How to KILL a MONOPOLY? : The fall of Gillette (Business STRATEGY Case Study)
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- เผยแพร่เมื่อ 7 ส.ค. 2024
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Video Introduction:
Gillette has an approximate global brand value of around 7.55 billion U.S. dollars. The King Camp Gillette was a salesman and investor who came up with the idea of disposable safety razor blades way back in 1895. Here is a case study we did, • Gillette's Billion Dol...
watch it to understand the Razor Blade Strategy.
In this video, we narrate the story of a small company out of nowhere forced Gillette to change its 100-year-old strategy, lower its prices to avoid its market share from falling any further. This company became a billion-dollar company in 5 years.
Chapters
00:00 Intro
01:22 Sponsor
02:38 Fall of Gillette
04:52 Skip Razor Blade
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#thinkschool #gillette #dollarshaveclub #unilever Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
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tnks subtitle
Thank you sir for your awesome content
Can you do a video about RAYBAND
Sir , the case study was amazing...how billion dollar company can fall in no time and baby company can grow in no time just by understanding the PAIN of consumer....The same strategy u r applying by providing such case study that no one even is thinking of to present in such a way and for just 2 vedios u r giving 12 hr per day....oh my god...so much greatful that I am ur one of the subscriber.....Sir, one suggestion....so much small vedios between the case studies some time feel distracted....it would nice instead of vedio u come in front of camera as because of ur gesture and postures of hand and face we fell connected....😀
What's thinkschools monthly income manh? A case study on this
I believe that the 'Toxic Masulinity " commercial Gillette did back in 2018 or 19 also hit them pretty bad . My Grandfather , for example, who had been a loyal Gillet customer for the past 50 years decided not pay his money to that company and asked me to order a DSC shaving kit .
True
That's the reason
The real reason..
Get woke.. Get broke
I agree, their sales started to slump especially after that ad, where they lectured their target consumer base
Guess what?
Female directors for ad.
I could totally relate to this video. As a business owner who loves doing improv and comedy , I could totally relate to his personality in the ad. Keep up the great work Ganesh..
In what buisness u r?
@@dss1388 full 099
Hi, I'm from Africa. Doing a couple of businesses here.
I've enhanced my knowledge watcing your case studies and the upcoming Video is very import to me as I'm soon entering a competitive business, hope I get the right tips out of it.
I am also entrepreneur and I enjoy, learn from this valuable channel
Best of luck
I am IIIT engineering 4 year CSE student...and I love startups
@@funtude5503 form which IIT you are bro??
@@human7525 IIIT NUZVID in AP
@@funtude5503 oh a year bro Nuvvu
Hello Ganesh, I am an Economics student. I have learned a lot about pricing and behavioral economics in IKEA and Tata Steel. Thank you so much. My request is to please make a video on Godrej Industries as they have also sustained like Tatas for almost a century
Godrej coming soon ❤️ you have my word
@@ThinkSchool Thank you so much
Hi Ganesh @think school, thank you for long list of case studies for an MBA student like me (NITIE, Mumbai). Request you to release a case study on Godrej🙏
@@ThinkSchool waiting for 9 long months no video on godrej🥲
Sounds more of a Zerodha technique!!! Simple, understandable & pay for what you use with zero commercials!!!
Waiting for that " Hi! Everybody"
which awakens my mind and tells me that I'm going to learn something new today . 😇
Exactly !
*Wow Ganesh, Loved your presentation, Was glued till the very end!* 👍
*"Knowing is not enough; we must apply. Willing is not enough; we must do." - Johann Wolfgang von Goethe"*
Awesome line
Wow
When a brand stereotypes it’s own customer base, it is doom to fail.
Interesting. Sounds like wise words. Do you have other examples of companies that stereotyped their customers and ended up paying the price?
@@Learn2oo in recent history, Gillette is the only billion dollar company dumb enough to belittle its primary customer base. Every company stereotypes it’s customer base, but it’s positive in nature. For example cigarettes companies show that those who smoke are rich and successful. Same follows for Samsung and apple with each brand claiming it’s customer base is superior because they chose them.
What I wonder is these companies know about it very well, yet they continue to mock, harass, and bully the majority. Something tells me P and G isn't doing this alone, but they are a part of a larger group that encourage these kind of behaviour, and if something happened, they are there to bail them out.
The best a man can get, go broke
@@Learn2oo Bud Light
One side is another youtubers who r creating time wasting content and getting millions of views ...and one side is 'Think school' where 10 min video can make ur day useful but not much viewed.....i hope one day u will be the biggest educational channel...❤
Ashish Chanch and CarryMinati comes to mind...not to forget all of Tiktokers 😂😂😂
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble. Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Thanks to think school for making a video on it.
@TATA Unilever is british, which has indian subsidiary naming hindustan Unilever
Usko apna damad nhi banana hai uska history jaan ke , we need to focus on the current situation of Gillette
@TATA Colgate, Maggi, Centre Fresh, Dettol and many others are not Indian.
th-cam.com/video/YRYLPeWCOP0/w-d-xo.html
This and the target demographic is Men who generally are not really brand conscious. Plus the low cost and easy subscription model that meant that the customers did not have to bother to purchase it in the supermarket.
The problem with large old and well established conglomerates is that they become so arrogant in their success that they fail to see the change in the market and adapt, eventually losing markets share or having to buy up their competitors
Nope
Nope that is just not it. They started chasing the ESG investor dollars and started getting woke to attract new customers. But unfortunately for them it came at the cost of losing existing customers.
Next time you hire a woke, all woman, gender pronoun telling ad agency, just stop.
Great job again. You are doing great at breaking down points.
One suggestion:
Whenever you point out listers ( like in this video you talked about three mistakes made by Gillette), please put them somewhere on the screen behind you and continue adding point as you explain. This help people to concentrate more on the points. Plus when you explain how DSC solved them just connect the solutions on the screen.
I like your videos and believe in you. Best of luck, you have great future ahead.
Saurav Jha
Hey Ganesh, your presentation is immensely effective and keeps one glued till the end. Absolutely loved the content. You have earned yourself a fan!! Keep it up.
Thanks for this great video! And it reminds me of the Disruptive Innovation theory by Prof. Clayton Christensen.
Your content and the way you are presenting it, is exactly what and how the consumers want. This is disruptive innovation in the space of management studies!
Way to go, brother! All the best! You guys are amazing!
I have recently subscribed to your channel and omg I love how you present the videos , simple and easy to understand valuable case studies . And omg this video opened up my mind . Great work . Please more more such case studies . Love your content ! 🥺👍🏻
Without any doubt I always click like button because I knew u will always provide outstanding learning all the time... Thanks 😊
The philosophy at last is really appreciable!! *"Always ask yourself the right question"*
This is the first video I watched of you and just became your subscriber reason
A)All facts presented
B) Narration was crisp and clear
C) The topic was something different than the regular content served on TH-cam in recommendations to me...
Keep doing the good work buddy
Main reason for some small companies to rise is the business ideas from experience as a customer and making it better.
I never used Dollar shave and have used Gillette for years ... I probably never will use them. Only noobs buy Dollar Shave Club.
This is really excellent and the very first video I watched without skipping or fast forwarding with a lot of learning. Hats off to you on the way you articulated the information and focusing on the content and not on other fancy show ups.
Wow! Though I'm not into business and economics but I liked the video a lot. Detailed breakdown of the situation.
Kudos 🎉
You are amazing brother... I really appreciate the energy... Your way of expression is brilliant ... No one out there is doing this... God bless you.... Miles and miles of success 🙏
I'm a business grad from a "top" school. Your content sometimes reminds me of how fun my business school days were! Kudos!
Other times, it just blows my mind. It's not just that it's short, insightful and direct, it's also very effective - in the sense that the takeaways stay accessible in my head!
Please keep up the great work! Love your philosophy!
Great video and thanks a lot for changing the timing of premier
Wow ! thank you Ganesh and team for such valuable videos, this is inspiring, knowledgeable and priceless. Grateful to you
Amazing presentation worth listening for that you have done ✔ home work above the best conclusion..it is a learning experience every time I listen to your talks...hats off for your hard work and getting better at every level 👍
Awesome video Ganesh.. I am so glad you made this video. I am going to implement these strategies in my business 😊
Superb video, explained in awesome manner..so that even a layman can understand...I think same pricing mode is used by HP printers...where they sell there printers at low cost & sell there cartridge at very high price... subscribed to skillshare & & & ..I never forget to make your TH-cam Baba Happy...
Thank you so much ❤️
As u said.. Are my lights perfect or anything outer .. Most focus must be on the content n we learn everytime a lot of thing which can never be replaced by anyone .. Thank u for all ur effort in making us open every week..
This video was so insightful that even though it is the first video of this channel that I have seen, I have already subscribed this channel and looking for more such insightful and broad perspective topics👍🙂
Really one of the best channel which gives deep insights about various business models. Hats off for your great work and efforts Sir.
Bro, you have got the good skills in researching the subject and case which we are not heard of. Now, this is a true sense of hard work and dedication. Thanks for sharing your hard-earned knowledge with us. Keep growing bro.
I have subscribed your channel 2-3 months back you are doing great work and you maybe the only youtuber who acquaint our taste and what we want.
Present Buddy♥
Great Job♥loved it
Thank you for your efforts and hard work, many ppl really don't know the amount of research you put in executing one video which is just perfect♥
I want you to achieve greater heights in your life and be happy ♥
Looking forward to many more♥
Ye Dil Maange More ♥
Great vid man, i randomly clicked on this and actually watched the whole lesson and learned something! great work
Waiting every week for the notification !!! 🙌 Great content and every video is informative.💯 Can you please make a video on L'oreal For consumer division!!!
It would be grateful ✨
Quality of the products of this brand hugely varies depending on country. I used to to use Gillette razors all the time. But once i came to India i noticed the price is more in India and also there is serious quality control issues. 2 of 5 blades have manufacturing defect. Gradually i stopped using the brand and started using some local brand. Same with shaving gel too. It is just water in india with out any foam.
Loved your way of story telling , nice bro, hopefully you'll shortly drift towards destroying evils like consumerism and non sustainable products, bad things in buisness etc. That example of paying millions to tennis players for simple FMCG products will be for sure eye opening for lot of people. Because it's our money where we over pay. It's our money, they spending for fancy
This is inexplicable ... Thank you, for such great videos 😊.
Hey Ganesh, this was one of the best video you have made with brutal honesty. Keep it up 😊
Wow Ganesh!!! This is the case study I loved the most from you and your team!
Apart from a best points to mentioned in a case study ....& u know what....is the best delivered dialogue...
I want to find a reason to say let's not listen to you. But ur storytelling and the way u put it .. we can't stop loving listening to your case studies. Bro long way to go and I love ur explanations.. really ♥️♥️♥️just not enough for you man!
Wow great work I learnt a lot and your video material is improving like exponentially
Hey Ganesh,
I want to tell you how good you are at presenting anything. I never get bored of listening to you. I wanted to appreciate your effort and talent.
I wish you all the best my brother, you are motivating.
Insane brother! And your voice and explanation are AMAZING..... KEEP GOING😌😌
Once can u make a vedio on how u do such an awesome research and u get such a conclusion on the points u mention in vedio it will be helpful for students to learn how to make research and do case study thanks!!
As a wise man once said, "Everything woke, turns to shit"
Gillette got the taste of hiring gender neutral, oppressed, compressed, bench-pressed left-capitalism hating wokes as brand managers and I am just sipping the tears from their downfall. I wish they either go back to basics, issue an apology or disappear completely.
Mr. Trump the wise man
Go woke , go broke.
😂😂... True that.
They cannot apologize. All they can do is what they did, silently switch to making patriotic and “masculine good” commercials. They are screwed, but if they apologize they can be even more screwed.
One of your recent best videos. Kudos to the team for the research👏
You are just amazing Sir. Detailed study on every subject bring up...superb
Ganesh, this video really resonated with me. Perfect!
Boss, this is one of the best insightful videos you have made. After video, I was literally clapping and I saw the add on TH-cam. Thank you.
Good Going Ganesh! I would like to meet you someday , at such young age you have immense clarity and a good presentation. God bless !
Thank you so much ❤️
Another excellent learning today. Thank you think school. Love.
Grt presentation was glued till the end
Excellent video with perfect detail. I was having a hard time figuring out why stock price of a monopoly like Gillette was falling and now I know why. Thanks Brother. This is the first video I watched from your channel and a subscriber already.
I started this video to just take a glimpse. But I end up watching entire. That's way you practically proved what you said at the end. Adding value to customers.
you really are a great guy. i am a student and aspire to be a businessman and you help me clearing all my questions regarding all categories of products and services . well done and keep it up
You are the best. I'm watching each and every video and learning something everytime
Man we need more "bring stronger companies to their knees videos"
Unilever is also strong haha
Thank you yt for this wonderful recommendation. Very informative. I 🤔 it got a new subscriber now.
Another great case study from you, keep doing the great work !!
I just found out your channel. Great video dude. Keep up the good work.
It's always good to watch your video 😉❤️.
One should always Focus on making Problem Solving Products for the people. Amazing Case Study. Keep educating. 🔥
I totally agree with this, sometimes when market leaders get so big {complecency} set in, they even get things worst with advanced so called stuff......
SBI Case study as, financial sector is missing in think school channel. Love your case study.
I can definitely say every second of your each case study video is fully worth.
#super_fan_sir💙
Addicted to your channel especially ending bgm.
Nice video buddy... Doing great job
Truly appreciate how it goes 'Hi everybody!.." & then right away into the topic.
Namaste thinkschool,
I have promoted your channel in at least 10 groups in 5 days. I liked your spirit, intention and pedagogy of conveying the importance of inspiration within the audience to structure it properly. Best wishes to the leader and supporters of thinkschool.
Keep growing.
_/\_
Thanks alot. ❤️
I have seen the Advertisement of Dorco by comparing their racer with the Evergreen ship that stuck in the Suez canal, and they mentioned don't ever stucked. It is so thoughtful and also funny.
The razor business model is also known as consumable model, also used by HP in theri printer by selling ink at higher prices
I see all yours video but this one is bestest for me bcz if anyone start business with less money this lesson are very valuable and help to grow his or her Business.
Thank you bro for such type of case study ❤️
Wonderful. Tussi star ho ji. Superb research, delivered with simplicity !!!
Can you please explain how shops in malls which don’t have much footfalls still don’t shutdown. They operate despite far less sales
I am using Ustara from long time. In very few initial shaves I realised that this razor are useless when it comes to slightly longer hair. Experience is pretty bad in those cases. I am using very normal shaving cream and half of blade which goes for almost 3-6 shaves depending hair length. That just costs .25 paise per shave. With modern times shave has become obsolete as PPL are more interested in keeping beard. This razors doesn't help in any way to shape the beard. Last 4-5 years I am using trimmers whenever I keep the beard.
I would be interesting to know why its market might have fall and what are the parameters to consider.
@Ashish Chaudhari Amazon mai kuch jyada hi review likta lagra hai
@@harshamin8043 no no. It is the area of my interest. Otherwise I don't opt to comment usually
Try the defender razor from Bombay shaving company. One of the best razors out there
True man they left my balls red , i prefer only Gillette
awesome one "think school"
I still think about the fact that ComEd is basically a monopoly
You are undoubtedly astonishingly teacher if you were a teacher in my school period i would have surely become civil servant it's amazing to see guy like you who is providing this kind of essential knowledge for free.hats for you sir it's a rare to find such a wonderful teacher like you
Great video...great content..Keep raising the bar brother..
Keep going brother. I love your energy your content and presentation. All the best
Incredible piece of information! thanks🔥
First time subscribed a channel without them asking, great video with no blabbering.
Hi Ganesh! Like the information content in your posts. It is nothing like posts which have more noise and less value. Can you do a video on Atomberg fans?
That's why I love think school they always live upto their name 😀👍👍.... Thank you so much for such an amazing video..
Request::)- Please do a video on SONY
Super Learning from this video. You got 1 like and 1 subscriber.
sir plz post the study materials along with the videos.
Appreciated mr. think school!
Good video mate.Love the Hi everybody
Very nice Life Lesson - to be honest. Applicable even for Businesses
Btw, congratulations on crossing 8 lakh subscribers!! 👏👏🎊🎉
Thank you so much ❤️
I hope you get 1 million soon ! ❤️
U r just doing amazing work and research... Really learnt alot from your videos. Just a suggestion make your videos in hindi as well to reach more audience and offcourse many people will learn new things. With such a huge population knowing Hindi u can reach out larger public & its worth it
You are amazing !!!I immediately like your video even before hearing it anyways😀
Can you please make a video on Retail Banks? A success story or a failure story sort of? I mean I want to know how a bank can have customer retention, increase profit and avoid losses etc. Just a request! Your videos help a lot, thank you :)
Very true Ganesh, the toothbrush market looks like it could use some DSC strategy.....👍
This could be very useful Ganesh.
Thank you🙏