IMCL: The evolution of Google ads keyword strategy

Google ads have changed. Are your old strategies still working?
Join us for a detailed, tactical breakdown of strategic Google Ad planning. G76’s Senior Performance Marketer Kevin McClary and Performance Marketer Nick Robinson dive into how Google Ads have evolved, and how you can keep up, including:
Google online data gathering - it’s always on
Ways to problem-solve a decline in Google impressions
Using scroll depth to analyze performance
The importance of landing page message matching and conversion optimization
3D and augmented reality content
In-house images vs. stock or AI images
Stay competitive by keeping on top of the changes in Google ads. Don’t miss this episode of IMC Live.
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