The Attention Economy (A Professor’s Perspective) | The Prof G Show
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- เผยแพร่เมื่อ 11 มิ.ย. 2024
- On this episode of the Prof G Show, Scott Galloway examines some of the top brands competing over the most scarce asset in the 21st century: attention.
0:00 The Attention x Affluence (A2) Matrix
1:15 Quadrant 1: Luxury
4:03 Quadrant 2: Mass Market
5:12 Quadrant 3: Menaces
6:04 Quadrant 4: Underachievers
9:30 Making Informed Decisions
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A video channel on youtube with no overpowering music bed, no ads and a real person capable of critical thinking. I’m in.
Love how he doesn’t put ads. So refreshing
Man I like everything about this channel.
I just like the Scott.
Like scott too. Needs to incorporate geopolitics into analysis though. Business drives a lot of things, an enemy tank driving over your business does even more.
i pressed subscribe twice lol
Yo right ? I love it
Prof G killing it as always! This is the greatest marketing crash course that people spend thousands of dollars on for free.
I've just had the push notification and I'm now watching this at work. My attention was pulled off of work into this.
The chances of getting fired for watching Prof G's videos at work is as small as getting a jay walking ticket in New York City on new years eve.
This channel is an early gem.
I use your videos in my marketing courses all the time. Thank you Prof Galloway.
We need “ANYWAYS” merch
😂
I wish he'd link those end credit songs, they are so fire.
I agree, so here it is
th-cam.com/video/BfyZsXTdPtM/w-d-xo.html
I’ve waited years for this show to come back
ME TOO
Glad The Prof is back on the tube
This channel is so ducking underrated. Make a coin so I can invest in it
Felt weird that the Prof only said however once. And then two minutes later you hit us with the double. My evening is saved
I finished reading "the four" and looked for more information. Great!
Much appreciated.
I love this channel, I'm hooked
I wish my college business professor had been this funny, interesting and self-deprecating. I might not have switched my major to journalism after my first semester.
Valuable information here!
Great show Thanku
Thanks for the presentation.
It is refreshing to see you sharing valuable insights Prof. I can only imagine what the sprints must be like. Hope I could afford it one day. Till then, will make do with these videos. Clubhouse to me sounds like a perfect instagram, narrative wise. Its founders will cash out soon because their product is a bug in other (read lazy) platforms who refuse to innovate. If twtr finds a way to integrate this and makes it sexier, clubhouse will struggle.
Thank you for what you do Prof.
Gratitude from India
I've been following Scott since 2018 and by now I feel I've graduated from something already.
So much valuable information, unbelievable!
Anti click bait titles from the professor. I watch because he always delivers. He’s also smart enough to know that 11 min is max attention time.
The way he can codify the game is mind blowing
You get my attention Prof. ABNB has reached 200 and TWTR has been hovering around 70 (from 40) since your articles was published!
this channel is underrated
Galloway is my favourite
Oh man thank you for speaking the truth on Bill Maher tonight!
Too good!
Gotta admire this guy for leaving this video up when 20x20 hindsight has proven him SOOOOO wrong!
yay scott ... hes the man ... rock on
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Scott, Clubhouse is amazing. You need to be there. Everyone needs to be there.
One of his most impactful
$Blue bird let's get it
So much nostalgia an animosity
I can see it bouncing the 50 just from the volume long or short don't matter
More like innovative, not necessarily come true
excellent
Galloway always gives an extraordinary amount of unique and compelling information for free, you can't get much better than that!
"Yoda of ineffectiveness" is the funniest thing I've heard all day
Thanksssss
Great video, Prof! Re: CNN @ 8:30, I totally agree with your sentiments BUT I doubt AT&T would sell CNN to Netflix. Wouldn't this handicap their horse in the streaming wars, HBO Max? If they do spin CNN out (they should), would see some sort of cross licensing as a result at least. I'd also like to hear your updates on the streaming wars, and your thoughts of HBO Max's performance so far, and the possibility of them, Peacock, Paramount+ and Discovery+ merging. There are way too many streaming services out there! Keep up the great work, Prof.
Hey Prof G, I am curious to know what do you think about the Basic Attention Token (BAT) and the Brave browser. Do you think it could be the future of Advertisement and monetization on the internet? And how about the Solid project from Tim Berners-Lee? Can it play well with the Brave/BAT model? Let me know.
$$Blue bird let's get it
So much nostalgia an animosity
I can see it bouncing the 50 just from the volume long or short don't matter
*Quick tip about capturing attention: You might want to consider dropping that channel intro.*
Even though it looks cool, the first few seconds of the video is where you really *have* to capture people's attention. Better to use that precious time for a unique hook.
Ditto that - best practice is provocative preview/tease->agenda/context->brand intro->content
At 2:30 should that be daily average? Seems low for a week's worth of exercise.
We like the Scott!
@The Prof G Show - Scott Galloway stfu
That closing quote was what i needed to hear rn. Serendipitous (seriously)
The yoda thing was also too close to home. Failures and analysis paralysis are the co2 and water builfing blocks in the tree that is life for the introspective pensive beta male. BETA PLUS THO. Im passionate
Interesting
Seeing game companies in this matrix is fascinating to me because games can easily command anywhere between 5 to 20+ hours a week across any key demographic in this country.
So whereas I may spend 30 minutes a week on Disney plus to watch WandaVision, I easily hit that with any game.
How is all this great content free??
PREDICTION: Prof G will transition from underachiever quadrant to luxury quadrant in 2021 by starting a Patreon when he reaches 200k subscribers.
anyway anyway, I once didn't know the Prof G show existed, and let me tell you this shit is GREAT.
$Blue bird let's get it
So much nostalgia an animosity
I can see it bouncing the 50 just from the volume long or short don't matter
Yo G! I LOVE YOUR FUCKING SHOW!!!!!!!!!
8:14 this mathematical formula is nuts.
should be something like this, no? 0.23h-(0.23h/60m)*14m
One smart guy.
When he shouted out the edibles I clicked subscribe
The genius of Apple is that they are mass perceived as luxury.
So I'm guessing the 20 million ton elephant in the room that is Amazon is represented by a Z axis while dominating across mass markets and menace quadrant, and is about to move into the luxury space?
Another big player in the attention economy is Netflix. You pay a high monthly fee for no ads or other distractions.
Waking up to facts.
The pops I never had
No one:
Absolutely No one:
SG: However! However!!
Lol....I think I have mastered ineffectiveness far more than anyone else. 😆
Q: would Netflix qualify as a "deep pocketed platform"?
Can't help but think CNN, or even Peloton, would look at home on the app.
Does this apply to companies that provide goods instead of services? Think clothing, Electronics,...
I feel this is just a diluted form of porters generic strategies?
I am the yoda of ineffectiveness!
We’re always hearing that income inequality is getting worse. Is that the case? It depends on what time frame you’re looking at. If you’re just looking at the current administration, that’s certainly true. But these kinds of changes occur all the time. If you’re saying over the long run, no, I wouldn’t think so I've seen a lots of positive post about MR SAM DEYMON I find stock.
wonderful content and great ideas....subbed , a fellow creator
As he says from his TH-cam channel
💎💎💎
Y'all still using Daft punk for the jingle?
Why is snapchat an underachiever?
I have add
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Scott likes Guatemalan by Rum?
i rather watch this guy then Jim kramer. facts
None of his quadrants had Amazon ! Wow !
@The Prof G Show - Scott Galloway "o"n"e"... "d"i"g"i"t .... "m"i"s"s"i"n"g" :)
Heard you mention you were looking at local news as an investable opportunity on the podcast. Gannett is building a subscription and advertising business that is digital first and print second. It's a direct-to-consumer subscription company, way better than a linear cable TV network. USA Today and this chain of 300+ local newspapers is a ridiculously undervalued asset at the moment.
A couple years from now, with a few right moves, they could look like the "Netflix of news" where you subscribe to a plan that includes your local newspaper (if you live in one of the hundreds of places where they own the daily... or where they will start new digital-only newsrooms) and you'll also get ad-free USA Today wrapped in with the deal. Stock was $1 a few months ago and has climbed to $5 with 1.1 million digital subs.
If they get a few million more digital subscribers paying $10 a month, and you add-in their robust digital advertising business, this becomes a $5 billion company with a $30 stock EASILY.
However however
Fyi, AT&T trades at 1.3 x revenue.
I come from tiktok
One disagreement and one question Prof.,
Google is not a menace economy company, it may be a monopoly which I believe is different from being a menace. Google has genuinely been a net positive to the world and has empowered so many of us through their many products.
Question, you keep talking up all kinds of suitors for CNN but why hasn’t a CNN NYT merger which would instantly create a one stop shop for all things serious and credible across audio, video and text has never caught your fantasy? They both seem to have a similar customer base i.e. relatively affluent liberal people and a strong global brand, CNN doesn’t seem to have a very strong text presence case in point Fareed Zakaria writes for WaPo not CNN and there could also be possible synergies like Chris Cillizza, Ezra Klein, Kara Swisher creating more content for CNN/NYT.
Yea!!!!!!!!!
I thought CNN was going to be a News streaming subscription this year. Did they trash that plan?
high and drunk but still make great content
Iphone to EV a huge leap. My money is on Tesla, literally.
Rick, is that you?
Fast forward 36 months…Twitter is now X…Peloton is not doing so great. Apple killed their electric car program. Predicting the future ain’t what it used to be…
3
I want you to be my professor
2
Just go with your instinct and title it "Professor reacts to x"
1
̶T̶h̶i̶r̶d̶?̶ Fourth!
Who is here after Tanmay Bhat 🥸
You would get more views if you put the stock symbol in the tittle instead.
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Apple EV car will not cause a dent to Tesla's future. Don't twist the Tesla story.
Roblox is pro.
Honest question here: ... does this guy have tourette's?
The attention is NOT the most valuable resource! Sorry, but that is sensationalist BS, typical of marketers, that should know better. The most valuable resource is the same as it always has been - perception. Where attention pertains to one person, perception pertains to many. In that sense, perception = attention squared. Furthermore, captured attention has no inherent value. NO value in and of itself, prior to interest creation. In advertising parlance: anyone can get attention, but only interest converts. Attention is then third on the scale. At best.
yay scott ... hes the man ... rock on
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