Dissecting the Ecosystem Definition Problem

The term "ecosystem" has become increasingly prevalent in recent years, steadily replacing "channels" to denote indirect sales processes. By definition, ecosystems is the collaboration between two or more companies to address a customer's needs. Nevertheless, there is a trend where the term "ecosystems" is also applied to describe channel populations and communities, leading to some confusion. This conflation of terms can set unrealistic expectations about what ecosystems are and what outcomes they can achieve.
In this episode of "Changing Channels," Channelnomics's Larry Walsh and Bryn Nettesheim address the nuances of the ecosystem definition and seek to clarify the current trend's implications. They explore the distinct characteristics of ecosystems and how these collaborative networks can be leveraged effectively in the technology sector. This discussion aims to demystify the concept and ensure a common understanding within the industry.
Follow us, Like us, and Subscribe!
Channelnomics: channelnomics....
LinkedIn: bit.ly/2NC6Vli
Twitter: / channelnomics
About Larry Walsh:
• LinkedIn: / lmwalsh2112
• Twitter: / lmwalsh_cn
• Official Bio: channelnomics....
About Bryn Nettesheim
• LinkedIn: / brynnettesheim
• Official Bio: channelnomics....
Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC
Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics - the voice of thought leadership - we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel. 
© 2112 Enterprises LLC

[@gregwalters3653]

Interesting. Especially the comment about 'discovering something that's always existed' - but isn't that the definition of 'discovery'? Regardless, my view of the Channel v Ecosystem is a matter of dimension. A 'Channel' is two dimensional where an Ecosystem is Three dimensional with one more distinction - in an Ecosystem all entities gain from each other. This dissolves the notion of the 'ultimate customer' because in an Ecosystem, the customer can secure relationship directly with individual or a collection of participants in the system. "Collaboration" includes the customer vs. aimed at the customer. Is the metaphor akin to bourbon/whiskey & tequila/mezcal? Great commentary about 'orchestration'. You two are funny - always enjoy your content.

[@channelnomics]

Greg, I believe there's a significant difference between "discovery" and "labeling." The ecosystem effect has always existed; and was called different things in the past. Calling these relationships an ecosystem is labeling, not discovery.
As for the argument that ecosystems are three dimensional and channels are two, all ecosystem sales must go through a conventional channel. The multi-dimensional nature that people describe is something that has always happened in the channel. It's a matter of perspective.

[@gregwalters3653]

@@channelnomics xlint