The Problem With 99% Of Clothing Brand Startups
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- เผยแพร่เมื่อ 26 ต.ค. 2020
- ** Show Notes **
The Clothing Brand Marketing System: clothingbrandmarketing.com/
Design Crowd (DISCOUNT CODE - "APPAREL"): www.designcrowd.com/apparel
Book A Brand Review: www.apparelsuccess.com/
Facebook Group: / 243380772810772
QUESTION - Have a question about how to run your clothing brand? Post in comments section of this video!
About This Video:
In this video, Rob talks about an important insight learned through doing hundreds of clothing brand reviews - that the most common issue most startup clothing brands have is a fluffy brand concept. Most new clothing lines overlook the importance of clear brand messaging that is easy to understand and conceptualize. For anyone starting a clothing brand, it is vital to place a high priority on nailing your clothing brand concept so that your marketing efforts pay off. Attempting to market your clothing brand on a weak foundation will only frustrate you with no sales/orders through your website. The secret to selling a lot of clothing is to master your brand concept FIRST - and implement a solid marketing plan on top of it. This information applies to clothing brands, clothing lines, fashion brands, fashion lines, tshirt companies, streetwear brands, streetwear lines, print on demand (POD), dropshipping and beyond!
The wrinkles on my shirt are from spending the whole morning moving boxes and folding shirts. I hopped on camera right after without noticing. Forgive me! Hope you enjoy
nice vid bro
We’re not worried about that lol.. great video thanks
No worries..wish I had the same problem lol
Hey u never have to explain that lol!
Sweat is the blood of champions and wrinkles are for movers & shakers! Keep up the grind ✊🏾
Oh My God !! I can't believe you would do something like that!! Unsubbing.
Psyche! Heh heh
I have never walked into a store, online or in person, and asked myself “what is this brand about?” I literally only care about how it looks, fits and the fabrics. 🤷♂️
Brand is also conveyed in the product. People generally have one or two feelings. Usually on their repeat order even thinks as simple as "this brand is expensive but worthed" or "this brand is cheap but good enough" is part of branding. It's not always about the grandiose or a message or something poetic that people tell you brand about
I feel like finding clothes in a store is different that an ig acc or website that you run into.
Hell yes
Well some people care where the company is spending the profits outside of personal. So does the company support something you are completely against? Bud Light, Miller Lite, Adidas making sure you have the pulse of your target audience is going to make or break you.
You are what Karl Marx refers to when he said “useful idiot”.
Branding is completely underrated and overlooked. People tend to think that their brand logo, design, and colors define their brand and who they are.
@@haydenbellis3047 the fuck u talking about
Exactly. To sum it up : it's all aout your Brand Strategy. The one that encompasses your Purpose, your Mission and your Values. No less than that.
@@prodbyskeptics6206 no cap 🤣🤣
@@princesymenouh2949 ??? I want to sell clothes and make money, what else is there?
@@rip1740 You're supposed to pretend to care about things that don't matter so that people feel good about supporting your company.
Brother your videos are so informative, and to the point, not 10-15mins of nothingness... I'm glad I found your channel.. the best I've come across so far. Thank You 🙌
It's about capturing a lifestyle niche in society and offering the right quality, vibe,, and the correct fit for that niche of society.
Loved this video! Our brand Dope Daughter is super new but we notice quickly we had to get our messaging down fast. That became even more clear when we had a pop up and people became more excited about the brand when we explained it. Thanks for this!
First video I saw= instant subscribe! Literally the first time I've seen someone address this. I'm starting a brand as well so I'll definitely share my mission once I lockdown 💯
anorther great (and timely) video here. What would be really helpful would be an example (or two) - showing the depth of psychological thinking required to qualify as a clothing brand definition.
Omg I lost you for a minute 😐 I spent two days trying to find your video again! Instant subscriber this time 😂 I learned my lesson
You can check the video that you saw at the Istoric
I hate it when that happens.
just to throw my two cents in here, ive never been all in on a clothing brand because of their concept or message. if the designs resonate with me... i buy the shit. couldnt tell you what the brands message is for any of them
Trust me when I say you're the exception not the norm. Skaters worship supreme, athletes swear on Nike, etc. Branding is one of the most important aspect in fashion.
@@AhmedMohamed-ip6yh Exactly, gymshark targeted gym goers from the start, that's what the brand is all about, although they are starting to try and move to more casual on certain pieces, just like addidas and nike have achieved,i think the best people to target from start up clothing brands is casual looks, as majority of people will look as it.
@@AhmedMohamed-ip6yh Supreme has deteriorated into a brand vouched for by shallow hypebeasts who couldn't tell the difference between grip tape and sand paper. There are numerous better skate brands now.
@@IllDawgable Thats beside my point tho is it? 😇
Yeah legit, I don't read too deep into it, cool desgin, then I buy
I stumbled up on this video this morning. This has to be divinely set up. Your message was needed.
Thanks for making this video, bro.
I really appreciate it.
Thank you for the video! We agree 💯. Glad to see a Canadian brand killing it!
thanks brooo !! ✨💚 sending positive energy. your a 🐐
To sum it up : it's all aout your Brand Strategy. The one that encompasses your Purpose, your Mission and your Values. No less than that.
Preach
He needs content
Thank you so much for this video. It came across my TH-cam home page, so I am grateful I found it. This has helped clarify the idea of why we weren't growing as a business. We definitely have some working to do:)
You have to create an emotional connection with a niche not make up your own niche. Foundation, funnel & sharpen the sword. Great video! 👍
Awesome video. I’ve been wanting to start my own and have been preparing for it. This channel is a gold mine
I'm so glad my logo is so unique and stays true to the meaning of my visions. When I explain it , it's always an " ahhhhhh nice. That's dope " Thanks so much man. I'm getting ready to launch in few months or so and I'm glad I feel have I have this part under control lol.
What's your brand? I am always interested in buying dope brands
How about some business together? 🌟 I love to manufacture for new brands.
@@silentprinxe9630 Hi , you got any examples ? Thanks
To be fair. If you need to explain your logo, you're doing it wrong.
@@aswinvos4589 No one asked you. Respectfully 😎 This was seven months ago bud.
This is actually a great video.
I think targeting the proper niche and working out the messaging is important.
I'm working on building a brand, and just recently narrowed the focus points.
How’s that going
i have no experience with a clothing brand yet, i'm just getting started but i have to say i 100%agree with you. i see alot of clothing brands just starting because everyone else is doing it. so with that being said they really just try to jump right into it without putting any thought or effort into it. but thank you for your advice i really learned from this video ‼️💯
If you need help with manufacturer and production check out instagram @manufactnow :)
@@noahfofana5388 any recommendations on the manufacturers please appreciated.
Sweet. I am just starting and this makes me feel good about moving forward. I actually have a concept! A clear, easy to understand concept. That was really important to me when deciding that I wanted to do this. So reassuring to hear how important you think it is.
How is it going?
Where can I find your stuff ?
What's your thing?
wow I needed this video. The niche part was super clear and right on point from where I'm now. Thank you so much
Nice work, everything you just said in this video is spot on! Keep up the good work 👍
Thank you for all the info and advice!
Thank you so much for you're advice, great video!!
Thanks for the advice g . Now it's time i put my brand on the map💥
Creating a business plan should be done before starting your business, keeps you focused and accountable. Also if you ever get lost, you go back to your business plan and know exactly what the message your brand is!
Disagree. A lot of clothing brands that go down the route of a business plan never have that authentic feel it's all forced!
@@drewpaxton867 I think you’re mistaking what a business plan is used for. It’s a road map for your business, being forced or not being genuine is a whole other side of business, even if you don’t have a business plan you can still come off forced with your brand
I’m glad that I have found your vid 🙏🏾
This is extremely helpful. Thank you so much for making this video.
Your right on Rob!... thanks
Thank you for the advice!
Needed this bro, thanks for the info.
Thanks again bro. Learning loads from you. 👊🏾
Exactly what I needed to hear. Great stuff. I’m a new subscriber because of this video.
Great advice. Happy new year and Thank you!
Thanks for video and info!
Right on bro this video was very insightful. I even took some notes on some pointers to focus on 🙏🏼
You just unlocked the missing the link to my brand. Thank you so much bro
Awesome video and industry insight. Thanks.
Thanks for the Information. Just discovered your channel.. Keep up the great work!
Appreciate the info brother peace n blessings
This is great advice. Thanks a ton!
I’m impressed I am new to the business and you really gave me something to address 👍
First time I seen one of your vids. Thanks for the info..and btw..you have a new subscriber. Thanks again
Thank you for this simple and very understanding video. I am a dreamcatcher maker. And I feel like I'm stuck in my business and wanting to start something new in my business. And I thought why not dream catcher clothing. Where I live there is never enough dreamcatcher art in clothing.
So I'll probably be watching most of your videos. I know that this is going to take some time to build. But I got to start somewhere.
Thanks so much for the info.
Awesome advice! Thanks!
I appreciate your honest advice! 😇
Thanks man this is amazing advice
I have been working on a brand for a little while and found the video helpful
Great video!
I've just strated my own brand called Ninesix, based out of Melbourne, Australia. Your advice has really helped - I'm starting in the streetwear lane and plan to stick to it until it works!
Hello my name is ARIFUL ISLAM I live in Chittagong city of Bangladesh,I have my own garment factory,my factory name is S.I FASHION.All kinds of cloths are manufacturing in my factory.Bangladesh clothes are famous all over the world.We manufacturing good quality cloths.My factory area is 5000 square feet.we have 150 workers in the factory,if you want I can help you start/growup your business
Any advice?
You really helped me a lot with this video
Thank you I got a lot of value from this video
I am no brand expert but I think the same when I look at some apparel brands out there. I am working on my brand concept and I think it will do ok :)
@@haydenbellis3047 what have you been smoking🚬🚬🚬
Thankyou so much for sharing!
Thanks man very helpful
SPOT ON my daughter is building a brand and doing ok I'm retired and trying to weed out the chaff and explore success to help get her there many thanks
Can’t wait to fully understand
Fully understand dbn?
I really appreciate this video.
Great videos, starting out and this info was great. Thank you!
Fourteen Palm
so insightful
hey man thanks for all you do.
Thank you for the help big bro u the best
Huron River Apparel watching. What’s up bro?! Great info.
Great content!
Thanks!
Great punchline - Riches in the Niches!!
mean presentation bro. thank you very much. you inspired me
thank you your videos are great!
your videos are a gold mine
Man big thanks for your wise words
This helped a lot. Thank you. #subscribed
Bloody awesome 💪🏼
VERY INFORMATIVE
I'm just now dropping my clothing brand and this video helped a lot!
Thank you so much for making these videos. I'm just about to open my store in a week, I don't have now my own apparel, but I will sell official pokemon etc. Nerdy merch first and then slowly making my own line on the side hopefully! I feel so relieved that I got this accidentally right from the start as it's the gamers & other nerdy people (like myself) who I'm targeting. Thank you again for the valuable information!
Hello my name is ARIFUL ISLAM from bangladesh.i have my own garments factory....i make all kinds of garments item....i if you need help im ready to help you
Thank you very much for the tips!!! I just got print on demand dmy brand products and I noticed that my package has no logo like yours and also the importance of message about the brand to the audience!
Thanks Rob! My husband and I have been thinking of starting a home business. I so appreciate you putting this video out there and this was so on point. Haven’t done anything yet just trying to get started.
Have you started?
Hi
My name is Zak
If you are going to start Clothing business
For your information
We are Manufacturer and supplier and distributor for clothing apparels
Thank you!
My brand name is going to be globally spreading thanks for your time and knowledge.
Thank you so much...l really need this. I'm about to start my clothing brand as well.
I appreciated this
I appreciate your message thank you
Thank you sir!
Who needs some advice to scale BIG? (Clothing Companies)
I'm taking a business course because I want to start my own clothing line. This video is going to help with me being more clear about my concept brand
If you want to start you should try creating a website for your store or maybe an app to brand your buisness which I can provide for you as am expert in website design and development writing to you
I have an apparel brand and
I totally agree with everything you said in this video. This Covid has damn near destroyed my brand but I’m getting ready to come back stronger than ever. Get N After It is an Outdoor Brand that focusing on motivating and inspiring all people in the hardcore world and it’s meant to give you focus and energy tone excel in all you do. Love your videos keep doing what you’re doing and Keep Get N After It!
Hello can i talk to you?
Where is the best place to have my T’s screen printed with great quality and best price. Love your channel.
depends on your area. If you can drive to the screen shop and have great price and quality then your set.
Try printful
I'm a start up my brand is called TANTRUM and I'm taking everything you said to heart. I'm trying to start my business without handicapping it from the start and was affraid to pick a lane! Thanks for the advice!
Yo, how has it been going?
@@Coldhardt007 doesn't look too good
Just want to say thanks Rob! Helped take my brand from 0 to 12.5k in a year aiming for 20k by the end of the yesr
If you need help with manufacturer and production check out instagram @manufactnow :)
You can do it
any advice on where to order prints? or print them out?
Very good video
Guiding well bro
Hi Rob! Thank you so much for the video - super helpful as usual! I absolutely love the book you recommended to me(the War of Art). Quick question - for blank clothing, is it best to go for a relatively small manufacturer as I know you did with HS Apparel, or is going with a much larger supplier like Bella + Canvas as good/better! Thanks!
Whichever provides the clothing that you like the most! Size doesn’t really matter all that much if you’ve found the right product
@@ApparelSuccess thank you so much!
Thanks for the great advice if I could I would hit the like button a 1000 times 🙏
hey sir i am a 16 year old boy from India and I am thinking of starting my own streetwear clothing brand. the one thing that I wasn't clear about in this video was what is messaging as you used that term a lot in this video. i hope you will get back with me! thanks for all the other informational stuff tho really appreciate it. much love from India!
Great video it’s hard to get that target market too with specific people your trying to get. Especially if there are so many different brands.
Thank you soooooo much
do i have a business?
-yes
do i sell clothes
-no
did I watch the full video
-yes,yes i did
That’s straight up! Great video!