Strategyzer's Value Proposition Canvas Explained

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  • เผยแพร่เมื่อ 19 ธ.ค. 2024

ความคิดเห็น • 153

  • @Strategyzer
    @Strategyzer  10 หลายเดือนก่อน +3

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  • @corvomichele
    @corvomichele 6 ปีที่แล้ว +689

    Clearer than a 30-minutes lesson at my university

    • @JunaidKhalid23
      @JunaidKhalid23 5 ปีที่แล้ว +2

      Same here 😂

    • @aldynur8450
      @aldynur8450 5 ปีที่แล้ว +2

      lol
      so relateable

    • @AngusGaltonGLTNPRJX
      @AngusGaltonGLTNPRJX 5 ปีที่แล้ว +12

      literally just thinking this. The power of infographics and animations.

    • @BSNsilviu
      @BSNsilviu 4 ปีที่แล้ว +4

      Universities are a piece of shit(an empiric statement)

    • @basstothea.c.e1268
      @basstothea.c.e1268 4 ปีที่แล้ว +3

      I was shown this at uni ahaha

  • @kumudkhera7558
    @kumudkhera7558 6 ปีที่แล้ว +43

    This video is an actual VPC in action! Absolutely brilliant!!

  • @benedettohibler3719
    @benedettohibler3719 5 ปีที่แล้ว +17

    This is such great information. On the topic of the pain points, I have a close friend who was working for a start-up company that is currently on the decline. This entire business was built around one specific pain point. However, after talking about it with him for quite some time we came to the realization that the main premise of the company might not have been a valid one from the beginning. The reality was there was no real pain point. The current solution the company was trying to improve on was never surveyed for pain points from real people. This start-up company was simply trying to make their process “better” than the competition. However, they never defined what better meant. If they merely did a couple of interviews with people, they would have gotten a huge insight on the current solution.
    Not having a defined way to provide a pain reliever, or value proposition not only doesn’t sell but even loses the focus and moral of staff within the company.

    • @nalinisengupta3267
      @nalinisengupta3267 3 ปีที่แล้ว

      Amazing system to work out a positive plan/model to use.
      Thank you! A first for me!

  • @andredeloach8068
    @andredeloach8068 7 ปีที่แล้ว +46

    Thank you for providing this concise summary of the VP canvas. Very helpful.

  • @KendraValentine
    @KendraValentine 7 ปีที่แล้ว +22

    Loving their stuff since 2011! Wonderful storytelling... one of the best explainer videos I've seen yet.

    • @ManifestMastery433
      @ManifestMastery433 7 หลายเดือนก่อน

      0:40 Focus on value proposition: Clearly articulate the unique value your business offers to customers. What problem does your product or service solve? How does it benefit your customers? Your value proposition should be compelling and resonate with your target audience.

  • @abasis.baruti9819
    @abasis.baruti9819 3 ปีที่แล้ว +2

    Still the best explanation of this concept on TH-cam.

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว +1

      Thank you very much Abasi. We are thrilled you found it useful.

  • @SuperAshi123
    @SuperAshi123 3 ปีที่แล้ว +5

    What a simple and effective way of explaining problem fit solution approach! Thank you!

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Glad it helped Ashima! :)

  • @catharinabester1452
    @catharinabester1452 3 หลายเดือนก่อน

    Brilliant video! Perfect to explain insights to proposition development to sales team. Thanks

  • @kristyannemaynard7359
    @kristyannemaynard7359 ปีที่แล้ว

    Thank you for this video. I finally feel clear on what this is and the process of it all.

  • @DD-qd4dy
    @DD-qd4dy 3 ปีที่แล้ว +1

    Wow! That was amazing! It was very clear and simple to understand. It was right to the point!

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      We are glad you enjoyed it DD! Thank you very much for watching and for your comment.

  • @IdowuAkinde
    @IdowuAkinde 3 ปีที่แล้ว +4

    One of my all-time favourites! :) In my personal opinion, the VPC is even more valuable than the BMC.

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว +2

      Wow! Very strong comment, but we like it! Thank you very much Idowu :)

  • @EpadeEmpresarial
    @EpadeEmpresarial 4 ปีที่แล้ว +2

    Thanks you for this video!. Very nice and clear explanation of this interesting model, that helps the Business model Canvas to improve and define better the 1. Customer Segment and 2. Value proposition. Greeting from Peru. ❤️👏🏻

  • @elsamekonnen2496
    @elsamekonnen2496 2 ปีที่แล้ว +1

    Super clear, concise, and helpful. Thanks!

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      We are glad you liked it Elsa! Thank you very much for your comment :)

  • @sglindhardt
    @sglindhardt 4 ปีที่แล้ว +2

    `It's not about being interesting - it's about being interested '- Søren Lindhardt, Business Mentor, Investor, sales teacher and keynotespeaker. Value Proposition Canvas is a must use tool in your company.

  • @zbigkozak
    @zbigkozak 2 ปีที่แล้ว +2

    Just brilliant. Best explanation Iv seen! Congrats

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Wow! Thank you Zbigniew! We are glad you enjoyed it :)

  • @chmessinger
    @chmessinger 7 ปีที่แล้ว +2

    Haha, just bought the book this week and now TH-cam suggested me to watch this. Thanks for your work, Strategyzer!

    • @naumankhokhar6471
      @naumankhokhar6471 4 ปีที่แล้ว

      which book was it? was it helpful? if yes then suggest please

    • @chmessinger
      @chmessinger 4 ปีที่แล้ว +1

      Hi @@naumankhokhar6471 , here's the book: amzn.to/2yl7KYy

    • @naumankhokhar6471
      @naumankhokhar6471 4 ปีที่แล้ว

      Charles Messinger is it a worthy read?

    • @chmessinger
      @chmessinger 4 ปีที่แล้ว

      @@naumankhokhar6471 Sure it is. But it will be more useful if you put both this book and Business Model Generation into practice while you read. Only practice will make this reading worthy. All the best!

  • @CaboLabsHealthInformatics
    @CaboLabsHealthInformatics 5 ปีที่แล้ว +9

    Really well explained, would love to see examples of each area.

  • @teardrop720
    @teardrop720 3 ปีที่แล้ว

    Finally a video with good content!

  • @IsokeEricRiruyo
    @IsokeEricRiruyo หลายเดือนก่อน

    Lot's of insights in this short video.

    • @Strategyzer
      @Strategyzer  หลายเดือนก่อน +1

      Thank you very much! We are glad you enjoyed it :)

  • @abhishekabhilashasingh7406
    @abhishekabhilashasingh7406 5 ปีที่แล้ว +1

    How beautifully it has been explained 👏🏻👏🏻👏🏻...thank you so much for the video

  • @subssscribe
    @subssscribe 4 ปีที่แล้ว

    Clear, simple, comprehensive, great. Thanks for sharing

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      You're welcome! We are glad you liked it.

  • @carolynhong8586
    @carolynhong8586 6 ปีที่แล้ว +4

    Thanks for the VP video. I didn't get to learned from my lecturer last session and the materials are almost the same and easy to understand!

  • @adrian_cares
    @adrian_cares 7 ปีที่แล้ว +3

    I'd add that you would rank the customer's jobs, pains and gains to focus on achieving a fit for the most important aspects.

  • @jonathangonza
    @jonathangonza 9 หลายเดือนก่อน +1

    Great video, with an actual business example would be more clear.

  • @nathaliawilke
    @nathaliawilke 6 ปีที่แล้ว +1

    The best video that i saw about Canvas!

  • @gabyprado9924
    @gabyprado9924 6 หลายเดือนก่อน +1

    Hi, do you plan having Spanish subtitles?

  • @br4ul10
    @br4ul10 3 ปีที่แล้ว

    Great video, love the style. Thanks

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว +1

      Thank you very much! We appreciate it.

  • @HarmonyThiessen
    @HarmonyThiessen 6 ปีที่แล้ว +1

    Thanks for so many valuable tools!

  • @nm641
    @nm641 2 ปีที่แล้ว

    Excellent video. Thanks!

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you NM. We are thrilled you liked it.

  • @anuragdasari
    @anuragdasari 4 ปีที่แล้ว

    Short and sweet ! Loved it....

  • @NAFISATUIBRAHIM-sg4dn
    @NAFISATUIBRAHIM-sg4dn 3 หลายเดือนก่อน +1

    Thanks a vedio with good content

  • @luxushauseragency
    @luxushauseragency 7 ปีที่แล้ว +4

    Nice video. Watched it twice.

  • @julusiak1
    @julusiak1 4 ปีที่แล้ว +2

    Would be perfect if you showed an example of filled in canvas :)

  • @uditmukherjee2423
    @uditmukherjee2423 3 ปีที่แล้ว

    Thanks for such a short understandable vidoe

  • @mrureshlove161
    @mrureshlove161 3 ปีที่แล้ว

    Superb ❤️❤️❤️❤️❤️ content is of great value

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      We are thrilled you found value in the Value Proposition Canvas :). Thank you Mruresh!

  • @gabriel_az1978
    @gabriel_az1978 2 ปีที่แล้ว

    Simple and efficient! Thanks! :)

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      It is our pleasure Gabriel! Thank you very much for watching and your kind comment.

  • @StoicismDigest
    @StoicismDigest ปีที่แล้ว

    how was this video created? what did u use

  • @muldrtju95
    @muldrtju95 7 ปีที่แล้ว +11

    @strategyzer
    Could you pherhaps give me the name of the article/research of Simon-Kucher & partners that you've cited in this video?

  • @HermannXANTIPPE
    @HermannXANTIPPE 2 ปีที่แล้ว +1

    thank you for all this vision is better

    • @Strategyzer
      @Strategyzer  ปีที่แล้ว

      You are very welcome! We are glad you enjoyed it.

  • @baijiuauquebec4982
    @baijiuauquebec4982 4 ปีที่แล้ว

    Thank you for your kind explination. Could I ask which software you used for the video montage?

  • @mianmwaqas4429
    @mianmwaqas4429 6 ปีที่แล้ว +1

    thank you sooo much....
    I appreciate your effort❤️

  • @lggen6062
    @lggen6062 5 หลายเดือนก่อน

    This is so nice🤓

  • @SreenathPNair-xh5vo
    @SreenathPNair-xh5vo 6 ปีที่แล้ว +1

    Am I allowed to use this video in training?

  • @AkashKumar-fs5dy
    @AkashKumar-fs5dy 3 วันที่ผ่านมา

    Thank you buddy

  • @ninivienna2610
    @ninivienna2610 4 ปีที่แล้ว

    Hello Stategyzer has a template for this but I am not able to find a template in a PPT form so that I can use it. Can anyone please assist me with this? thanks and Regards

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Hi Nidhi, you are welcome to try our Strategyzer app for a free 30 day trial (no credit card needed). The app has an export function so you may export in PPT.

  • @tk_ale
    @tk_ale 6 ปีที่แล้ว +2

    Can someone explain me the "Jobs" area... is not clear for me :-(

    • @iluvcakes19
      @iluvcakes19 6 ปีที่แล้ว +2

      J. Alejandro Coronado Cuesta comes from Jobs Theory aka Jobs-to-be-Done. Pioneered by Anthony Ulwick and Clayton Christensen. They wrote books on the topic, What Customers Want and Competing Against Luck, respectively. A job is basically persistent struggle need, struggle, or problem. Like needing to Shave or struggling to maintain a healthy lifestyle. What to do with freetime. Etc. Jobs actually have 3 dimensions, not that they come in 3 discrete categories as explained here; functional, social, and personal/ emotional. A good solution (product or service) is hired by customers and addresses all 3 of these components.
      That's about as good of a summary as I'm willing to give rn without writing a couple pages. I really suggest searching TH-cam for more info and/or reading the books listed above.

    • @GomaDaniela
      @GomaDaniela 6 ปีที่แล้ว +2

      this video is very helpful to understand ""jobs": th-cam.com/video/sfGtw2C95Ms/w-d-xo.html

    • @matthewsamuel1029
      @matthewsamuel1029 6 ปีที่แล้ว +1

      @@iluvcakes19 Break Jobs into steps. Steps of the process to reach a goal in Columns, What the think, feel, say and do in Row. You will find the pain points, and call this table Situation As-Is. Then repeat, only this time it is Situation To-Be, meaning solution that you have to solve your customer segments problems. Use empathy map to know your users. Then this Canvas, and then move on to the Business model canvas. Sorry writing in a rush.

    • @iluvcakes19
      @iluvcakes19 6 ปีที่แล้ว +1

      Matthew Samuel thanks for the instruction. It couldn't be anymore timely! I appreciate it. You sound like you have some experience with this. Would you mind talking to me more about this offline? I'm really trying grasp and apply these concepts and could use some coaching. Will you help me?

    • @matthewsamuel1029
      @matthewsamuel1029 6 ปีที่แล้ว

      @@iluvcakes19 Learn about Design Thinking. You can also ask me questions. I wont be able to answer right away, but would be glad to whenever I can.

  • @aliwafa8575
    @aliwafa8575 5 ปีที่แล้ว

    Perfect explanation .. Thank you

  • @natalieammba1617
    @natalieammba1617 5 ปีที่แล้ว +3

    Thx for the upload, just as a suggestion it would be great if there was an example of value proposition canvas on airline industry or travel solutions....

  • @sprintwithcarlos
    @sprintwithcarlos 7 ปีที่แล้ว

    Beautiful!!! Loved it!

  • @vitarget
    @vitarget 7 ปีที่แล้ว +4

    More subtitles! More translations! :)
    Strategyzer, welcome to Ukraine!

  • @alikhanimagery5323
    @alikhanimagery5323 2 ปีที่แล้ว

    u just solve a whole lota spageti in my head!!!

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you for the comment Alikhan! Strategyzer-- we are helping many go low carb these days ^_^

    • @gabriel_az1978
      @gabriel_az1978 2 ปีที่แล้ว

      😅😃

  • @adairdias3442
    @adairdias3442 4 ปีที่แล้ว

    @strategyzer do you mind if I translate it to portuguese?

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      We have Portuguese subtitles now :)

  • @MUNJUA1
    @MUNJUA1 6 ปีที่แล้ว

    Quite Helpful! And simplified...

  • @adamsclark6239
    @adamsclark6239 6 ปีที่แล้ว +1

    After checking out your video i find out other video on Value Propositions by MatShore. Please have a look on MatShore Value propositions video.

  • @valentinagiusti8684
    @valentinagiusti8684 6 ปีที่แล้ว

    Very clear - Thank you

  • @whynotbefore6582
    @whynotbefore6582 5 ปีที่แล้ว

    I like it, well explained.

  • @sundarjothi7668
    @sundarjothi7668 4 ปีที่แล้ว

    Thank you very useful

  • @jaco9719
    @jaco9719 7 ปีที่แล้ว

    Awesome, thank you!

  • @Mrconcretecoatings
    @Mrconcretecoatings 10 หลายเดือนก่อน

    Really good

  • @MuhammadIrfan5ays
    @MuhammadIrfan5ays 6 ปีที่แล้ว

    sangat membantu, salam dari Indonesia

  • @mfl639
    @mfl639 6 ปีที่แล้ว +1

    Brilliant thank you.

  • @fcbrants
    @fcbrants 4 ปีที่แล้ว

    Great video, but the music really obscures the voice - it would be helpful if the music were much quieter.

  • @elijahkhaira
    @elijahkhaira 8 หลายเดือนก่อน +1

    2:03

  •  4 ปีที่แล้ว

    Este vídeo foi legendado em português por meio da Plataforma Win-Win: win-win.net.br/site/projetos/traducao/89d13707-cf1d-4c84-8680-fda534c0e2b6

  • @CristinaComstock
    @CristinaComstock 4 ปีที่แล้ว

    well defined.

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you Cristina! :)

  • @JOHANAERP
    @JOHANAERP 4 ปีที่แล้ว

    super clear ;)

  • @limitlessmusic2535
    @limitlessmusic2535 3 ปีที่แล้ว

    THANK YOU!!!

  • @rosanenascimento5705
    @rosanenascimento5705 4 ปีที่แล้ว

    Uma pena que não tem tradução em português.

  • @georgevukotich
    @georgevukotich 5 ปีที่แล้ว

    Some insights with Mark Carter and George Vukotich on mentoring startups:
    th-cam.com/video/pwYxEJAxtlw/w-d-xo.html

  • @CharlieMansfield
    @CharlieMansfield 6 ปีที่แล้ว

    Use this on Module HTM228 TOURISM MARKETING

  • @sebastienjeanneret9333
    @sebastienjeanneret9333 4 ปีที่แล้ว +1

    You should have gone through one or a few examples.

  • @damienrhughes
    @damienrhughes 7 ปีที่แล้ว +2

    Thats great.

  • @matimbangwenya970
    @matimbangwenya970 3 ปีที่แล้ว

    Love it

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you very much Matimba! We are glad you loved it :)

  • @tiensperu4734
    @tiensperu4734 2 ปีที่แล้ว

    Excelente

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you very much Faustino! :)

  • @Linda__3y4d
    @Linda__3y4d 5 หลายเดือนก่อน

    Refunding realities: details and anticipated actions

  • @zawwintphyo3273
    @zawwintphyo3273 5 ปีที่แล้ว

    How to know customer pains and gains ????

  • @Waaytree
    @Waaytree ปีที่แล้ว

    HSG represent

  • @1Edumiranda
    @1Edumiranda 7 ปีที่แล้ว

    nice describe

  • @DrewCreativeIRL
    @DrewCreativeIRL ปีที่แล้ว

    Question (for everyone): Would Jobs = Features, and Gains = Benefits?

  • @minhtutranle3429
    @minhtutranle3429 6 ปีที่แล้ว

    Coollll

  • @JasonMqokozo
    @JasonMqokozo ปีที่แล้ว

    boommmm

  • @ethenaye1803
    @ethenaye1803 3 ปีที่แล้ว

    上课看的我一脸懵逼

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you Ethen! We are glad you found it stunning!

  • @linus8976
    @linus8976 3 ปีที่แล้ว

    かわいいな

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you ほげ太ほげ山 :)

  • @HeldendaadGaming
    @HeldendaadGaming 7 ปีที่แล้ว

    wat is dit

    • @bpu6330
      @bpu6330 7 ปีที่แล้ว

      kk school

    • @whynotbefore6582
      @whynotbefore6582 5 ปีที่แล้ว

      I like it and well explained.

  • @angeldelasfinanzas
    @angeldelasfinanzas 4 ปีที่แล้ว

    That stupid music destroys the video. Rubbish

  • @lsacy8347
    @lsacy8347 3 ปีที่แล้ว

    no offense, but the entire 'strategy' is imho something very trivial.

    • @DeepfriedBaby
      @DeepfriedBaby 3 ปีที่แล้ว +1

      Who can argue with that thorough thought out argument. Sold.

    • @MusicMoodsAI
      @MusicMoodsAI 2 ปีที่แล้ว

      If your services solve nothing, fit no one and aren't meant to be profitable... then you're completely right!

  • @canha9914
    @canha9914 4 ปีที่แล้ว

    Love you.

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      Thank you very much Ca! We love you and all of our fans out there watching :)

  • @pamelars
    @pamelars 3 ปีที่แล้ว

    Perfect, thanks you.

    • @Strategyzer
      @Strategyzer  2 ปีที่แล้ว

      We are glad you liked it Pamela!