How Funk Band Vulfpeck Took On Spotify | CNBC

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  • เผยแพร่เมื่อ 24 ก.ค. 2024
  • Jack Stratton, Vulfpeck bandleader, discusses how the funk band circumvented Spotify’s royalty system back in 2014 with a silent album.
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    How Funk Band Vulfpeck Took On Spotify | CNBC

ความคิดเห็น • 249

  • @aglobippo9934
    @aglobippo9934 6 ปีที่แล้ว +2163

    MY PLEASURE LET'S ROCK

  • @jamieharr4459
    @jamieharr4459 5 ปีที่แล้ว +1004

    Sleepify was dope. You had to really listen for it but the funk was there. It's in the spaces in between the notes.

    • @brendank5413
      @brendank5413 4 ปีที่แล้ว +42

      It was really low volume too

    • @Smo1k
      @Smo1k 4 ปีที่แล้ว +4

      It was in the space between the spaces, too!

    • @jmcusack
      @jmcusack 4 ปีที่แล้ว

      is it available for download anywhere?

    • @inexpertxennial6067
      @inexpertxennial6067 4 ปีที่แล้ว

      People should ACTUALLY buy the albums to fully support their favorite artists.

    • @Zanthorr
      @Zanthorr 3 ปีที่แล้ว +4

      If an artist can put a blank piece of paper in an art museum then Jack should be able to sell sleepify.

  • @therealgreen94
    @therealgreen94 5 ปีที่แล้ว +1670

    honestly tho Jack is an interviewers nightmare

    • @eficzek007
      @eficzek007 5 ปีที่แล้ว +84

      It almost feels like someone's talking in his earpiece the way he pauses all the time

    • @Jacob-ib4zx
      @Jacob-ib4zx 4 ปีที่แล้ว +50

      Narduawar vs Vulfpeck

    • @scentline
      @scentline 4 ปีที่แล้ว +4

      I think it’s an interviewers’ job to make the interviewees talk whatever animals they got.

    • @videos8159
      @videos8159 3 ปีที่แล้ว +2

      yes. and I love it

    • @andynicholson7944
      @andynicholson7944 3 ปีที่แล้ว +2

      He’s like a white Richard Ayoade

  • @lpharmer3496
    @lpharmer3496 5 ปีที่แล้ว +662

    He can wear a suit ironically, now that's impressive

    • @jeremiahsaxton8967
      @jeremiahsaxton8967 4 ปีที่แล้ว +20

      I'm gonna go ahead and assume he was wearing his trademark shorts, socks and sneakers under there, and that the background was a green screen they put up in their living room studio.

    • @dielaughing73
      @dielaughing73 3 ปีที่แล้ว

      With the tie deliberately askew

  • @thehodgi1
    @thehodgi1 6 ปีที่แล้ว +794

    You SHANT maketh the money

  • @clapadamclap
    @clapadamclap 6 ปีที่แล้ว +1418

    every awkward silence planned with precision ..

    • @I_scooter_fast
      @I_scooter_fast 5 ปีที่แล้ว +27

      I'm getting that vibe but can you expand.. He isn't just this awkward im hoping... It comes off that he thinks he is superior to the main stream news network. While he may be a genius and superior to him in terms of musicianship, I found his attitude to be that he thinks he is SO FAR OUT and just KNOWS MORE and really just a lack of HUMILITY and etiquette. I'm really into all these young new UBER talented musicians cropping up on TH-cam, but if the "future of music" is just cocky hipsters who think they are better than everyone else while actually stumbling through an interview and sending a mixed message. I think I get the intention and while it does speak to a millenial, ironic, hipster, superior, indie anti-establishment, BULL SHI*, then that, my friends, is not the pinnacle of human awareness.
      sometimes IT'S JUST NICE TO BE NICE.
      By being articulate, grateful, and showing respect, I think the impression wouldn't have left such a mixed taste in my mouth. And yes I listen to them and many other talented musicians that aren't on the dumb-as* radio....doesn't mean I need to be a dic* about it or think I am so alternative that I must be on some other level to the "super main stream straight edge idiots"who watch the news...AKA literally millions of people.
      ORRRRR in the case that he is really not playing a part, and is truly just this inept at human interaction.....then uhh, I'm glad he has a career in music and has found his niche bc this ain't it.

    • @999a0s
      @999a0s 5 ปีที่แล้ว +48

      ​@@I_scooter_fast to concisely and seriously address your comment - respect is earned, not given, and nightly news networks have proven time and time again that they aren't worthy of it. there is an inherent power asymmetry when someone is brought on a show like this - they're not brought there to expound on a multifaceted and complex issue, they're there to be pigeonholed into their perceived "controversial" position or role within the story by the anchor. as such there is absolutely no reason to treat the medium with respect. you may as well be silly

    • @Jaestarofficial
      @Jaestarofficial 5 ปีที่แล้ว +2

      Uhhhhh, this is scripted btw

    • @I_scooter_fast
      @I_scooter_fast 5 ปีที่แล้ว +1

      @kdt I see that too. Yeah it may not be that bad and I'm definitely looking pretty far into it which I tend to do lol. But I still believe he might have alienated possible fans with the attitude. But yeahz I agree their music is great and they are pure and talented musicians who appreciate or respect music itself for sure!! Haha I'm surprised how many comments my random rant got. Nice !

    • @lazylion420
      @lazylion420 5 ปีที่แล้ว +1

      it's called Satellite Delay but alright...

  • @gheeraf1745
    @gheeraf1745 4 ปีที่แล้ว +597

    Jack is literally just pulling all of this out of his ass when he is answering. The man didn't care about any corporate model, he just wanted to fund the tour.

    • @LachClark
      @LachClark 4 ปีที่แล้ว +20

      in another interview he says he did rehearse a bit for this, though i agree the man has one golden ass

    • @evanc.1591
      @evanc.1591 3 ปีที่แล้ว

      @@LachClark You got a link to that interview?

    • @garrettc786
      @garrettc786 3 ปีที่แล้ว +1

      @@evanc.1591 th-cam.com/video/hzuECM4AI28/w-d-xo.html

    • @evanc.1591
      @evanc.1591 3 ปีที่แล้ว

      @@garrettc786 nice, thanks!

    • @NotDingse
      @NotDingse 3 ปีที่แล้ว

      @@garrettc786 just listened it all the way through... when does he State it?

  • @yourfamilydocter
    @yourfamilydocter 5 ปีที่แล้ว +430

    Let’s focus on the fundamentals. Bounce pass, jump shop, pick and roll ya know, that kinda stuff.

  • @crazyhorse52395
    @crazyhorse52395 5 ปีที่แล้ว +242

    I don't know how he kept composure during that whole thing. This man...Is operating on a level that I previously could only imagine. He IS the weapon to surpass Metal Gear

  • @connorwalker8927
    @connorwalker8927 3 ปีที่แล้ว +78

    After watching this interview more than once, I am wholly convinced not even Jack himself understood the words coming out of his mouth.

  • @JoeyBullet222
    @JoeyBullet222 5 ปีที่แล้ว +271

    "....so the whole thing is jacked." - Jack
    Lmao

  • @noahmay7708
    @noahmay7708 3 ปีที่แล้ว +67

    The interviewers are so desperate to get something understandable out of him. So good.

  • @zpinsonhopgood4839
    @zpinsonhopgood4839 3 ปีที่แล้ว +43

    watching his brain kick it into high gear once the words "litty lemonade" exited him was a high I never knew I'd find

  • @harshbrownes
    @harshbrownes 5 ปีที่แล้ว +148

    Now I love Vulfpeck even more.

  • @priceandpride
    @priceandpride 5 ปีที่แล้ว +209

    I can't understand him with all those obscure references and layered meanings

    • @illegallemur4024
      @illegallemur4024 4 ปีที่แล้ว +29

      He speaks the way he produces music lololol

    • @brendank5413
      @brendank5413 3 ปีที่แล้ว +6

      A lot of what he says that sounds like references are not references at all lol

  • @Kapples10
    @Kapples10 3 ปีที่แล้ว +39

    just like funk living in the spaces between the notes, the funk lived in the spaces between Jack's answers

  • @TheCrazedmuscian
    @TheCrazedmuscian 6 ปีที่แล้ว +243

    Jack is now my spirit animal; this interview was amazing.

    • @BazzyOperationz
      @BazzyOperationz 6 ปีที่แล้ว +43

      Nah, Jack is your animal spirit

    • @J053B01L
      @J053B01L 6 ปีที่แล้ว +2

      BazzyOperationz ayyyyyyyy

  • @scottbaxendale323
    @scottbaxendale323 5 ปีที่แล้ว +151

    “Shan’t Make Money” is my new record label.

  • @isaacmichaels
    @isaacmichaels 3 ปีที่แล้ว +25

    My jazz teacher always said, "If less is more, than nothing is everything."
    Sleepify was everything.

  • @therajgreek420
    @therajgreek420 5 ปีที่แล้ว +92

    Jack, I think you made your point, over time" - well thank you allowing him, over time, to make his point...

  • @tommyfarnsworth5034
    @tommyfarnsworth5034 6 ปีที่แล้ว +454

    We dont deserve jack

  • @pavkamd
    @pavkamd 6 ปีที่แล้ว +512

    Oh, he punked you guys. I'm crying. Oh, man. That's hilarious. He's so brilliant!

    • @willherrington3741
      @willherrington3741 6 ปีที่แล้ว +13

      yeah but, they're on his side. why would he punk them?

    • @evanzigmond1213
      @evanzigmond1213 6 ปีที่แล้ว +16

      Vulf has the best PR, it attracts fans

    • @desktorp
      @desktorp 5 ปีที่แล้ว +7

      It's a scripted segment. If you thought it was a legitimate interview, you are the one who got 'punked'.

    • @dansaunders1655
      @dansaunders1655 3 ปีที่แล้ว +1

      Funked

  • @duncanjones7310
    @duncanjones7310 6 ปีที่แล้ว +275

    he's years ahead hahaha

    • @tonalambiguity3345
      @tonalambiguity3345 5 ปีที่แล้ว +4

      Duncan Jones no, the mainstream has just regressed intellectually.

  • @willmcpherson2
    @willmcpherson2 5 ปีที่แล้ว +83

    joe
    dart
    on
    the
    cam
    er
    a

  • @marlanbarry7903
    @marlanbarry7903 6 ปีที่แล้ว +95

    It wasn't enough that I love his band? Now this dude has to become my spirit animal. Just another reason to love Vulfpeck and all it's incarnations.

  • @carlintripp
    @carlintripp 6 ปีที่แล้ว +159

    Litty lemonade 😂

  • @Wertical93
    @Wertical93 5 ปีที่แล้ว +36

    Jack is speakin to us from different dimension

  • @thecheshirewhale4514
    @thecheshirewhale4514 5 ปีที่แล้ว +37

    Publicity is the game, and jack is the master.

  • @nickgrimberg7165
    @nickgrimberg7165 5 ปีที่แล้ว +12

    Thank you for the interview cnbc. Glad to hear some coverage in the music scene. More would be appreciated.

  • @mokeeiswatching
    @mokeeiswatching 5 ปีที่แล้ว +51

    That example of WholeFoods is spot on.

  • @the-warriors-heart
    @the-warriors-heart 5 ปีที่แล้ว +28

    This is my favourite CNBC interview EVER

  • @kandauelliot1742
    @kandauelliot1742 6 ปีที่แล้ว +112

    The whole system is jacked ! 😂

  • @thejoshuahatcher
    @thejoshuahatcher 5 ปีที่แล้ว +76

    "this isn't lipitor"

  • @DavesCoverSongs
    @DavesCoverSongs 3 ปีที่แล้ว +9

    I’m nearly 3 years late to this video. This should go down as one of humanity’s greatest accomplishments in awkwardness. Just brilliant. 😂

  • @martin-__-
    @martin-__- 5 ปีที่แล้ว +20

    3:00 - 3:30 is so good

  • @zr2700
    @zr2700 5 ปีที่แล้ว +20

    How is Jack keeping such a straight face??

    • @dansaunders1655
      @dansaunders1655 4 ปีที่แล้ว +4

      He's dead serious. Stop whining, him.

  • @colesheffer9920
    @colesheffer9920 5 ปีที่แล้ว +13

    He has such a way with words

    • @MortonLuvz2drum
      @MortonLuvz2drum ปีที่แล้ว

      My favorite is "corrose" profit. Which, you have to catch carefully as he stumbles through explaining loss and gains. @1:15

  • @LucasPenido
    @LucasPenido 3 ปีที่แล้ว +13

    Love how he played a character yet kept it real! 😂😂😂

  • @tom_something
    @tom_something ปีที่แล้ว +2

    Stratton's use of silence throughout this video was chef's kiss, right? Wasn't that the premise?

  • @alexisvorstman125
    @alexisvorstman125 3 ปีที่แล้ว +7

    Came back from the future to say that DJ Bean Ornish slaps, me and all my ape friends enjoy it

  • @laxwolf
    @laxwolf 5 ปีที่แล้ว +6

    best interview ive ever seen

  • @SuperMrdumm
    @SuperMrdumm 5 ปีที่แล้ว +21

    DJ B. Nornish♥️

  • @saltyfingers6084
    @saltyfingers6084 6 ปีที่แล้ว +7

    Genius! I love these guys!

  • @ssrkinz996
    @ssrkinz996 5 ปีที่แล้ว +11

    Jack is streets ahead

  • @Chris-xq9jt
    @Chris-xq9jt 5 ปีที่แล้ว +51

    Jack in a suit... lol

  • @XX-lx4mr
    @XX-lx4mr 5 ปีที่แล้ว +119

    Ok, he trolled me too. I was pumped, and this made no got dammed sense.

    • @aaronflorian8150
      @aaronflorian8150 4 ปีที่แล้ว +8

      all you need to know is that the artist shant make money

  • @tymtrppr3
    @tymtrppr3 4 ปีที่แล้ว +14

    Lmao how did they not know this man was is a legit troll

  • @benjaminvega8112
    @benjaminvega8112 6 ปีที่แล้ว +12

    They pulled a Pootie Tang 2.0! Kudos!!!

  • @davibrass
    @davibrass 6 ปีที่แล้ว +44

    Stop whining......me!

  • @fukhue8226
    @fukhue8226 ปีที่แล้ว +4

    A friend is a songwriter and has songs on Spotify in 2023. He gets 1 one hundredth of 1 penny every time his song is played. Jack got 60 hundredths 5 years ago. Same thing on TH-cam. In some cases people that used to get paid by TH-cam are now being asked to PAY to POST their content. It's like being in a band and going from Club Owners paying you to play the club to you Renting the club and charging a cover charge to make money.

  • @philbalon6992
    @philbalon6992 4 ปีที่แล้ว +1

    Jack.....I understood everything you Got damn said.....Everything!!!!!!

  • @matthewosterman9030
    @matthewosterman9030 6 ปีที่แล้ว +131

    is this real lmao

    • @enyonamdzathor2298
      @enyonamdzathor2298 5 ปีที่แล้ว +2

      Matthew Osterman Yes!!!

    • @matthewosterman9030
      @matthewosterman9030 5 ปีที่แล้ว +10

      @@enyonamdzathor2298 we have reached levels of epicness never thought achievable

    • @dashiellhouse
      @dashiellhouse 5 ปีที่แล้ว +1

      MY BOI!

  • @tevloux6746
    @tevloux6746 5 ปีที่แล้ว +6

    4:03 The whole thing is J A C K E D

  • @renekton410
    @renekton410 4 ปีที่แล้ว +3

    I love the way he talks 😂🤣

  • @TH3_ST4ND4RD
    @TH3_ST4ND4RD 4 ปีที่แล้ว +2

    what an honest guy. refreshing. so likable.

  • @bigruckus45
    @bigruckus45 5 ปีที่แล้ว +16

    This is so funny I shanted.

  • @ipaulosan
    @ipaulosan 2 ปีที่แล้ว +1

    Jack should have done the interview in his redshirt, white shorts, white tube socks with the red stripes, and sneakers. Is he staying in L.A., the backdrop is Echo Park Lake where I got fishing for fun. If so, please put on a show for us Angelinos.

  • @aqualili
    @aqualili 3 ปีที่แล้ว

    This... This is my favorite TH-cam video

  • @williamarnet4999
    @williamarnet4999 4 ปีที่แล้ว

    GENIUS

  • @maxbuitendijk8456
    @maxbuitendijk8456 11 หลายเดือนก่อน

    jack trying to keep himself together at 4:51 hahaha

  • @adamlangdon2245
    @adamlangdon2245 ปีที่แล้ว

    I love these fellas

  • @valerieg.berlioz162
    @valerieg.berlioz162 11 หลายเดือนก่อน

    This story is soooooooooooo cooooooooool ❤ I love you guys Vulfpeck

  • @dzungalas
    @dzungalas 5 ปีที่แล้ว +8

    that is the magic !! : ) Stevie Wonder : ) !!!

  • @SammyMakepeace
    @SammyMakepeace 6 ปีที่แล้ว +6

    HE GOD

  • @arkram_68
    @arkram_68 2 ปีที่แล้ว +2

    Yo Jack Literally Broke The System Of Spotify

  • @eligames3582
    @eligames3582 5 ปีที่แล้ว +5

    FOURTH POSITION!!

  • @Ojisan642
    @Ojisan642 3 ปีที่แล้ว

    The suit and tie confused the tv bonobos.

  • @gerardomunoz8306
    @gerardomunoz8306 5 ปีที่แล้ว +8

    The whole thing is JACKED. I see what you did there jack

  • @aakkoin
    @aakkoin 4 ปีที่แล้ว +2

    If I may make a statement: It is NOT weird to save bacon fat, and save it in your fridge, and then fry eggs in it.

  • @LucasPenido
    @LucasPenido 4 ปีที่แล้ว +3

    Vulfpeck is on a league of it’s own! It’s YEAAAARS ahead! They are the Tesla of music!

  • @FUNKMASTERFOURTWO
    @FUNKMASTERFOURTWO 5 ปีที่แล้ว +8

    lets pity Spotify vulfpeck rules !!!

  • @lizardgecko
    @lizardgecko 5 ปีที่แล้ว +8

    bruh he planned the whole thing LOLL

  • @gabemando7823
    @gabemando7823 5 ปีที่แล้ว +18

    This is all he knows

    • @cringystingy8025
      @cringystingy8025 4 ปีที่แล้ว +11

      fourth position!

    • @SeeSeeSound
      @SeeSeeSound 4 ปีที่แล้ว +5

      I recommend Steve... with a headband

    • @gabemando7823
      @gabemando7823 4 ปีที่แล้ว +1

      Christian C Steve, Steve, Steve Steve Steve

    • @sallybradshaw4576
      @sallybradshaw4576 3 ปีที่แล้ว

      If you really wanna get into it...

  • @osakafoojin
    @osakafoojin 3 ปีที่แล้ว +2

    Bounce pass
    Jump shot
    Pick n' roll
    *Fundamentals*

  • @soyboymia136
    @soyboymia136 3 ปีที่แล้ว +5

    The pun “ The whole thing is Jacked”

  • @jaguar1712
    @jaguar1712 3 ปีที่แล้ว

    Whole interview got Jack-ed

  • @DavidLydonTV
    @DavidLydonTV ปีที่แล้ว +1

    He's brilliant

  • @Grayham4
    @Grayham4 5 ปีที่แล้ว +3

    He looks so SILLY in a suit hahahaha

  • @morgendorffer3504
    @morgendorffer3504 6 ปีที่แล้ว +9

    yo its 2018 y'all

    • @TKiBoule
      @TKiBoule 4 ปีที่แล้ว

      nah bruh , its 2020

  • @synthonaplinth5980
    @synthonaplinth5980 3 ปีที่แล้ว

    Are Vulfpeck based in Detroit? That looks like the skyline....that expression at the end though, like: 'Yeah, I got them"....

  • @yulliet
    @yulliet 5 ปีที่แล้ว +2

    Welcome to the conscious club

  • @sickdawg22
    @sickdawg22 4 ปีที่แล้ว +1

    DJ B-Nournish

  • @apollolovely8396
    @apollolovely8396 3 ปีที่แล้ว

    Too cool for school

  • @marcuszyy
    @marcuszyy ปีที่แล้ว

    very cryptic indeed

  • @sallybradshaw4576
    @sallybradshaw4576 3 ปีที่แล้ว +1

    This reads like the Ocean's 11 script

    • @justinssongsarehis2
      @justinssongsarehis2 2 ปีที่แล้ว

      Do you like the movie? I see how the pausing and the interruptions are pretty spot on but I just don't understand if you're saying that the script is a jumbled mess or if the intentional awkwardness mimics those moments where Clooney and Pitt have full on conversations without ever finishing their sentences.
      Sorry I'm so late to seeing this comment but I've only ever watched the version of this interview from Vulf's channel, not CNBC

  • @lukenoonan6247
    @lukenoonan6247 5 ปีที่แล้ว +2

    Classic move

    • @dansaunders1655
      @dansaunders1655 4 ปีที่แล้ว

      Oldest trick in the Stratton playbook

  • @jeromes5183
    @jeromes5183 5 ปีที่แล้ว +2

    Jack “stop whining... me” Stratton

  • @EcoCentrist
    @EcoCentrist ปีที่แล้ว +2

    Such a great interview, Jack is a clever one

  • @shougo4453
    @shougo4453 ปีที่แล้ว

    Jack Stratton's jacked mind🍋🍋🍋🐺

  • @troytsapatolis6657
    @troytsapatolis6657 5 ปีที่แล้ว +5

    He seems so awkward. He just likes music

  • @NoTengoIlusiones
    @NoTengoIlusiones 3 ปีที่แล้ว +1

    5 minutes without saying " nothing" is actually difficult !

  • @taskendeer
    @taskendeer 4 ปีที่แล้ว +2

    no more government subsidies for active basses

  • @linebeck1381
    @linebeck1381 2 ปีที่แล้ว +3

    Either Jack was really tired, or he really REALLY doesn’t like the news.

  • @JonTigert
    @JonTigert 3 ปีที่แล้ว +1

    Did he really just "but the exposure?"

  • @clearclearerjesus4717
    @clearclearerjesus4717 4 ปีที่แล้ว +20

    Stopp whining. No more government substotives for active Basses XDD lol 4:42

  • @mickeydiesel311
    @mickeydiesel311 4 ปีที่แล้ว

    dj b-nornish

  • @hrosemd
    @hrosemd 4 ปีที่แล้ว +2

    This was hilarious.

  • @playingintraffic9037
    @playingintraffic9037 4 ปีที่แล้ว

    putting the AWK in squAWKalley

  • @flikwonda
    @flikwonda 6 ปีที่แล้ว +37

    i want what he was on jesus man was on another planet

  • @joshhoover1202
    @joshhoover1202 5 ปีที่แล้ว +8

    Jack is the opposite of articulate in this interview. I still understand his point though.

    • @MortonLuvz2drum
      @MortonLuvz2drum ปีที่แล้ว

      I feel that the stumbling is also part of the act. Make you feel like he is unsure of himself, and then "bam" he hits you with some sarcastic material so deep. He's doing it to slow down the listener to make them actually listen to the words that he is saying, but also read between the lines.