Paid social media | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.
The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.
Take the Certificate HERE: goo.gle/47SIQvp
Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.
00:00 Introduction
00:27 Welcome
01:42 Benefits of paid social media
05:38 Integrating paid social media into your strategy
09:56 Develop a paid social media strategy
15:23 Remarketing on social media
20:08 Components of a paid social media budget
23:57 The cost of advertising on social media
Subscribe HERE: bit.ly/SubscribeGCC
#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

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