Hey Ben, I’ve arrived late but hopefully you see this: What if, during the first 7 days after launching the campaign, my ad sets don’t reach the 50 conversions of the learning phase? Also, in this video you’ve made some changes (add new ads mainly) in your ad sets so that would mean that you’ll have to wait more time to exit the learning phase? What happens if they don’t? It affects the performance ? Thanks for your videos! You’re awesome
thank you very much, kind sir! that's the biggest problems for new ppl who start with Facebook ads and see their money being spent but having no results at all
Thanks for the info Ben. Was expecting you to talk about the Frequency metric and what number to watch out for to indicate fatigue, but I guess it varies by industry, AOV etc. I've found letting ads run for longer to allow social proof to build in the comments has paid off. But also watching those comments for people remarking about seeing the ad too often!
Hi Ben... Great video. For someone who has been in business for 3 years should they start awareness or Just download just do a conversion look-alike ad.
Awesome videos!!! But what exactly do you mean by perform well? What do you look at: cost, CTR, conversion rate? How do you compare them when an ad has good CTR but way less impression to start from than another ad?
Thanks Ben! Question: when duplicating a winning ad do I give the new ad a different audience and interests, then increase the budget? Thats done in the ad set section correct? Thanks in advance!
If you want to target a new audience then yes. If you just want to spend more money on that ad, I wouldn't duplicate it, I would just scale the budget :)
Great channel. So if I have a budget of $140 its better to let it run at $20/day for 7 days then 1 day at $140? I've been doing the opposite, a lot of people say that the more money you can put quickly the faster you will have data. I run an ecommerce store and the word is when testing products if it gets bad results (like 0 sales for $100 spent - Usually in 1 day) then kill it. I will try spreading it out.
Does this video still apply for meta ads? I don't have a sale for 2 days. It is seen by lesser people, and even lesser click it. Should I keep running it or should I alter the ad by increasing the budget and trying again?
Another great video. I have 18,000 connections on LinkedIn. Organic reach is tricky there, but since you give out such amazing advice, I feel like I should share your videos and maybe it will benefit you in some way. Have a great weekend. Thanks again for the top notch advice. Video shared :)
Hi when I started my campaign within 12 hours I got sales then after 48 my add ended, don't know what happened there?? I stared it again then now its rubbish 🤦🏼♀️ what did u do wrong? Please help 🙏🏼
Hey Ben, i ran a campaign on fb for 4 days with one conversion only. All metrics were bomb but i turned off because no sales after that initial sale on 1st day. Do you recommend pushing the campaign until 7 days in a scenario like this?
Hi Ben. Your videos are excellent. I have learnt quite a lot, however maybe I’ve missed this bit: I want to work with Roofing services in Australia, if I am advertising locally, it means that I’d have to refresh the ad creative. Can I just make a change on the go to that particular ad creative? Or do I have to duplicate it and test against it? Another question I have is, when you advertise to say 1,000 (example only) are your ads shown to these SAME -1,000 daily? Or is it 1,000 different people? Like different every day. It is perhaps a silly question but it would help a lot. Thank you!
Hi Ben, I absolutely love your Channel, thanks for being so awesome! I’m learning so much. I’ve been advertising a guitar pick on Facebook since February with huge success. My audience is large, 1.2 million people, and I used to be able to run the same creative for several months before the results dropped and I had to turn it off. Lately, I have to refresh my ad creative around every 2 weeks to get good results even though the reach of my ads doesn’t get even close to 1.2 million and is often only a couple hundred thousand. It’s a lot of work and money to get artists to make new videos every two weeks and I’m wondering if it’s ad fatigue or if it’s just that the Facebook algorithm is crashing my ads after a couple weeks to get more money from me. Are there ways to tweak the same creative so that it has a fresh start again? Thanks Ben! I appreciate it greatly!
HI Ben, thanks for the video, pretty informative? Quick question though. What if out of the 3 ads I is highly overperforming the other 2 and it's apparent after 2 days. Say two get below 100 impressions, and the 3rd gets over 1200? Can I then just pause the underperforming 2? I mean it's a huge difference. Thanks, Reka
Hi Ben, great vid! I have a question. So you mention the structure to have 3-5 ad sets with around 4 ads in each. Obviously these r the same ads in each ad set. Say you go to update the ads, would you evaluate the performance of each ad for all the ad sets and then pause the ad in all the ad sets and then put a new ad in all the ad sets? Or would you evaluate an ad for each ad set its in? Thanks in advance for your help!
Hi Alex, great question. We would usually assess performance of each ad and pause or not accordingly. We tend to find that ads perform fairly consistently across ad sets but not always.
Hello Ben, Lets say a campaign is doing well and I increase the budget to scale my sales. Does the facebook learning curve starts from zero and takes some time again to react the way it before because of the increase in the budget ?
Great video! I do have a question, what if the newly launched ad set has a CPM of $40 and CPC of more than $1. Should I then pause the ad set or still let it run anyway? Do you have a video on when to kill bad performing adsets?
Thanks. It depends on your cost per conversion. If that is also way to expensive then I'd pause it after 5-7 days. This video will be helpful: th-cam.com/video/biP_LsgwSlU/w-d-xo.html
Hi Ben, I have a question. I set my ad schedule for three days but the ad ran past the end date. It has eaten way above my budget and I realized late. Would you know why that happened?
Hi Ben, Thanks again for the great video. Would you say that during this whole coronavirus pandemic, has it been harder for you to get great results with Fb ads for your clients? Or did you manage to work around the situation? Trying to figure out how this whole situation is affecting Fb ads. Thanks again in advance.
It's probably actually been the opposite. Most of the businesses that have kept advertising have seen great results - these have mainly been e-commerce and digital businesses.
Thanks for yet another informative video Ben! In this video, I see 4 demo ads, to test different formats like video, or carousel or photo. My question, when you talked about this as wel as using multiple ads to test copy, or title, or something like that.. What’s the difference in a setup like this with multiple ads to test multiple things vs one add where I can upload up to 5 variations and have Facebook pick the “best” variation? Or is it the same? I’m slightly confused. Thanks and have a great evening 🙌🏻
Thank you, sir! I have a question. When you pause an underperforming ad, when you are looking to test another ad against the ad performing well, do you just update the information in the underperfroming ad or do you create a whole new ad?
Great question. No, I will duplicate the under-performing ad and edit the new version. I will also pause the under-performing ad. That will give you cleaner data going forward.
Hello Ben! Been watching your videos for a little long. Awesome content by the way. I got a question: I’ve seen you don’t use dynamic creative ads. You use normal. In normal ads you can also write 5 primary text / 5 tittles and 5 descriptions. What you can’t do is use different images or videos as in dynamic. My question is: How can i see the performance of the best primary text and tittle if the platform won’t let me breakdown it. Because it is not dynamic. Did i make myself clear ? I hope so! Thanks in advanced
Thanks a lot. Sure - you just look at the performance of each ad. I would have say 4 different ads but not all the variables will be different. So we may use the same headline and copy across all 4 to start with and just test images. Then we would test another variable the week after.
Hey Ben, was wondering if you could help me understand something: why do you think a Custom audience based on FB pixel and another from FB page interactions have no results whatsoever? And i mean not eaving reaching 1 person after days...
Do you every go back to a previous ad after stopping it, 2-3-6 months later? Say an ad that did ok, middle of the road, and your current ads are fatiguing... Just to see if that old one might do better now? Or do you only regurgitate the best ones?
Ben Heath hey Ben really silly question! I have just watched your how to structure a Facebook campaign and it was awesome ! How do I select the budget to go across all ad sets as opposed to each ad individually as you talked about ?
Hi There, I am running Facebok Video Post using add more then 3 months and get more then 1100 Purchase Conversion, to ignore Add Fatteige i exclude 7 days audiance, In that Add i noticed 1 thing, add performance is going down and down but. Plus signe is the Engagment of my video post more then 3K likes with 4 Nagative Now i don't want to change the video due to Engagment and coments on that post. Can you please advice what shell i do Thanks
Hi Ben, when you say testing the ads aganist each other, am I right to assume that you are using the same content ie set of pictures? Because obviously the content of the image will impact the ad as well......?
Awesome content as usual! How does this play in with the ad set level? I would think that you would go into each individual ad set and adjust your ads the same as you show. Is that correct? Then you would potentially have different types of ads being shown to different audiences? Then, are you turning under performing ad sets off and creating new ones on the same timescale as you are with the ads? Ben, Thank you, thank you, thank you! 🙏🏼🙏🏼🙏🏼 When I am ready to launch my campaign it will be because of YOU that I am successful! Cheers!
How much should your daily budget be when you are waiting through the seven days? I know this depends on what a conversion is worth, but does Facebook have a minimum price for ads to fly?
Thanks for watching guys! Let me know what you think in the comments :)
So would all 4 ads go to the same audience?
Also would I set up retargeting ads at the same time as regular ads? Or do I wait
Thanks Ben, your vision of campaign timelines are much appreciated
Thanks Sergie - glad to hear it :)
Hey Ben, I’ve arrived late but hopefully you see this:
What if, during the first 7 days after launching the campaign, my ad sets don’t reach the 50 conversions of the learning phase?
Also, in this video you’ve made some changes (add new ads mainly) in your ad sets so that would mean that you’ll have to wait more time to exit the learning phase? What happens if they don’t? It affects the performance ?
Thanks for your videos! You’re awesome
thank you very much, kind sir! that's the biggest problems for new ppl who start with Facebook ads and see their money being spent but having no results at all
Happy to help :)
This is pure gold! Thank you!!
Happy to help :)
Thanks for the info Ben. Was expecting you to talk about the Frequency metric and what number to watch out for to indicate fatigue, but I guess it varies by industry, AOV etc.
I've found letting ads run for longer to allow social proof to build in the comments has paid off. But also watching those comments for people remarking about seeing the ad too often!
Thankyou for this free value Ben.
You are very welcome.
Very honest and straightforward way of elaborating things. Thanks
Glad it was helpful!
Hi Ben... Great video. For someone who has been in business for 3 years should they start awareness or Just download just do a conversion look-alike ad.
when should you kill an ad set?
Thanks again for sharing Ben! I'm learning so much from your words of wisdom from each vid!
Awesome - glad to hear it :)
Thanks for yet another informative video Ben!
Happy to help :)
Awesome videos!!! But what exactly do you mean by perform well? What do you look at: cost, CTR, conversion rate? How do you compare them when an ad has good CTR but way less impression to start from than another ad?
Good question - return on ad spend or cost per conversion is what I use. That's what really matters.
Thanks a lot!
Thanks Ben! Question: when duplicating a winning ad do I give the new ad a different audience and interests, then increase the budget? Thats done in the ad set section correct? Thanks in advance!
If you want to target a new audience then yes. If you just want to spend more money on that ad, I wouldn't duplicate it, I would just scale the budget :)
Great channel. So if I have a budget of $140 its better to let it run at $20/day for 7 days then 1 day at $140? I've been doing the opposite, a lot of people say that the more money you can put quickly the faster you will have data. I run an ecommerce store and the word is when testing products if it gets bad results (like 0 sales for $100 spent - Usually in 1 day) then kill it. I will try spreading it out.
Thanks a lot. Yes, a day or so is not often long enough to assess performance
Does this video still apply for meta ads? I don't have a sale for 2 days. It is seen by lesser people, and even lesser click it. Should I keep running it or should I alter the ad by increasing the budget and trying again?
so should you make new spilt test campaigns to test different ads or just create a new ad in the campaign
Another great video. I have 18,000 connections on LinkedIn. Organic reach is tricky there, but since you give out such amazing advice, I feel like I should share your videos and maybe it will benefit you in some way. Have a great weekend. Thanks again for the top notch advice. Video shared :)
Awesome - that would be much appreciated - Spreading the word always helps out my channel.
Hi when I started my campaign within 12 hours I got sales then after 48 my add ended, don't know what happened there?? I stared it again then now its rubbish 🤦🏼♀️ what did u do wrong? Please help 🙏🏼
Did you start with a lifetime budget and set an end date? I'd focus on daily budgets which should give you more consistency.
@@BenHeath I will have a go Thanks Ben 😁
Hey Ben, i ran a campaign on fb for 4 days with one conversion only. All metrics were bomb but i turned off because no sales after that initial sale on 1st day. Do you recommend pushing the campaign until 7 days in a scenario like this?
I usually would yes - especially when you factor in the reporting delay.
Hi Ben. Your videos are excellent. I have learnt quite a lot, however maybe I’ve missed this bit:
I want to work with Roofing services in Australia, if I am advertising locally, it means that I’d have to refresh the ad creative. Can I just make a change on the go to that particular ad creative? Or do I have to duplicate it and test against it?
Another question I have is, when you advertise to say 1,000 (example only) are your ads shown to these SAME -1,000 daily? Or is it 1,000 different people? Like different every day. It is perhaps a silly question but it would help a lot. Thank you!
Hi Ben,
I absolutely love your Channel, thanks for being so awesome! I’m learning so much. I’ve been advertising a guitar pick on Facebook since February with huge success. My audience is large, 1.2 million people, and I used to be able to run the same creative for several months before the results dropped and I had to turn it off. Lately, I have to refresh my ad creative around every 2 weeks to get good results even though the reach of my ads doesn’t get even close to 1.2 million and is often only a couple hundred thousand. It’s a lot of work and money to get artists to make new videos every two weeks and I’m wondering if it’s ad fatigue or if it’s just that the Facebook algorithm is crashing my ads after a couple weeks to get more money from me. Are there ways to tweak the same creative so that it has a fresh start again? Thanks Ben! I appreciate it greatly!
Really helpful!@
Glad it was helpful :)
Thanks again for this great content
My pleasure!
HI Ben, thanks for the video, pretty informative? Quick question though. What if out of the 3 ads I is highly overperforming the other 2 and it's apparent after 2 days. Say two get below 100 impressions, and the 3rd gets over 1200? Can I then just pause the underperforming 2? I mean it's a huge difference. Thanks, Reka
Great stuff again, thanks Ben.
Glad you enjoyed it
Hi Ben, great vid! I have a question. So you mention the structure to have 3-5 ad sets with around 4 ads in each. Obviously these r the same ads in each ad set. Say you go to update the ads, would you evaluate the performance of each ad for all the ad sets and then pause the ad in all the ad sets and then put a new ad in all the ad sets? Or would you evaluate an ad for each ad set its in? Thanks in advance for your help!
Hi Alex, great question. We would usually assess performance of each ad and pause or not accordingly. We tend to find that ads perform fairly consistently across ad sets but not always.
Ben Heath thanks so much Ben, really appreciate it:)
Hello Ben,
Lets say a campaign is doing well and I increase the budget to scale my sales. Does the facebook learning curve starts from zero and takes some time again to react the way it before because of the increase in the budget ?
It doesn't start from 0 but may temporarily re-enter the learning phase.
question - why not a dynamic creative in this situation where you're just testing the elements?
Great video! I do have a question, what if the newly launched ad set has a CPM of $40 and CPC of more than $1. Should I then pause the ad set or still let it run anyway? Do you have a video on when to kill bad performing adsets?
Thanks. It depends on your cost per conversion. If that is also way to expensive then I'd pause it after 5-7 days. This video will be helpful: th-cam.com/video/biP_LsgwSlU/w-d-xo.html
Great info So you never specify if an ad should be showing on News feed, right side or mobile you would leave all that open to FB?
Not if I use the conversions objective. I will if I'm using traffic or something like that.
Hey Ben, what are your thoughts on using dynamic creative ad sets and letting Facebook determine the best combinations of creative to use?
Hi Chris, I don't usually do it that way but that is mainly personal preference. Just be careful not to use too many variables.
so i can see a certain type of creative is the best performer, should i make a split test with just those creatives? leave it for a week and compare
Sounds like a good plan to me :)
Hi Ben, I have a question. I set my ad schedule for three days but the ad ran past the end date. It has eaten way above my budget and I realized late. Would you know why that happened?
Hi Gabriel that's odd. Sounds like something went wrong there. If you can prove it, Facebook will probably refund the money.
I want to run a ad for my business on Facebook I set up a plan and they say $3 is that everyday or how does that work
How many days should I wait at Facebook ads please answer me
Not sure what you are asking?
Hi Ben,
Thanks again for the great video. Would you say that during this whole coronavirus pandemic, has it been harder for you to get great results with Fb ads for your clients? Or did you manage to work around the situation?
Trying to figure out how this whole situation is affecting Fb ads. Thanks again in advance.
It's probably actually been the opposite. Most of the businesses that have kept advertising have seen great results - these have mainly been e-commerce and digital businesses.
Thanks for yet another informative video Ben!
In this video, I see 4 demo ads, to test different formats like video, or carousel or photo.
My question, when you talked about this as wel as using multiple ads to test copy, or title, or something like that..
What’s the difference in a setup like this with multiple ads to test multiple things vs one add where I can upload up to 5 variations and have Facebook pick the “best” variation?
Or is it the same? I’m slightly confused.
Thanks and have a great evening 🙌🏻
You are very welcome.
Great question and I would still use the same set up. You can test multiple variables at once.
Roger that, cheers Ben!
Thank you, sir! I have a question. When you pause an underperforming ad, when you are looking to test another ad against the ad performing well, do you just update the information in the underperfroming ad or do you create a whole new ad?
Great question. No, I will duplicate the under-performing ad and edit the new version. I will also pause the under-performing ad. That will give you cleaner data going forward.
@@BenHeath Great, thank you, sir!
Will turning of individual ads reset the learning phase for the ad set?
Most of the time it won't - but it can do. I wouldn't worry about that though.
Great VDO !, I would like to ask Adding new Ads will affect learning phase or not ?
Yes it will but that's nothing to worry about.
@@BenHeath Thank you :)
another great video! Congrats!
Thank you! Cheers!
Hello Ben! Been watching your videos for a little long. Awesome content by the way. I got a question:
I’ve seen you don’t use dynamic creative ads. You use normal. In normal ads you can also write 5 primary text / 5 tittles and 5 descriptions. What you can’t do is use different images or videos as in dynamic. My question is:
How can i see the performance of the best primary text and tittle if the platform won’t let me breakdown it. Because it is not dynamic.
Did i make myself clear ?
I hope so!
Thanks in advanced
Thanks a lot.
Sure - you just look at the performance of each ad. I would have say 4 different ads but not all the variables will be different. So we may use the same headline and copy across all 4 to start with and just test images. Then we would test another variable the week after.
Ben Heath i get that part but i mean. How do i see which title or primary text performed best?
Great, thanks, Ben!
My pleasure!
Hey Ben, was wondering if you could help me understand something: why do you think a Custom audience based on FB pixel and another from FB page interactions have no results whatsoever? And i mean not eaving reaching 1 person after days...
Hi Daniele, that's either because the audience is too small or there are other issues with your campaign.
@@BenHeath thanks
amazing value Ben
Thanks a lot :)
Do you every go back to a previous ad after stopping it, 2-3-6 months later? Say an ad that did ok, middle of the road, and your current ads are fatiguing... Just to see if that old one might do better now? Or do you only regurgitate the best ones?
Yes absolutely and provided enough time has elapsed that can really help with performance :)
Great content Ben! Can you link me your downloadable product that’s avail for 997 dollars ? Can’t find it when I looked again today !
Thanks a lot :) Sure, here it is: www.leadguru.co.uk/facebook-ads-insiders/
Ben Heath hey Ben really silly question! I have just watched your how to structure a Facebook campaign and it was awesome ! How do I select the budget to go across all ad sets as opposed to each ad individually as you talked about ?
'should I turn it off then turn it on when I want? in 1 day
Is there any chart from where we can check if the ad has started to give less results than earlier?
You can take a look at different timeframes
Hi There,
I am running Facebok Video Post using add more then 3 months and get more then 1100 Purchase Conversion, to ignore Add Fatteige i exclude 7 days audiance,
In that Add i noticed 1 thing, add performance is going down and down but. Plus signe is the Engagment of my video post more then 3K likes with 4 Nagative
Now i don't want to change the video due to Engagment and coments on that post.
Can you please advice what shell i do
Thanks
How can you figure out what state,city, and county your ad is going
You set the targeting (including locations) at the ad set level.
Hi Ben, I'm not seeing the link.
Which link are you referring to? Anything referenced in the video will be in the video description :)
great big thanks 2 u
Most welcome
Hi Ben, when you say testing the ads aganist each other, am I right to assume that you are using the same content ie set of pictures? Because obviously the content of the image will impact the ad as well......?
Hi Dilon, well that's one of the variables we will test - the ad creative. We will also test headlines, primary text, etc.
Hi I have a problem to boost my post with whatsapp button there is a opption came to verify your buisness can you plz help me to sort out this problem
That sounds like a technical issue I'm afraid - not something I'll be able to help with. I would try again and if that doesn't work, contact Facebook.
Awesome content as usual!
How does this play in with the ad set level? I would think that you would go into each individual ad set and adjust your ads the same as you show. Is that correct? Then you would potentially have different types of ads being shown to different audiences? Then, are you turning under performing ad sets off and creating new ones on the same timescale as you are with the ads?
Ben, Thank you, thank you, thank you! 🙏🏼🙏🏼🙏🏼 When I am ready to launch my campaign it will be because of YOU that I am successful! Cheers!
Great question. To simplify things I like to optimise the ad set first and then move onto ads. That way you are focusing on one variable at a time.
How much should your daily budget be when you are waiting through the seven days? I know this depends on what a conversion is worth, but does Facebook have a minimum price for ads to fly?
Good question and I have a video that covers that here: th-cam.com/video/YwAE2M0jbkk/w-d-xo.html
@@BenHeath Useful video. But, I guess my question was if Facebook needed x amount of money each day in order for the delivery of the ads to optimize.
where is the link to webinar ? can u please help
Here you go: event.webinarjam.com/register/1/lx4z0iy