Letterer and Illustrator Jessica Hische Teaches You About Logotypes | Class Excerpt

Interested in learning more about logotypes? In this clip from her Skillshare Originals class, hand lettering artist and designer Jessica Hische breaks down the to teach you the fundamentals of effective logo design.
This is an excerpt. To watch the full class: skl.sh/LogoTypeMasterclassWit...
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ABOUT THE CLASS:
Take your next logo design from good to great in this in-depth logotype masterclass with award-winning lettering artist, Jessica Hische!
Join Jessica for an inside look at her start-to-finish process for refreshing type-based logo. Whether you’re looking to improve an existing project or starting from scratch, you’ll learn to use Jessica’s methodical approach to improve individual letterforms and overall designs. Packed with inspiration, resources, and her iconic lettering style, the lessons include:
- A checklist for “big picture” design qualities, like hierarchy and scale
- How to hone your eye for detail and consistency
- Polishing vector logos in Adobe Illustrator
- Tips for making the most of freelance & client work
From beginner letterers to seasoned designers, all are invited to learn Jessica’s unique method for making spectacular work. After taking this class, you’ll see logos and lettering through Jessica’s eyes and be able to spot issues and improve your work with the checklist Jessica uses in her own work every day.
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ABOUT THE TEACHER:
Jessica Hische is a letterer, illustrator, and self-described "avid internetter." After graduating with a degree in Graphic and Interactive Design from Tyler School of Art, she worked for Headcase Design in Philadelphia before taking a position as Senior Designer at Louise Fili Ltd. While working for Louise, Jessica also maintained a busy freelance career, and, after two and a half years of little sleep and a lot of lettering, she left to further her freelance career and embark on several personal projects.
Jessica has become as well known for her side projects as she has for her client work. While she doesn't consider herself a web designer, many of her personal projects are web-centric. Her project Daily Drop Cap is probably the reason you first stumbled across her work, and she's created several educational micro-sites including Mom This is How Twitter Works, Should I Work for Free?, and Don't Fear the Internet (a collaborative project with Russ Maschmeyer).
Jessica's clients include Wes Anderson, Tiffany & Co., The New York Times, Penguin Books, Target, Leo Burnett, and Wired Magazine. She's been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, and a "Person to Watch" by GD USA.
She is currently serving on the Type Directors Club Board of Directors.
This is an excerpt. To watch the full class: skl.sh/LogoTypeMasterclassWit...

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