Adobe Marketo Egnage Champion Office Hours January 2021

During the Adobe Marketo Engage Champion Office Hours for January 2021, the hosts welcomed attendees and discussed housekeeping matters, including the recording of the webinar and the use of the #marketingNation hashtag for social media engagement. Topics covered included the use of custom objects for tracking product information, scheduling sales alerts, passing Google Analytics cookies and parameters through Marketo forms, and redirecting landing pages. The importance of connecting with the Marketo community through Marketing Nation Online and local user groups was also emphasized. Participants shared their favorite tips and tricks for using the platform, including the use of LinkedIn lead gen forms, webinars, and the request campaign function. Advanced tips and tricks for utilizing the Marketo platform were also discussed, such as creating smart lists, using columns in people performance reports to automate reports, and using the audit capability and API for passing data back and forth between Marketo and internal platforms.
Hosted by: Julz James, Chiara Riga, Brooke Bartos & Warren Stokes