Customer Lifetime Value With Python PyMC Marketing Part I : Buy-Till-You-Die Models

This is Part 1 of a series that accompany a Medium article I wrote that explains the concept of Customer Lifetime Values (CLV) and how to apply a modelling method called Buy Till You Die via a Python library called PyMC Marketing available here: blog.devgenius...
In this video , we cover the definition of CLV and the Buy Till You Die models which are statistical models designed to capture the behavioral characteristics of non-contractual customers to model and forecast customer lifetime value and customer purchasing behaviors.
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