The Nazi Brothers Who Started Rival Shoe Companies
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- เผยแพร่เมื่อ 8 ก.พ. 2025
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THE STORY OF ADIDAS & PUMA... Adidas and Puma are two of the world’s most iconic sports brands, and yet they’re both based in this tiny town in Germany. That’s because these two companies share a very controversial history - filled with betrayal, sabotage, and a sibling rivalry like no other. Adolf and Rudolf Dassler were brothers, but they ended up starting rival shoe companies, and becoming bitter enemies. The history of Adidas and Puma was like a life-long chess match, where both brothers stopped at nothing to try and destroy the other. Even to this day, their family feud still divides the entire town where they were born, with one half backing Adidas and the other backing Puma. (Adidas vs Puma documentary / business story).
The Nazi Brothers Who Started Rival Shoe Companies
The Nazi Brothers Who Built Rival Shoe Brands
Brothers Divided: How Two Nazis Created Adidas and Puma
The Untold TRUTH of Adidas and Puma
How Two Brothers Built Rival Footwear Empires
The Dark Truth of Adidas and Puma
The Disturbing Rivalry of Adidas and Puma
⌛ Adidas vs Puma History - Chapters:
00:00 Intro
01:14 Chapter 1: The Laundry Boys
04:24 Chapter 2: The Nazi Olympics
07:52 Chapter 3: The Betrayal
11:48 Chapter 4: The Town of Bent Necks
14:29 Chapter 5: The Miracle of Bern
17:43 Make Your Own Videos
18:49 Chapter 6: The Pele Pact
23:28 Chapter 7: The Final Chapter
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Paid sponsorship enquiries: support@magnatesmedia.com
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Pretty crazy that 2 of the world’s biggest sports brands were started by 2 brothers who hated each other. 😂 Hope you enjoy the history/rivalry of Adidas & Puma!
I loved it
The Dasslers are crazy
@MagnatesMedia thank you for telling it like it is
The Germans have been given every pass in history for all their acts of barbarism because there was always someone else more important for the US/UK/France to fight
26:30 if they hadn’t “competed” with each other the world would be a better place? Yeah, good luck with that economic philosophy!
You are a way better TH-camr than vegan activist, educator and author Earthling Ed
🗣️📢🔥
Respect for not being afraid to censor “Hitler” or “Nazi”
Censorship is the Tool of the DEI/ESG Warlords.
THis video was made back in the based era.
Still german
@@MrKleru still German
But cant make one ab jews.Think ab it really?
Sometimes I wear Puma track pants with adidas sneekers.....I did not realize I am committing sacrilege
What hood you from homie!! 🤨
@@Mr--_--Mhahahahaha you know where you at dawg !?
Only weird people care about that
Don’t be so silly, if anything you’re supporting a memory of a time that wanted to pick their country up out of the shit it was put into
Mark you’re fine, the best technology came from Germany
Small correction. They are not divided by a river anymore. They both moved their HQs on the south side of the town. Old Adidas HQ was bought by the Company called Schaeffler, also a huge company from that small town that uses it now as a IT Office, I work there 😅
So why did u watch if you know the story so much
Why didn't u do the documentation yourself
@@paulsanyangoreofficial3354 they're just making a correction
You won’t be working there anymore next week. Submitting your termination papers now.
@@paulsanyangoreofficial3354lol you’re a fun person
I'm curious, is it still like this? Divided over sneakers?
Used to piss me off how long I would have to wait between videos! But the quality is soo much better!! Awesome video bro😊
The Quality Video looks soo good
Quality went up, and he streamlined his system. Went from one video a month then took a 4 month break and is uploading one video a week. I love his work ethic and consistency 🔥
And oversimplified makes a video in a year.
Never ask a german company what they were doing in the 1940s
Just a bit of expanding nothing to bad
You would do the same for your country
ALWAYS QUESTION EVERYTHING!!!
Yes, Nasties for the money and not to make money from Owen's. Typical businessmen. It's like saying every English businessman, Goosesteped over the citizens of the subjugated British Empire. We will not mention the atrocities of US businessmen.
They were just trying to survive.
Hitler congratulated Jesse Owen’s for winning. Jesse in his own words said it was the American president that didn’t support him 7:19
Hitler killed 1.5 million children and over 6 million exterminations. Who cares what he said to Owens. Hitler was a liar and murderer.
The comment I was looking for, they changed the whole narrative in this video.
No he didn’t. Hitler never congratulated Jesse Owens. They never met
That's the truth.
@@kikster304 it’s not
You failed to mention that Hitler shook Jesse Owen's hand and congratulated him. Whilst Jesse was ignored by his own leaders. Don't forget the little details.
Yes. Roosevelt completely snubbed Owens
Yes Owens was totally snubbed by his own country 💯
But Hitler didn’t shake his hand 💯
He did though according to Owens give him a wave after one of his gold medals.
Yeah Hitler had to acknowledge the man who beat his top athletes and disproved his Arian theory on sports.
I was somewhat aware that Jesse was "somewhat" snubbed by "genteel" white society from the casual fleeting references occasionally made on various documentaries over the past sixty odd years.. but it wasn't until 2022 that I began to discover some uncomfortable truths.. actually numerous of which your succinct point is yet another...FDR didn't shake the legends hand but Adolf did after congratulating him... uncomfortable...as uncomfortable as finding out that Poland alongside Nazi Germany also invaded Chzechoslovakia in early 1939 while they were waiting for a commission they had set up to report on their "Jewish" problem... they were looking at Madagascar as a "solution"... not everything is in black and white like the newsreels the video producer referred to as the first televised Olympics 🤔.. but then he talks about the "Americans" investigating war crimes as if the rest of the allies didn't...or at least didn't try to.. because with the exceptions of the leadership and those caught red handed in the slave labour camps.. the concentration camps and even the few death camps that the Nazis didn't eradicate or weren't captured by the Red Army...the Americans took their pick of the crop for their arms industry (Rocket's and nuclear) and their rapidly expanding Security Complex .. can't blame the author of this fascinating and little known piece of contemporary relevant.. history... but then he she or it if this is AI has grown up programmed with a different version of the facts... next we'll be told that World War Two was televised and sponsored by....Amazon or Tesla...🤷
@Shadowyartsdirty3 haha Germany dominated the 1936 medal counts. ALL of them.
A new Magnates upload is a damn good day.
Exactly
This is a reupload
Nice
No lies told
Your recent content seems to focus heavily on controversial topics rather than delving into the foundational origins of the founders and the profound struggles they endured. Your earlier videos did an excellent job of highlighting their journeys, sacrifices, and the deeper motivations behind their work, which added a layer of authenticity and inspiration. I’d love to see a return to that storytelling approach-one that prioritizes the human experiences and historical context over divisive subjects. Keep up the great work, and I hope this feedback helps refine your future content!"
I could only imagine what would have happened if both of them stuck together.
Great video as usual!
Stuck
@christopherellis2663 alright thank you for catching that mistake, I'll edit that part
@pikadrew_ Nothings wrong with it...
@pikadrew_ bro stuck is wrong. Can you repair that word "Suck"
@ i wrote it as sticked before instead of stuck, but why is everyone correctin it, its just a word and im gonna leave it at that
Had they never parted ways, innovation woulda been a LOT slower. Competition creates innovation.
Yup. True competition, not the fake corrupted duopolies posing as competition like they have in the USA.
Except when it creates a monopoly, like it's most often the case. Real competition is the exception and not the rule in today's corporate world.
I was about to say: Its sad that two families were hating each other, but this is exactly how capitalism is supposed to work.
Like Megadeth and Metallica!
Beautiful documentary. One of the best you’ve made so far. Invested from beginning to end!
The best TH-cam channel ever for business story telling
I'm currently only half-way through this vid, and it's already the best one you've ever made. Bravo good sir.
I thought I told you to wait for me to finish up the laundry before uploading
That's absolutely hilarious, you just completed comedy
📠📠📠📠
No joke I was dealing with laundry while watching this.
LAUNDRY BOY!!!
TH-cam HQ about to have a meltdown over the title of this vid 😅
Why?
Ha totes. Let’s see how many days until they change it. Screenshot
I left 3 logic comments on 3 different holocaust video and adter every comment i got a notification about hate speech and saying my channel will be suspended and after the 3rd comment i got a day ban from commenting lol
This shit is getting out of hand so hard
This takes sibling rivalry on a financial and corporate scale.
IF THE BROTHERS STAYED TOGETHER WHO KNOWS WHAT THEY COULD HAVE BECOMED
Become
I could argue their hate was really fear.... If only they just talked their hearts out while listening to understand
Two Brothers want become together mixed "Apudimadas" New shoes.
It doesn't necessarily mean they would have been better. Them trying to outcompete each other probably made them progress faster and further contrary to had they stayed together.
They could have become Nike
If you are an content creator than every upload of this channel is a treat. ❤
7:18 he was Fuhrerious
Ha ha ha. Cool guy, arent you?
Nice play of words, but he actually wasn't.
You should do a video on Zildjian and Sabian percussion, as both companies are also products of a bitter sibling rivalry.
As a drummer i would love to see that, although the rivalry was in no way as bitter: the Zildjian family first peacefully split between those who remained in their Turkish homeland (Kerope), and those who who moved to the USA (Avedis). Then the USA wing split as one of the brothers moved to Canada and established Sabian.
Welp first it was BMW, Mercedes, Hugo Boss… and now Puma, and Adidas?! I can’t have anything nice 🙄😒
Dictators tend to make party membership and/or cooperation mandatory. IBM and Ford had less of an excuse.
Holy crazy edits man! I wasn’t even listening I was just memorized by the editing….😵💫 well done!
Amazing video this is a topic I've talked about many times some people seem interested some don't. I myself have been wearing Adidas for years because they are just good for my feet I recently purchased my first pair of pumas and almost 20 years they are also amazing. Just the fact that a family business turned into rivalry so brutal that the brothers didn't even wanna be buried next to each other That to me is incredibly interesting. And this is by far the best video I've seen so far depicting this turmoil of two Titans in the sports world.
Imagine directly reporting your brother to the nazis, then het mad at that same brother for not trying to get you teleased from jail. Rudolph is insane.
Please never censor your videos. This is such a unique and amazing channel.
This is amazing!! I can't wait to see where Kevin Lee fits into all of this!!
Puma is the side i would pick! At least they gave Walt "CLYDE" Frasier his own signature shoe. Adidas didn't even know MJ wore & loved them and couldn't make a signature shoe in time or even really wanted to
Never ask an old German Company what they did between 1933-45 😅
Dont ask the US about the 1936 Olympics....The United States competed in the 1936 Berlin Olympics, which were controversial due to the Nazi regime and the treatment of Jewish people. The U.S. team included 312 athletes, including 19 African Americans and five Jews.
@christopherhazelwood777
Never ask the US government about operation “Paperclip” either
@@svetlanaisayeva2624 True that, apparently they also knew other top Nazis going to Argentina in submarines. Hitlers 4 teeth, without DNA are now, after 70 years, the only thing that apparently ties him to the bunker.....
Lil bro never ask old German Company and what a good question... 💀 they will ban you fr
@@svetlanaisayeva2624 Why not? Von Braun didn't even change his name and is pretty well known for his hobby. I think asking the Russian government about operation Osoaviakhim would make windows more risky.
Magnates Media Launches a new video: 🤩
It is 26 minutes long: 😵💫
It has all the elements of the old Magnates Media Video: 😍
The Nike Segway at the end:😘
The graphic design on this video is incredible
I'm going to tell you kids a story about the time before time. When I was a kid, and I mean between the ages of zero and 10, it was the 1970s. In this prehistoric time, puma was absolutely IT! If you wanted to be one of the cool kids in my elementary school, you had to have on a pair of Pumas.
But then that was it. After the '70s, I don't think Puma was ever on top again.
The only thing i remember about '90s shoe popularity in the Netherlands is that Nikes were cool. And Australian jackets.
Title goes hard 😂
He was wearing both shoes, but on what side of the river was the mayor living? 😅
Incredible story, thanks man 👏🏻
In the river😂
You can put 10 ads and 5 sponsors in a single video and I wouldn't mind, John. Incredibly video quality like always.
dont give him ideas lol
I agree, dont give them ideas@@dobbysurfs
Holy, your editing is so good
Cheers to more videos John. Well presented and researched.
this deserves much more views
Never miss MagnatesMedia upload✅️
Best PowerPoint presentation I’ve seen in years
Great story telling! The editing is on another level. You make amazing videos.
Thank you for this piece, it was very interesting
The best TH-cam channel ever for business
Like always an informative and interesting video. Thank you!!
I love these videos, thank you so much for you work Magnates!!
I can't wait to show my son this video! I was just telling him about this story but he didn't believe me. Google showed him but this is just well done! Great content 💯 love from across the pond 🇺🇸
Another fantastic video - thanks as always! It’s amazing that the brothers started their business by scrounging for free material strewn across the WWI warzone, to supplying products for the WWII war efforts.
thank u for this video! this is the legend of Adidas & Puma.
They should make a movie about this town after the split. I would love to see something like that.
thats most likely somethign media likes to say, regular families dont got time to care about that stuff lmao.
The mayor wearing two different shoes 🤣
Imagine that when you are at war with another for decades, all that happens is you both end up losing in the long run.
Awesome documentary 🎉
Missed the opportunity to say "the fuhrer was fuhrious"...
I'm here, finally another episode, great work man...
I feel like had the brothers stayed together we wouldn't be watching a video about this. The fued between them definitely led each to take bigger risks trying to surpass the other.
Pretty well-researched & narrated video!!
This channel is insane
0:30 please do not show a chess footage ever in your life. Why did black play the first move you only had one job 😭
it was perfect caro kan classical but the colours were messed up
FINALLY, somebody does a good, descriptive video of these companies.
only one sponsorship and not 4!!!! you love to see it
Great bro😮😮 I was waiting for your video.
I enjoyed every bit of this video
so much history, so little time. great vid.
Great thumbnail! Great narration! Great editing! I think this is your best thumbnail ever by the way. Very attention grabbing. Edited to add: I liked the original thumbnail with them holding the shoes. That's the one I'm talking about. I thought that one was more attention grabbing. I watched it yesterday.
Storytelling can't get better than this. How can I like 1,000 times?
When is the Nokia episode coming
I ate Nokia Brands new
@YouAndMeNothingherei ate all of the products
Always looking forward to new episodes John
finally a vidio love you vidoes bro i been cheking everyday for a new vidoe and he it is W🥰
Great video. Well done
This story is amazing! Funny thing my shoe collection consists of only Adidas and Puma shoes as I always found them the best looking and most comfortable to wear. 👍
I have been waiting for this video to release 🤲🏽
When I was in junior high school in the 70s, Adidas and Puma became very popular in my American Midwestern town. They were a lot more expensive than the cheap canvas shoes that everyone wore beforehand. I remember rivalries between the two brands, but nothing in comparison to the original feud.
This is why I only wear Hugo Boss trainers!
Put on some nikes bro💔
Lol
@@Mr.Muckington :P
My heart goes out to you!(joke)
🤣
Schools must watch these videos in history class. Great job 👏👏👏
I threw my Reebok away, but now I face a great dilemma.
I Enjoy your sport history video, well done
,,,he wanted to follow in his father's footsteps as a shoemaker... pun intended?
A lot of AI pictures but the tension is really well made!
Can't hear adidas without hearing "after dinner I did a shit, soon after dessert I did another"
Lol 😆
💀
roflwaffles
I cannot imagine fueding with my sibling let alone business rivary. Oh gosh, so terrible
Fire storytelling as Always
Should cover Enron and Theranos
They did cover Theranos idk about Enron though
@TheIceIvymy memory is awful 😂
Nikola and Theranos
Someone to bring some popcorn. We have a new movie in cinemas
This would make an awesome film. In the style of The House Of Gucci.
Another master piece
😂Delightful and thanks magnates🎉
video editing, hats off
TH-cam almost made me miss this masterpiece due to their upgrade
Delete this and reupload it later im busy
😂 This was hilarious.
Facts
You can save to watch later, you know?
He didn't censor the word Nazi so could happen
That might actually happen depending in TH-cam's mood today
Any crazy stories about F1 teams? That would be a cool video
Brad Pitt has a new F1 film coming out.
Magnates upload again 👀🚀
Thanks for sharing
Th Editor of your channel surely came from another Planet
Everything in this video is perfect
Seeing a magnate video always makes my day🙏
MAGNATES NEVER DISAPPOINTS😢🎉
From the title I was surmising this was a "TodayIFoundOut" video hah
Phone lost, found it, magnatesmedia video uploaded....
Peace!!!
still magnatesmedia is my inspiration for my edits
Love you magnates