How to Write Effective Meta Descriptions and Link Text for SEO

This video is from our Website Optimization Course, free in HubSpot Academy: clickhubspot.c...
In this video, we’re going to learn how to write and edit your meta descriptions. A meta description is an HTML attribute that provides a brief summary of a webpage. This brief snippet of text appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it, and although it is not an official ranking factor in Google search results, it can be edited to help people understand what the webpage is about and encourage them to click through.
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[@opportunityseeker-dm6yp]

lots of video that i watch finally just found the one literally after watching this i understand about meta description thanks to the creator

[@unify9481]

God bless you Young man. I just started listening to your great videos. I believe I will learn a lot.👏👏👏

[@HubSpotMarketing]

Welcome aboard!

[@MichaelWilliams-lo3ix]

Awesome

[@dinahhaggai8367]

Thank you, this was so helpful for me

[@SothearithKONGMrMuyKhmer]

Thanks! That’s really helpful. For link description, can we use the whole page title as a description of the link.

[@Solarglide]

well presented.

[@noone-jq8jk]

thank you hubspot

[@cyrilrodriguez143]

thank you for this informative video!

[@josephjurkovic875]

thank you for speaking English on these topics

[@tfl4963]

Thank you for the heads up. Wasn't sure at first how to write MDs and title tags for my blog content in WP

[@peiseoagency]

Great to know to avoid + & em dashes. Does Google consider a hyphen (-) a special character as well?

[@HubSpotMarketing]

According to Google, the hyphen will not be interpreted as an exclusion symbol.

[@javeangale6053]

Can I use one meta description to SEO all my products?

[@mizosermon4910]

how can i bold letter i want to highlight on my meta description

[@goncalocardoso9522]

u can not. An specific word might get bold to match the querie searched.

[@muhammadtayyab7674]

when a search query matches your meta description, it gets bold automatically by the Search Engine.

[@BhagchandraRajak]

Nice advice