Expanding Local Podcast: Andrew Napier (AI & Video Mastery for Home Services)

Welcome to the Expanding Local Podcast, where Will Troup of LocalSink chats with Andrew Napier, founder and CEO of Pursuit of Happiness Marketing. In this episode, Andrew shares his journey from the automotive industry to running a successful marketing agency focused on home service businesses. Discover how video sales letters and intent-based marketing can revolutionize lead conversion, and why platforms like Google Ads and Bing Ads remain pivotal in a rapidly shifting digital environment.
Highlights & Key Takeaways
Adapting to AI: Learn how AI is transforming customer service by automating tasks and personalizing engagement.
Training AI & Custom GPT Models: Explore strategies for configuring GPT to your business’s unique needs, including creating detailed SOPs for automation.
Video Content & Personal Branding: Uncover why video marketing can be a game-changer for home services and how building a personal brand can open doors to consulting, coaching, and better business valuation.
Home Services on the Rise: Understand how specialized marketing funnels can address the unique challenges of local, brick-and-mortar trades.
Future of Agencies: Hear Andrew’s perspective on the evolving role of marketing agencies in a tech-driven world, including how to stay competitive with AI-powered solutions.
If you’re looking to boost business efficiency, streamline operations, and stay ahead in the home services sector, this interview is packed with actionable insights. Andrew’s hands-on experience and tech-savvy approach provide a roadmap for anyone aiming to leverage automation, technology, and video content to achieve business growth.
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