Meanwhile me just sitting in Chiba at BA Fes the day the video went live. Hopefully gonna get a ticket for AK's anniv next year as well if fortune favors me
The funny part about Limbus Company x Arknights collab is that I think it might unironically be just due to Kim Jihoon (the CEO of Project Moon) being a fan of Arknights. For context, PM and Hypergryphs been hanging out for some time recently, and during the livestream (just Kim Jihoon streaming Powerpoint presentation with his VTuber model on lmao) Kim Jihoon shown his signed Arknight character picture, as well as demonstrating teaser 3 whole times across the stream. So yeah, I could see him just approaching the Lowlight (the director of Arknights), and be like "hey what if we collab that would be cool af", that man is a goober.
Lowlight/Hypergryph and PM have been 'buds' (airquotes as I can't be 100% sure of their relationship) for a while, IIRC. Several years ago, Lowlight (or another very high ranking person at HG, can't remember exactly which) posted a picture of their own Lobotomy Corporation artbook signed by Kim Jihoon.
Holy shit is that...Consumes 100 HP per second and deals 200 True damage per second to enemies that have either attacked or been attacked by this unit. Attack range +1, Max HP +60%, ATK +120%, and each attack restores 5% HP and has a 25% chance to stun targets for 5 seconds
It truly is the most consumes 100 HP per second and deals 200 True damage per second to enemies that have either attacked or been attacked by this unit. Attack range +1, Max HP +60%, ATK +120%, and each attack restores 5% HP and has a 25% chance to stun targets for 5 seconds of all time
Wait, I thought it was Max HP +80%, ATK +260%. Immediately throws an anchor forward, stop when hitting a target or reaching the max distance, dealing 160% ATK as Physical damage to all nearby enemies and Stunning them for 6 seconds. If the anchor stops on a tile that he can deploy on, Ulpianus will Move to that tile Skill can be manually deactivated; when skill ends, Ulpianus returns to his original position
Another thing that's worth mentioning that wasn't mentioned in the video is the cost for advertisement vs the cost of a collaboration. Costs of advertisement has been rising year by year and collaboration is a good alternative for advertisement especially when the cost reaches to a point that it's cheaper to collabo for advertisement than just pure advertisement itself, hence why we see more collaborations in recent years.
When I was younger I always was critical of games not doing advertisement because it was always how they would start to die, I had some games I liked but they shut down because of a lack of players... I didn't realize back then that advertising and marketing actually costed so much
In many cases especially for the modern big titles I'd say their marketing might actually cost more than developing the game itself if anything even if they do higher a huge number of big seiyuus simply because the live service side of things especially on mobile has gotten more saturated over the years
We see collabs frequently in games, but never realize who hard are these to make for the companies and the conditions, negotiations and other details behind them. It makes me appreciate more recent collabs like the Capcom and SNK with SF6 and Fatal Fury. Thanks a lot for the video, it was very didactical and fun, as usual !!
Especially for AAA games they tend to be even more difficult due to the difference in context of how the games run and characters are implemented like how it's harder to retroactively remove characters who are permanently in the game if something weird happens with it but those would be interesting if a lot shorter to talk about if anything. That said, am glad to hear you enjoyed the video! Makes talking to myself sound all the more worth it then
@ Just realised I misspelled that, dang I need to make sure the contract didn't have it wrong instead or he might be sent to the shadow realm after a mind crush instead
Not only you gave us great insight, but you also knew how to draw specific audiences with that thumbnail since this video came to my fyp. Salute to you, great sir
Limbus x AK in your thumbnail got me to watch your video. And I'm glad you put Bandori x Re:Zero on a part of your video even just a moment Maybe we will see how Arknights x Dungeon Meshi collab probably released on Global/JP/KR in last February or early March, since they're success while released on CN
I completely forgot that it wasn't released outside of CN yet prior to the video tbh till I went to look it up because I remember seeing the collab news awhile back. Will certainly be interesting to see how that one goes. Also I'm glad you enjoyed the few frames of BandorixRe:Zero XD Was digging through all the collabs they did in the past to find some that'd work and there was certainly a lot to look through
Have you heard of the PGR and Nier Automata collab? It was something that in paper sounds like a perfect match considering how PGR pays a lot of homage to Nier with its characters, story and setting, but the collab itself was really weird as there were zero interactions with the collab characters and the main cast, with the collab story just being an imitation of the themes found in Nier, while the collab characters were just locked off to separate combat stages that aren't involved with the story. The narrative that went around was that Square Enix had interfered and refused to allow them to write anything involving the Nier characters and were only allowed to have them be playable, reusing voice lines from the original game, which is strange considering Nikke having an involved story with the characters in their collab. Is this a case where Kuro Games wasn't able to afford more than just showcasing the collab characters, or just Square Enix thinking they aren't popular enough to trust with their IP?
From what I know at least Square Enix usually isn't that strict with the way the IP is handled so if I had to guess it prolly is an issue of the suits at at the top and how they were looking at the collab in SE rather than the devs and how they felt about it. Though then again with NIkke the amount of interaction between the Nier characters and the Nikke ones was also fairly limited though that was part of how Nikke chose to do their collabs so it might've coincidetally worked out but in recent years at least I can't think of many that have very in depth crossover stories so it might really be an issue with SE top management or a recent change in how they decided to handle the IP
I actually prefer that they did it that way. It's so immersion breaking when they insert the collab character by forcefully interacting with the canon ones just to never see that collab character in the story again. To be fair, it was fine when they let the collab character (BRS) interact with Alpha and other characters during their Black Rock Shooter collab but that's because the narrative allows it. It's almost like a fever dream scenario narrative-wise.
@@overworkedsalaryman I guess that may explain one of the reasons why collabs story is "whatever" most of the time. Which is why I'm quite surprised at how "fitting" and well done *Arknights x Rainbow Six Siege* Collab story was, one of the best Collab story imo.
Very interesting video. Thank you very much! The South Korean game, Epic 7, has meetings with the content creators that work with them, and supposedly, they've shared how they negotiate new collabs with them. So, as long as you take this with a grain of salt, it could add some interesting insight. According to those content creators, instead of simply paying money for the collab rights, E7 offers instead to promote the IP they are collabing with by using their game. That's why they only collab with active IPs that are releasing something new soon (new movie, new anime season, new game, etc). On the other hands, if the IP they collabed with changes their image or identity, this will make a re-run of that collab to be almost impossible (Ex: Kizuna AI retired, Aespa abandoned their anime avatars). Once they close the deal, they also agree to announce the collab at an specific time, and leaks are not tolerated (supposedly, news about an Overlord collab leaked before official announcement, resulting in some of the E7 staff to be fired). They also avoid doing a collab with an IP that is collabing with a different gacha, or that had a recent collab. There might be something on their contract that prohibits new collabs until a certain time has passed.
A lot of that does check out for sure. Especially as one of the more modern games in the space I can see them having a more robust and detailed way of handling all of this It's interesting if they actually do just not pay at all and just help with promotion for whatever that new thing is. Feels like it'd prolly still invovle a lil bit of both either way but if they are doing purely promotion and not paying then that certainly is quite an interesting way to go about it. I'll try and see if I can find where they mentioned it because that feels like a good read
Yea for AAAs it can get a lil tougher since it's something that is permanently in a game that is a lil more open to getting modded or pirated and the assets getting used by players outside of the game for other things. That and with the way sales work with AAAs getting a midway sales spike is a lot harder especially for a fighting game since the genre is more niche and the base price creates a barrier to entry for some even if they do end up spending less in the game overall. Plus for people who already own the game the amount they would spend on the dlc is likely to be low so the turnover cut for the other party might not be as high which might disincentivize some parties as well
This speaks to me so hard. My "issue" as a consumer with the collabs is how good they can work. I stopped playing arknights due to identifying my... issues with gacha 3-4 years ago. But I have also been with PMoon for like 6 years by now, so, even tho it is onesided, this collab almost pulled me back into it. Limbus is the one gacha I somehow dont get "the urge", so I feel like I dodged a bullet by not starting arknights again. That aside, I really enjoy this video. It definitely fit some of my ideas about how collabs worked, and also turned others into a fine red mist. The insight given is very appreciated, and I will look at other collabs with a new, wider lens.
I'm glad you found the video interesting. m(_ _)m Indeed that urge I know all too well since I was quite susceptible to that myself back in the day. After spending a few years in that industry space I feel like a lot of that urge never came back as it helped me be more objective with a lot of this but it's good to hear you don't get that now either!
Wonderful and insightful video! I've been wondering about these things, but never really looked too deep into it. I do hope the Limbus x Arknights collab comes to pass, since I am an avid player of both, but as of now I'm pretty unsure about the follow-through. I remember looking forward to the Arknights x Destiny 2 collab also, so I wondered about it, not to mention Project Moon has been uncertain with their time frames so far (despite their honesty, which I appreciate). Can look forward for it, and do think it is an unusual and delightful combination! I just hope they are able to make it a reality.
I'm glad you found the video interesting if anything 🙏 I certainly do hope so too it'd be interesting to see how they handle it so I do wish to see them follow through and get it done well!
"Re:Zero is not as strict with how you can use their characters so it is easier to come up with unique stories to fit your game." (Shift Up proceeded to make the most generic, underwhelming collab story in all of Nikke lol). All jokes aside, great and insightful video!
Tbh I rlly do wonder if they just phoned it in because with their style of collab story-telling it was just hard for them to blend it into the world as naturally as with something like Nier for example. That said, I'm glad you found the video interesting 🙇
super interesting stuff! TBH ive never actually thought abt why games collabed outside of "oh IG theyre trying to get ppl to spend money" but you explain it all really really well. i never really thought abt competing markets either, but now that you've mentioned it, it is really rare to see gacha games collabing w/ gacha games. admittedly limbus is the only one ive picked up in a really long time (its why i clicked on the video lol) but the last one i remember seeing was the HI3 x genshin collab, which was internal w/in hoyoverse. definitely have some new stuff to think abt when looking at collabs lol
Within the same company is a lot easier to pull off at least like in the case of HI3 & genshin. Back when I worked in Koei they used to call those cross-promos instead of collabs to set a distinction so their audience knew when something was coming from within the eco-system rather than from out of it so that users might be more willing to check out the other thing as it is also Koei. But yea, in one of the previous videos I did, people were talking about collabs and the monetary side of it a lot so I figured it'd be a good opportunity to make a video on the topic to do a more indepth dive into this as well! Glad you enjoyed the video m(_ _)m
Back when I was still in university, Super Mario Maker collabing with Nisekoi used to surprise me, but nowadays Fortnite and Free Fire constantly collab with anime franchises. The most outrageous one, in my opinion, was Blue Lock collabing with Free Fire and Alucard from Hellsing on Call of Duty.
@@JulioOther It really does feel like with all the talk about metaverses at some point there were some series that really tried to become that especially with fortnite at some point though with stuff like blue lock and free fire it certainly feels more bizarrd at times if anything lol
This is a very interesting coming from street fighter 6 getting some insight on how collab's work. I think generally people feel like companies squander opportunities when in reality its just alot of things in play that aren't up to the people implementing to collab into content. Everyone *wanted the spy family cross over to be new characters, but when you look at that from a brand perspective, that character would most likely not return. Resource wise it would take more to implement them as an actual character vs just using the avatars.
Especially with the spyfamxsf6 I can only imagine how much work would've gone into that had they tried to get them as actual characters instead since they'd have to come up with skills and animations since it's not like spyfam is a shounen manga with a huge skill repotoire to just pick names from. Then they'd have to go through the trouble of modelling it getting it to a state where they can show what it looks in game and send it to the license holder to check only for them to then ask for this or that to change and then getting stuck in that phase. Then the whole having to rebalance the characters for as long as sf6 exists as more new chars are introduced and the potential license issues with that I can imagine them just not wanting to deal with the headache. I feel like even with the dev team there were prolly people who wished they could do more with it too but the bueracracy between companies is prolly what caused it to get simplified into just a skin in the end instead of being a full character.
Interesting to finally learn the details on how all this work. I had a vague idea of how how all this worked since I've heard for years that Super Robot Wars Alpha once wanted to release in the West but was stopped because of the licensing nightmare between those master license holders in the different regions.
Yea, especially for super robot wars since the licensing was prolly messed up a fair bit back in the day when companies had less of an idea what they were doing and whether their stuff would even be popular in the west. Even today here aside from people who worked in the major game companies most people still don't have a good grasp of what people overseas enjoy and so they don't know how best to release their content to the west which leads to poor license control which ends up making stuff like this problematic down the road sadly >.>
In this video an overworked salaryman loses his mind talking to himself. Fascinating. I mean, I guess the talk about collabs is also educational XD I also see your Sailor Moon and raise you a WAAAAAGHkagi, the Orc who Descended into Darkness. On the subject of colabs, on the international front, Banpresto's representatives once said in an interview that trying to bring Super Robot Wars on anything other than japanese soil would be "a nightmare" save for the Original Generation titles due to the licence holders overseas.
Yea I can imagine especially for SUper Robot Wars since the license holders overseas are all over the place and the IP may have passed hands a few times that anything with regarding to trying sync all of that up is probably a headache. At least in Japan because of how the industry is like these people probably could just gather in a smoking corner somewhere and have talked it out at a producer level and since the actual creative heads are working on it it's a lot easier to get things passed with less business red tape. And yes, with the power of the waaagh the orks are truly magical I love how bizarre they are
Here's hoping I don't get completely cooked. orz If there are things that are interesting that I missed out do feel free to point them out as well! Always glad to hear more about how these things are done in other parts of the world too
Good video, i watched it through all the way and insights were laid out well. Now if only BA would get BTR collab... I feel like they complement each other perfectly for one to happen
I'm glad you found the video interesting m(_ _)m That would be an interesting collab to see tbh. It does feel like BA does very infrequent collabs so it'd be hard to say when and if it'll get it but who knows we might very well see it this year lol XD
I'm glad you found it interesting! Indeed a lot more goes into the boring paperwork part of it than might be intially expected as much as it would be fun if all these different groups were just willing to do it
If by reactivation you mean getting players who've quit the game to come back usually those tend to be a lil easier yes but that usually doesn't take a collab either as ex-players are likelier to already know the game and therefore are easier to convince to come back using in-game additions or news which tend to be more cost-effective still hence why I didn't really mention it. The only exception is if the game is gunning to pull the people who joined for a specific collab to come back in which case a collab rerun where one buffs the collab characters would be a good way to do it though.
Monster Hunter used to be huge in crossovers. Anime/manga IPs are gone, new games events overall feel so dry. How were collabs seen when there is no DLC or banner to pay, just advertising?
Yea Monster Hunter and Phantasy Star portable both I recall PSO portable having some really bizarre ones in that for a consumer title which didn't get dlcs as for me at least I didn't see any of the marketing push for it if there was any and got surprised by Dominoes pizza in the game midway through. If anything I feel like collabs back then were stranger back then in that you had some where I genuinely question the effectiveness of it like how ZHP from NIpponIchi just had easter egg dungeons with about 15 dengeki bunko series including oreimo, accel world, spice & wolf etc and I don't think that was announced anywehere at all. Meanwhile you did have very obvious ones like soul caliber with Link and Star Wars but it did feel like back then collabs were generally just rarer because the entire hope was just on the added sales covering the licensing costs which made it more of a gamble than it is today.
Was waiting big on this one. Yeah collabing seems as much an internal push of marketing built upon big corporate politicking head aches, tho I do think about how between "in-company collabs" like Bushiroad (Revue Starlight > Bang Dream > Symphogear) and Type Moon (it's so funny FGO pretends to collab with just more Fate properties and the only Fate that breaks out is Prisma Illya) can be a no-brainer in ease, while there are lot of esoteric IPs that scratch heads (still think about that WWE x King of Fighters collab, which ironically might be purely on an actual Saudi Prince being a big SNK fan and Saudi Arabia bankrolling wrestling but idk). In my personal interest of Dev Logistics > IP Hype Marketing, namely the "curse of Meta Limited/Collab units", I do think about Nikke's choice to have "strong, but interchangeable" units with EVA, while something like Another Eden, having uniquely UNlimited collab events, chose to Power-Benchmark units every collab: one of the incredibly few to survive a Persona 5 collab which gave a Free Healer Morgana and No MP AoE for trash mobs > Tales of Series with Introducing Element/Weapon Zones > Atelier Ryza currently, really seems to be giving back to the other JRPG 2nd/3rd names along the Chrono Chross demographics it seems, there's some real meat to any dev interviews whenever they wind up opening up down the line. What really interested me tho was the "demographic siphoning" between competitors sorta creates a "zone of collab influence" between the gacha games, like Yeah, everyone has a pocket Persona 5 or Re:Zero collab cuz it's hot, but somehow Lyrical Nanoha was a dedicated Collab IP with merch for some 7 or so years coasting on Detonation until Exceeds Gun Blaze Vengeance announced barely a month ago, got to pair up with all sorts of Magical/Action heroine gacha (Assault Lily, Magia Record, Symphogear again...MagiCami etc...); it really makes me wonder how inverse to how nightmarish Disney copyright restrictions can be, if there's other IP that are SO easy to work with in local Japan, that just never breaks into International culture (they didn't let the Nanoha Collab costumes into MagiCami RIP). One last note on a personal unique note, that MagiCami had a collab with Detariki Z very recently...which is super odd considering MagiCami straight up shut-down 1 year ago. It might be one of the few examples of a gesture of "letting a competitor re-absorb a lost demographic", considering both were *ahem* H-Gachas. But that also does raise another level of Dev Logistics considering not only has Detariki re-created 4 of the main heroines designs, some enemies and re-used battle tracks, but they also made whole voiced new H-scenes, at which point, I wonder how much the collab was "cooking even before MagiCami shut down", or otherwise how much effort/resources (Voice Actors too) can really translate for a recently deceased IP...although that might not be as apt a label, since MagiCami also will get it's (delayed) off-line version out scheduled at Feb 8...as well as having a whole fan off-line meet up, so idk, it seems like such a openly good gesture for fans that I can't really draw any Business Ulterior motive to drag it down oddly enough
Oh shoot, I almost forgot about commenting on a "when Collabs go wrong/half-assed" since Symphogear XD after having like a shit-ton of Tokusatsu, Bushiroad and Magical Girl collabs till it's final EoS, recently had a major backlash for a Pachinko commercially treated as an insult to all it's JP fans...then the 2nd commercial doubled down. Really makes me wonder if Pachinko money is so good to lick the boots of like when Konami killed Metal Gear for Pachinko, and it's just a "chuck the IP into the bin" as it's infamously made out to be
Collabs after shutdown while rare are certainly one of those that always makes me wonder what the goal is though. Not in the there is no meaning sorta way but in the are they doing this as build-up to something new coming up? Is it meant to be just a quick cash-in? Or are they just trying to ensure that their IP's name continues to stay in public eye while they prep for a longer term goal somewhere. With regards to internal collabs it's an iffy one. To reduce confusion I'll just call them cross-promotions because that's what we use to call them in Koei back then because the company cross-promotes their game in the other game. It depends a lot on the structure of the company itself as well how well they can get a collab pushed through. In a massive company like Koei for example the company is split into 4 big divisions along the brand lines (Shibusawa Ko, Ruby Party, Gust, Team Ninja etc) and games are split into teams within the brands all of whom may not interact much and for whom even the top management may barely know each other. As a result, it can actually get difficult to convince teams to work together at times, especially since in large firms the President likely doesn't get involved in all of this. With FGO it's tough I guess in part because the devs of the title and Type-moon are different firms and there has been some clash I recall hearing back in the day between the direction both wanted to take certain characters in so I'm guessing there's some friction there with regards to that and I'm guessing that the whole not doing external collabs thing might've been a decision to ensure that the game's world doesn't get diluted or something perhaps. It's tough to say for sure without being inside the firm but I could see it, kinda like with Heaven Burns Red, being a case of creatives especially writing side people not wanting this mix and pushing for it as well.
Especially with the number of companies that have being getting excited by buzzwords like GaaS and metaverses like with fortnite and magic the gathering and what not, there has been more attempts to try and turn live service games into something where you have just a variety of different IPs mingling in a game which is a part of what pushes up collab counts as well as companies try to acquire more DAU through these methods
it's a collab between PM, who aren't really collabing much, and Arknights, who will collab with seemingly anyone who's game [RS6 (twice, even), Monhun, Dungeon Meshi, Sanrio (yes, Hello Kitty.), WWF, KFC, but also actual chinese movies and popular internet series like Legend of Luo Xiaohei]. I 1000% believe that this collab is happening because KJH is a huge arknights fan and Lowlight seems to be simply happy about getting to work with many different people. Also both directors are very well-connected to their fanbases (and even pick up on the popular memes, lol) so I absolutely believe that both know the huge overlap between their players. Both games are very similar in terms of world-building (dystopian settings hyper critical of capitalism and society), so from a pure-business standpoint (as you mentioned), connecting to a direct competitor is dangerous, but at the heart of both games are directors and devs that do what they want to do. I WAS kind of shocked that it was announced so quickly. When it was announced, it was still almost a year away. If it's still so far off, it seems as if it was announced really early into its development phase.
Yea I guess they really are very determined to see this collab through considering how early they announced it. Else this is quite a risky move on the off chance that something might crop up. It'll be interesting to see how it ends up in the end and how the devs try to take this in a direction that might be both beneficial for them and entertaining to create and for the players to enjoy.
It truly is sometimes just "they want to" lol. Outside of the AK Limbus example, I remember Honkai Impact was hugely inspired by Evangelion. So HI3 managed to collab with it.
Yea I remember the devs mentioning how much they liked it too since it inspired some of the themes and names within the game too if I recall. They really are quite lucky that evangelion is fairly easy to collab with as well so it was a dream that could come true XD
Compared to when the genre was first a thing in a way they have become a lot more like a live service since they do release dlcs in seasons but I wouldn't consider them one because of the fact that with fighting games the players is still getting a more or less complete product that is still playable even if the "live service" of more balance updates and dlcs are stopped. This is especially so for the games that run on peer2peer instead which should be rarer nowadays but for those the developer doesn't even really need to maintain servers so you do get a pretty complete experience still even without any service provided though some people might complain about the balance not being fixed for all eternity in that scenario XD Though then again that was how fighting games used to be back in the past as well
Always wondered how Arknights does it's collabs. Crazy range of IP's and 2 R6 collabs which are international. Also what do you think happened to the AK destiny collab, I believe they fired the one who gave the go ahead making the collab impossible.
I do remember that one being said to have bombed pretty bad though I do wonder what the actual cause could've been. It's possible that like you said in that the person who wanted the collab or who drafted the original design document for it left or was removed from the team and there was no clear handover so no one knew nor had the motivation to do it so it kinda got messed up. That or something got messed up in communications or between what both felt they stood to gain from the collab so there were attempts to break it off internally. Without being in the moment there it'd be hard to say as there are many things that could've been possible but the point you brought up or just the people who were working on it being reshuffled or removed, either way the removal of the key personnel is a very probable reason
@@overworkedsalaryman I say it because idk when but some time after the news of the collab Bungie went absolutely postal towards their staff firing them left right and center, which is why I think the one who organised it on bungie's end may have been fired
@@vp7877 Considering how many people were getting fired at the time I really wouldn't be surprised if the person got caught up in the cross-fire of that yea. Plus if they were going through all of that probably the idea of collabing with someone else was a lot lower on their priority list and the thing is the very information they needed to provide for the collab to work out may have very well turned into a black box if there wasn't proper hand over and take over for the remaining staff yea. So it does feel like many many things could've simultaneously gone wrong with it especially if they were cutting people to that extent
The Re:Zero event didn't perform well because it came out of nowhere and it's theme doesn't fit the world theme of Nikke, unlike the NieR collab. Meanwhile the Nikke Evangelion collab looked like it performed well but in reality it because the month it started was during the tailend of the Summer Event and then it's last week is the start of the Cinderella Event. It look like it sold a lot but it was actually sandwiched between 2 bigger and better events.
Yea the re:zero one really did feel like quite a mismatch. It's kinda funny to think that the dave the diver collab may have actually been more well received due to the way it was executed instead... With the eva one I had a feeling since I did look over the event data for the period and it looked like potentially some level of noise in the data because of summer overlap but I didn't know the Cinderella one had that massive of an impact so thank you for pointing that out m(_ _)m
I don't even play the game, but even I heard how Re Zero collab has some complaints. There's something about how Emilia weapon look the same whether you use her front or back view
Hi3 a gacha game by hoyo that has extreme on collabs. The evangelion collab was peak maybe because the devs love the IP and the game story in the early part is inspired with Evangelion and Promare no one in the player base wants to remember that it existed. Now HSR has collab with Fate I have reservation with it knowing it can be peak or forgettable. And what is with Evangelion to collab to ANYTHING.
Evangelion collabing with everything reminds me of the endless collabs they have with boss coffee lol. Though it really does feel like maybe one of those things where the studio or the execs are trying to squeeze as much money out of it as possible. The thing with anime especially is that it gets very iffy since the profit split goes into many different companies all of whom are kinda interlinked in terms of their business ties so it could very well be someone somewhere still trying to cash in as much as possible for as well know lol. Heard of the Fate collab though, it was interesting that the direct talks between Nasu and HSR led to that happening potentially though yea we'll really have to see how it goes. It does feel like as an IP fate has collab with so much stuff as well in different capacities that it feels like a real hit or miss
@@Marbearyinclude Persona5 to that, a lot of games love collabing to that specific game even though it has resulted in the meme of P5 collabs being a curse... Now that I think about it Alchemy Stars EoS is gonna get added to the P5 curse meme xD
So what I'm hearing here is, is that Cygames pulled out some black magic to get Code Geass as a permanent side story. Also Iron Saga having a whole collab storyline made outta multiple collabs is also magic.
With Iron Saga it really can be considered quite amazing in particular since Banco has had issues getting some of the Super Robot Taisen games out of Japan due to issues of it having a buncha mecha series that have licensing issues outside of Japan due to the mishandling of those series many years ago. Though considering the fact that the game seems built to some extent around the expectation of these collabs they probably already got some deal through to allow them to do this for the long term and the mecha scene is also more used to allowing original stories for their collab games as well as having some level of a pipeline for assisting in easing collab content production considering the type of mecha collab games that have existed till now. With Cygames it wouldn't surprised me if they did actually jump through the hoops to try and make that work out considering they went through a few years of dev hell just to make a anthro-morphed horse girl game which is essentially a giant keiba collab game work out. Though Cygame's entire existance is already a weird magic thing as is considering that they're one of the few remaining game companies that manages to exist on only 10% of their work force being full time stuff so whatever happens there, there's definetly some weird magic and connection pulling going on.
・Disney being a big micromanager is on point but also pretty funny, because I'm quite sure Marvel Rivals is pretty liberal with its interpretations here and there. I guess someone there was a very good negotiator. ・It's hard enough trying to maintain localisation conventions without dealing with collab issues; I'm pretty empathetic to that side of things and at the very least I expect some of the terminology to be wonky in any game that updates often nowadays. ・surprised rezero was that prolific; Nier always felt like it was the premier example of that but I guess I just don't see that side of the industry. ・That pretty much aligned with how I imagined the collab process goes, but I'm somewhat curious what happens IF things just completely don't work out. It might be a premature guess but for example, I'm expecting the arknights x destiny collab to be MIA considering how it just basically disappeared.
With Marvel Rivals I feel like it might be because it also has the added advantage of being a Netease thing and they already have some level of rapport with Disney as the publisher of Marvel Snap. Also, the fact that Marvel is directly invovled in development as well might be what makes it easier as well since they are already getting some level of direct input into it so it gives the impression of being able to work out with less issues on the surface at least. So the fact that Disney are fairly invovled from the development phase rather than it being a live service title which Disney may not even know about asking for Disney's thing might've really helped as it being not their game for other colalbs is what maybe makes it feel more restricting since there are goals that have to be aligned mid-way through. 🤔 Rezero is but in those very specific parts of the industry and likely more in Asia as well I suppose. Nier does get a lot of collabs too but they also have the advantage of Yoko Taro being quite pro-collaboration as well which is part of why it feels like it's everywhere too
It certainly is quite crazy that they managed to get that roster with fukin mincraft steve in it even now lol. I feel like it's thanks to the sheer influence Nintendo has that it worked out as I don't think any other company could pull it off to this scale which is both impressive and terrifying at the same time.
I think one really interesting case is the Genshin x Horizon Zero collab. You could really feel that Mihoyo didn't want to do it and was only putting in the bare amount of effort because they had to. There isn't a single aspect of the collab that doesn't feel half-assed. There was no story, no advertising, no incentive to use her because her kit's awful, and you can't even unlock her dupes!
Considering how Sony CEO is really pushing Horizon to our mouths even Lego Horizon sold badly, it does feels like Mihoyo doesn't give a shit to Horizon collab
Yeah, it is really forced collab. Hoyo obviously doesn't want the collab lol. We receive Alloy in mailbox I think? And there's barely story inside the game.
That one certainly was a strange one ngl. I wonder how much Sony did to make them actually take up the offer but simultaneously how little they did to make Mihoyo feel like half assing it the way they did lol
@@overworkedsalaryman I feel like Mihoyo half assed it just to spite Playstation CEO(who has always wanting to shove Horizon and yes Concord where he thinks its gonna be MCU and Star Wars level) because even weebs doesn't give a f to Horizon either. It was just easy paycheck for Mihoyo
I have a question, I'm playing a gacha game that suddenly started to have a large amount of limited banners. Why would a game go from having a few limited banners to almost every other banner being limited?
The simple answer is because they want more money. That said as to WHY they want more money that really depends on the company. It could be that the top management are forcing higher targets on them for whatever reason. The curse of success is that the better a title does the higher management then sets as a target the next year if they don't understand how games work so it reaches a point where it gets unsustainable and this might be one way to pressure people to spend more due to banners being limited. That or the game just isn't doing well enough to begin with because the original banner friendliness ended up costing them a lot more as people don't feel the pressure to spend as much. There was a game I played that kinda had an issue like that where the first four 10 pulls you did guaranteed one of the banner characters (they had 4 per banner) which meant that statistically you'd get the character you want and for the more casual playerbase you wouldn't need to spend and that costs the development team instead. Optimistically one could hope this is so they can fund something bigger in the future but yea, it really depends on the game and how long it has been in operation
Kivotos and the Academy City are so similar that there is no way BA wasn't influenced by the To Aru franchise. Given how well crafted in its fine details BA is, that collab was a match made in heaven. Also, JC Staff makes a new season of Railgun every 7 years, and i think the manga is still running, so i think that the IP is not really old.
The IP's been running since 2007 2 more years and it'll be 20 years old so like us it's old XD Though not as bad as the big shouneny IPs so comparatively if those can still maintain a level of following then what you say makes sense too. Though yea the two really are quite similar-ish in theme prolyl cuz index/railgun inspired it quite a fair bit I'd imagine. Tbh I'm surprised they haven't done anything in Tachikawa for BA yet since that's the city that quite a few scenes in railgun/index are based off of
I only understood around one or two words per sentence but good video (to be fair I was listening to this while doing mindless grinding in Wuthering Waves), 10/10 would watch again. Now give me Blue Archive X Fate/Prisma Illya collab 😭😭😭😭
Don't worry, that's how I feel when I'm in a meeting at work sometimes too. Tbh for all the collabs they've done with the illya IP I'm surprised they haven't reached the point where they'd do one for BA yet it def would be interesting to see
Super interesting topic, but due to adhd i literally had to play 2 games at once to get through this video 😂😂😂. Shame these long form videos arent that good for the algorithm
Sometimes I do worry if the videos are too long >.> But at the same time my old man brain makes me drone on too much so I have trouble figuring out where to cut it at times. That said, glad you managed to at least get through it and found it interesting! Am still thinking of how best to cut these for the future as well
@@overworkedsalarymanno im kinda getting old too, adult adhd is even harder to deal with than i realize i had as a kid. But as some one whos also trying to get in the games industry these types of videos are very far inbetween, wish we had more evaluations of the kind of business or marketing aspects of video games on an insiders perspective, rather than most videos about this topic being told from the players point of view.
@@overworkedsalarymani actually like these longer videos, its just hard to get through in one sitting, the algorithm on youtube actually favors long content nowdays, i just had to correct my Earlier statement since i looked it up and they actually changed how the algorithm works a few years ago
Had to rot my brain a lot in order for that to be possible. That and having to edit that skibidi toilet for the image that pops in as well took a look out of my braincells I hafta say
I'm glad you found the video interesting m(_ _)m still trying to figure out if I can eventually get to the anniv fes in jp next year but being an old man makes almost weekly events feel tough
By helping others in a way that makes it harder to effectively help others, I mean that if someone needs their car to get to you, dont slash their tires so it makes it harder to help them.
The Wild Hunt has been called. It shall now pay you nightly visits. Close the windows and your doors, lest you wish to join us in the eternal procession.
FGO has always been a strange one not in a bad way of course. I'm just curious whose directive it is to not do collabs with other firm IPs and how much access DW back when they ran FGO had in decision making for that. With FGO there was always the talk about how some of DW's decisions back in the day kinda conflicted with what Type-Moon's directions for some of the servants was as well so it's interesting to see how there is that creative difference that exists and if the reason why there hasn't been any is because they want to preserve the consistency of the world and its story-telling or due to some other reasons as well. That said with how strong the IP is they'll do well even without collabs so I can imagine them not wanting to bother as well potentially
I did not know it would have the impact it did @.@ But yes yes they did something pretty unique this time so I feel like it fits well with what is going on in the period!
@@DesupairinDespair For a bit back then yea, was working with the overseas team for scheduling and marketing while doing work with the jp ver as well on the game design side which is why my work experience is as messy as my room lol
@@DesupairinDespair That was prolly one of the busiest periods of my life yea lol. It's actually part of what made me think of the channel's name to begin with funnily enough
Arknights and Limbus? It has been actually announced th-cam.com/video/a4FCeEGjyVM/w-d-xo.html Same for the Magic the gathering x Spongebob one as ridiculous as that might sound
Tbh now that they've their own gacha IP coming outta china to global I do wonder how much they are planning to still do collabs going forward. It'll be interesting to see for sure
wonder if a bl artist somewhere has already done it though people feel rlly fast when it comes to stuff llike that lol 🤔 Though yes, two very peaks indeed
I'm glad you found it interesting! Yea I omitted fgo because their's is a weird and very unique case where the development company is technically not the IP's owner but a licensee for a part of the brand. So when they "collab" with Type-Moon it's by definition a collab but from most other companies' perspective this would be more a cross-promo of their content with their other content. Which with cross-promos I didn't really wanna talk about since it's more just marketing and internal corporate politics how hard it is to work out but usually it should be super easy since it's just your own IP being used etc. That said it's really funny all the stuff that goes on with fgo, especially when one takes into consideration that Type-Moon used to even have disagreements with how DW7s directions went with some of the character designs etc
Considering how they usually do banners I wouldn't be surprised if they didn't want to just yet since stuff like music and the art style make it harder to fit the other IP in well without a fair amount of cost and scrutiny. I'm just thinking of how they’d do the character song for like a To-Love Ru collab and ngl it'd be interesting to see how they'd do colalbs if they ever do
@ Oh, yea. Now that you mention it those do count in a way. Back in Koei we used to classify those different which is why I didn't think of it at the time but you're right
Tbh with how successful FGO has been it feels like they only need to do that and they can already pull in all the money without diluting the world building which might be somethign their worreda bout as well
Ye, I think that Railgun, which is pretty much mediocre anime, has won much more from this collab and the creators prolly should have been the ones paying for it.
The anime side of it really did feel quite slice of lifey yuri which still felt a lot more unique back during its run time though nowadays it does feel like going back to it the show doesn't look as unique or super interesting perhaps... The fripside openings were pretty good though XD
The anime was mid but the IP is highly popular. Like if someone doesn't follow the anime, they still know the existence if they interested on japanese anime in general.
@@alvinvalentino5797 Tbh I'm kinda curious where the main auidience or who the hardcore audience for SAO is. Maybe it's just the circle of people around me or because of how much time has passed since then but tbh I only know 1 person both overseas and local that really likes SAO and the series got so popular it had its own arcade game that never left Japan too at some point. Would be cool to actually see the day for sure though
That thumbnail is calling upon both the sleeper agents of PM and the hivemind of AK
Meanwhile me just sitting in Chiba at BA Fes the day the video went live. Hopefully gonna get a ticket for AK's anniv next year as well if fortune favors me
we are rapidly approaching your location
YOU LOVE THE CITY YOU LIVE IN, RIGHT?
@@GivingGamingGrant Which city? Discity?
Being part of both is a real treat.
Something something Venn diagram haha lmao
Bro summoned two community that each shared a single braincells
In a way, we all share the same braincell across all the different communities so we got you fam o7
That's because I've been hoarding the second braincell for myself. I'm sincerely sorry.
@@TeeQueueSA Nah you can't keep it, we have Fluid Sac.
(sr what did your comment say I can't read)
@@TeeQueueSA Wait, I need that for Contingency Contract, I don't know when to "kyaah" for Skadi.
The funny part about Limbus Company x Arknights collab is that I think it might unironically be just due to Kim Jihoon (the CEO of Project Moon) being a fan of Arknights. For context, PM and Hypergryphs been hanging out for some time recently, and during the livestream (just Kim Jihoon streaming Powerpoint presentation with his VTuber model on lmao) Kim Jihoon shown his signed Arknight character picture, as well as demonstrating teaser 3 whole times across the stream.
So yeah, I could see him just approaching the Lowlight (the director of Arknights), and be like "hey what if we collab that would be cool af", that man is a goober.
would be really funny if that was the actual reason and the funni goober move actually ended up producing results that changed the industry though fr
i mean as far as arknights collabs go that seems to be how they got r6 (and destiny iirc) at least lmao
silly little jihoon,
@@heroponriki518 silly directors
Lowlight/Hypergryph and PM have been 'buds' (airquotes as I can't be 100% sure of their relationship) for a while, IIRC. Several years ago, Lowlight (or another very high ranking person at HG, can't remember exactly which) posted a picture of their own Lobotomy Corporation artbook signed by Kim Jihoon.
Holy shit is that...Consumes 100 HP per second and deals 200 True damage per second to enemies that have either attacked or been attacked by this unit. Attack range +1, Max HP +60%, ATK +120%, and each attack restores 5% HP and has a 25% chance to stun targets for 5 seconds
It truly is the most consumes 100 HP per second and deals 200 True damage per second to enemies that have either attacked or been attacked by this unit. Attack range +1, Max HP +60%, ATK +120%, and each attack restores 5% HP and has a 25% chance to stun targets for 5 seconds of all time
Wait, I thought it was Max HP +80%, ATK +260%. Immediately throws an anchor forward, stop when hitting a target or reaching the max distance, dealing 160% ATK as Physical damage to all nearby enemies and Stunning them for 6 seconds. If the anchor stops on a tile that he can deploy on, Ulpianus will Move to that tile
Skill can be manually deactivated; when skill ends, Ulpianus returns to his original position
Came for the Arknights X Limbus crossover thumbnail, stayed for the interesting insight and fun skits. Well played sir!
I'm glad the video didn't make the thumbnail feel like clickbait then that's a relief m(_ _)m
Another thing that's worth mentioning that wasn't mentioned in the video is the cost for advertisement vs the cost of a collaboration. Costs of advertisement has been rising year by year and collaboration is a good alternative for advertisement especially when the cost reaches to a point that it's cheaper to collabo for advertisement than just pure advertisement itself, hence why we see more collaborations in recent years.
That is true I did not consider that as I'm not as well versed with the preuly business marketing side of things. Thanks for bringing up that point!
When I was younger I always was critical of games not doing advertisement because it was always how they would start to die, I had some games I liked but they shut down because of a lack of players... I didn't realize back then that advertising and marketing actually costed so much
In many cases especially for the modern big titles I'd say their marketing might actually cost more than developing the game itself if anything even if they do higher a huge number of big seiyuus simply because the live service side of things especially on mobile has gotten more saturated over the years
@@chiarasuper Project Moon have the best advertising strategy word of mouth and a dedicated cult that wishes to spread it's word
you have awakened the horde. or at least the part of the horde that can read/listen
As long as we don't awaken the part of the horde that can't read that just dislikes the video without watching it all is well 😤
Or you could say... A WILD HUNT?
@ Coming from all the different mirror worlds to say hello
limbus fans cant read (me included) so thats too damn bad
@ It's fine, you guys still read better than dumb card game players like me so it's all good 👍
We see collabs frequently in games, but never realize who hard are these to make for the companies and the conditions, negotiations and other details behind them. It makes me appreciate more recent collabs like the Capcom and SNK with SF6 and Fatal Fury. Thanks a lot for the video, it was very didactical and fun, as usual !!
Especially for AAA games they tend to be even more difficult due to the difference in context of how the games run and characters are implemented like how it's harder to retroactively remove characters who are permanently in the game if something weird happens with it but those would be interesting if a lot shorter to talk about if anything.
That said, am glad to hear you enjoyed the video! Makes talking to myself sound all the more worth it then
How come i dont see any decent mau
Excluding doa mai and kof 13
Fkc they really be soing mai dirty
Well, they collabed back in the day. Speaking of which, a CVS3 would be nice.
DMC and pgr is insane
@@fajnu20 Truly brought the featuring dante from dante may cry meme into reality it was great
PM AGENT ARRIVED, GREETING PROTOCOL INITATED: hello!
I'm amazed that the thumbnail alone was enough to activate the community but hello helo agent and welcome o7
the Overworked Salaryman x Overworked Salaryman colab must of been really difficult to schedule!
Yea it was tough trying to get him to come along which is why we needed a non-fulfillment clause that would send him to the minds if he didn't
@@overworkedsalaryman Oh no not the minds 😭
@ Just realised I misspelled that, dang I need to make sure the contract didn't have it wrong instead or he might be sent to the shadow realm after a mind crush instead
Not only you gave us great insight, but you also knew how to draw specific audiences with that thumbnail since this video came to my fyp.
Salute to you, great sir
I'm glad the insight was interesting and the thumbnail didn't detract from the video if anything! Thank you for watching m(_ _)m
Limbus mentioned 🗣️🗣️🔥🔥🔥
Mentioned so hard they're in the thumbnail even
@@overworkedsalaryman Beggars can't be choosers man 😮💨
@@radioactivetoaster Yea... life's tough at times 😞
Limbus x AK in your thumbnail got me to watch your video. And I'm glad you put Bandori x Re:Zero on a part of your video even just a moment
Maybe we will see how Arknights x Dungeon Meshi collab probably released on Global/JP/KR in last February or early March, since they're success while released on CN
I completely forgot that it wasn't released outside of CN yet prior to the video tbh till I went to look it up because I remember seeing the collab news awhile back. Will certainly be interesting to see how that one goes.
Also I'm glad you enjoyed the few frames of BandorixRe:Zero XD
Was digging through all the collabs they did in the past to find some that'd work and there was certainly a lot to look through
Have you heard of the PGR and Nier Automata collab? It was something that in paper sounds like a perfect match considering how PGR pays a lot of homage to Nier with its characters, story and setting, but the collab itself was really weird as there were zero interactions with the collab characters and the main cast, with the collab story just being an imitation of the themes found in Nier, while the collab characters were just locked off to separate combat stages that aren't involved with the story. The narrative that went around was that Square Enix had interfered and refused to allow them to write anything involving the Nier characters and were only allowed to have them be playable, reusing voice lines from the original game, which is strange considering Nikke having an involved story with the characters in their collab.
Is this a case where Kuro Games wasn't able to afford more than just showcasing the collab characters, or just Square Enix thinking they aren't popular enough to trust with their IP?
NieR Automata is too common
You didnt even mention the DMC5 collab thats coming to PGR
From what I know at least Square Enix usually isn't that strict with the way the IP is handled so if I had to guess it prolly is an issue of the suits at at the top and how they were looking at the collab in SE rather than the devs and how they felt about it.
Though then again with NIkke the amount of interaction between the Nier characters and the Nikke ones was also fairly limited though that was part of how Nikke chose to do their collabs so it might've coincidetally worked out but in recent years at least I can't think of many that have very in depth crossover stories so it might really be an issue with SE top management or a recent change in how they decided to handle the IP
I actually prefer that they did it that way. It's so immersion breaking when they insert the collab character by forcefully interacting with the canon ones just to never see that collab character in the story again. To be fair, it was fine when they let the collab character (BRS) interact with Alpha and other characters during their Black Rock Shooter collab but that's because the narrative allows it. It's almost like a fever dream scenario narrative-wise.
@@overworkedsalaryman I guess that may explain one of the reasons why collabs story is "whatever" most of the time.
Which is why I'm quite surprised at how "fitting" and well done *Arknights x Rainbow Six Siege* Collab story was, one of the best Collab story imo.
I was summoned by the thumbnail.
Hopefully the video made the thumbnail click worth it m(_ _)m
Very interesting video. Thank you very much!
The South Korean game, Epic 7, has meetings with the content creators that work with them, and supposedly, they've shared how they negotiate new collabs with them. So, as long as you take this with a grain of salt, it could add some interesting insight.
According to those content creators, instead of simply paying money for the collab rights, E7 offers instead to promote the IP they are collabing with by using their game. That's why they only collab with active IPs that are releasing something new soon (new movie, new anime season, new game, etc).
On the other hands, if the IP they collabed with changes their image or identity, this will make a re-run of that collab to be almost impossible (Ex: Kizuna AI retired, Aespa abandoned their anime avatars).
Once they close the deal, they also agree to announce the collab at an specific time, and leaks are not tolerated (supposedly, news about an Overlord collab leaked before official announcement, resulting in some of the E7 staff to be fired).
They also avoid doing a collab with an IP that is collabing with a different gacha, or that had a recent collab. There might be something on their contract that prohibits new collabs until a certain time has passed.
A lot of that does check out for sure.
Especially as one of the more modern games in the space I can see them having a more robust and detailed way of handling all of this
It's interesting if they actually do just not pay at all and just help with promotion for whatever that new thing is. Feels like it'd prolly still invovle a lil bit of both either way but if they are doing purely promotion and not paying then that certainly is quite an interesting way to go about it.
I'll try and see if I can find where they mentioned it because that feels like a good read
Harada on Twitter/X said its easy if its mobile or other gacha collabs, but harder on AAA games. Thanks for the in depth dive into the collabs.
Yea for AAAs it can get a lil tougher since it's something that is permanently in a game that is a lil more open to getting modded or pirated and the assets getting used by players outside of the game for other things.
That and with the way sales work with AAAs getting a midway sales spike is a lot harder especially for a fighting game since the genre is more niche and the base price creates a barrier to entry for some even if they do end up spending less in the game overall. Plus for people who already own the game the amount they would spend on the dlc is likely to be low so the turnover cut for the other party might not be as high which might disincentivize some parties as well
This speaks to me so hard. My "issue" as a consumer with the collabs is how good they can work. I stopped playing arknights due to identifying my... issues with gacha 3-4 years ago. But I have also been with PMoon for like 6 years by now, so, even tho it is onesided, this collab almost pulled me back into it. Limbus is the one gacha I somehow dont get "the urge", so I feel like I dodged a bullet by not starting arknights again.
That aside, I really enjoy this video. It definitely fit some of my ideas about how collabs worked, and also turned others into a fine red mist. The insight given is very appreciated, and I will look at other collabs with a new, wider lens.
I'm glad you found the video interesting. m(_ _)m
Indeed that urge I know all too well since I was quite susceptible to that myself back in the day. After spending a few years in that industry space I feel like a lot of that urge never came back as it helped me be more objective with a lot of this but it's good to hear you don't get that now either!
Whait what... 29:32 IS THAT THE WASHED UP GRADE 9 FIXER REFERENS?!?!
Upd: Intresting video, now want to know more about japan game industry
I am just this mirror world's version of them so basically the most boring one of them all. That said I'm glad you found the video interesting m(_ _)m
Almost got tricked by the thumbnail
@@AsagiK01 Wha, wait what was the trick @.@
@overworkedsalaryman weird, i left this comment on a different video
@ Oh, lol. Guess youtube was doing a lil trolling as usual XD
@@AsagiK01sometimes when you switch to another video it keeps the comment section from the other if it's opened
Wonderful and insightful video! I've been wondering about these things, but never really looked too deep into it. I do hope the Limbus x Arknights collab comes to pass, since I am an avid player of both, but as of now I'm pretty unsure about the follow-through. I remember looking forward to the Arknights x Destiny 2 collab also, so I wondered about it, not to mention Project Moon has been uncertain with their time frames so far (despite their honesty, which I appreciate). Can look forward for it, and do think it is an unusual and delightful combination! I just hope they are able to make it a reality.
I'm glad you found the video interesting if anything 🙏
I certainly do hope so too it'd be interesting to see how they handle it so I do wish to see them follow through and get it done well!
"Re:Zero is not as strict with how you can use their characters so it is easier to come up with unique stories to fit your game." (Shift Up proceeded to make the most generic, underwhelming collab story in all of Nikke lol).
All jokes aside, great and insightful video!
Tbh I rlly do wonder if they just phoned it in because with their style of collab story-telling it was just hard for them to blend it into the world as naturally as with something like Nier for example.
That said, I'm glad you found the video interesting
🙇
@overworkedsalaryman yeah the world's were not a great fit from the beginning
Holy! Its mastersparks, fancy seeing you here
@@Pertruabo lol oh snap I've been spotted 😅
@@m4st3rsparks nah its all cool, rezero and eva have been extremely mid. So the comparison Salaryman provided is dead on in this video
good video timing as my favourite gacha game announced collab with a popular IP
Hope it ends up bringing a lot of interesting people into the game!
Your hairstyle convinced me to click the video ( ofc the thumbnail too)
I'm glad the hair was cool enough to click for 🤙
super interesting stuff! TBH ive never actually thought abt why games collabed outside of "oh IG theyre trying to get ppl to spend money" but you explain it all really really well. i never really thought abt competing markets either, but now that you've mentioned it, it is really rare to see gacha games collabing w/ gacha games. admittedly limbus is the only one ive picked up in a really long time (its why i clicked on the video lol) but the last one i remember seeing was the HI3 x genshin collab, which was internal w/in hoyoverse. definitely have some new stuff to think abt when looking at collabs lol
Within the same company is a lot easier to pull off at least like in the case of HI3 & genshin. Back when I worked in Koei they used to call those cross-promos instead of collabs to set a distinction so their audience knew when something was coming from within the eco-system rather than from out of it so that users might be more willing to check out the other thing as it is also Koei.
But yea, in one of the previous videos I did, people were talking about collabs and the monetary side of it a lot so I figured it'd be a good opportunity to make a video on the topic to do a more indepth dive into this as well! Glad you enjoyed the video m(_ _)m
Back when I was still in university, Super Mario Maker collabing with Nisekoi used to surprise me, but nowadays Fortnite and Free Fire constantly collab with anime franchises.
The most outrageous one, in my opinion, was Blue Lock collabing with Free Fire and Alucard from Hellsing on Call of Duty.
@@JulioOther It really does feel like with all the talk about metaverses at some point there were some series that really tried to become that especially with fortnite at some point though with stuff like blue lock and free fire it certainly feels more bizarrd at times if anything lol
my algorithm is wild, i found this video in middle of random cooking videos
Guess this must mean I'm getting cooked 🤣
Though fr idk how youtube made that leap but I hope you enjoy
🙇♂
This is a good video! I was curious for years how collabs in live service games work. :)
I'm glad you found the video interesting m(_ _)m
This is a very interesting coming from street fighter 6 getting some insight on how collab's work. I think generally people feel like companies squander opportunities when in reality its just alot of things in play that aren't up to the people implementing to collab into content.
Everyone *wanted the spy family cross over to be new characters, but when you look at that from a brand perspective, that character would most likely not return. Resource wise it would take more to implement them as an actual character vs just using the avatars.
Especially with the spyfamxsf6 I can only imagine how much work would've gone into that had they tried to get them as actual characters instead since they'd have to come up with skills and animations since it's not like spyfam is a shounen manga with a huge skill repotoire to just pick names from.
Then they'd have to go through the trouble of modelling it getting it to a state where they can show what it looks in game and send it to the license holder to check only for them to then ask for this or that to change and then getting stuck in that phase.
Then the whole having to rebalance the characters for as long as sf6 exists as more new chars are introduced and the potential license issues with that I can imagine them just not wanting to deal with the headache.
I feel like even with the dev team there were prolly people who wished they could do more with it too but the bueracracy between companies is prolly what caused it to get simplified into just a skin in the end instead of being a full character.
Interesting to finally learn the details on how all this work. I had a vague idea of how how all this worked since I've heard for years that Super Robot Wars Alpha once wanted to release in the West but was stopped because of the licensing nightmare between those master license holders in the different regions.
Yea, especially for super robot wars since the licensing was prolly messed up a fair bit back in the day when companies had less of an idea what they were doing and whether their stuff would even be popular in the west.
Even today here aside from people who worked in the major game companies most people still don't have a good grasp of what people overseas enjoy and so they don't know how best to release their content to the west which leads to poor license control which ends up making stuff like this problematic down the road sadly >.>
The Will of the City calls upon us.
Good good that you managed to complete the prescript
In this video an overworked salaryman loses his mind talking to himself. Fascinating. I mean, I guess the talk about collabs is also educational XD I also see your Sailor Moon and raise you a WAAAAAGHkagi, the Orc who Descended into Darkness.
On the subject of colabs, on the international front, Banpresto's representatives once said in an interview that trying to bring Super Robot Wars on anything other than japanese soil would be "a nightmare" save for the Original Generation titles due to the licence holders overseas.
Yea I can imagine especially for SUper Robot Wars since the license holders overseas are all over the place and the IP may have passed hands a few times that anything with regarding to trying sync all of that up is probably a headache.
At least in Japan because of how the industry is like these people probably could just gather in a smoking corner somewhere and have talked it out at a producer level and since the actual creative heads are working on it it's a lot easier to get things passed with less business red tape.
And yes, with the power of the waaagh the orks are truly magical I love how bizarre they are
I feel like srw is just not going to be viable without a ton of legal hurdles being lowered AND bundling a collection of the source media with it
algorithm is starting to push this out into development circles
Here's hoping I don't get completely cooked. orz
If there are things that are interesting that I missed out do feel free to point them out as well! Always glad to hear more about how these things are done in other parts of the world too
Good video, i watched it through all the way and insights were laid out well. Now if only BA would get BTR collab... I feel like they complement each other perfectly for one to happen
I'm glad you found the video interesting m(_ _)m
That would be an interesting collab to see tbh.
It does feel like BA does very infrequent collabs so it'd be hard to say when and if it'll get it but who knows we might very well see it this year lol XD
very interesting vid. never knew so much goes into colabs
I'm glad you found it interesting! Indeed a lot more goes into the boring paperwork part of it than might be intially expected as much as it would be fun if all these different groups were just willing to do it
I'm surprised reactivation want mentioned since I would have thought that may have been easier than acquiring new users.
If by reactivation you mean getting players who've quit the game to come back usually those tend to be a lil easier yes but that usually doesn't take a collab either as ex-players are likelier to already know the game and therefore are easier to convince to come back using in-game additions or news which tend to be more cost-effective still hence why I didn't really mention it.
The only exception is if the game is gunning to pull the people who joined for a specific collab to come back in which case a collab rerun where one buffs the collab characters would be a good way to do it though.
Limbus Company, my beloved
Iz gud
Monster Hunter used to be huge in crossovers. Anime/manga IPs are gone, new games events overall feel so dry. How were collabs seen when there is no DLC or banner to pay, just advertising?
Yea Monster Hunter and Phantasy Star portable both I recall PSO portable having some really bizarre ones in that for a consumer title which didn't get dlcs as for me at least I didn't see any of the marketing push for it if there was any and got surprised by Dominoes pizza in the game midway through.
If anything I feel like collabs back then were stranger back then in that you had some where I genuinely question the effectiveness of it like how ZHP from NIpponIchi just had easter egg dungeons with about 15 dengeki bunko series including oreimo, accel world, spice & wolf etc and I don't think that was announced anywehere at all. Meanwhile you did have very obvious ones like soul caliber with Link and Star Wars but it did feel like back then collabs were generally just rarer because the entire hope was just on the added sales covering the licensing costs which made it more of a gamble than it is today.
Was waiting big on this one. Yeah collabing seems as much an internal push of marketing built upon big corporate politicking head aches, tho I do think about how between "in-company collabs" like Bushiroad (Revue Starlight > Bang Dream > Symphogear) and Type Moon (it's so funny FGO pretends to collab with just more Fate properties and the only Fate that breaks out is Prisma Illya) can be a no-brainer in ease, while there are lot of esoteric IPs that scratch heads (still think about that WWE x King of Fighters collab, which ironically might be purely on an actual Saudi Prince being a big SNK fan and Saudi Arabia bankrolling wrestling but idk).
In my personal interest of Dev Logistics > IP Hype Marketing, namely the "curse of Meta Limited/Collab units", I do think about Nikke's choice to have "strong, but interchangeable" units with EVA, while something like Another Eden, having uniquely UNlimited collab events, chose to Power-Benchmark units every collab: one of the incredibly few to survive a Persona 5 collab which gave a Free Healer Morgana and No MP AoE for trash mobs > Tales of Series with Introducing Element/Weapon Zones > Atelier Ryza currently, really seems to be giving back to the other JRPG 2nd/3rd names along the Chrono Chross demographics it seems, there's some real meat to any dev interviews whenever they wind up opening up down the line.
What really interested me tho was the "demographic siphoning" between competitors sorta creates a "zone of collab influence" between the gacha games, like Yeah, everyone has a pocket Persona 5 or Re:Zero collab cuz it's hot, but somehow Lyrical Nanoha was a dedicated Collab IP with merch for some 7 or so years coasting on Detonation until Exceeds Gun Blaze Vengeance announced barely a month ago, got to pair up with all sorts of Magical/Action heroine gacha (Assault Lily, Magia Record, Symphogear again...MagiCami etc...); it really makes me wonder how inverse to how nightmarish Disney copyright restrictions can be, if there's other IP that are SO easy to work with in local Japan, that just never breaks into International culture (they didn't let the Nanoha Collab costumes into MagiCami RIP).
One last note on a personal unique note, that MagiCami had a collab with Detariki Z very recently...which is super odd considering MagiCami straight up shut-down 1 year ago. It might be one of the few examples of a gesture of "letting a competitor re-absorb a lost demographic", considering both were *ahem* H-Gachas. But that also does raise another level of Dev Logistics considering not only has Detariki re-created 4 of the main heroines designs, some enemies and re-used battle tracks, but they also made whole voiced new H-scenes, at which point, I wonder how much the collab was "cooking even before MagiCami shut down", or otherwise how much effort/resources (Voice Actors too) can really translate for a recently deceased IP...although that might not be as apt a label, since MagiCami also will get it's (delayed) off-line version out scheduled at Feb 8...as well as having a whole fan off-line meet up, so idk, it seems like such a openly good gesture for fans that I can't really draw any Business Ulterior motive to drag it down oddly enough
Oh shoot, I almost forgot about commenting on a "when Collabs go wrong/half-assed" since Symphogear XD after having like a shit-ton of Tokusatsu, Bushiroad and Magical Girl collabs till it's final EoS, recently had a major backlash for a Pachinko commercially treated as an insult to all it's JP fans...then the 2nd commercial doubled down. Really makes me wonder if Pachinko money is so good to lick the boots of like when Konami killed Metal Gear for Pachinko, and it's just a "chuck the IP into the bin" as it's infamously made out to be
Collabs after shutdown while rare are certainly one of those that always makes me wonder what the goal is though. Not in the there is no meaning sorta way but in the are they doing this as build-up to something new coming up? Is it meant to be just a quick cash-in? Or are they just trying to ensure that their IP's name continues to stay in public eye while they prep for a longer term goal somewhere.
With regards to internal collabs it's an iffy one. To reduce confusion I'll just call them cross-promotions because that's what we use to call them in Koei back then because the company cross-promotes their game in the other game. It depends a lot on the structure of the company itself as well how well they can get a collab pushed through. In a massive company like Koei for example the company is split into 4 big divisions along the brand lines (Shibusawa Ko, Ruby Party, Gust, Team Ninja etc) and games are split into teams within the brands all of whom may not interact much and for whom even the top management may barely know each other. As a result, it can actually get difficult to convince teams to work together at times, especially since in large firms the President likely doesn't get involved in all of this.
With FGO it's tough I guess in part because the devs of the title and Type-moon are different firms and there has been some clash I recall hearing back in the day between the direction both wanted to take certain characters in so I'm guessing there's some friction there with regards to that and I'm guessing that the whole not doing external collabs thing might've been a decision to ensure that the game's world doesn't get diluted or something perhaps. It's tough to say for sure without being inside the firm but I could see it, kinda like with Heaven Burns Red, being a case of creatives especially writing side people not wanting this mix and pushing for it as well.
WE LOVE THE LANDSHIP WE LIVE IN
No wonder why there's been a lot more collabs recently
Especially with the number of companies that have being getting excited by buzzwords like GaaS and metaverses like with fortnite and magic the gathering and what not, there has been more attempts to try and turn live service games into something where you have just a variety of different IPs mingling in a game which is a part of what pushes up collab counts as well as companies try to acquire more DAU through these methods
it's a collab between PM, who aren't really collabing much, and Arknights, who will collab with seemingly anyone who's game [RS6 (twice, even), Monhun, Dungeon Meshi, Sanrio (yes, Hello Kitty.), WWF, KFC, but also actual chinese movies and popular internet series like Legend of Luo Xiaohei]. I 1000% believe that this collab is happening because KJH is a huge arknights fan and Lowlight seems to be simply happy about getting to work with many different people. Also both directors are very well-connected to their fanbases (and even pick up on the popular memes, lol) so I absolutely believe that both know the huge overlap between their players. Both games are very similar in terms of world-building (dystopian settings hyper critical of capitalism and society), so from a pure-business standpoint (as you mentioned), connecting to a direct competitor is dangerous, but at the heart of both games are directors and devs that do what they want to do.
I WAS kind of shocked that it was announced so quickly. When it was announced, it was still almost a year away. If it's still so far off, it seems as if it was announced really early into its development phase.
Yea I guess they really are very determined to see this collab through considering how early they announced it. Else this is quite a risky move on the off chance that something might crop up.
It'll be interesting to see how it ends up in the end and how the devs try to take this in a direction that might be both beneficial for them and entertaining to create and for the players to enjoy.
It truly is sometimes just "they want to" lol. Outside of the AK Limbus example, I remember Honkai Impact was hugely inspired by Evangelion. So HI3 managed to collab with it.
Yea I remember the devs mentioning how much they liked it too since it inspired some of the themes and names within the game too if I recall.
They really are quite lucky that evangelion is fairly easy to collab with as well so it was a dream that could come true XD
19:46 I guess that fighting games are the exception then I don't if most fighting games are live service
Compared to when the genre was first a thing in a way they have become a lot more like a live service since they do release dlcs in seasons but I wouldn't consider them one because of the fact that with fighting games the players is still getting a more or less complete product that is still playable even if the "live service" of more balance updates and dlcs are stopped.
This is especially so for the games that run on peer2peer instead which should be rarer nowadays but for those the developer doesn't even really need to maintain servers so you do get a pretty complete experience still even without any service provided though some people might complain about the balance not being fixed for all eternity in that scenario XD
Though then again that was how fighting games used to be back in the past as well
Arknight player here, I am always interested in limbus company but never get started, now I am so into this game and absolutely love it!
Cool to hear you're enjoying both! They both do story telling and world building really well so they certainly are interesting for sure
@ and both their music and songs are amazing!
Always wondered how Arknights does it's collabs. Crazy range of IP's and 2 R6 collabs which are international.
Also what do you think happened to the AK destiny collab, I believe they fired the one who gave the go ahead making the collab impossible.
I do remember that one being said to have bombed pretty bad though I do wonder what the actual cause could've been.
It's possible that like you said in that the person who wanted the collab or who drafted the original design document for it left or was removed from the team and there was no clear handover so no one knew nor had the motivation to do it so it kinda got messed up.
That or something got messed up in communications or between what both felt they stood to gain from the collab so there were attempts to break it off internally. Without being in the moment there it'd be hard to say as there are many things that could've been possible but the point you brought up or just the people who were working on it being reshuffled or removed, either way the removal of the key personnel is a very probable reason
@@overworkedsalaryman I say it because idk when but some time after the news of the collab Bungie went absolutely postal towards their staff firing them left right and center, which is why I think the one who organised it on bungie's end may have been fired
@@vp7877 Considering how many people were getting fired at the time I really wouldn't be surprised if the person got caught up in the cross-fire of that yea. Plus if they were going through all of that probably the idea of collabing with someone else was a lot lower on their priority list and the thing is the very information they needed to provide for the collab to work out may have very well turned into a black box if there wasn't proper hand over and take over for the remaining staff yea.
So it does feel like many many things could've simultaneously gone wrong with it especially if they were cutting people to that extent
The Re:Zero event didn't perform well because it came out of nowhere and it's theme doesn't fit the world theme of Nikke, unlike the NieR collab.
Meanwhile the Nikke Evangelion collab looked like it performed well but in reality it because the month it started was during the tailend of the Summer Event and then it's last week is the start of the Cinderella Event. It look like it sold a lot but it was actually sandwiched between 2 bigger and better events.
Yea the re:zero one really did feel like quite a mismatch. It's kinda funny to think that the dave the diver collab may have actually been more well received due to the way it was executed instead...
With the eva one I had a feeling since I did look over the event data for the period and it looked like potentially some level of noise in the data because of summer overlap but I didn't know the Cinderella one had that massive of an impact so thank you for pointing that out m(_ _)m
I don't even play the game, but even I heard how Re Zero collab has some complaints. There's something about how Emilia weapon look the same whether you use her front or back view
Hi3 a gacha game by hoyo that has extreme on collabs. The evangelion collab was peak maybe because the devs love the IP and the game story in the early part is inspired with Evangelion and Promare no one in the player base wants to remember that it existed. Now HSR has collab with Fate I have reservation with it knowing it can be peak or forgettable. And what is with Evangelion to collab to ANYTHING.
Evangelion collabing with everything reminds me of the endless collabs they have with boss coffee lol. Though it really does feel like maybe one of those things where the studio or the execs are trying to squeeze as much money out of it as possible.
The thing with anime especially is that it gets very iffy since the profit split goes into many different companies all of whom are kinda interlinked in terms of their business ties so it could very well be someone somewhere still trying to cash in as much as possible for as well know lol.
Heard of the Fate collab though, it was interesting that the direct talks between Nasu and HSR led to that happening potentially though yea we'll really have to see how it goes. It does feel like as an IP fate has collab with so much stuff as well in different capacities that it feels like a real hit or miss
@@overworkedsalaryman a video suggestion, what anime over use the collab ReZero or Eva.
@@Marbearyinclude Persona5 to that, a lot of games love collabing to that specific game even though it has resulted in the meme of P5 collabs being a curse... Now that I think about it Alchemy Stars EoS is gonna get added to the P5 curse meme xD
amazing vid
Glad you found it interesting m(_ _)m
So what I'm hearing here is, is that Cygames pulled out some black magic to get Code Geass as a permanent side story.
Also Iron Saga having a whole collab storyline made outta multiple collabs is also magic.
With Iron Saga it really can be considered quite amazing in particular since Banco has had issues getting some of the Super Robot Taisen games out of Japan due to issues of it having a buncha mecha series that have licensing issues outside of Japan due to the mishandling of those series many years ago.
Though considering the fact that the game seems built to some extent around the expectation of these collabs they probably already got some deal through to allow them to do this for the long term and the mecha scene is also more used to allowing original stories for their collab games as well as having some level of a pipeline for assisting in easing collab content production considering the type of mecha collab games that have existed till now.
With Cygames it wouldn't surprised me if they did actually jump through the hoops to try and make that work out considering they went through a few years of dev hell just to make a anthro-morphed horse girl game which is essentially a giant keiba collab game work out. Though Cygame's entire existance is already a weird magic thing as is considering that they're one of the few remaining game companies that manages to exist on only 10% of their work force being full time stuff so whatever happens there, there's definetly some weird magic and connection pulling going on.
I forgot to ask this, is that a Stella Sora paperbag(I don't know what they're actually called) thingy? They already have Stella Sora stuffs on cons?
They had it at Comiket where Yostar had a booth advertising the game yes!
・Disney being a big micromanager is on point but also pretty funny, because I'm quite sure Marvel Rivals is pretty liberal with its interpretations here and there. I guess someone there was a very good negotiator.
・It's hard enough trying to maintain localisation conventions without dealing with collab issues; I'm pretty empathetic to that side of things and at the very least I expect some of the terminology to be wonky in any game that updates often nowadays.
・surprised rezero was that prolific; Nier always felt like it was the premier example of that but I guess I just don't see that side of the industry.
・That pretty much aligned with how I imagined the collab process goes, but I'm somewhat curious what happens IF things just completely don't work out. It might be a premature guess but for example, I'm expecting the arknights x destiny collab to be MIA considering how it just basically disappeared.
With Marvel Rivals I feel like it might be because it also has the added advantage of being a Netease thing and they already have some level of rapport with Disney as the publisher of Marvel Snap.
Also, the fact that Marvel is directly invovled in development as well might be what makes it easier as well since they are already getting some level of direct input into it so it gives the impression of being able to work out with less issues on the surface at least.
So the fact that Disney are fairly invovled from the development phase rather than it being a live service title which Disney may not even know about asking for Disney's thing might've really helped as it being not their game for other colalbs is what maybe makes it feel more restricting since there are goals that have to be aligned mid-way through. 🤔
Rezero is but in those very specific parts of the industry and likely more in Asia as well I suppose. Nier does get a lot of collabs too but they also have the advantage of Yoko Taro being quite pro-collaboration as well which is part of why it feels like it's everywhere too
I remember Max praising Sakurai for all the hurdles he went through for Smash Ultimate have it's roster.
It certainly is quite crazy that they managed to get that roster with fukin mincraft steve in it even now lol. I feel like it's thanks to the sheer influence Nintendo has that it worked out as I don't think any other company could pull it off to this scale which is both impressive and terrifying at the same time.
I think one really interesting case is the Genshin x Horizon Zero collab. You could really feel that Mihoyo didn't want to do it and was only putting in the bare amount of effort because they had to. There isn't a single aspect of the collab that doesn't feel half-assed. There was no story, no advertising, no incentive to use her because her kit's awful, and you can't even unlock her dupes!
Considering how Sony CEO is really pushing Horizon to our mouths even Lego Horizon sold badly, it does feels like Mihoyo doesn't give a shit to Horizon collab
Yeah, it is really forced collab. Hoyo obviously doesn't want the collab lol. We receive Alloy in mailbox I think? And there's barely story inside the game.
That one certainly was a strange one ngl. I wonder how much Sony did to make them actually take up the offer but simultaneously how little they did to make Mihoyo feel like half assing it the way they did lol
@@overworkedsalaryman I feel like Mihoyo half assed it just to spite Playstation CEO(who has always wanting to shove Horizon and yes Concord where he thinks its gonna be MCU and Star Wars level) because even weebs doesn't give a f to Horizon either. It was just easy paycheck for Mihoyo
Wait this is super insightful. Wth
Is it? If so I'm glad it was!
Man, i've been wondering: where do you keep all that merchandise? Do you have a super deep basement or something?
I just have a very messy room outside of the camera's view instead is all lol XD
I have a question, I'm playing a gacha game that suddenly started to have a large amount of limited banners. Why would a game go from having a few limited banners to almost every other banner being limited?
The simple answer is because they want more money. That said as to WHY they want more money that really depends on the company.
It could be that the top management are forcing higher targets on them for whatever reason. The curse of success is that the better a title does the higher management then sets as a target the next year if they don't understand how games work so it reaches a point where it gets unsustainable and this might be one way to pressure people to spend more due to banners being limited.
That or the game just isn't doing well enough to begin with because the original banner friendliness ended up costing them a lot more as people don't feel the pressure to spend as much. There was a game I played that kinda had an issue like that where the first four 10 pulls you did guaranteed one of the banner characters (they had 4 per banner) which meant that statistically you'd get the character you want and for the more casual playerbase you wouldn't need to spend and that costs the development team instead.
Optimistically one could hope this is so they can fund something bigger in the future but yea, it really depends on the game and how long it has been in operation
Overworked Salaryman x Re:Zero collab when
Maybe it already happened when I used my time wizard powers to put teasers to future events in older videos
The thumbnail just summon me
It seems the thumbnail had more of an effect than I thought @.@
welcome great one
Kivotos and the Academy City are so similar that there is no way BA wasn't influenced by the To Aru franchise. Given how well crafted in its fine details BA is, that collab was a match made in heaven. Also, JC Staff makes a new season of Railgun every 7 years, and i think the manga is still running, so i think that the IP is not really old.
The IP's been running since 2007 2 more years and it'll be 20 years old so like us it's old XD
Though not as bad as the big shouneny IPs so comparatively if those can still maintain a level of following then what you say makes sense too.
Though yea the two really are quite similar-ish in theme prolyl cuz index/railgun inspired it quite a fair bit I'd imagine. Tbh I'm surprised they haven't done anything in Tachikawa for BA yet since that's the city that quite a few scenes in railgun/index are based off of
@overworkedsalaryman I didn't know!that explains why the city looked so rich and authentic!
OH MY GOD LIMBUS COMPANY MENTIONED!!!!
The will of the city told me to do it
I only understood around one or two words per sentence but good video (to be fair I was listening to this while doing mindless grinding in Wuthering Waves), 10/10 would watch again.
Now give me Blue Archive X Fate/Prisma Illya collab 😭😭😭😭
Don't worry, that's how I feel when I'm in a meeting at work sometimes too.
Tbh for all the collabs they've done with the illya IP I'm surprised they haven't reached the point where they'd do one for BA yet it def would be interesting to see
Super interesting topic, but due to adhd i literally had to play 2 games at once to get through this video 😂😂😂. Shame these long form videos arent that good for the algorithm
Sometimes I do worry if the videos are too long >.>
But at the same time my old man brain makes me drone on too much so I have trouble figuring out where to cut it at times. That said, glad you managed to at least get through it and found it interesting!
Am still thinking of how best to cut these for the future as well
@@overworkedsalarymanno im kinda getting old too, adult adhd is even harder to deal with than i realize i had as a kid.
But as some one whos also trying to get in the games industry these types of videos are very far inbetween, wish we had more evaluations of the kind of business or marketing aspects of video games on an insiders perspective, rather than most videos about this topic being told from the players point of view.
@@overworkedsalarymani actually like these longer videos, its just hard to get through in one sitting, the algorithm on youtube actually favors long content nowdays, i just had to correct my Earlier statement since i looked it up and they actually changed how the algorithm works a few years ago
16:57 bro face when he have to muster out that word 💀
Had to rot my brain a lot in order for that to be possible. That and having to edit that skibidi toilet for the image that pops in as well took a look out of my braincells I hafta say
MY OUTIST WE HAVE BEEN CALLED!!!
And we will answer
Is that Limbus Island?
Do I see a clock with a black coat?
With the number of limbus peeps that have popped up here it certainly feels like the comments of this video become it lol XD
i see arknights in the thumbnail and the hive mind calls to me.
But anyway, nice video :3
I'm glad you found the video interesting m(_ _)m still trying to figure out if I can eventually get to the anniv fes in jp next year but being an old man makes almost weekly events feel tough
29:32 Couldn't agree more.
The true mood moment lol (even saying that makes me feel like an old man trying to be more hip)
By helping others in a way that makes it harder to effectively help others, I mean that if someone needs their car to get to you, dont slash their tires so it makes it harder to help them.
The Wild Hunt has been called.
It shall now pay you nightly visits. Close the windows and your doors, lest you wish to join us in the eternal procession.
Haha, but I live in an old Japanese rental place so a pipe through my window prevents it from opening XD
Though jokes aside it is an honor o7
im a simple man, i see project moon in thumbnail and i watch
Hopefully you find the video interesting nonetheless m(_ _)m
@@overworkedsalaryman yus, great video x3
PM mentioned omg
I really do think the concept of the collab they are going for is going to be interesting to see frfr
Ur cool dude, keep it up.
I'm glad you found the video interesting and thanks for watching 🙇♂
It's the same picture(DokutasxLimbrosfandom)
Same same but difference but both good same yes
I swear if Blue Archive collab with Arknights, we all gonna 😭 under a single banner.
Would be funny if they ever did. People have also been waiting for a gfl one for ages it feels like lol
@ I really wish so since GFL did come to my mind when Executor straight up become a Terminator
@@overworkedsalaryman Mica ⚔️ Yostar. HG founders were also from Mica.
Then there's Type Moon with FGO, who for a decade haven't collabed with any other franchise other than itself and still isn't done.
FGO has always been a strange one not in a bad way of course. I'm just curious whose directive it is to not do collabs with other firm IPs and how much access DW back when they ran FGO had in decision making for that.
With FGO there was always the talk about how some of DW's decisions back in the day kinda conflicted with what Type-Moon's directions for some of the servants was as well so it's interesting to see how there is that creative difference that exists and if the reason why there hasn't been any is because they want to preserve the consistency of the world and its story-telling or due to some other reasons as well.
That said with how strong the IP is they'll do well even without collabs so I can imagine them not wanting to bother as well potentially
WHERE IS IT
I specifically avoid any spending during collabs.
That's understandable. Depending on the game especially it really can be not worth it
PROJECT MOON MENTIONED
I did not know it would have the impact it did @.@
But yes yes they did something pretty unique this time so I feel like it fits well with what is going on in the period!
PM SLEEPER AGENT ACTIVATED
@@cripplinganimedepression9902 Welcome to this video by a tired grade 9 fixer from another world
Didn't know you worked on Pazudora, based.
@@DesupairinDespair For a bit back then yea, was working with the overseas team for scheduling and marketing while doing work with the jp ver as well on the game design side which is why my work experience is as messy as my room lol
@@overworkedsalarymanBoth international and local releases? Damn, living up to that channel name I see haha.
@@DesupairinDespair That was prolly one of the busiest periods of my life yea lol. It's actually part of what made me think of the channel's name to begin with funnily enough
Project Moon
They make very good games yes-yes. Also I'm amazed that youtube somehow managed to get the video activating the community off the thumbnail alone
@@overworkedsalaryman TH-cam? The PM agents have their own network and do not need to rely on external sources. (We're just crazy)
@@BlowBow2 We're all some levels of crazy so the crazy is welcome here o7
FACE THE FOE, PRESS THE WINRATE
FACE THE FOE, BORROW A WIS'ADEL
Wis'adel truly the best
I nearly thought the collab in the thumbnail was legit lol xD
Arknights and Limbus? It has been actually announced
th-cam.com/video/a4FCeEGjyVM/w-d-xo.html
Same for the Magic the gathering x Spongebob one as ridiculous as that might sound
It is legit, announced during the project moon 8th anniversary livestream
@@overworkedsalaryman damnn i see xD arknights players be eating good.
Do note that, this collab is one way only toward Limbus. Arknights isn't getting anything from this collab.
@@nine-coloreddeer3102 They truly be getting some interesting stuff
PM In thumbnail
*You have alerted the hoard*
As long as they aren't here to kill me all is well 😱
you should talk about Persona 5, the grim reaper of gacha game collabs. who's next
Tbh now that they've their own gacha IP coming outta china to global I do wonder how much they are planning to still do collabs going forward. It'll be interesting to see for sure
peak meet peak (danteh and doktamaking out when?)
wonder if a bl artist somewhere has already done it though people feel rlly fast when it comes to stuff llike that lol 🤔
Though yes, two very peaks indeed
@ I’m curious of these Asian to cook up a clock and a albino man that basically make cancer getting freaky 😭
really interesting and informative.
However,it doesn't explain how fgo does collabs XD
I'm glad you found it interesting!
Yea I omitted fgo because their's is a weird and very unique case where the development company is technically not the IP's owner but a licensee for a part of the brand. So when they "collab" with Type-Moon it's by definition a collab but from most other companies' perspective this would be more a cross-promo of their content with their other content.
Which with cross-promos I didn't really wanna talk about since it's more just marketing and internal corporate politics how hard it is to work out but usually it should be super easy since it's just your own IP being used etc.
That said it's really funny all the stuff that goes on with fgo, especially when one takes into consideration that Type-Moon used to even have disagreements with how DW7s directions went with some of the character designs etc
Are you an app developer?
I'm a game dev who worked on live service for awhile in the past so kinda but not a full on developer of apps across a wide spectrum of use cases!
P.E.A.K had been mentioned
Truly very much peak lol
Now you mention it, Memento Mori has no collab. Even after 1.5 year.
Considering how they usually do banners I wouldn't be surprised if they didn't want to just yet since stuff like music and the art style make it harder to fit the other IP in well without a fair amount of cost and scrutiny. I'm just thinking of how they’d do the character song for like a To-Love Ru collab and ngl it'd be interesting to see how they'd do colalbs if they ever do
Technically they did have a collab(2 in fact) but it's a self-collab since it's from their own games.
MM catching strays as usual
@ Oh, yea. Now that you mention it those do count in a way. Back in Koei we used to classify those different which is why I didn't think of it at the time but you're right
@ tbf no collab prolly means they're p confident about their odds so might be a good thing if anything 🙏
im sorry but i was watching this video happily but then my friend mentioned you look like edna from the incredibles
Bruh, I had to google that and y'know what, they aren't wrong but bruh my hair doesn't look that much like a bowlcut right? qwq
Japanese overworked salaryman uses Korean game collabing with Chinese game for a thumbnail in a video
It's a cross-border collab for a video on collabs 😎
Meanwhile, FGO and Lasengle have been circlejerking collab with its own IP and spinoff for nearly 10 years now
Tbh with how successful FGO has been it feels like they only need to do that and they can already pull in all the money without diluting the world building which might be somethign their worreda bout as well
@@overworkedsalaryman yeah FGO has always been a sort of an anomaly in the live-service gacha game world
Oh my god...
Oh mai gotto. Tbh idk what's happening either at this point @.@
LIMBUS COMPANY!!!!
I guess you could say that game be bussin' (I'm sorry m(_ _)m)
SHUT UP AND GIVE ME MY 6 STAR SANCHO AND 000 WIS'ADEL!!!
I wish I had that power but all I have is concrete, baby
@@overworkedsalaryman aw mannn..
okay I'll take the concrete. :)
the sleeper cells have arrived
It was quite surprising how fast they found it but it's a welcome arrival nonetheless welcome o/
@ sleeper cells are simple, we see project moon we click
WHAT
HAVE
YOU
DONE
I have no idea either I'm just as confused as you are @.@
Ye, I think that Railgun, which is pretty much mediocre anime, has won much more from this collab and the creators prolly should have been the ones paying for it.
Its OP song is legendary though.
The anime side of it really did feel quite slice of lifey yuri which still felt a lot more unique back during its run time though nowadays it does feel like going back to it the show doesn't look as unique or super interesting perhaps...
The fripside openings were pretty good though XD
same reason for SAO, its just very mainstream in JP even if its Mid anywhere else
The anime was mid but the IP is highly popular. Like if someone doesn't follow the anime, they still know the existence if they interested on japanese anime in general.
@@alvinvalentino5797 Tbh I'm kinda curious where the main auidience or who the hardcore audience for SAO is.
Maybe it's just the circle of people around me or because of how much time has passed since then but tbh I only know 1 person both overseas and local that really likes SAO and the series got so popular it had its own arcade game that never left Japan too at some point.
Would be cool to actually see the day for sure though