Setting The Record Straight: SEO Copywriting vs Conversion Copywriting
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- เผยแพร่เมื่อ 16 ก.ย. 2024
- REVEALED: The Difference Between SEO Copywriting & Conversion Copywriting
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Conversion copywriting vs SEO copywriting… where do you draw the line in the sand?
I mean, what’s the actual difference?
🤔 Is there even a difference?
🤔 Which one is more important?
🤔 Should you offer both of these services to your clients?
Here’s the thing...
I am by no means an expert on SEO copywriting…
But I have been seeing some dangerous misconceptions being preached in the online industry lately…
And frankly buying into these misconceptions can be irreversibly damaging to your business, your reputation, and your confidence levels.
So this in this video, I’m going to set the record straight once and for all.
Conversion copywriting vs. SEO copywriting - what’s the difference and why does it matter?
Just as a fair warning... this video is going to debunk some of the common copywriting misconceptions you’ve been hearing lately…
So come with an open mind and a willingness to change your perspective...
Oh and a notepad.
Because I’m also going to let you in on the best-kept SEO copywriting secret ever…
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![[RANT] Why SEO Sucks for Copywriters and Marketers and Businesses and Children and Pets and Joy](/img/n.gif)
Boy did I ever need to hear this. SEO is writing for numbers, conversion is writing for people. The perfect nutshell.
Thank you!
Learning SEO seems complicated and a bit daunting. So it's a relief to hear that we can still become very successful copywriters even if we aren't experts at it. I do plan to learn what I can about SEO, but I don't want to have to spend too much time on it. Like you, I'd rather spend the majority of my time and efforts on producing copy that effectively reaches the intended audience and gets those conversions. Thanks for the great info., @Alex Cattoni!
Definitely!! I'm glad this was helpful for you. Thanks for watching :)
SEO 🤢
Conversion copywriting intrest me the most
not to mention SEO writing is boring and you don't have the same amount of freedom you have in creative writing and copywriting.
I absolutely believe that you always write for your audience first and Google second. Too many “experts” think it’s all about the search engines. But if you content is ranking in the SERP’s but it’s not reaching your audience, then that piece is not gonna work. Great video as always Alex!
Yes! Couldn't agree more - thanks for watching!
Great video, Alex! As someone who has worked writing SEO copy, I would add that though primarily the intent is to rank on a search engine, the copy itself will be read by a person. It is that person who is important and your audience of one.
Absolutely! Thank you
Conversion copywriting seems more interesting and natural to me. It's just a creative flow ♥️
I totally agree!
It took me a while to understand the difference between copywriters when I first started my business, but I've used a copywriter and a separate SEO expert who goes over the copy and does their SEO thing. So crazy how much goes into just getting words onto the web.
Right?! It's wild. But the extra effort is always worth it!
Man, this hit the nail! So needed and so appreciated. Thank You. I'm interested in conversion copywriting and brand storytelling. It ties into my experience in retail and customer service.
Love that!
From my 4 years of work experience, I would say use of online commercial or non commercial tools for keywords and SEO benefit of content really helps. Other methods like on page and off page SEO must also be explored. But which online non commercial tool is reliable is totally your choice
Great video Alex, really appreciate you breaking that down for us. Some of us didn't really know there was a difference.
you recommend technical people pick SEO copywriting for the web content writer and creative people select the conversation copywriting for the human psychic and brand awareness.
I have dabbled in both types of copywriting anf while I practice SEO copywriting more, I still tend to provide conversion copywriting as well. After all, website copy most of the times include both a mixture of SEO and conversion copywriting.
Love that!
I am interested in SEO but definitely lean more towards conversion copywriting.
Well described.............Simply AWESOME ALex
Great content. Good SEO should focus on UX. Nowadays, writing to robots doesn't work from a SEO perspective. Good copy is all you need on top of a great UX.
Awesome! Thanks for sharing that!
Wow you have so positive vibes ☺️
Thank you SO much for this video!!
Glad it was helpful!
Such great content girl! Loving all your vids, going to learn and start to freelance this year!
Thank you so much! And YAY - good luck :)
I looove all your content!!
Thank you!
I am trying to do both.
Great video, Alex! Just, one quick question. As a convertion copywriter, are you supposed to write any kind of content within that category? (landing pages, email marketing, blog post, ads...) I wonder if copywriters persuade through multiple channels or they focus just on one. Cheers!
I'd like to know this too... I have had this question seated in my mind for a long time
That's a great question! So the short answer is "no". Copywriters are NOT content writers. But the long answer is - ALL copywriting needs to be engaging... which very often will include valuable content of some kind. There is going to be an overlap. But in terms of the assets a copywriter writes (landing pages, sales pages, sales emails, ads, etc.) those are primarily focused on CONVERSION. Whereas a content writer (blog posts, social media captions, etc.) are primarily focused on building ENGAGEMENT and community. I hope that makes sense and clarifies it for you!
You can also watch this video if you want a further breakdown: th-cam.com/video/ezF7adNSYUI/w-d-xo.html
@@AlexCattoni Thanks for the answer. It makes sense.
What I'd like to know now is that, as a copywriter, should I write for all assets that drive conversion (e.g. landing page, ads, sales page, sales emails, etc), or do I just need to focus on one asset?
Your response will go a long way... Thank you!
@@AlexCattoni Omg, this video is gold. Thank you so much for the video and your answer! Can't wait to enroll in The Copy Posse in the future (hopefully soon) :-)
I would go for conversion copywriting
Absolutely brilliant. Solid insight greatly explained. Thanks
Thanks for watching!
Great Video Alex!
Thanks for watching!
Brilliant!
a total 100% on that dangerous misconception
If you don’t write with SEO in mind your writing won’t be found on google or search engine. A good SEO copywriter knows to write for the reader not bots 😅 idk I’m a little ehhh on this constant narrative that SEO has to be for the bots 🤖 or lack personality
Totally!
This!
Words of wisdom here, folks! :) *thumbs up*
Thanks for shedding light on this important topic. Blessings to you
Hi Alex, can you make a video for the common interview questions for copywriter in big companies?
You can watch this one, where I give tips to Businesses looking to HIRE.
th-cam.com/video/nzKzcXaB3NQ/w-d-xo.html
@@AlexCattoni I’m new in this career and your videos very wealthy of info amazing keep on!!
Ok it’s official, you’re my idol 🥺🥺🥺
Thanks so much Alex!. Personally I love conversion copywriting. But most Job offers on Linked In are looking for SEO Copywriters ( sometimes mentioned in the description/ sometimes not). In fact many companies don't really understand conversion copywriting when I tell them that, that's what I wish to specialize in, through the role. Any tips when searching for clients / companies who want conversion copywriters specifically?
Not specifically... Look for terms like "conversion copywriter" or increase conversions, etc.! Also I like to recommend networking and building relationships with business - that alone can naturally lead to a job opportunity! Good luck!
Thanks Alex!👍🏻
Just watching this now... and it's has been a year you made this video, yet its content is still ever relevant...
Thank you for your videos...
I just want to ask about the fees for SEO Copywriting, recently got a gig...
Please, help out, cuz I'm more into conversion Copywriting...
Thank you for your anticipated response..
I'm not sure on the latest pricing. I recommend all my students reference AWAI's copywriting guidelines! Good luck :)
I'm a seo ninja. I think this video is not for me. But i like to play with Google algorithm
Thanks for watching!
I love conversion COPYWRITING ❤️😁
Wow almost got confused if not for this video. Thanks a lot and great content
Glad you liked it!
You are love. 💞
12 years in SEO from a content specialist, I don't think your example or explanation of SEO copywriting is very accurate.
Google is an algorithm, that's correct but Google is trying to understand what the user is looking for, so if you write copy that engages and persuades, or informs (Depending on the webpage) and you structure your website, you don't need to really focus on keywords. Google is way smarter than that
Cool - thanks for your comment! This is exactly why I don't claim to be an expert in SEO, I realize that there is a ton of stuff about that I'm clueless to.
Can you combine the two and do people do that...as professionals?
Yes you absolutely can! And yes people do that as professionals :)
SEO to me amounts to babysitting websites-not my thing. I want to reach people, not machines.
Awesome video BUT following the 'free gift' link doesn't result in a downoad of the Statement of Work. Perhaps the file name was changed?
Oh shoot! Thanks for letting me know, I'll update that link. Here's the download for you ➡️ copyposse.com/sow/
Thanks but it was my mistake. It was just hidden in my downloads.
As an SEO copywriter, I disagree!
We START with keyword research because we know what our clients are searching for (so, putting human’s needs/psychology first).
Then we pick a keyword based on the ROI (clicks).
THEN we write conversion copy for ultimate ROI (clicks & sales).
We use all the same tactics: storytelling, persuasion, and psychological triggers. We just learn an extra step (SEO) in our ideal clients’ buying process.
DA & backlink are becoming less and less relevant.
We still write for humans first… especially in 2024 😁
Alex...I never have time to watch your you tube videos, but I would read a blog post.
Great! There is a link to a blog post in the description :)
I need to read a conversion copywriting can I get
Hi Alex, thanks for the vid. The link in the description to the blog article version of your video is down... At least for me.
Oh thank you!!! Let me look into that.
Should be fixed now!
Great video
XLNC
No. ""Smart Alec"" here Alex, (pun intended) but if your purpose of SEO was to transform a stranger into a visitor, would that SEO tactic of copywriting be considered conversion copywriting as well ??????
Well the number one purpose of SEO is to get better search engine rankings. That's why a specialist is needed. And then of course, the purpose of copywriting is to get conversions. If you can do both, then that's highly valuable!
@@AlexCattoni Thanks a million Alex, your input means everything to me.
Awesome
Writing for Google is not a good deal. Because Google Bots read your content not Sundar Pichai. Yout Ultimate goal should be the audience. By using seo and copywriting i have generated 15k per month traffic on a 2 month old site
posse gang swag 😎
Hey, Alex, are you a fan of John Carlton?
Yup!! He's a friend :)
@@AlexCattoni Whoaaaa that is SO cool!! 🔥❤️🌟
I just wanted to ask this question that google aint answering me appropriately
Can a 13 year old do copywrite.
Yep. As long as you're willing to put in the effort and work to study and practice!
WTF. I have been a copywriter for 20 years. Who knows anything about behavioural economics???
Many copywriters and marketing professionals. :)
Do you ever cover copywriting as it pertains to advertising and marketing campaigns? I.e. slogans, campaign spot scripts, etc … think mad men.
Hmm.. no I haven't. I do have tutorials on writing Ads. But not where I'm specifically teaching slogans. I do have a video where I talk about companies with killer slogans - but again, I don't teach HOW to write them specifically.
th-cam.com/video/n53nOJhtuu8/w-d-xo.html
"Conversion copywriter" - the latest circlejerk title that people on linkedin use to make themselves sound relevant. A good copywriter can write copy for anything. Conversion comes standard with writing great, persuasive, insightful copy. What a load of bullsh*t this all is.
Writing compelling copy that converts is not the same as writing copy that is search engine optimized. They are both important skills to learn as a copywriter, but are used for completely different applications.
Copy that is writing specifically to increase a business's presence on Google (for example) is not going to convert a potential customer the way copy that is written with that potential customer in mind will.
@@AlexCattoni Sure SEO writing is different from ad writing but this term "conversion copywriter" is a nonsense circlejerk title made up by someone who's not a competent copywriter. All good copy ultimately leads to conversion. This is just linkedin stupidity out of control.
S.E.O. rank high with Alex..if V.S.L is it or digital marketing, how to generate millions of views These 👌 days. Portfolio, website, landing page. Funnels, endlessly .Invest ..POSSE FEST OCTOBER 19-21 VANCOUVER CANADA Live Events with Alex and support, with talented people who has you 😀 your future 😀