Corporate Level Strategy - Different strategies used at the Corporate Level

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A corporate Level Strategy is an action plan developed by the top-level management to formulate, define and achieve key business goals.
Corporate Level Strategy is used by business activities for considering long-term objectives, overall growth, structural designing and direction of the company,
Corporate Level Strategy is mentioned in the Mission Statement of the business.
Corporate-Level Strategies - Types
Corporate Level Strategy - Stability
Stability Strategy helps to preserve and continue with the existing interests to maintain effective operations. The company maintains a stability strategy because it is satisfied with the marginal growth.
Example - Lego
Reasons for Adopting Stability Strategy
- The organization is doing well and wants to continue with it.
- Managers are not interested in other alternatives.
- The company is already efficient and does not want to take risks and divert consumer attention.
Corporate Level Strategy - Growth
The Growth Strategy is used by organizations to reevaluate the business, extend capacity and scope, increase overall investment, improve consumer base and boost the revenue figures.
Classifications of Growth Strategy
Diversification
Example- Google bought TH-cam for 1.65 billion Dollars
Intensification
Example - Walmart Canada
Merger & Acquisition
Example - Facebook acquires GIPHY
Joint Venture
Example - Glaxo, Pfizer joint venture creates the world's largest supplier of over-the-counter drugs
Corporate Level Strategy - Retrenchment
The Retrenchment strategy is used by the organization for minimizing its scope of activities and to cut costs in response to a financial crisis.
Motivations for pursuing a retrenchment strategy
- Below-standard performance
- Pressure to improve performance
- Utilize its strengths to cash in better opportunities
Example - Ford sold Volvo, Aston Martin, Jaguar, and Land Rover
Example - Volkswagen discontinues the iconic Beetle
Corporate Level Strategy - Combination
The Combination strategy is used by the organization for fulfilling the organizational requirements. The focus is on managing various business activities, optimal utilization of resources, and improving organizational performance.
Example - Some brands are to be deprived or discontinued by Henkel.
Corporate Level Strategy - Internationalization
The Internationalization strategy is used by an organization for franchising, acquisitions, and initiating production units.
Example - Ferrero Group obtains a turnover of 11.4 billion euros in 2019
This video is on Corporate Level Strategy and it has the following sub-topics.
Time Stamps
0:00 Introduction to Corporate-Level Strategy
00:30 Corporate-Level Strategies - Types
00:34 Stability
00:48 Example - Stable Strategy [Lego]
01:49 Reasons for Adopting Stability Strategy
02:28 Corporate Level Strategy - Growth
02:41 Classifications of Growth Strategy
02:44 Diversification
03:15 Intensification
03:56 Merger & Acquisition [Facebook acquires Giphy]
04:24 Joint Venture [Glaxo, Pfizer joint venture creates the world's largest supplier of over-the-counter drugs]
05:00 Corporate Level Strategy - Retrenchment
05:27 Motivations for pursuing a retrenchment strategy
05:42 Example - Ford sold Volvo, Aston Martin, Jaguar, and Land Rover
06:16 Example - Volkswagen discontinues the iconic Beetle
06:53 Corporate Level Strategy - Combination
07:08 Example - Some brands are to be deprived or discontinued by Henkel.
07:35 Corporate Level Strategy - Internationalization
07:48 Example - Ferrero group obtains a turnover of 11.4 billion euros in 2019

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l have been struggling with these strategies lately but your videos are very helpful. Thank you.