Search engine marketing and display advertising | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Take the Certificate HERE: goo.gle/47SIQvp
Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.
Chapters:
00:00 Introduction
00:27 Welcome
3:16 Understand SEM and why someone would do it
10:09 Common SEM ad formats in Google Ads
14:16 How Google Ads works
21:00 Identify keywords and understand the ad auction
26:49 Best practices when creating a Google Ad in Search
31:40 Introduction to Display Advertising
Subscribe HERE: bit.ly/SubscribeGCC
#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

[@magnoliasphinkter8622]

Great presentation and excellent presenter very clear and engaging, love the energy

[@Alexander_Rydzewski]

Надеюсь я не один кто старается закончить этот курс))
Спасибо большое преподавателям

[@xivxyerbeatz2243]

тоже надеюсь, что закончу

[@awadbabeker5424]

Hey there, is this channel is officially by Google

[@gmansi]

Yes!