Inside Luxury’s Secret India Supply Chain
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- เผยแพร่เมื่อ 27 ก.ย. 2023
- Some of your “Made in France” luxury items are actually made in India. For decades, fashion houses obscured their business ties to developing nations where labor is cheap, and hard-to-find handicraft skills plentiful.
Today, credit sharing remains contested, even as laws tighten around transparency. We set out to investigate what’s behind a garment label.
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As an Indian growing up appreciating intricate handiworks in sarees and dresses of my mother , sisters and aunt, when I saw Western Luxury brands using similar embroidery and patterns in their couture outfits I always thought they copied our work or as they say "inspired". Well I guess I got my answer now.
PS: Only in recent Dior collection in Mumbai, they acknowledged and appreciated the exquisite craftsmanship of our nation, hope others will follow.
It's similar but different it's different in Europe and south American countries
Norway Croatia,Germany, Hungary Italy Romania Albania all different
But acknowledging is not enough. Nobody knows how much the carftsmen and embroiders who put so many hours is getting paid. Remember that the clothing is being sold for lakhs and lakhs. Some couture pieces go for even crore. Are they paying the people who actually making these pieces even 30k? They honestly deserve atleast 30% of the selling price for every piece they put all the work in.
@@yuvrajsingh-qr2fnthey're lucky to have a 1000 rs wage, and that is paid to the most skilled embroiderers...it's sickening.
The game of exploitation
@@mercury-ds7no hold it right here. Relax.
Most indians know that luxury brands are not willing to admit that their pieces are made in india. whenever i see the delicate craftmanship during fashion weeks, i know it must be made in india.
But its nice to see people involved in it are speaking up. and thanks bloomberg for recognising the hardwork of these artisans.
There's a reason why LVMH is the largest company in Europe. It has downright incredible margins.
Vanity, high margins, low taxes, excellent branding / marketing.
Louis Vuitton is biggest I'm the world and united Messi and Ronaldo fans temporarily
Its the alcohol
@@jimbojimbo6873 h &m , Zara, dolce and Gabbana, mango, hugo boss, fendi Moschino,
Etc are amazing too
Indians just love to lie 🤥
Sounds a lot like cheating and marketing gimicks, more like fooling wealthy people and making a cult out of wealthy people brands. And by the way, I don't know if you've been to India recently but have you seen extremely poor quality of life and awareness sin sanitation and standard of living still? It felt like being shifted back 300 years except with the modern day globalization still intact. Inequality, poor infrastructuon and absolute filth both in the surroundings and often in the way peoples behaviora and approach to life is so overlooked that it is just shocking. I'm not saying it's everywhere but I would say 75-80%. No wonder people were and continue to flock in greater numbers year by year into different countries. And no one wants to come back for great reasons.
As an Indian, I don't doubt this. Some of those Sarees are insanely intricate and well made. They have the talent.
True. No country can beat India when it comes to beadwork and embroidery.
Loo at pakistani handwork
@@qrius90😂😂😂😂😂😂😂😂
@@qrius90 lol its a joke ,Pakistan is a part of India ,
@@qrius90You are Indian too not as country but as part of Subcontinent , ethnicity and culture.🤨
@@qrius90Pakistan is 76 years old😂😂😂😂 this art has existed in india for 1000s of years
Is it any surprise? Indian textiles, especially cottons and silks are known since BCE. Elite citizens of the Roman empire would flaunt their ultra fine muslins and cottons sourced from India. Quoting Wikipedia “Up until 1750, India produced about 25% of the world's industrial output. The largest manufacturing industry in Mughal Empire (16th to 18th centuries) was textile manufacturing”. During their colonization, the British specifically targeted the weavers, destroying their looms and cutting off their thumbs.
There was no India before 1947
And of course industrialization occurred elsewhere faster
And everyone doesn't want to look Indian
There's 196 countries
There are many underrated brands outside Paris and Milan too
@@KygoCalvinHarris-xu4kvwrong. India may not have existed as a modern nation state but that didnt mean that indian states werent economically linked by each other
India had labour intensive industries that produced better products than the ones in Europe. The British de-industrialised India to the extent that nearly every native manufacturing was destroyed, otherwise there's written evidence of Indian textiles, steelwork, ships and handicrafts making their way to Europe and being deemed high quality
You are a perfect example of delusion. India has existed for millennia.
@@valetudan234 no
They fought with one another
This is just more nonsense that India wants to take credit for
If it has peacocks and elephant design on it, it's Indian
There's no end to Indian jealousy
@@valetudan234 false
The British industrialized India, but India was slow , even from last fifty years onwards , Indians growth is poor, way after independence your straight up lying, just like most Indians 🤥
The only reason why they dont put made in india label is because there is a trend among western consumers to look for "locally sourced" products....almost all the companies have taken advantage of this by doing a bulk of work in foregin markets and adding finishing touches in france or uk etc
Cmon now lets not fool ourselves. People clearly think of indian products as substandard even though we have millenias of expirience in weaving...
@@kracks9852 True I am sure they would be cracking smelly curry jokes if they find out that it is made in India.
@@DSR12345 that’s cool … curry smells amazing and tastes amazing unlike the boiled egg smell you’d get on them
I always thought lndian attire was the most colorful and embellished, along with the jewelry, it should have its own place in fashion.
It was always the case. India was the richest country in the world because it made the world's best garments, jewellery, ships, textiles, most aesthetic buildings, etc.
What India needs to do here is to study the fashion trends of west, fuse with Indian Industry and make our own brands..then only we can give competitions with these brands..
europe will impose tarrifs and other barriers. they wount let there luxury sector be taken over by non westerners, even us luxury brands(if there is any) dont dominate in europe.
France is known for luxury. Perception matters.
@@briopalumpus8676not everyone wants to look Indian, there are 196 countries in the world
Totally agree
@@briopalumpus8676 India should buy a French company and start pushing Indian products through it. Just like of Tata does for JLR or Range rover.
indian labour law needs to be imrpoved and also trade laws that shouldn't allow international brands to exploit our labour and their talent.
On a serious note yes
Indian businesses need to compete instead of relying upon subsidies and India's labour laws are pretty strong.
@@gabbar51nghIndian labour laws are terrible and Indian government's notorious bureaucracy and tax raids have scared away most foreign investors to places like China & Vietnam
@@Traderking1990 That's because they're more business friendly countries and single party state.
That's not the case with India. Labour unions are votebanks and in a democracy they matter. Until India becomes a single party state like China, it's growth would always be slow.
@@gabbar51ngh Then what explains the massive investments in multiparty USA, UK, Japan, South Korea, Germany etc.
India should come up with its own luxury brands. Its about time.
A bit difficult. Luxury brand is not about quality, its about the crafted perception. You can sell the same item for a fraction of the price and it won't have the appeal, you need to sell the image and India would need to command soft power first.
Sabyasachi?????????????
well, gaurav gupta, manish malhotra, rahul mishra, anita dongre, falguni shane pecock and many more are now designing for the global market.
So Dior doesn’t possess the savoir-être to put a “Made in India” tag for all the savoir-faire done in India!? It makes me so so proud as an Indian that all these exquisite pieces are made in mon pays! Mais, le même temps je suis très triste de voir que les artisans qui on effectivement fait le travail ne sont pas bien payés.
Yeah, they don't have the guts, or the interest! I mean they can charge a lot more without the tag so why not!
India still has the local talent and traditions which created high value textiles over millennia. India has been exporting high end textile products for over 2000 years. The skills have survived into the 21st century though it is declining everyday. India has a rich tradition in fashion industry, which is being kept alive by the skilled craftsman. Bloomberg should do a documentary on the local textile craftsmen. Their secrets of trade span generations. Though it is sad to see some of the workers being exploited.
i used to work as a inspection engineer in a company here in india , makes latch and locks for john deree and we had to punch in "made in USA" on them . 😁😁
I used to work on software that manages jhon deer supply chain globally from India.
West is a scammer 💩
Actually India's indigenous brands are themselves going global and taking over the fashion market. People just love Indian arts and perfection. So western brands are now kinda forced to disclose their India connection to stay in the competitive fashion world.
yes we see the world overflooded by these indian brands nowadays. well, they're not.
Most nouveau riche Indians are looking for the European luxury tag, even though they can get superior quality truly luxury products in India. In India they will question the exorbitant prices but wouldn’t blink an eye when spending on European products.
It's all branding. Europe itself a brand. If it's from Europe it would be high quality. That's what peoples think. Tho it's not true always.
I think it’s kinda true everywhere though. I’m from a small Nordic EU country - I would never pay the same price for a local vs high-fashion product🤓
@@susanna5864 Croatia??
My one and only authentic Louis Vuitton purse was bought from the outskirts of Chennai for Rs 200 from a leftover supply.India has a huge leather market.
Hey, consumer protection agencies -
why not have laws that make it illegal to have misleading labels?
A label should accurately reflect what it represents!
Actually Made in Italy is very ambitious legally. They can just do one last "finishing touch" in Italy and it can be labelled as made in Italy. So no laws are being broken while practicing this.
you should look at history of luxury exports from India. They supplied most European countries with luxury clothing for centuries. Then the European businesses banned it to protect them.
It’s high time, that India receives Geographical Indication Tags for these embroidery.
india is gaining more importance across different sectors each year
India exporting luxury clothing has. 2000 yr old history, read about trade between Romans & India
I have so much respect for the artisans who are so amazingly skillful and work so hard to keep this art alive.
Wow. This really shocked me.
Indian Handicrafts and intricate textile works were the world's best until the 1800s. The textile industry and exports were a major contributor to the Indian economy and also a big reason why India was the wealthiest country then. Some of those mind-blowing pieces of art are still kept in Indian museums.
Then the British came and killed the textile industry replacing everything with commercial looms(of course!). Only a glimpse of the old textile industry survives today. And now I realize that Europeans are still exploiting what is left of our heirloom industry? That is shocking and disgusting... Yet somehow, I'm not surprised.
Also, I can guarantee that for every piece that goes for 43000 euros, probably less than 2000 come to India and barely 500 go to the artisans who actually create it.
Very well said !!
👌🏼👍🏼
high fashion is so messed up but they are succesful because their typical customers aren't going to be the most ethical and moral individuals.
my thoughts exactly
not true
10 more years & India will have its own brands. I think industries with highest aesthetical component also tends to be the most cruel.
If you are talking about luxury brands, that's not gonna happen. Taking Japan and China for example, both countries have been two of the largest luxury markets for years and there are still no globally-recognized top-tier luxury brands from these two countries.
@@edwinhuang803 Maybe not China, but Japan does have Issey Miyake, Bathing Ape and KENZO (by Kenzo Takada). Not many, but they have produced some famous high-end brands. At the low end, you have Uniqlo.
@@edwinhuang803 👉 LOL!😂 It's a ridiculous thought to expect Knowledge of Luxury Brands from Cheap people who can't even able to afford it.
👉 I'm Not So Surprised about the Stupidity of your Ignorance about INDIAN LUXURY BRANDS which are already well recognised in international markets such as follows:
1. Van Heusen India
2. Lakme
3. Allen Solly
4. Monte Carlo
5. Royale Enfield
6. Peter England
7. Flying Machine
8. Old Monk
9. Louis Philippe
10. Da Milano
@@edwinhuang803I agree luxury brand reputations are crafted over several decades
@@edwinhuang803 false... there are so many amazing designer brands from China. Just that the regular Joe is probably not aware of them. Give them a few more years and we shall see.
Western brands were mostly established decades ago, and have had time to perfect their craft...
at the root, its all about stereotypes.
Europe is luxury , india is cheap
Scary to buy High Fashion brand-label products which could've been made in my next street in India with a tag of 'Made in France' written on it with 50x the price. Eg: Think of the off-white belt or gucci belt these college ladies get fooled for..
the colonial mindset
For now. But the wealth is shifting. EU economy is sinking and India's economy is growing.
@@ArjunSootaIndia and Persian empire were first to have colonial mindset
If south America and Europe are better than India at football, formula 1 and tennis you'll accuse all of having colonial mindset 🤣🤣🎷
@@mindturner7234same with Indians image of other countries, Indians also claim wifi Bluetooth, internet, and several other architecture too
That's why we Indian prefers local market than high end brands over priced apparel.
Because somewhere we always knew they are insanely overpriced and we believe in our intuition that not to waste money
things are changing, younger generation doesn't acknowledge that, inferiority complex is real among indians
As an italian, i think it's normal that different countries have their different specialisations. Italy is known for being the best at goldsmith workmanship, wool, silk & leather goods, India is the best when it comes to embroidery and other products, the French are the best when it comes to fragrances. I'm against those people that put others down to elevate themselves - there's a lot of talent in the world and I personally have no bad stereotypes about other people or countries ❤ and I'm happy to see India thriving, I can't wait to visit the beautiful, ancient country that contributed so much to the culture of the world we all live in ❤
😂 athar is produced in India and then used by foreign companies, don't even talk about gold and diamonds
@@questions_answered athar?
@@carlomontecarlo7881 athar is a concentrated scent. They are made with natural things and smell is concentrated. I don't know how much is exported but athar is said to be wonderful, they even make smells like the first rain hitting the earth
If u ever visit come to south India 🇮🇳 not north India
Italy? Gold workmanship? Silk??!! Lool!! Have you ever seen indian jewellery or silk sarees??!! There's a saying, 'frog in a well'. Frog jn a well believes there is the heaven. 😂😂
Absolutely stunning. India has incredible skills in fashion, natural fabrics and dying, furniture and wedding party designs. These artisans deserve to be paid much higher wages.
When i was a kid in India, i used to visit my Father who was working in Singapore during the Summer Vacation, We used to buy Clothes in Singapore ( Made in China) instead of India thinking they were Superior in quality compared to Indian Ones... Whenever i came back to India i noticed my Made in China clothes wouldn't last while my Made in India clothes were Durable AF some even lasting more than a Decade... never underestimated Indian Garment industry since that experience
True, even same nowadays, india made clothes last longer than china made
You get what what you pay for. Chinese worker wages have increased sharply. They'll make a very high quality product if you're willing to pay for it
@@userre85exactly,same with Indian products, go to any shop,ask for the thing you want,the SA or merchant will show you the product that you want and he/she will pull out multiple variety of the same product that you want with different pricing.... It's upto to buy the cheaper,the middle pricing or the expensive one 😂
@@userre85 the clothes we bought from Singapore were Premium Branded ones not cheap... My comparison is between Premium Clothes Made in China vs Avg Middle class Clothes Made in India
Made in India > Made in China
We've been doing it to all Asian countries. Bangladesh, Pakistan, India, China and many more nations. From sporting goods, leather, cotton to embroidery and electronic manufacturing. These Asian countries are why we can afford goods in the west. But business with major contracts with luxury western brands exploit these workers while our brands turn a blind eye to the unethical behaviour of these factories and businesses. It's a selfish and cruel world. But that's just the reality of it.
The weavers of india were the finest of all of silk road and beyond... before colonization.
It's a shame that India carries the bulk of the load and expertise for this industry and takes away such a small piece of the pie that it'd be hardly visible.
Real money has always been in finished goods and end product sales directly to consumers. Something india lags behind in.
@@gabbar51ngh Tell that to chip makers of Apple, Dell or any other tech company in hardware space. Market decides what the rates are going to be, it's in the hand of union or associations to change this. In this case it's embroidery which requires skills, knowledge, and work. It's not raw material. Even raw materials are now controlled and highly regulated, look at China. We're in global supply chain system where every part of finished goods comes from different parts of the world, often at very premium rates. It's only about planning and being organized.
@@gabbar51nghit's like saying assembling the computer is hard while someone else made all of its parts.
@@PradhanmantriBruhh Well, then go ahead and sell it from your own homeland as "Made in India". No one's stopping them from doing that. If it was feasible, it would have been done already by now.
@@gabbar51ngh I work in garments, it's very much feasible. Problem is there isn't enough international outreach of Indian brands.
The formula is pretty simple: check the wages and work conditions of the workers
Most of them are living under poor conditions..😢..poor handworkers 😔..where are those so called Americans.. who talks about human rights 😔
Throughout ancient Indian history.. Indian subcontinent was known for its textiles, spices and sandalwoods.
West the scammer 💩
whenever is say Hand Crafted cloths in showroom and says made in France.. I laughed out loud.. I know EU does not have that skills and patience to create something like this..
Thanks to Dior for taking the first step.
This has been going on for decades.
People pay insane amounts to buy luxury goods but the actual artisans get nothing. And it's a back breaking job.
Oh and ues, thanks Bloomberg.
It's very true. Especially in India, when it comes to cloth making Bengal comes first. The quality of handmade cloth and embroidery that Bengali weavers can make, can be seen nowhere in India. Even in Hyderabad and Surat, the people who are working in those fashion industries are Bengali. Muslin once was the finest cloth in the whole world. Many artists make extraordinary designs on jute.
Unfortunately, they don't get recognition and promotions work in hostile environments, and get abused by the non-bengali factory owners. All of it is true, I grew up in a Bengali village that is historically famous for weaving and visited almost all over India.
Bengal is not first.
EXACTLY
More people SHOULD know about this!
India has experienced phenomenal growth, the people there are young and vibrant with lot of money flowing in. America feels old, India is exploding with energy, we just got back from there. Insane.
This investigation video is ful of prejudice. Embroidery can't be done by machine it requires high skills.
White racists won’t wear it if they see a made in India tag on the cloths. Truly horrible
It is not much to do with racism but to do with perception of quality and craftmanship. People have the perception if it is made in Europe, they are buying topmost craftmanship and hence the quality. India in the past had a bad rep for quality which is now slowly changing with automakers and companies like Apple making an entry.
@@magicsaint your comment is SO ignorant that I could not scroll past like usual. India does not have a bad rep for quality and certainly the perception is not being changed "by Apple" - it is so incredibly ignorant to credit a countries development to an American conglomerate and not the to the hard work of Indians FOR YEARS with no acknowledgement of this from the west. Do you think the themes explored in this video are new? NO. India has been the secret weapon of European fashion houses for decades, this is common knowledge to Indians. The perception that India has had bad quality is baseless racism and racism alone. British colonisers wanted to antagonise India to justify colonisation so wrote reports to slander the country then proceeded to steal 45 trillion dollars from India over the course of its colonisation. India's "bad rep" comes only from western greed and racism.
@@acciodalek do not get so touchy. Your opinion comes from extreme bias for India. I have studied consumerism and also engaged in import/export business with India. I used to get hard wood furniture manufactured from India and also had some engagement in plastic business in India. I know people that import other products from India as well. And in no way I am dissing India, I am simply stating the truth about consumer perception, not saying Indian manufacturing is subpar nor taking away credit to Indian craftsmanship and other manufacturing capabilities . At least understand the context before barking about ignorance. Stop with the silly chest thumping on hyperactive patriotism and nonsense argument that does not have anything to do with trade, consumerism or business. Take your philosophical and history comments elsewhere.
Research more on this topic if you want to call me out on my bias but you can't make blanket generalisations about Indian based on your limited perceptions. I reccommend the fabrics of india to start. Also this is youtube comment section? Write something ignorant, face the consequences. I was speaking factually about the garment work in india and also how the perception is fuelled by ignorance and racism, which you have not disproven in your useless reply. History is so relevant to the question of western perception of India - that is all public perception is based on. @@magicsaint Read more on this yourself, you aren't worth another reply.
@@acciodalek your comment lacks substance. I am speaking from experience and again, I have not said anything negative about India but basing my opinion through academic experience (research on consumerism) that was done in early 2000 for my paper and also on-ground experience working with manufacturers and suppliers in India later on in life. For the most part I was quite satisfied with the work so what part of this you do not comprehend? Again, your comment comes from some emotional bias by only stating racism and ignorance as your supporting theory when I am talking from different perspective. Not everyone is racist, you know?
Using words like "face the consequence" and "worth" is only making you sound childish and foolish. Get off your high horse and smell the actualites of the world that are not based on sentiments and maybe, just maybe you might sound smart and informative rather than ignorant yourself.
Dacca gauzes were all the rage in Europe. These finely spun cloths could slip through a finger ring and were called "woven air'. Then the British destroyed their looms and with it the secret to creating such fine muslin.
Honestly I wouldn’t buy it if it said made in India not because it’s made in India but for the price I expect it should be made fully in Paris or Italy especially since there paying the Indian Workers so low
The 'Hermès Paris' is actually made by 'Hermesh India'. Just remember that after spending tons of money when they take you behind the store exclusive secret bags of each 40,000$. By telling you its exclusively 'made in France'. ''Bro, chutiya kat raha hai tera''
Baat to sahi hai😂
There is no machine that can produce something like a gorgeous sequin pattern precisely matched to its wearer's every curve. People pay fashion companies more for cookiecutter dresses made in sweat shops, all that going to overhead and profit margin, than it would cost getting bespoke hand-embroidered dress made by career dress/costume makers in the US and Europe. These people exist, I know a bunch, and they have clients who wear one-offs made to their taste, it's just impossible for them to ever scale the way overpriced sweatshop brands that fill stores like Bergdorf Goodman are able to scale with demand.
@@sparingharbor2600 The problem is not the Indian shops, the problem is that one-offs that get ordered in the US/EU and sent to India for tailoring are not measured with all work planned by the professional. I've tried several companies in the US who do this, and not a single person taking the dimensions actually knew how to do the work they were telling other people where/how to do. If you actually travel to India, and the dressmaker is the the one putting pins in fabric exactly where the stitch needs to go, then you are 100% correct - I have done this myself and the results were great. I learned quite a bit about this from a parent who's entire career has been in costume making. I can tell you with a great deal of certainty, no tailoring shop in Manhattan where I've gone for suits hires front-of-house staff who actually know, they're all following something they got trained on but never executed in their lives.
These people with impeccable craftmanship are machines, log lasting heritage of embroidery, dyeing, etc. are cheap but of course, England - whose mills only flourished by the deindustrialization of the Indian textile industry - Indian textile with centuries of history and famed across the world has WAY more to teach to the world. No disrespect to any designer or artistisans anywhere but that's just a bogus perspective. There is no end to delusion. What a joke!
Even if they book a flight and go all the way to India. They would still get incredibly wonderful work in India, with fair pricing.
These luxury brands that intentionally hide that it's made in India are the ones who create the demand for the shady sweatshop subcontracting factories, so that they can make the insane profit margins and making things equally difficult not just ateliers in their country but also in local embroidery and custom making boutiques. Custom stitching traditional clothing has always been a part of Indian culture which is still going very strongly.
I love this video , honesty and inspiring ❤️
You guys also search people who work for big AI companies for labeling pictures only get paid 1-2 dollars per hour. The workers are from India. I feel bad for them. Bloomberg keep making these videos please. You guys did a great job.
What india should do is put up luxe shops where every rich embroidery work cost 10 lakh or more. For indians there should be another shop of the same brand for Indians to afford the same pieces for subsidised costs.
Who has the money to fund the thousands of shops and Western salary levels of the people whop would have to run these shops??
Believe it or not india was major center in british india to produce highly precious hand made gold jewelry or diamond, cutting, polising as well as unique jewellery artistry.....indian banarsi sarees and hand made prints on cotton , and silk popularly known " shint print ..there were so much craze about indian textile and design' among European and Britishers.
India's handmade is wat is gifted in traditional Indian weddings ... Traditional luxury is our culture ... All the temple sculptures are the archeological proof of it
Thanks for this video. Even in India customers look for Foreign brand clothes without knowing they are manufactured in India then labelled as High brand.
What people keep fogetting is that apart from Spices, Textile was another main reason why many European powers initially came to India. Back then the British hated that their indigenous textiles weren't as popular as the Indians and, came to India and literally broke artisans' fingers and loom machines. Glad to see that slowly but surely these big European couture houses are finally acknowledging Indian craftsmanship.
Thanks for sharing this information! ❤
For once, a positive story about India from a major Western media house !!!
When British invaded India they broke thumbs of many artists. Now I know why. India was always the Pioneer in art. Oldest Unvisersities like Nalanda and Takshilla.
Thank you for this report !
I have been an intern in well known Indian luxury fashion brands, and I always felt at the cross with the working conditions of not only the Karigar but the employees themselves too.
Plus brands that were making huge bucks, often left the environment worse off, disposing their untreated dyes and fabric wasted out ( which were chewed on by the animals or either polluted the nearby community of the very Kaarigars that were building their businesses.
And the funny part was they were bagging awards after awards like Woolmark company award ( that sort of stands for sustainability of wool, sheep etc.)
This is the dark side of the fashion industry that I got to witness back in 2017- 2019.
Thank you Bloomberg for acknowledging and bringing this fact and our rich craft knowledge in front of the entire world.
Its as simple as brand 'image'. If they associate that all the fine work that elevate their designs are done in India and only the pattern stitching is done in Europe, their prejudiced customers would drive down the value of their brand. The prejudice that channels like this has always strived to create with that consistent for decades- same old stock photos of one narrow street of the most crowded oldest market in India.
How ironic is that Bloomberg can't even see that their reporting itself is steeped in prejudice, while reporting about how that prejudice is playing out in luxury clothing.
Its the same old history as the British colonial 'peacock dress'
I remember watching this woman who set out to recreate this dress from the house of werth. She could not figure out how they possibly got the embroidery done as she just could not get any significant amount done in any reasonable amount of time - the answer was India. Their embroidery methods are different from western methods and faster at that. I believe she ended up hiring someone in India to do just that. And it was truly beautiful embroidery as well.
I haven't seen an update on it in a while. I wonder if she ever completed it. I believe it was for a charity.
this breaks my heart.......... i fully agree with many of the comments.......
Thanks for support our artist and labour 👍thanks for raising this serious issue where our workers skills was discriminate by luxury brand. Thanks for speaking truth 🙏🙏🙏💜🇮🇳
Proud of our heritage craftsmanship and legacy
Everything made in India is perfect 😍 ❤❤❤❤
BIGGER PROFITS MATTER TO SOME
It is profitable for new brands
Enterpreneurs like it
thank you for raising awareness of the vulnerable and poor
I love simple clothes because I know that the people who do the hard work for extravagant ones are never paid enough. Also, I attempted to learn to sew and realized how hard it is and thus value the labor very much.
Please try buying from Indian brands instead of these western thieves🙏🏽. They take all the money away from our artisans which they truly deserve. Made in India was the norm past 2000 years in Europe which they tried tarnishing the image.
very well and documented about indian embrodiery class. West must drop the customs of exploitaion and encourage the true creators.
My aunt used to get all of her gowns made in Asia in the 60s. They were all exquisite, heavy and hand beaded embroidered and sequined.
India is beautiful ❤❤
Love From INDIA 🇮🇳❤🌎🌍🌏
1:34 its funny that you give sole credit to muslims... When this art has existed in india long before Islam's existence
Which art? And what's connection between Muslim karigars with their their religion?
@@Sumit-rp5mx there is no connection, so why did they bring their religion into this... That's what I'm asking
@@RealAryanGupta dumb@ss most of people who first started doing making designer clothes were majorly Muslims, being minority in India but still the one who first started designer clothes is so uncommon that's why video makers mentioned Muslims.
Ever visited a Hakeem clinic? They are also majorly Muslims.
The narrator failed to mention that "Shisha", the mirrored embroidery is unique to India and did not originate in France, Italy or other European countries. Not only did Indians do the work, but that ancient mirror work design has also been stolen by Europe with their "made in France" stamp. Such a shame that the design credit has not been given to the artisans who invented it and worked on it
the problem with Indian designers is that they are always coming out with indian style clothing which ppl who aren’t indian can’t wear…this is why India does not have a well known fashion designer
Designers from India should learn from Lebanese designer like Elie Saab, Elie Saab is smart coz his designs are wearable for the westerners
If Elie Saab keeps coming out with Lebanese/Arab style clothing, then he wouldn’t be where he is today…
It's brand bro. 1.4 billion. There's everyone here. Super Poor poor rich ultra rich. Why would anyone buy from Indian brands. Even Indian don't buy. Indian brands use German or Italian names. So peoples think brands are european. You can't fix mind easily. There has to be trillion dollar propoganda to fix it. I don't think any india in right mind would spent this much on propoganda. We have very poor infrastructure. That would the first choice.
3:48 "The global fashion system is built on exploitation". I have lived in developing countries for over 20 years and I know for a fact that the workers and small businesses there do NOT view it as exploitation. They view it as a business opportunity to develop, and an opportunity to better their lives. They flock from country to city in the hope of taking part in this opportunity. They don't say "let's go and get exploited", but instead say "let's go and make some money"! Asia in particular have so many examples of how these practices helped the countries get out of poverty and into the middle class. It's only rich people in the West, people who are completely out of touch with the rest of the world, who see this as exploitation. Those rich people only want to feel better about themselves, they want to signal how morally righteous they are, and in the process they are perfectly willing to prevent the global south from developing.
@@tradorj8354 If they manage to convince us that we should ban outsourcing of certain processes to developing countries because it is 'exploitation', then those countries will have fewer opportunities to develop their economies.
To be fair, this hasn't happened yet, and it probably won't happen, but if it does it certainly won't be to the benefit of those 'exploited' workers.
It doesn't matter what these people think. You are completely missing the point that the exact desperation that you mentioned is the reason why the exploitative conditions exist.
Heck even workers in textile retail shops only a few years ago went to court to get the right to be able to sit down, that too in a state that has the best labour conditions in India. Till then they were forced to be on their feet all day. The shady factories are an entirely different monster in itself. They even have the dirt of employing child labour. Look up some documentaries on the work of Nobel Peace prize winner from India, Kailash Sathyarthi and you'll understand exactly how monstrous sweat shop factories can get.
Hidden sweat shop factories that exploit child labour is a huge reason why people in Dharavi vehemently try to stop any kind of redevelopment there.
@@aleenaprasannan2146 "Dharavi vehemently try to stop any kind of redevelopment".
There's a famous Gujarati vegan restaurant in Dharavi called Shree Thaker Bhojanalay. I hope I get a chance to visit it before any redevelopment occurs.
@@aleenaprasannan2146 "you'll understand exactly how monstrous sweat shop factories can get."
Unfortunately, all countries have to go through this phase to get to a better place. India will do it, China did it before India, Hong Kong did it before China, Japan did it before HK, USA did it before Japan, and Europe did it before USA.
Countries that have already been through this process can look back and say "that was terrible, we can never allow this again", but countries that are at the beginning have no choice; they must go through it to get to the other side.
Clearly, you need help understanding the meaning of the word exploitation. The global fashion system IS built on exploitation as it uses the desperation of the artisans to underpay them, paying only pennies while keeping the obscene riches for themselves and leaving them without credit by bypassing the norms through totally unethical and unfair practices like not giving the Made in India tag as told in the video even though the majority of the work is done in India.
Don't restrict this concept of 'Transparancy of Supply Chain' to fashion/clothing.
Apply it to all the consumer products, for e.g. Jwellery, Diamond, EVs etc.
When I see myself a dress, I don’t say it was made in China, though that maybe where the fabric was produced. I say proudly “I made it”.
So yes, the dress is made it France (etc). One could say it was “sourced” from India.
When I discover that zuhar murad the wedding designer making the clothes from Indian factory I was so inspired to tailor something!
Thanks Bloomberg
I hope those workers also reap the benefits of fashion business.
I don't know why you bother to question some companies million miles away when it's easier to question your own politicians. If they made protectionist policies or workers policies then the value of the artisans will increase lot.
Love from Milan
Amazing journalism
Some of their Indian designs are incredible their workers deserve to be paid more
When I stayed at Taj Mahal Palace in Mumbai few years ago, I bought a beautifully embroidered kurta in the shopping arcade on ground floor. I would say it is the best embroidered piece in my collection. 😍
High quality intricate craftsmanship. India only
And India has its' land and water ways polluted with all the bling. Made in India should at least be on the labels.
“Countries LIKE India are the heart of luxury fashion.” The irony in the statement’s phrasing. You’re brining attention to the dark side but by generalising it. Name these countries clearly and respectfully.
*REALLY!!!* 🤯
We’re talking $15k+ for a dress …because I pretend shopped for a purple ysl at saks last month, they emailed me to remind me I haven’t paid for it yet 😂
What a nice hit piece
still US and EU do not know "what India is, and even India itself ?"
this documentry should have been made by Indian media but salute to you guys who made such content
Cheapest yet the most artistic!
For “made in” only the final functionality has to be done in that country. But nice if they now acknowledge the craftsmanship of the material.
i am so sick and tired of watching our country underseen , can we please step up and change the game
I have know this since 1980; a friend was an intermediary for an Indian company and the luxury houses. Old news.
Labor is cheap, and handicrafts are exquisite. What a winning combo for these big fashion houses.