Ansoff Matrix Explained | McDonald's Examples
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- เผยแพร่เมื่อ 3 ต.ค. 2024
- What is The Ansoff Matrix?
The Ansoff Matrix is a strategic planning tool used by businesses to analyse and plan their growth strategies.
The direction for growth is based on whether the business is targeting existing or new markets and whether they are focusing on existing or new products. Depending on which they choose to focus on will put their growth strategy into one of four categories on the Ansoff matrix. These categories are; Market penetration, product development, market development and diversification.
Watch this video if you want to understand how The Ansoff Matrix works.
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This is great! I was really struggling to absorb the information about the Ansoff Matrix for my upcoming exam. But having this video explanation and using the comparison to MCD's has been really helpful.
Glad it was helpful! It’s great to hear 👍
Thank you guys! 👍
Greetings from Germany!
👋 hello from the UK
Great informative and I liked how you used MCD for example which made this matrix very simple to understand
Really pleased you liked the video and the examples given 👍
Great information! Congrats on your educational initiative!
Thank you!
stop uploading so fing boring
You spelt entertaining wrong Tom
@@TwoTeachers how ignorant. Poor guy tried coming in and causing problems and made himself look stupid as hell online for everyone to see XD
@@jonathangonzalez3846 An interesting perspective. Though, I've never found the 'XD' thing to be very 'smart.'
Great informative and I liked how you used MCD for example which made this matrix very simple to understand
Really pleased you liked the video and the examples given 👍