Episode 73 - How Shoppers Shop

In the latest episode of The Retail Tea Break podcast, I’m joined by two guests who really understand shoppers. Vanessa Henry is Research Director (Shopper) ​​​​and Zoe Smith is a Research Executive, at Walnut Unlimited. They both have vast experience with the retail industry, using a variety of methodologies across projects to uncover true actionable insight that can help to unlock growth in the retail space. Their role- to Understand shopper behaviour, getting under the skin of how consumers behave and feel.
This is a fascinating conversation full of great insights and case studies. So grab your cup of tea, sit back and listen in…
Topics:
What Walnut Unlimited does
How Shoppers Shop
Scientific tools including behavioural science
Real examples
Key takeaways key takeaways that retailers and brands should be aware of?
For more information visit: walnutunlimite...
Transcription and show notes available at: theretailadvis...