definitely wouldn’t have consciously noticed it. So interesting!
Love seeing you get excited and then side-swiped by an MV, PD, especially by someone as artistic as Sunmi! Interestingly, the lyrics site I use is using Sumi's English lyrics as the translation instead of making their own...
I might add that the beat is what I call a "falling forward" beat, which is why I love it. It just keeps going and wants to keep going.
Hi PD! Could you react to aespa’s other pre release single ‘illusion’? There is no mv but there is a lyric video, dance practice and live performance! It’s completely different than life’s too short :))
i want them to react too, but the album will drop in 2 days and PD usually does album reactions on patreon :0
It’s such a good song it’s crazy. Such summer vibes too
13:40 The official lyrics here read "약이 올라요" instead of "열이" which... makes slightly more sense?
약 as in… medicine? 🤔 as you say it slightly makes more sense but I also don’t know how
@@formoftherapy Naver English Dictionary, 약오르다 - get angry[mad], be offended, take offense, get irritated, be vexed[exasperated], be stung to the quick + [I'd add] be aggrevated
I think they're going for "things are getting heated" -- temperature-wise and emotionally ... I think.
She's so amazing
The opening along with a majority of the song remind me HEAVILY of “Tell it to my heart” by Taylor Dayne and some of “Dream” by Fleetwood Mac. I honestly don’t know what parts exactly, but my brain unlocks those songs as being extremely familiar and I LOVE it.
great song, i like this sound!
I'm in love with this song, it's so refreshing. Just so enchanting
Thank you for reacting !!
she used catwoman as inspo for tail, so maybe she used poison ivy as inspo here! red hair, poison kiss etc.
wow! thanks PD for the deep explanation of the lyrics.
i really like your in depth study of the formal vs informal language I wouldn't even have noticed that
OMG FINNALLLYYY
Ghost 9 has had another comeback!! I remember you did you were interested in checking out their music!!
thank you, PD, for taking the time to explain and give further context. a lot would be lost in translation if you didn't, so i really appreciate it. no one's doing it like sunmi, she's incredible 🌹
She’s amazing. I love this song. She look amazing with that hair. ❤️🔥😍
Like your reactions. 🇹🇷
This is why i love watching your reactions
Thank you for the video!!!!
15:10 also she says this about the one guy in the video who she acts distraught over dieing while the rest she seemed neutral to.
I watched the mv three times and just now realized the two ghosts holding the rope at 3:50 😂
wow so nice to know more context for this song..
Really enjoyed your thoughts and opinion on this one!!
I just love this song.