I'm going to be very cynical here. The only reasons the Grammys are doing this are: 1) They have become massively irrelevant over the last years that is shown by their massive decline in viewership ratings. So they are seeking new greener pastures for viewers. eg they are looking for new avenue's for revenue. OK that's the money issue 2) It's a way to exclude artists who are not signed to USA music labels from competing with 'American' artists eg excluding them from music genre catogories eg Rap Music, Country Music, Rock Music etc etc and putting artist into either what county they are based in. ok that's the Exclusion Issue Conclusion: It's really not about excellence in music it's about their bottom line MONEY and GATE KEEPING.
Absolutely NOT! They already have foreign categories, why this? Well, we all know why. First, they want a slice of the pie as Asian artists (mostly Kpop) are dominating right now. Especially in physical album sales. Then they got roasted and were known as the Scammys. I think this hurt their reputation quite a bit. What Grammy board members are going to bother listening to/voting for asian acts, they will just say 'oh, they have their own awards'. But then I suppose they do that now anyway! Most importantly, this promotes exclusion, not inclusion. I think it is an awful idea.💜
Agreed. I also think it reeks of "ok get off our backs about BTS not winning one, we're also tired of all these other kpop companies submitting now too. Here take this new award show just for you and leave us be again". I also think the other kpop companies are likely all for an Asian Grammy's cuz that's how their groups can win a "Grammy" and they can blast that all over media even though Western media & industry is not gonna recognize an Asian Grammy to be the same as a "real Grammy". The MMA, MAMA, & Golden Disk Awards already have productions & performances that out do what the Grammy's is doing especially BTS' 2018 & 2019 Performances, they don't need the help from the white man in fact they should be taking notes to improve their own show.
But BTS is the one dominating. Not KPOP 😂😂. And scammey wants a piece of them by their nominating gesture. But the are making a huge mistake again and again and BTS got fed up with it. 😂. They knew how the industry plays
Grammys are sidelining non white musicians again. This is why there is a latin section , a Hip Hop / Urban section If they give them Grammys in those categories, they dont have to give them tha main awards (see Beyonce)
There is a Latin grammys and some of thod3 artists are original grammy winners also But the fear of kpop artists taking away awards from American artists is huge
I agree with you that Asian music is so diverse that it cannot just be lumped together into set categories. However I think the move towards an "Asian Grammy" is simply a ploy to avoid giving BTS and others any recognition or wins in the USA major awards categories. If they had included BTS from the beginning and given them the awards they deserved BTS would just be another major artist like any other that wins. Because they didn't they created an us and them situation. They are now simply trying to do damage control to shut BTS and "kpop" out for good by creating an Asian Grammy.
You are absolutely correct! They are afraid of Asian music makers. Besides the Grammys are now known as Scammys. They only know their.own artists. When BTS showed them a slice of Asian music they went wide eyed. They are better than us? What happened there? And them the sales generated. Asian Grammys? Forget it. It is not worth it. Hopefully Asian music .makers can boycott this idea and rather create thier own very own Award Company. Don't call it Grammys. That's theirs. We have ours. Truly Asian. Asian ideas. Asian cultures and ryn by Asian people.
No. Artist, especially global artist want to be judged by their peers. The Latin Grammys does not have the same status as the Grammys. Likewise the "Asian Grammys" will not command the same respect as the Grammys.
It says to me, stay in your lane. The fear of Asians or K-pop in general becoming more popular is a threat. Diversity is a threat to the western community. But hey, let’s look at the history of music evolving as we speak. And who copied who?
Thank you for this video. I agree that we have great talents in Asia our own Grammy would be great. however WE already have our Asian awards it's just that we don't consider it as huge as Grammy because we don't promote it as much as the western embrace their Grammy. I think it should start with our attitude towards our own artists. We Asians should support and promote our own . We consider American music mainstream great well in fact we can consider our own market mainstream we are so fascinated with American music of course they have great artists and music but we fail to consider our own music great as well. It boils down to ASIAN MINDSET. We have to have that mindset that we are the BEST in the world as western Artist and market see themselves.how we see ourselves makes a huge difference.😊
Hey, Fairlane! I know that the topic is about Grammy, but I really enjoy your research and the attempt to make it visual for everybody to understand the culture, diversity, and uniqueness of Asian countries. I am learning a lot. Keep going!
Thank you for your thoughts! I was very surprised that there were discussions about an Asian Grammy award system. As you shared, Asia has SO many different cultures, languages, and music styles. It seems nonsensical to judge one country's music style against another's. To me, the Grammy awards have lost their relevance. When I read stories that the Grammy voters do not listen to all the nominees, what's the point?
I really don’t think an Asian Grammy would be worth it. Grammys are more a popularity contest, rather than an actual celebration of good music . I really can’t stand most of the popular artists in the US, and I am saying this as an American. Better would be a showcase of Asian artists from various countries to actually celebrate the diversity of music and culture imo.
Personally why do we even have the Grammy's? Like many are saying, it's not about the music so much as who you are and how much money you have, I think this is why the Grammy's are becoming irrelevant, music has grown, people have become more accepting of different music, for me it's not if I understand the language so much as the over all sound of it. I'm 55 yrs old, I love music, grew up listening to all genre's of music, my parents were young when the married so I would listen to what they grew up on, then as I got older I listened to what my big sister listened to and then along the way I found what I loved which ended up being everything, Italian was my 1st foreign language, then French, Irish/Gaelic and now Korean I pretty much only listen to BTS' music because they do so many different genre's to fit what type of mood I'm in and especially now with them going solo and doing what sound or certain genre they enjoy, Tae with his rich deep voice and jazz influenced sound, JK and is songs about love and breakups, Yoongi with his deep personal stories, Hobi and his sunny and dark sides and wanting to be a piece of peace, RM and Jimin just their styles, voices and Jin we have yet to see his own style, but I'm sure I love it all 7 have so much talent and unique voices, don't know of other groups who combined 7 different voices into one song and the entire song is great. No Grammy's should stay either doing their own American thing, or change to include all music no matter the language, if you sing rap hip hop then even if you sing in Korean, Irish or whatever language you should be nominated, but I don't see that every happening in my life time, 1st we need to find world peace and how long have we wanted that and it's not going to happen in my life time so .....
Thanks for giving us your perspective. I think the Grammy’s got to a point where they couldn’t make anymore excuses as to why Asian artists that are quite popular in the USA aren’t given any recognition at the Grammy’s. Your explanation on how the winners are determined explains a lot. I think there are people in the western music industry that feel threatened by the Asian artists making onto the American charts and know collaboratively they can control who wins. The Grammy’s have become more of a relic. It used to be prestigious for artists, but I think the musicians and music executives that started the Grammy’s are gone. No Asian Grammy’s. It feels like a consolation prize to me and the Asian music industry does a better job at award shows.
I think they want to expand but they have chosen a very crowded market place (MAMA, etc) at a time when their brand has less prestige than ever. It seems like an expensive move to me and I wonder if their award shows can really compete when you see the magnificent stages put on by other awards.
Am I the only person who thinks it's interesting that BTS is such a threat to the music industry that they literally had the power to change US Award shows systems. For instance many US award shows now have a kpop category and now talks of an Asian Grammy Awards. You can't tell me without BTS' success that any of this would even be a discussion.
I never got upset at Grammys, they favor their own artists and that's fine its their award show but just be clear and restrict eligibility to US artists only. Most of those members are not gonna sit and listen to a whole korean album and look up the translations. People in the industry will tell you its mostly about who you know there and attending their little parties.
Yes. My issue is being vague & unclear, appearing to be inclusive by allowing nominations from other languages or countries but behind close doors being US artists only and other artists will never have a real chance to win. Like you said just restrict eligibility and clearly define as US only, be upfront about it.
I think the definition of Grammy is English speaking singers because artists from England, Australia and New Zealand are nominated and win. They opened up for Latin America but that may be as far as they are willing to go. Personally, I don’t think an Asian Grammy is needed. Just like Latin America has their own award shows, so does Japan and Korea. I don’t think any more validation is needed
The American music industry will only support the American music industry. English language albums benefits them. Non English language albums don’t. White presenting albums represent them. Others don’t. I think it is as simple as that.
I'm confused. Don't you already have an "Asian Grammy" system? Three of them - AMA, MAMA and...that third one...what's it called? Anyway, what about those awards? I think an "Asian Grammy" would just confuse an already confusing award system. Good video. 💗
The whole reason why grammys is considered above other awards is that it's not based on fan votes or sales or streams but 100% votes from industry professionals like producers, songwriters and so on. In that way it's different from MMA and MAMA, people think they are more "serious" and more "valuable".
@@nuhkyah23, more like more biased. I have no gentle feelings for the Grammy system, nor any belief that it is actually a good system. I never really realized how the Grammy irks me until I watched this video. It was like - bam! 🤬 Ok.. breathing now. Lol
@@nuhkyah23100% voted by bias entertainers, producers etc. So what is so special about that? The public have long realised this. Award shows that give awards for album sales and streaming are much more accurate about what the general public think, the consumers!
Not giving bts Grammy award for dynamite and butter, which was the biggest hit of the decade compared to the ones that were nominated in the same category already made so obvious that they would never let an Asian artist win any major awards against their artist. Creating K-pop category in billboard when bts had even better chart records, numbers than their own artist only shows how fuc#ed up those award shows are. We don’t gaf abt those award shows anymore.🙄
Thank you so much for sharing your insight. I agree that this is about Grammy expansion and control not about offering something unique that will benefit Asian artists. As Southern American, it also feels like this is also about powerfully controlling who is “in” and who is not. It feels like tokenism and like here we gave “you” a whole award show so now you won’t put bids in for “our” awards. I’m not a fan of this idea at all and really wish it could stop.
Grammy aims to promote US music industry. It is a marketing model. And, the politics in the Grammys is too much to handle which has been cracking the Americas pop music culture.
I agree with everything said here. Grammys are irrelevant in the US except within the industry who is looking to just congratulate those in the club. The best way to voice objection to the "Asian Grammy" is to ignore it. If there is no viewership and it is not profitable, then it will disappear.
Asian Grammys makes non sense. Practical reasons: 1) Each Asian country speaks a difference language, 2) each country has different music styles, different charts. 3)How are they going to put the categories? 4) it's insulting to have Asian Grammys and only have SK/ Japan/ China participants for instance. also Kpop/Jpop/Cpop all sound different. 5) what about the other Asian countries? other music genres? it's an absurd proposition and racist. Grammy is afraid of BTS comeback in 2025/26 lol
Skin color and country of origin shouldn't matter - the music should matter & how many fans it reaches. The problem is the West is corrupted by too much money - if you don't "pay" they don't let you "play" - so it's more about being in the "club" than reality. I like your take on it.....thank you.
I have long thought a Grammy award is awarded to an artist who is simply popular around the time of voting. Many "At the moment" artists are popular and receive not one but numerous awards and then poof, you don't hear of them again. Look how many talented artists have been ignored, never receiving a grammy and yet their contribution to the music world is top notch. The Grammies award a country artist, and then you have additionally, "The Country Music Awards". Soooooo, how about an Asian category for the Grammy, AND in addition, "The Asian Award." Oh wait, "Country Music" is a style of music. A genre, NOT based on race. LOL, Oh wait, Beyonce cought a backlash of grief for her "Country style song", in 2023. Was her song less, ?country"? Personally I give no recognition to Scammy Grammy. I listen to music because I like it.
I totally agree with you Fairlane.... once again a very unbiased and informative reaction. Thank you - we can always count on you to make a calm and objective account of any issue. Much appreciated.
No, we don’t.. i agree it’s very condescending, but too many Asian nations r naive about it n think the Grammys r superior but they’re not, it’s been a failure for yrs.. Award shows were created as a promotional tool, strictly commercial , it’s got nothing to do with who’s the best so it’s bound to create a lot of anger n resentment if they shove the Asian nations into one category as if it were the US.. it’s insulting as hell, they think all of Asia is 3rd-world mentality, wow, i sure hope not..?
The premise itself, that Asia needs this at all, is bizarre. Seems like an attempt to stop the current movement toward independant creative freedom within music making circles, to keep the power and money right where it is for the west, in the hands of middlemen. The system is biased by design, exporting it is not in anyone's interest. Expanding and reenforcing its norm to the rest of the worlds artists is the wrong move. That's going backwards. That's a fancy kind of censorship isn't it? Lets not. Diversity is the beauty of world music. Hands off. Music is a lot like snacks. Despite popularity as individuals we choose what we like for the most part. Personal consumption is and should be sacrosanct.
Question. So then Alec Benjamin and Zhan Lusi singing Water Fountain in Mandarin would be eligible for an Asian Grammy? It’s not a new song so I’m just using that as an example. So then on the other hand BTS PTD would not be considered for an Asian Grammy but could be considered for a mainstream Grammy. Language is important. So then should language and NOT race be the determining factor? Idk, just thinking.
The Grammys, ostensibly awarded on merit but largely driven by sales, pit composers, performers, etc. who supposedly fall into the same category, against one another. The idea is ludicrous. Art, by its very nature, is subjective and unique to the creator. The USA, diverse more in theory than practice, can't get it right. What in the apobangpo world will Grammys Asia manage to concoct?
I definitely believe that this is the western music industry’s way of not having to include non-western songs in the awards. Of course, if there is an exceptional song that can’t be ignored then they will acknowledge it by nomination. However, if there is an Asian Grammy, it will keep those songs and artists in their own “category” and the western world won’t have to even acknowledge its existence when awarding a Grammy. Because if the Grammy is supposed to acknowledge all music then what is the point of a Latin or Asian Grammy? That alone implies that the Grammy is really the “Western music industry” Grammy. Just my opinion of course.
First of all, I want to thank you for your insightful videos. I always learn something watching them. I was mentally preparing a long, convoluted reply but reading the comments here it seems that everything I wanted to say has been said already. This is certainly a hot topic! I agree with most of what is being said but I feel that initiating the Asian Grammy is strongly directed at BTS. After being put up for several awards and losing, the awards going to what fans felt were lower caliber and least popular songs and some song that should have been nominated and were not caused the army to strongly show their ire. And we all know how strong the army can be when irritated! Armies numbers are large and includes some very powerful people. Just my personal opinion but I'm betting that this did play a part in their decision. I also think they say dollar signs dancing in front of their eyes!!!
No but no one has boycotted having Latin Grammys and shall we face all the "genre" categories when the genres out sell the 'mainstream. Now the outliers or rap and hip hop are winning within the mains (country music awards no less) but until something makes the Grammys obsolete then they won't change. They'll invite and click bait for the viewing audience but they won't respect as mainstream. They still refer to BTS as Korean Boy Band let alone even trying to produce to the level of MMAs and MAMA won't happen if it's their money.
Something to correct. Hindi is not the oldest language in India, Tamil is. Tamil is an older language than Sanskrit. Records of the Tamil language date to the third century BCE and records of the Sanskrit language date to the second century BCE. Tamil is still in everyday use today, but Sanskrit died out around 600 BCE and is used for mainly religious and literature purposes today.
I've never watched an American Award Show only the Brit Awards which I've attended in a posh dress of course. I've never watched an Amercain Award Show only watched bits on youtube that show BTS.
The Grammys voting framework is what they want implemented into the Asian music industry, but Asian to them has been narrowed down to Japan and South Korea, the two most lucrative music markets (according to the chart shared in this video). Asia already have the best music awards shows currently. A Grammy award doesn't hold the prestige it once did anymore. Popular American artist have been calling the grams out for years, I only watch those I want to watch, nothing before and definitely nothing after.
The Grammys first do not mean all that much after what they have done to artists throughout the decades. Let's make a country, rock n roll and jazz Grammys too. So the answer to an Asian Grammy...NO.
Noooo, please NO🤚.. There's no need for an Asian Grammys. That's like owning a knockoff Birkin bag KNOWING very well it's fake and you would have loved to own the REAL bag but can't afford it. So winning an Asian grammy won't be as prestigious as winning the real grammy and I bet even the artists won't feel fulfilled/ accomplished. Being second best is NOT being the best. Simple. And I totally agree they are doing this as a gatekeeping measure to keep Asian talent out of the real Grammys. Having said that I strongly disagree with how many are trying to discredit the Grammys by claiming it's no longer a prestigiuos award, it's lost meaning, it's not as important as it used to be, it's a joke etc. If it really was of no value, then not as many musicians would be yearning for one or even just happy to be NOMINATED. It's the most prestigious music award in an artist's career and that's why those who've won them display them so proudly in their homes. It's a symbol of immense pride and achievement; so let's not water it down just because our Boys haven't won it yet. There's still hope (I believe). Shading the Grammys makes us sound like sore losers. *"Slander becomes the tool of the Loser"* We are better than that. Lastly I just wanna say, I like coming here very much😊 A lot of sober level-headed conversations. So refreshing💜
welcome to the Quota Grammy's. This sounds like it is being done so western artists don't have to 'lose' to eastern ones. It will still exclude artists from countries who have not broken into the Western consciousness. The music of the Philippines, Thailand, India, China, Japan, etc. And what of artists like Dimash who crosses many lines. I think awards should be selected by people who understand the music and culture. Grammys only understand the west. I think the Grammys are losing relevance, they are NOT able to represent cultures they don't even understand. The East is gaining. The West should not obstruct that.
I do not think there should be Asian Grammys. The reason is if the music is good it should be recognized. As was just mentioned, there are many ethic groups living in each Asian country. Therefore, each country should have their own award shows.
Seeing the production values of the Asian award shows like MAMA and MMA makes the Grammy's trying to enter this market laughable. Patronising is a good way to describe this enterprise.
Your analysis makes sense...exporting the Grammys is not needed. The Grammys seem overly sensitive to music that’s currently popular, and clearly English-language focused. I never think of the US in general as culturally or racially homogeneous. But historically, European-based cultures have had dominant political power here. Some on the right politically want that dominance to persist. But we are a nation of immigrants from many interesting places. When you say ‘we,’ or ‘me,’ do you see yourself as wholly Asian, or as an American also, since your address is in California? All your references here to yourself seem to suggest wholly Asian. (FYI: I taught Asian Religions, and world religions, in a university in New Jersey before retiring, with a specialty in Indian traditions & saints/spiritual experience.)💜
Grammy’s are so messed up, why, why even bother trying to enter the Asian market? Control the industry is what they want to do! I hope they don’t do it! Asia doesn’t need a Grammy! I enjoy watching some of the award shows in Asia now, way better than the Grammy! Please don’t do it!
Awards in a sense is similar to piramide scheme : 1 convnce people that your show and prestige is worth it 2 make winners of popular artist and a few more "deep" unpopular ones. Pay the bigger names to attend and get press. 3 new investidors and publishers will try to invest / pay to enter. 4 repeat until self sustained and lucrative. Even know this, having Bull shit awards in your hystory is an argument for hiring or maketing tool for a project. Art Awards shows, for me, are just marketing tools 1st for them selfs 2nd for the winners. The few that I have try to participate or knew judges their parameters arent good when the objective isnt defined and very limited. The most objetive would be numbers based, but even those they change the point system and rules and are easier to "cheat" them just try to convince or bribe judges.
I don't watch the Grammys anymore, not since they used BTS to get viewers. A grammy should be given to a group on their own musical merit~ not their ethnicity or country of origin. BTS has proven time and again how popular they are here in the US, even if just one member comes here ~ JHOPE sold out a SUNDAY venue date at Lollapalooza..1st Korean solo act performance, and Min Yoongi had NO PROBLEM selling out his performance dates here. BTS have sold out every concert venue they have held on tour in the US. These guys have the biggest fandom in the world. And the Grammys act as if they don't exist. I won't watch them again. System fail. And creating an Asian Grammy? How about the Grammys here finally recognize BTS as the talent they are instead, I mean, they've given Grammys to other artists that aren't American...
I think if the Grammys insist on this expansion they should just do it per country, like Korean Grammys or Japan. Let those countries select who votes ex. Because they are setting themselves up for far worst then the crap they get here in the US. There is no possible way to FAIRLY consider all music in every language of every Asian country. Not to mention (if we’re keeping it real) Korea thinks they are better than Japan and so does China and they see smaller countries at the bottom of the totem pole. Not to mention which country has dark skin people. It’s going to get ugly. They should let each country handle it how they see fit or better yet STOP yearning for a Grammy if you’re not willing to play the game, it’s unfair yes but that’s how it goes. Either sing in English or don’t and know you will not be considered because if they consider one Korean Kpop group they will HAVE to consider every other language.
As always, this content is packed with real data. Your content is so meaty it boggles my mind how much time and effort you must have given to create such informative content.
The Oscars gave Best Motion Picture to a Korean Drama! The Grammy's are just bigoted minded people who refuse to open their ears and minds! How many Latin acts have received a Grammy for a full Spanish speaking album...lots!! So, it isn't about language barriers, it is about not wanting K-pop at the Grammy's!!!
Basically, that's gatekeeping. Separating out the 'non-western' artists from the 'western' artists. Just like the Global Excluding US BB charts. It's due to racism and xenophobia, and it's particularly disgusting in that it's (another) attempt to capitalize on the popularity of non-western groups, while excluding them from actual western-category recognition and awards. If they were really serious about honoring excellent non-western music, they'd simply expand the categories they already have to accept more nominees.
Grammy's have lost credibility and relevance. It's their desperate bid for profit and credibility. I agree with you... how would they categorize such diverse music as Asian music? It will be total chaos! But sad to say... a lot of Asians will still think of this as a prestigious thing because of the Grammy's early reputation 😔
I'm just going broad overview and say an Asian edition of the Grammys is long overdue. It's a little late to the game since Asia doesn't lack awards shows, but "Grammy" is still a sought recognition and the American ed has enough trouble corraling all the different Western genres. Different countries have their own film and music awards, so why not Asia? It will give lesser-known groups a promotion and certainly isn't going to lack for talent to make a banging show. I mean, imagine all the top Kpop groups performing on one awards show. That's enough to sell it to me.😊
I don't know if these big 4 k pop companies are just desperate for Grammy Awards or money, i really hate even the ideal of it. It feels like another MMA, MAMA awards.
No se necesita ningún Grammy Asiático. Me parece de lo más cínico y vergonzoso que ha pretendido la industria estadounidense en casi toda su existencia. Al día de hoy las premiaciones ya existentes para Asia como MMA y MAMA, no recuerdo el nombre exacto de las otras dos, gozan de mayor reputación y prestigio que los AMA, BBMA Y GRAMMYS juntos. Ellos proclamaron a los 4 vientos que los GRAMMY's USA serían los premios a la excelencia musical del mundo, y desde el momento en que nominaron a un pseudoartista que avergüenza a gran parte de habitantes de hispanoamérica perdieron toda la credibilidad y eso sin nombrar todas las exclusiones que han hecho para artistas no blancos. Los señores quieren expansión por dinero. Así que no, no, definitivamente no, ASIA NO NECESITA NINGÚN GRAMMY ASIÁTICO!!!
Let's just stop at the production level and quality of an award show, the Grammys want to compete with the likes of MAMA??? Or pick any other Asian award show...like, no, someone spare them the embarrasment...
Of course NOT!!but we all know why they are doing this: they don't want to give BTS their well deserved Grammy. Is a pattern of US music industry. BTS began to win a really important awards in US music awards and what they did created kpop categories in the different music US awards and now this....
Does anyone in the world watch the Grammys is it shown in any other nations TV programmes errmmm Not that I'm aware of it's just local Award Show no one watches.
Asia (public, artists, musicians, productions, agencies, etc.) should not accept these awards or franchise. Asia already has enough important awards of its own. If the Grammys want to continue marking a line or difference with Asian music, let them stick with their awards in the US and their foreign music categories. Asia doesn't need "Asian Grammys"
Are they going to make a European Grammy, South American or Latin American Grammy, etc. This is ridiculous. Grammy’s have had foreign artists for years. But I totally see your opinions.
No we do not need this attempt at "inclusion" which is actually exclusion. If the brains behind the Grammys really want to recognize world class performance, then they should give the accolade where it is due instead of boxing artists into another awards show.
Each country already has awards... The Grammys shouldn't become some weird franchise. The Grammys, Latin Grammys, Asian Grammys... I guess we should have 1 per continent. It's really unnecessary ... Let each region create their own prestigious awards!
its just the Grammys acknowledging korea has enough good music on the US market for them to run helter skelter.....first Grammys gave kpop its own category....now they dont even want kpop at the Grammys!!....and their "solution" is a korean grammys...
The Grammy's in fact does not have a "kpop category" the other American award shows like Billboard in 2023& American Music Award in 2022 have added "Kpop" categories to exclude BTS and it's members from the main categories. The Grammy's did this with the Latin Grammy Awards but they also gave "Latin" it's own category in the main Grammy's, they however have not done this with Kpop or "Asian" getting a category in the main Grammy's. Latin artists have even said people who win in the "latin" category of the main Grammys are celebrated more or recognized more then the artists that win at the Latin Grammy's but the Grammy's are not even doing that for Asian artists at this point.
@roguechevelle Unpopular opinion: I don't think they did it to exclude BTS specifically. Other kpop songs were nominated in main categories with western artists ALONG with the inclusion of new kpop specific categories. They also created new categories for other genres like afro beats when it became pretty popular, like kpop. I'm not saying they don't have biases and clearly favor US artists but I don't see it as a direct jab specifically toward BTS, if anything it's more toward anything not American. But creating new categories is not new.
The western empire is scrambling in the entertainment industry to remain relevant. The empire is losing on all fronts: militarily, economically, and culturally. After years of rigging the awards so that only certain approved artists win, it's not a meritocracy, but rather longevity in being a "good" soldier for the business which is heavily controlled by boardrooms. Hollywood and the music industries are very politicized. Hip hop culture is managed by wealthy elites. Christian artists are also ignored. They fact that Taylor Swift is constantly promoted in the media, the sports arenas, by individual artists under contract by powerful agencies and follow orders for favors. Believe me, keep the empire out. There are enough potential wars already without dragging artists into it.
Two years into the BTS hiatus the western industry is realizing the Tannies are never going away. And they will keep opening doors for other non-western artists. So they must be contained *better*. What the Recording Academy doesn't realize is that making an Asian Grammys will be even more embarrassing than what they're currently doing, because Asian audiences are used to MAMA and Melon, and BTS has been blowing the roof off at that level for a decade. The Grammys is a sad high-school Christmas show in comparison to the Asian awards shows. Only some of us know this in America. Asian audiences will see it immediately. It's a great idea for someone in Asia to organize a truly GLOBAL music award show, and demonstrate to the Recording Academy how this should be done.
Music should bring use together. The last time I watched the Grammys was when BTS performed, which “they” did to boost the viewer ship. Grammys are good for the new artists category, I enjoy that. Music is big money in the US, the shows The Voice and American Idol are still popular.
Maybe you worded it wrong. It's possible they were invited to perform to boost ratings but BTS didn't perform to boost ratings for themselves. BTS performed because it was huge honor for them to perform and probably a dream come true for them. The Grammys for better or worse are still the highly most recognized award.
Does the world outside the USA really need the Grammys? Frankly I live in Europe in a so called western country and I don't care about the Grammys or the Billboard. These are USA things.
I think it's fair to be suspicious of the Grammy's motives. I think it's a bad idea and is honestly just a way to keep out nonwestern acts from the U.S. Grammys. Also the Grammys are racist AF with the most prestigious awards, so wouldnt expect them to put on an Asian award show in a nuanced way. Also, the US has never been homogeneous. It's just been so racist that it segregated out other ethnicities and cultures from mainstream culture, even as white English speaking artists rebranded other cultures in whiteness to win awards from it. And the history and current practice of the Grammys still embodies this racism. I'd love to see a truly global music award show. I know it'd be difficult, but it'd be really interesting.
Who will be on the Asian Grammy jury? Divide and rule. They will immediately give a bonus to BTS and say “you wanted this.” Hypocrisy and money in someone else's field. Only Asians themselves can and should create their own GRAND Prize.
IMO, the title is just to avoid nominating Asian (BTS in particular) at the Grammys. If they create Asian Grammy, other continent might need their own grammy😅. No, we don't need it.
There is Latin(Spanish) category in Grammy and Oscar because after all Latin culture is part of US history since it's birth. America was discovered by Christopher Columbia. Worst, stars go to Grammy's to promote fashion brands. Grammy's the toned down MET Gala. 🤣🤣🤣
Everyone knows that you get a grammy if you give up the cash,They also want to seperate the asian and western artists, Cant have BTS beat there artists....western artist well the majority of them dont even sing live and kpop artists put them to shame as they call themselves artists but kpop artists live there whole life and even give up there youth for there craft Even eminem said its a scam,BTS should have 6 grammies and Yoongi should have gotten a few for his Agust D solo work as should the other guys solo work.The other music companies that hate HYBE will be pleased with this news though.
I'm going to be very cynical here. The only reasons the Grammys are doing this are:
1) They have become massively irrelevant over the last years that is shown by their massive decline in viewership ratings. So they are seeking new greener pastures for viewers. eg they are looking for new avenue's for revenue. OK that's the money issue
2) It's a way to exclude artists who are not signed to USA music labels from competing with 'American' artists eg excluding them from music genre catogories eg Rap Music, Country Music, Rock Music etc etc and putting artist into either what county they are based in. ok that's the Exclusion Issue
Conclusion: It's really not about excellence in music it's about their bottom line MONEY and GATE KEEPING.
YEP!
Very well said!
You nailed it, my sister in cynicism. 💜
Bravo
This will be the only way they give one of the biggest artists in the world any recognition. Its basically a 'stay in your lane' moment.
Absolutely NOT! They already have foreign categories, why this? Well, we all know why.
First, they want a slice of the pie as Asian artists (mostly Kpop) are dominating right now. Especially in physical album sales.
Then they got roasted and were known as the Scammys. I think this hurt their reputation quite a bit.
What Grammy board members are going to bother listening to/voting for asian acts, they will just say 'oh, they have their own awards'. But then I suppose they do that now anyway!
Most importantly, this promotes exclusion, not inclusion. I think it is an awful idea.💜
Agreed. I also think it reeks of "ok get off our backs about BTS not winning one, we're also tired of all these other kpop companies submitting now too. Here take this new award show just for you and leave us be again". I also think the other kpop companies are likely all for an Asian Grammy's cuz that's how their groups can win a "Grammy" and they can blast that all over media even though Western media & industry is not gonna recognize an Asian Grammy to be the same as a "real Grammy". The MMA, MAMA, & Golden Disk Awards already have productions & performances that out do what the Grammy's is doing especially BTS' 2018 & 2019 Performances, they don't need the help from the white man in fact they should be taking notes to improve their own show.
@@roguechevelle HEY! No FAIR "taking the words out of my mouth!"🙂 Borahae!💜
@@roguechevelleI totally agree.
not K pop, just BTS. look at the numbers.
But BTS is the one dominating. Not KPOP 😂😂.
And scammey wants a piece of them by their nominating gesture. But the are making a huge mistake again and again and BTS got fed up with it. 😂. They knew how the industry plays
Grammys are sidelining non white musicians again.
This is why there is a latin section , a Hip Hop / Urban section
If they give them Grammys in those categories, they dont have to give them tha main awards (see Beyonce)
Exactly 👏🏻. I was going to make the same point about the sidelining if non white entries 🤷🏻♀️
its an outdated system and I dont know how over 40 countries will agree to recognize a winner for any category it going to be messy
There is a Latin grammys and some of thod3 artists are original grammy winners also
But the fear of kpop artists taking away awards from American artists is huge
I agree with you that Asian music is so diverse that it cannot just be lumped together into set categories. However I think the move towards an "Asian Grammy" is simply a ploy to avoid giving BTS and others any recognition or wins in the USA major awards categories. If they had included BTS from the beginning and given them the awards they deserved BTS would just be another major artist like any other that wins. Because they didn't they created an us and them situation. They are now simply trying to do damage control to shut BTS and "kpop" out for good by creating an Asian Grammy.
You are absolutely correct! They are afraid of Asian music makers. Besides the Grammys are now known as Scammys. They only know their.own artists. When BTS showed them a slice of Asian music they went wide eyed. They are better than us? What happened there? And them the sales generated. Asian Grammys? Forget it. It is not worth it. Hopefully Asian music .makers can boycott this idea and rather create thier own very own Award Company. Don't call it Grammys. That's theirs. We have ours. Truly Asian. Asian ideas. Asian cultures and ryn by Asian people.
No. Artist, especially global artist want to be judged by their peers. The Latin Grammys does not have the same status as the Grammys. Likewise the "Asian Grammys" will not command the same respect as the Grammys.
It says to me, stay in your lane. The fear of Asians or K-pop in general becoming more popular is a threat. Diversity is a threat to the western community. But hey, let’s look at the history of music evolving as we speak. And who copied who?
Thank you for this video. I agree that we have great talents in Asia our own Grammy would be great. however WE already have our Asian awards it's just that we don't consider it as huge as Grammy because we don't promote it as much as the western embrace their Grammy. I think it should start with our attitude towards our own artists. We Asians should support and promote our own . We consider American music mainstream great well in fact we can consider our own market mainstream we are so fascinated with American music of course they have great artists and music but we fail to consider our own music great as well. It boils down to ASIAN MINDSET. We have to have that mindset that we are the BEST in the world as western Artist and market see themselves.how we see ourselves makes a huge difference.😊
Hey, Fairlane! I know that the topic is about Grammy, but I really enjoy your research and the attempt to make it visual for everybody to understand the culture, diversity, and uniqueness of Asian countries. I am learning a lot. Keep going!
Thank you for your thoughts! I was very surprised that there were discussions about an Asian Grammy award system. As you shared, Asia has SO many different cultures, languages, and music styles. It seems nonsensical to judge one country's music style against another's. To me, the Grammy awards have lost their relevance. When I read stories that the Grammy voters do not listen to all the nominees, what's the point?
I really don’t think an Asian Grammy would be worth it. Grammys are more a popularity contest, rather than an actual celebration of good music . I really can’t stand most of the popular artists in the US, and I am saying this as an American.
Better would be a showcase of Asian artists from various countries to actually celebrate the diversity of music and culture imo.
Yes! A showcase would be enriching to the world versus an award ceremony.
Personally why do we even have the Grammy's? Like many are saying, it's not about the music so much as who you are and how much money you have, I think this is why the Grammy's are becoming irrelevant, music has grown, people have become more accepting of different music, for me it's not if I understand the language so much as the over all sound of it.
I'm 55 yrs old, I love music, grew up listening to all genre's of music, my parents were young when the married so I would listen to what they grew up on, then as I got older I listened to what my big sister listened to and then along the way I found what I loved which ended up being everything, Italian was my 1st foreign language, then French, Irish/Gaelic and now Korean I pretty much only listen to BTS' music because they do so many different genre's to fit what type of mood I'm in and especially now with them going solo and doing what sound or certain genre they enjoy, Tae with his rich deep voice and jazz influenced sound, JK and is songs about love and breakups, Yoongi with his deep personal stories, Hobi and his sunny and dark sides and wanting to be a piece of peace, RM and Jimin just their styles, voices and Jin we have yet to see his own style, but I'm sure I love it all 7 have so much talent and unique voices, don't know of other groups who combined 7 different voices into one song and the entire song is great.
No Grammy's should stay either doing their own American thing, or change to include all music no matter the language, if you sing rap hip hop then even if you sing in Korean, Irish or whatever language you should be nominated, but I don't see that every happening in my life time, 1st we need to find world peace and how long have we wanted that and it's not going to happen in my life time so .....
It's clear as day that the Grammys has recognized that BTS is a threat. I dont doubt for a moment they heard Army loud and clear last time.
That's the point. Fear of not giving BTS that's already theirs and fear of doing it😑
You say it feels like colonization and I add: behind colonization there is always racism.
Award season (end of year/beginning of year) is already overcrowded.
Thanks for giving us your perspective. I think the Grammy’s got to a point where they couldn’t make anymore excuses as to why Asian artists that are quite popular in the USA aren’t given any recognition at the Grammy’s.
Your explanation on how the winners are determined explains a lot. I think there are people in the western music industry that feel threatened by the Asian artists making onto the American charts and know collaboratively they can control who wins.
The Grammy’s have become more of a relic. It used to be prestigious for artists, but I think the musicians and music executives that started the Grammy’s are gone.
No Asian Grammy’s. It feels like a consolation prize to me and the Asian music industry does a better job at award shows.
I love your channel and the way you explain everything to us in a logical way.❤
I think they want to expand but they have chosen a very crowded market place (MAMA, etc) at a time when their brand has less prestige than ever. It seems like an expensive move to me and I wonder if their award shows can really compete when you see the magnificent stages put on by other awards.
Am I the only person who thinks it's interesting that BTS is such a threat to the music industry that they literally had the power to change US Award shows systems. For instance many US award shows now have a kpop category and now talks of an Asian Grammy Awards. You can't tell me without BTS' success that any of this would even be a discussion.
I agree!
I never got upset at Grammys, they favor their own artists and that's fine its their award show but just be clear and restrict eligibility to US artists only. Most of those members are not gonna sit and listen to a whole korean album and look up the translations. People in the industry will tell you its mostly about who you know there and attending their little parties.
Yes. My issue is being vague & unclear, appearing to be inclusive by allowing nominations from other languages or countries but behind close doors being US artists only and other artists will never have a real chance to win. Like you said just restrict eligibility and clearly define as US only, be upfront about it.
Restricting nominations to US artists only is a very bad idea.
I think the definition of Grammy is English speaking singers because artists from England, Australia and New Zealand are nominated and win. They opened up for Latin America but that may be as far as they are willing to go. Personally, I don’t think an Asian Grammy is needed. Just like Latin America has their own award shows, so does Japan and Korea. I don’t think any more validation is needed
@@deniseBTSOT7 you do have a point there.
The American music industry will only support the American music industry. English language albums benefits them. Non English language albums don’t. White presenting albums represent them. Others don’t. I think it is as simple as that.
I'm confused. Don't you already have an "Asian Grammy" system? Three of them - AMA, MAMA and...that third one...what's it called? Anyway, what about those awards? I think an "Asian Grammy" would just confuse an already confusing award system. Good video. 💗
billboard already started making their own category for K-POP
The whole reason why grammys is considered above other awards is that it's not based on fan votes or sales or streams but 100% votes from industry professionals like producers, songwriters and so on. In that way it's different from MMA and MAMA, people think they are more "serious" and more "valuable".
@@nuhkyah23, more like more biased. I have no gentle feelings for the Grammy system, nor any belief that it is actually a good system. I never really realized how the Grammy irks me until I watched this video. It was like - bam! 🤬
Ok.. breathing now. Lol
@@beth5870 love you view .
@@nuhkyah23100% voted by bias entertainers, producers etc. So what is so special about that? The public have long realised this. Award shows that give awards for album sales and streaming are much more accurate about what the general public think, the consumers!
I think you are correct.
Not giving bts Grammy award for dynamite and butter, which was the biggest hit of the decade compared to the ones that were nominated in the same category already made so obvious that they would never let an Asian artist win any major awards against their artist. Creating K-pop category in billboard when bts had even better chart records, numbers than their own artist only shows how fuc#ed up those award shows are. We don’t gaf abt those award shows anymore.🙄
Thank you so much for sharing your insight. I agree that this is about Grammy expansion and control not about offering something unique that will benefit Asian artists.
As Southern American, it also feels like this is also about powerfully controlling who is “in” and who is not. It feels like tokenism and like here we gave “you” a whole award show so now you won’t put bids in for “our” awards. I’m not a fan of this idea at all and really wish it could stop.
Grammy aims to promote US music industry. It is a marketing model. And, the politics in the Grammys is too much to handle which has been cracking the Americas pop music culture.
I agree with everything said here. Grammys are irrelevant in the US except within the industry who is looking to just congratulate those in the club. The best way to voice objection to the "Asian Grammy" is to ignore it. If there is no viewership and it is not profitable, then it will disappear.
Asian Grammys makes non sense. Practical reasons: 1) Each Asian country speaks a difference language, 2) each country has different music styles, different charts. 3)How are they going to put the categories? 4) it's insulting to have Asian Grammys and only have SK/ Japan/ China participants for instance. also Kpop/Jpop/Cpop all sound different. 5) what about the other Asian countries? other music genres? it's an absurd proposition and racist. Grammy is afraid of BTS comeback in 2025/26 lol
👍racist prop! 👍afraid of BTS!
Skin color and country of origin shouldn't matter - the music should matter & how many fans it reaches. The problem is the West is corrupted by too much money - if you don't "pay" they don't let you "play" - so it's more about being in the "club" than reality.
I like your take on it.....thank you.
I have long thought a Grammy award is awarded to an artist who is simply popular around the time of voting. Many "At the moment" artists are popular and receive not one but numerous awards and then poof, you don't hear of them again.
Look how many talented artists have been ignored, never receiving a grammy and yet their contribution to the music world is top notch.
The Grammies award a country artist, and then you have additionally, "The Country Music Awards". Soooooo, how about an Asian category for the Grammy, AND in addition, "The Asian Award." Oh wait, "Country Music" is a style of music. A genre, NOT based on race. LOL, Oh wait, Beyonce cought a backlash of grief for her "Country style song", in 2023. Was her song less, ?country"?
Personally I give no recognition to Scammy Grammy. I listen to music because I like it.
I totally agree with you Fairlane.... once again a very unbiased and informative reaction. Thank you - we can always count on you to make a calm and objective account of any issue. Much appreciated.
No, we don’t.. i agree it’s very condescending, but too many Asian nations r naive about it n think the Grammys r superior but they’re not, it’s been a failure for yrs.. Award shows were created as a promotional tool, strictly commercial , it’s got nothing to do with who’s the best so it’s bound to create a lot of anger n resentment if they shove the Asian nations into one category as if it were the US.. it’s insulting as hell, they think all of Asia is 3rd-world mentality, wow, i sure hope not..?
The premise itself, that Asia needs this at all, is bizarre. Seems like an attempt to stop the current movement toward independant creative freedom within music making circles, to keep the power and money right where it is for the west, in the hands of middlemen. The system is biased by design, exporting it is not in anyone's interest. Expanding and reenforcing its norm to the rest of the worlds artists is the wrong move. That's going backwards. That's a fancy kind of censorship isn't it? Lets not. Diversity is the beauty of world music. Hands off. Music is a lot like snacks. Despite popularity as individuals we choose what we like for the most part. Personal consumption is and should be sacrosanct.
Question. So then Alec Benjamin and Zhan Lusi singing Water Fountain in Mandarin would be eligible for an Asian Grammy? It’s not a new song so I’m just using that as an example. So then on the other hand BTS PTD would not be considered for an Asian Grammy but could be considered for a mainstream Grammy. Language is important. So then should language and NOT race be the determining factor? Idk, just thinking.
The Grammys, ostensibly awarded on merit but largely driven by sales, pit composers, performers, etc. who supposedly fall into the same category, against one another. The idea is ludicrous. Art, by its very nature, is subjective and unique to the creator. The USA, diverse more in theory than practice, can't get it right. What in the apobangpo world will Grammys Asia manage to concoct?
Very well said💯🙌🏾👏🏽💜
I definitely believe that this is the western music industry’s way of not having to include non-western songs in the awards. Of course, if there is an exceptional song that can’t be ignored then they will acknowledge it by nomination.
However, if there is an Asian Grammy, it will keep those songs and artists in their own “category” and the western world won’t have to even acknowledge its existence when awarding a Grammy. Because if the Grammy is supposed to acknowledge all music then what is the point of a Latin or Asian Grammy? That alone implies that the Grammy is really the “Western music industry” Grammy.
Just my opinion of course.
First of all, I want to thank you for your insightful videos. I always learn something watching them. I was mentally preparing a long, convoluted reply but reading the comments here it seems that everything I wanted to say has been said already. This is certainly a hot topic! I agree with most of what is being said but I feel that initiating the Asian Grammy is strongly directed at BTS. After being put up for several awards and losing, the awards going to what fans felt were lower caliber and least popular songs and some song that should have been nominated and were not caused the army to strongly show their ire. And we all know how strong the army can be when irritated! Armies numbers are large and includes some very powerful people. Just my personal opinion but I'm betting that this did play a part in their decision. I also think they say dollar signs dancing in front of their eyes!!!
No but no one has boycotted having Latin Grammys and shall we face all the "genre" categories when the genres out sell the 'mainstream. Now the outliers or rap and hip hop are winning within the mains (country music awards no less) but until something makes the Grammys obsolete then they won't change. They'll invite and click bait for the viewing audience but they won't respect as mainstream. They still refer to BTS as Korean Boy Band let alone even trying to produce to the level of MMAs and MAMA won't happen if it's their money.
I have to say that I never knew the Latin Grammys existed.
Something to correct. Hindi is not the oldest language in India, Tamil is.
Tamil is an older language than Sanskrit. Records of the Tamil language date to the third century BCE and records of the Sanskrit language date to the second century BCE. Tamil is still in everyday use today, but Sanskrit died out around 600 BCE and is used for mainly religious and literature purposes today.
I completely agree with you, I didn't realize that lately, I've seen more Asian award shows than American ones.
I've never watched an American Award Show only the Brit Awards which I've attended in a posh dress of course. I've never watched an Amercain Award Show only watched bits on youtube that show BTS.
The Grammys voting framework is what they want implemented into the Asian music industry, but Asian to them has been narrowed down to Japan and South Korea, the two most lucrative music markets (according to the chart shared in this video). Asia already have the best music awards shows currently. A Grammy award doesn't hold the prestige it once did anymore. Popular American artist have been calling the grams out for years, I only watch those I want to watch, nothing before and definitely nothing after.
The Grammys first do not mean all that much after what they have done to artists throughout the decades. Let's make a country, rock n roll and jazz Grammys too. So the answer to an Asian Grammy...NO.
As always fascinating. Thank you for the context info.
If they're gonna create Asian Grammy
It should be Asian who should benefit & run it
Thank u. Lol. U r so right.
Bending over backwards in order to avoid awarding BTS a Grammy ridiculous.
So, stop caring so much about the GRAMMYS?
Noooo, please NO🤚.. There's no need for an Asian Grammys. That's like owning a knockoff Birkin bag KNOWING very well it's fake and you would have loved to own the REAL bag but can't afford it. So winning an Asian grammy won't be as prestigious as winning the real grammy and I bet even the artists won't feel fulfilled/ accomplished. Being second best is NOT being the best. Simple. And I totally agree they are doing this as a gatekeeping measure to keep Asian talent out of the real Grammys.
Having said that I strongly disagree with how many are trying to discredit the Grammys by claiming it's no longer a prestigiuos award, it's lost meaning, it's not as important as it used to be, it's a joke etc. If it really was of no value, then not as many musicians would be yearning for one or even just happy to be NOMINATED. It's the most prestigious music award in an artist's career and that's why those who've won them display them so proudly in their homes. It's a symbol of immense pride and achievement; so let's not water it down just because our Boys haven't won it yet. There's still hope (I believe). Shading the Grammys makes us sound like sore losers. *"Slander becomes the tool of the Loser"* We are better than that.
Lastly I just wanna say, I like coming here very much😊 A lot of sober level-headed conversations. So refreshing💜
welcome to the Quota Grammy's.
This sounds like it is being done so western artists don't have to 'lose' to eastern ones.
It will still exclude artists from countries who have not broken into the Western consciousness. The music of the Philippines, Thailand, India, China, Japan, etc. And what of artists like Dimash who crosses many lines.
I think awards should be selected by people who understand the music and culture. Grammys only understand the west.
I think the Grammys are losing relevance, they are NOT able to represent cultures they don't even understand. The East is gaining. The West should not obstruct that.
I do not think there should be Asian Grammys. The reason is if the music is good it should be recognized.
As was just mentioned, there are many ethic groups living in each Asian country. Therefore, each country should have their own award shows.
Seeing the production values of the Asian award shows like MAMA and MMA makes the Grammy's trying to enter this market laughable. Patronising is a good way to describe this enterprise.
Sounds, “separate but equal”, which anyone who knows US history understands. This isn’t nice by any stretch of the imagination.
Your analysis makes sense...exporting the Grammys is not needed. The Grammys seem overly sensitive to music that’s currently popular, and clearly English-language focused. I never think of the US in general as culturally or racially homogeneous. But historically, European-based cultures have had dominant political power here. Some on the right politically want that dominance to persist. But we are a nation of immigrants from many interesting places.
When you say ‘we,’ or ‘me,’ do you see yourself as wholly Asian, or as an American also, since your address is in California? All your references here to yourself seem to suggest wholly Asian. (FYI: I taught Asian Religions, and world religions, in a university in New Jersey before retiring, with a specialty in Indian traditions & saints/spiritual experience.)💜
Grammy’s are so messed up, why, why even bother trying to enter the Asian market? Control the industry is what they want to do! I hope they don’t do it! Asia doesn’t need a Grammy! I enjoy watching some of the award shows in Asia now, way better than the Grammy! Please don’t do it!
no
DITTO!😠
Awards in a sense is similar to piramide scheme :
1 convnce people that your show and prestige is worth it
2 make winners of popular artist and a few more "deep" unpopular ones. Pay the bigger names to attend and get press.
3 new investidors and publishers will try to invest / pay to enter.
4 repeat until self sustained and lucrative.
Even know this, having Bull shit awards in your hystory is an argument for hiring or maketing tool for a project.
Art Awards shows, for me, are just marketing tools 1st for them selfs 2nd for the winners.
The few that I have try to participate or knew judges their parameters arent good when the objective isnt defined and very limited.
The most objetive would be numbers based, but even those they change the point system and rules and are easier to "cheat" them just try to convince or bribe judges.
I don't watch the Grammys anymore, not since they used BTS to get viewers. A grammy should be given to a group on their own musical merit~ not their ethnicity or country of origin.
BTS has proven time and again how popular they are here in the US, even if just one member comes here ~ JHOPE sold out a SUNDAY venue date at Lollapalooza..1st Korean solo act performance, and Min Yoongi had NO PROBLEM selling out his performance dates here. BTS have sold out every concert venue they have held on tour in the US. These guys have the biggest fandom in the world. And the Grammys act as if they don't exist. I won't watch them again. System fail. And creating an Asian Grammy? How about the Grammys here finally recognize BTS as the talent they are instead, I mean, they've given Grammys to other artists that aren't American...
I think if the Grammys insist on this expansion they should just do it per country, like Korean Grammys or Japan. Let those countries select who votes ex. Because they are setting themselves up for far worst then the crap they get here in the US. There is no possible way to FAIRLY consider all music in every language of every Asian country. Not to mention (if we’re keeping it real) Korea thinks they are better than Japan and so does China and they see smaller countries at the bottom of the totem pole. Not to mention which country has dark skin people. It’s going to get ugly. They should let each country handle it how they see fit or better yet STOP yearning for a Grammy if you’re not willing to play the game, it’s unfair yes but that’s how it goes. Either sing in English or don’t and know you will not be considered because if they consider one Korean Kpop group they will HAVE to consider every other language.
But Grammy is not successful these days
As always, this content is packed with real data. Your content is so meaty it boggles my mind how much time and effort you must have given to create such informative content.
The Oscars gave Best Motion Picture to a Korean Drama! The Grammy's are just bigoted minded people who refuse to open their ears and minds! How many Latin acts have received a Grammy for a full Spanish speaking album...lots!! So, it isn't about language barriers, it is about not wanting K-pop at the Grammy's!!!
Basically, that's gatekeeping. Separating out the 'non-western' artists from the 'western' artists. Just like the Global Excluding US BB charts. It's due to racism and xenophobia, and it's particularly disgusting in that it's (another) attempt to capitalize on the popularity of non-western groups, while excluding them from actual western-category recognition and awards.
If they were really serious about honoring excellent non-western music, they'd simply expand the categories they already have to accept more nominees.
Grammy's have lost credibility and relevance. It's their desperate bid for profit and credibility. I agree with you... how would they categorize such diverse music as Asian music? It will be total chaos! But sad to say... a lot of Asians will still think of this as a prestigious thing because of the Grammy's early reputation 😔
I'm just going broad overview and say an Asian edition of the Grammys is long overdue. It's a little late to the game since Asia doesn't lack awards shows, but "Grammy" is still a sought recognition and the American ed has enough trouble corraling all the different Western genres. Different countries have their own film and music awards, so why not Asia? It will give lesser-known groups a promotion and certainly isn't going to lack for talent to make a banging show. I mean, imagine all the top Kpop groups performing on one awards show. That's enough to sell it to me.😊
No need grammy mammy... Music is enjoying the diversity essence we Asian have.. Together
So is there going to be a Latino Grammy as well? And a rap Grammy? UK Grammy for like Germany?
Absolutely NO need.
Para nada!!! No es necesario!!! Después de ver lo corrompido que está, realmente no se necesita!!!
I am going if they are making an Asian Grammy, then there should be Grammys for every continent... Does that make sense 🤔
I don't know if these big 4 k pop companies are just desperate for Grammy Awards or money, i really hate even the ideal of it. It feels like another MMA, MAMA awards.
Simply speaking, the best wins 🏆 👏
É como uma árvore grande que suas raizes vao se espalhando tanto e com tanta força que rompe a calçada
Nice analogy.🙂
No se necesita ningún Grammy Asiático. Me parece de lo más cínico y vergonzoso que ha pretendido la industria estadounidense en casi toda su existencia. Al día de hoy las premiaciones ya existentes para Asia como MMA y MAMA, no recuerdo el nombre exacto de las otras dos, gozan de mayor reputación y prestigio que los AMA, BBMA Y GRAMMYS juntos. Ellos proclamaron a los 4 vientos que los GRAMMY's USA serían los premios a la excelencia musical del mundo, y desde el momento en que nominaron a un pseudoartista que avergüenza a gran parte de habitantes de hispanoamérica perdieron toda la credibilidad y eso sin nombrar todas las exclusiones que han hecho para artistas no blancos.
Los señores quieren expansión por dinero. Así que no, no, definitivamente no, ASIA NO NECESITA NINGÚN GRAMMY ASIÁTICO!!!
Grammy need to leave Asia alone
Let's just stop at the production level and quality of an award show, the Grammys want to compete with the likes of MAMA??? Or pick any other Asian award show...like, no, someone spare them the embarrasment...
Of course NOT!!but we all know why they are doing this: they don't want to give BTS their well deserved Grammy. Is a pattern of US music industry. BTS began to win a really important awards in US music awards and what they did created kpop categories in the different music US awards and now this....
Brava 👏 👏 👏 👏 Brava!!!!
In America no one watches the Grammy show
Does anyone in the world watch the Grammys is it shown in any other nations TV programmes errmmm Not that I'm aware of it's just local Award Show no one watches.
Asia (public, artists, musicians, productions, agencies, etc.) should not accept these awards or franchise. Asia already has enough important awards of its own.
If the Grammys want to continue marking a line or difference with Asian music, let them stick with their awards in the US and their foreign music categories. Asia doesn't need "Asian Grammys"
Are they going to make a European Grammy, South American or Latin American Grammy, etc. This is ridiculous. Grammy’s have had foreign artists for years.
But I totally see your opinions.
No we do not need this attempt at "inclusion" which is actually exclusion. If the brains behind the Grammys really want to recognize world class performance, then they should give the accolade where it is due instead of boxing artists into another awards show.
Grammy's have lost all credibility any longer. I hope asia does not adopt this practice. It will lead the way to pay for awards.
Each country already has awards... The Grammys shouldn't become some weird franchise. The Grammys, Latin Grammys, Asian Grammys... I guess we should have 1 per continent. It's really unnecessary ... Let each region create their own prestigious awards!
its just the Grammys acknowledging korea has enough good music on the US market for them to run helter skelter.....first Grammys gave kpop its own category....now they dont even want kpop at the Grammys!!....and their "solution" is a korean grammys...
The Grammy's in fact does not have a "kpop category" the other American award shows like Billboard in 2023& American Music Award in 2022 have added "Kpop" categories to exclude BTS and it's members from the main categories. The Grammy's did this with the Latin Grammy Awards but they also gave "Latin" it's own category in the main Grammy's, they however have not done this with Kpop or "Asian" getting a category in the main Grammy's. Latin artists have even said people who win in the "latin" category of the main Grammys are celebrated more or recognized more then the artists that win at the Latin Grammy's but the Grammy's are not even doing that for Asian artists at this point.
@roguechevelle Unpopular opinion: I don't think they did it to exclude BTS specifically. Other kpop songs were nominated in main categories with western artists ALONG with the inclusion of new kpop specific categories.
They also created new categories for other genres like afro beats when it became pretty popular, like kpop.
I'm not saying they don't have biases and clearly favor US artists but I don't see it as a direct jab specifically toward BTS, if anything it's more toward anything not American. But creating new categories is not new.
NO
The western empire is scrambling in the entertainment industry to remain relevant. The empire is losing on all fronts: militarily, economically, and culturally. After years of rigging the awards so that only certain approved artists win, it's not a meritocracy, but rather longevity in being a "good" soldier for the business which is heavily controlled by boardrooms. Hollywood and the music industries are very politicized. Hip hop culture is managed by wealthy elites. Christian artists are also ignored. They fact that Taylor Swift is constantly promoted in the media, the sports arenas, by individual artists under contract by powerful agencies and follow orders for favors. Believe me, keep the empire out. There are enough potential wars already without dragging artists into it.
We don't need an Asian Grammy!!! There are 2 fabulous award shows - MAMA and MMA!!!!
Two years into the BTS hiatus the western industry is realizing the Tannies are never going away. And they will keep opening doors for other non-western artists. So they must be contained *better*.
What the Recording Academy doesn't realize is that making an Asian Grammys will be even more embarrassing than what they're currently doing, because Asian audiences are used to MAMA and Melon, and BTS has been blowing the roof off at that level for a decade. The Grammys is a sad high-school Christmas show in comparison to the Asian awards shows. Only some of us know this in America. Asian audiences will see it immediately.
It's a great idea for someone in Asia to organize a truly GLOBAL music award show, and demonstrate to the Recording Academy how this should be done.
Asia no necesita tener un Grammys💜
Music should bring use together. The last time I watched the Grammys was when BTS performed, which “they” did to boost the viewer ship. Grammys are good for the new artists category, I enjoy that. Music is big money in the US, the shows The Voice and American Idol are still popular.
Maybe you worded it wrong. It's possible they were invited to perform to boost ratings but BTS didn't perform to boost ratings for themselves. BTS performed because it was huge honor for them to perform and probably a dream come true for them. The Grammys for better or worse are still the highly most recognized award.
@@crystalsnow1138 of course I agree the “they” are the music industry machine not BTS.
It's a local thing in the US, I just don't care.
Basically American's Grammy are scared of Bts because next year they are gonna beat every western artists😂
No, absolutely not! Nope, nope, nope! 😠
Does the world outside the USA really need the Grammys? Frankly I live in Europe in a so called western country and I don't care about the Grammys or the Billboard. These are USA things.
I think it's fair to be suspicious of the Grammy's motives. I think it's a bad idea and is honestly just a way to keep out nonwestern acts from the U.S. Grammys. Also the Grammys are racist AF with the most prestigious awards, so wouldnt expect them to put on an Asian award show in a nuanced way. Also, the US has never been homogeneous. It's just been so racist that it segregated out other ethnicities and cultures from mainstream culture, even as white English speaking artists rebranded other cultures in whiteness to win awards from it. And the history and current practice of the Grammys still embodies this racism. I'd love to see a truly global music award show. I know it'd be difficult, but it'd be really interesting.
Who will be on the Asian Grammy jury? Divide and rule. They will immediately give a bonus to BTS and say “you wanted this.” Hypocrisy and money in someone else's field. Only Asians themselves can and should create their own GRAND Prize.
IMO, the title is just to avoid nominating Asian (BTS in particular) at the Grammys.
If they create Asian Grammy, other continent might need their own grammy😅.
No, we don't need it.
There is Latin(Spanish) category in Grammy and Oscar because after all Latin culture is part of US history since it's birth. America was discovered by Christopher Columbia. Worst, stars go to Grammy's to promote fashion brands. Grammy's the toned down MET Gala. 🤣🤣🤣
Columbus.😉
@@bdfhvxzsorry it's typo. thank you.
About time to have different taste, types and standards of music.
They should have include more asians in the recording academy, the ones that actually speak the language, not old white people.
Everyone knows that you get a grammy if you give up the cash,They also want to seperate the asian and western artists, Cant have BTS beat there artists....western artist well the majority of them dont even sing live and kpop artists put them to shame as they call themselves artists but kpop artists live there whole life and even give up there youth for there craft Even eminem said its a scam,BTS should have 6 grammies and Yoongi should have gotten a few for his Agust D solo work as should the other guys solo work.The other music companies that hate HYBE will be pleased with this news though.