How broad are you going? For example we are a clothing brand with target audience 18-40. Would you still include audience above this age range? Also are you doing one ad set per country also?
I would test that age range that you are mentioning, the 18-40 and see how you do with results. As far as the ad-set per country, yes. Mostly if it is different languages. You can get away with one ad-set per language. This is ideal to give FB more data vs splitting a budget, but not always the case. I also would say unless you are capping out of a certain market, try to dominate one location before moving onto another, but this is a personal preference.
How do you feel about the “automatic” ad option directly on Instagram itself? Seems to be much more “broad” than the interest targeting. I’ve personally had more success with interest targeting so far, but I’m thinking I got a bit lucky with the unpredictable fluctuation as you described in this video.
Hi Gabe, the automatic option is nice, assuming you are talking about boosting from your phone. If so, I would create the ad on desktop. This does not mean that on mobile it will not work. I also want to clarify that interest targeting can work, but it will fluctuate and it will not be able to scale as you scale in the same way. How much are you spending per day? - Aaron
@@Bitbranding thanks for the reply. I’ve tried from $100 a day to $300 a day so far, over a span of three or four days at most for each test. Instagram (mobile “boost post”) hardly used a lot of my designated ad spend budget per day which was very strange.
What if we’re starting with a new pixel and a budget of $50 a day? Definitely have some great creatives so still do dynamic? Also how long should he let it run before seeing some results?
Aaron I have a question I dont mean this rudely but no sugar coating how much would you say a beginner going to fb ads should have aside to start and I mean just to start as this amount is just testing and your looking to really not seeing anything from it but just test and then how much if you genuinely want to see growth. as they are people with bigger wallets who have more buying power to see greater result so for a beginner how much would you say to set aside
Hi and thanks for your great content! Do you really believe that 3-4 ROAS is good for a clothing company with all that manufacturing cost going high day by day? Thanks once again! Greetings from Greece
Hey, thank you for watching. And yes. However, you must know three numbers. 1. Your target cost for acquiring a customer. 2. Your average order value. 3. Your lifetime value of the customer. If you know those three you can determine what your ROAS needs to be to make it work. What is your average order value? - Aaron
Why are u always advocating for dynamic? Dynamic always gives me better ctr, cpc, cpm, but due to that I can’t send them to different product pages they convert way worse than carousel ads. Would like to know your opinion on that. Thank you.
Set up your DCT as a concept so you send the traffic to one page or collection page. DCT is the most effective way to get your ads in front of the right people and test to find out the best combination that will work as a single post ID. - Aaron
@@Bitbranding Yes a contest. Currently running a contest to win clothing in order to grow my email list. I wondered if you should follow the same strategy here
Absolutely, great question. We have several people in our program with average order values close to $300-500. You need more touch points and education, but the same strategy applies. What is your average price point? - Aaron
@@Bitbranding Thanks! Items I sell are on average $100 - $500. I often experience my ad being rejected by FB because it's reselling recognized brands like Coach, Fossils, etc. There doesn't seem a way around it. In addition, I also sell directly from FB page and don't have a website, simply because buyers are from overseas and they pay via Paypal directly. Websites like Shopify or SquareSpace isn't as popular to them.
@@roamwithdory I would promote the lifestyle of the brand more so than the individual product, it's the only way around the resell option. Secondly, I would still get a Shopify store, even working with customers all over the world they still use Shopify. Shopify accepts PayPal as a gateway. Where in the world are you based?
I wanted to ask, do you run those square images in dynamic ads also on your stories placement? Does it resize it? Or do I need different dynamic ads for different placements?
Hey! You can resize for each placement in the ad set-up. I would make sure for the most part it looks native to each placement for better conversions. Do you mostly have story content? - Aaron
@@Bitbranding in dynamic creatives (turned on at ad set level) it doesnt allow editing by placement. The creative running in stories is not optimized :(
Hey how are you? can you please checl this and let me what you think? hi how are you? i have one small question. Facebook ads strategy one testing: 1x CBO with 5 broad adsets 50 euro CBO Budget 1.One of them not interest targeting 2.Target online shopping 3.Engaded target 4.two intserest product ----------- facebook ads strategy two test with 1 campaign, 5 x €20.77 ad sets and 3 creatives in each ad set. For interests we do 2 niche, 2 broad, and 1 no interest. We do .77 to trick the algo into thinking we spend more than the competitor. so my plan is just sell fashion in Eu market like Denmark? i dont have plan for branding so i want only sell what facebook ad strag do you suggest for me?
![Clothing Store Marketing Mistakes [What To Avoid]](http://i.ytimg.com/vi/EKEc3NJmVfg/mqdefault.jpg)
How are FB ads going for your clothing store?
Most of what he said went right over my head.
Set up a CBO campaign, switch on dynamic creative, run to a broad audience, create great content, spend $100 min per day. I hope that helps. - Aaron
Same 😂
Finally a good video about ads strategy. Thank you
Glad it was helpful, thank you for watching. - Aaron
First like lol….. thank you for the value
Thank you for watching, we appreciate you! - Aaron
How broad are you going? For example we are a clothing brand with target audience 18-40. Would you still include audience above this age range? Also are you doing one ad set per country also?
I would test that age range that you are mentioning, the 18-40 and see how you do with results. As far as the ad-set per country, yes. Mostly if it is different languages. You can get away with one ad-set per language. This is ideal to give FB more data vs splitting a budget, but not always the case. I also would say unless you are capping out of a certain market, try to dominate one location before moving onto another, but this is a personal preference.
@@Bitbranding appreciate the reply! Thank you!
@@Bitbranding for English market, would you just have US/Can/Aus/UK all in one then? Or split out UK in a separate ad set as it’s our primary market.
How much do you charge for your services and for how long?
Awesome thanks! What if you have a small budget and you're just starting? Tia
Hi! We made this video just for that reason, let me know if you have any questions. - Aaron
th-cam.com/video/aRzwoeNrK4M/w-d-xo.html
How do you feel about the “automatic” ad option directly on Instagram itself? Seems to be much more “broad” than the interest targeting. I’ve personally had more success with interest targeting so far, but I’m thinking I got a bit lucky with the unpredictable fluctuation as you described in this video.
Hi Gabe, the automatic option is nice, assuming you are talking about boosting from your phone. If so, I would create the ad on desktop. This does not mean that on mobile it will not work. I also want to clarify that interest targeting can work, but it will fluctuate and it will not be able to scale as you scale in the same way. How much are you spending per day? - Aaron
@@Bitbranding thanks for the reply. I’ve tried from $100 a day to $300 a day so far, over a span of three or four days at most for each test. Instagram (mobile “boost post”) hardly used a lot of my designated ad spend budget per day which was very strange.
What if we’re starting with a new pixel and a budget of $50 a day? Definitely have some great creatives so still do dynamic? Also how long should he let it run before seeing some results?
Yes, dynamic creative, absolutely. Run for around ~ 10 days to give the platform time to learn, then make adjustments accordingly. - Aaron
Aaron I have a question I dont mean this rudely but no sugar coating how much would you say a beginner going to fb ads should have aside to start and I mean just to start as this amount is just testing and your looking to really not seeing anything from it but just test and then how much if you genuinely want to see growth. as they are people with bigger wallets who have more buying power to see greater result so for a beginner how much would you say to set aside
Hi and thanks for your great content! Do you really believe that 3-4 ROAS is good for a clothing company with all that manufacturing cost going high day by day? Thanks once again! Greetings from Greece
Hey, thank you for watching. And yes. However, you must know three numbers.
1. Your target cost for acquiring a customer. 2. Your average order value. 3. Your lifetime value of the customer.
If you know those three you can determine what your ROAS needs to be to make it work. What is your average order value? - Aaron
@@Bitbranding the average order value is 63€ at the moment.
For creating rules, what metric is good to place in the ads manager knowing that triple whale conversion data might be different?
Cost per purchase is a good metric to work off of. Your ROAS may not be as accurate, but CPP is a safer bet. Great question. - Aaron
Why are u always advocating for dynamic? Dynamic always gives me better ctr, cpc, cpm, but due to that I can’t send them to different product pages they convert way worse than carousel ads. Would like to know your opinion on that. Thank you.
Set up your DCT as a concept so you send the traffic to one page or collection page. DCT is the most effective way to get your ads in front of the right people and test to find out the best combination that will work as a single post ID. - Aaron
Do you have any videos on how to do a competition ad for your clothing brand to collect emails?
Hi Joanne, happy Monday! What do you mean competition ad? Like a contest or are you saying to try to copy something your competitor posted? - Aaron
@@Bitbranding Yes a contest. Currently running a contest to win clothing in order to grow my email list. I wondered if you should follow the same strategy here
Does this method work if the ad is for selling designer brand clothing or accessories? Thanks!
Absolutely, great question. We have several people in our program with average order values close to $300-500. You need more touch points and education, but the same strategy applies. What is your average price point? - Aaron
@@Bitbranding Thanks! Items I sell are on average $100 - $500. I often experience my ad being rejected by FB because it's reselling recognized brands like Coach, Fossils, etc. There doesn't seem a way around it. In addition, I also sell directly from FB page and don't have a website, simply because buyers are from overseas and they pay via Paypal directly. Websites like Shopify or SquareSpace isn't as popular to them.
@@roamwithdory I would promote the lifestyle of the brand more so than the individual product, it's the only way around the resell option.
Secondly, I would still get a Shopify store, even working with customers all over the world they still use Shopify. Shopify accepts PayPal as a gateway.
Where in the world are you based?
@@Bitbranding I'm based in the US and target customers are in the Philippines.
I wanted to ask, do you run those square images in dynamic ads also on your stories placement? Does it resize it? Or do I need different dynamic ads for different placements?
Hey! You can resize for each placement in the ad set-up. I would make sure for the most part it looks native to each placement for better conversions. Do you mostly have story content? - Aaron
@@Bitbranding in dynamic creatives (turned on at ad set level) it doesnt allow editing by placement. The creative running in stories is not optimized :(
@@jharna13 It does, you need to click 'edit media' and then you can crop it at the ad level. Let me know if you don't see it. - Aaron
@@Bitbranding i could see it but dynamic doesnt allow to edit creative by placements.
Hey how are you? can you please checl this and let me what you think? hi how are you?
i have one small question.
Facebook ads strategy one
testing: 1x CBO with 5 broad adsets
50 euro CBO Budget
1.One of them not interest targeting
2.Target online shopping
3.Engaded target
4.two intserest product
-----------
facebook ads strategy two
test with 1 campaign, 5 x €20.77 ad sets and 3 creatives in each ad set.
For interests we do 2 niche, 2 broad, and 1 no interest.
We do .77 to trick the algo into thinking we spend more than the competitor.
so my plan is just sell fashion in Eu market like Denmark? i dont have plan for branding so i want only sell what facebook ad strag do you suggest for me?
What do you think about dynamic ads?
Love them, they are the second step in our strategy for clothing stores. It's an unfair advantage with your spend. Definitely use them. - Aaron
@@Bitbranding Good to know, also do you think broad targeting is a good idea for dynamic ads?
@@adamkrol9126 It's a great idea for dynamic ads.
@@Bitbranding Thank you so much!
@@adamkrol9126 use dynamic ads for testing