New Unbound Marketing Tactics for Modern B2B Success

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  • เผยแพร่เมื่อ 19 ธ.ค. 2024
  • David Yockelson, VP at Gartner, dives into buying signals and how they drive success in modern go-to-market strategies.
    Learn from Distinguished VP and Gartner Fellow, David Yockelson as he shows how to enhance your strategies with data-driven decisions to drive business success in today’s dynamic market (2:30). He suggests a shift from outbound to inbound (10:37), product-led growth (10:47) by aligning your sales and marketing teams (6:03), and focusing on buying intent signals (20:20).
    Discover more from the Signal Based Marketing Summit: www.signalbase...
    Find us at: getsignals.ai/
    Find David Yockelson: / david-yockelson-452324
    About Signals:
    Signals is a signal marketing platform and consulting solutions provider. We help companies identify their web traffic, and utilize chatbots and other forms of engagement to personalize the buyer's journey. By blending the technology and strategy of signal marketing with conversational marketing, buyer insights become much more actionable across the entire sales funnel.

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