Agreed. While Charlie is undoubtedly the best source of knowledge on yt for selling and the psychological part of the game, I would also love to see his approach for the technical side of things
This is by far the best explanation of an ad. I just launched my new ad agency and I think what you just said right now will shape how I approach and offer my services. I think you just changed my life.
WOW i would have just set up one or two ads and hoped one would work. So I was scared about the service delivery but now i am so confidents to get results. Thank YOU
This is actually crazy, so rare to find this information as opposed to just “make millions and scale your agency” we need these service delivery videos
Thank you for this. I have a meeting on Monday where i need to sign my first client. I don't really know what the heck i'm doing when it comes to running facebook ads so this kinda gives me a "fake" confidence boost, which if i close the client will turn into real confidence once i implement your tips. Thank you again.
SO much value Charlie. Thank you. One suggestion to improve visability is to use a thicker pen when you draw, and also ZOOM IN to the google docs or whatever you are showing off. It's hard to see on laptop and impossible on mobile.
Hey Charlie! Love your videos man! Have you ever thought about doing a Q&A for your fans? It doesn't necessarily have to be live but just a quick series of 60-second calls where beginners can ask you questions (similar to the one question go TH-cam video style). I think it would be a great way to connect with your audience (me included ;) ) and give a more tailored round of advice. Either way please never stop what your doing its a game changer bro xx.
There is a bit missing isn't there. Certain costs you can take from your reporting on the ads but what about the landing pages. So much of the conversion comes from the landing pages that it can distort the figures if you take them blindly at ad level. Do you use separate pages for each ad creative and run split testing oon those too. It becomes very complex and can be tricky to determine whether your ad copy is sending the wrong vistors or your LP copy is not converting.
Pretty good video however I feel like something is missing. This whole tutorial is focused on segmenting adsets based on Ad copy's. How would you incorporate placement in this whole thing? Since following this guide pretty much rules out the use of Story ads.
Charlie, after how much time do I know that a certain ad is successful or not? Also, for those ads/adsets that didn't work, should I correct what could have been the problem with them, keeping the budget 200$ per adset or should I focus on the ones that did great redirecting the budget to them?
My favourite part about this kind of testing is when you make the new copys and facebook absolutely fucks you up and performance on the copy and creative that worked just stops working all of a sudden, even though you have the same conditions :)))))))))))))))))))))
Intresting idea. What really stood out was when you said to not use any detailed targeting when reaching out to local businesses. Has anyone tried this, and if you have, how was it gone?
broad is the best but it does cost a little bit extra due to facebook having to figure out everything from scratch, its definitely the best long term though
@@MJTRIZZLE one more quesiton bro. do you have tips for actually booking the appointment? I have a follow up system, i call mmy leads 4-6 times a day for 2 weeks and they dont seem to convert. Do you have any tips?
What do you do abut ad overlap? Since the ads will be targeting roughly the same people how do you make sure that each ad set is showing ads to different members of your target audience?
what about, audience selection at the adset level? Iman Ghadzi has a way worse description of how to run ads, but he does say use the same 4 - 5 ads and change the audiences with each adset, to test how each piece of copy resonates with different audiences. or do you recommend just a broad audience overall
Very good explanation 👍🏼 However, one thing is still not quite conclusive to me: If I have e.g. 50€ Adspend per day and 20 different Creatives ( 5 times 4 Creatives), isnˋt the Adspend per Creative just ~ 2,50€ ? If so, wouldnt that be way to low? I Hope you Understand my question 🙏🏼
Yeah, 2,5 euro per DAY, that is higher than what Charlie said, he says he used 50 dollars per month per ad. Also the creative is the picture / video, you are referring to the ad in general.
Cool stuff, but I can see a gap in here. So you're using ABO and adsets varying with copy, not targeting. That means that all of your 20 ads are being targeted to the same people. And there comes the problem - overlapping audiences. So your adsets conquer to reach the potential client. That ramps up all possible costs and brings the performance down.
He Charlie, i subscribed to you since last year and i appreciate your content and thank you for that. I am living in Europe and Clients say to me - i dont know if this works, i want only to spend 200€ for the month - then i get like 50-80 Leads and they say, that are poor leads and dont wanna book a appointment - do you got a tip oder a sentence that could improve the ability to convince the customer to invest more in Adspend or something similar like this. Thank you in advanced Buddy :)
Explain to them, if you spend a little money you'll get poor leads, but if you spend more like 500 euros then you'll get better quality. Or you can qualify the leads for your clients. so instead of sending them the cold leads like that, call the leads for them first, then qualify them.once the lead shows buying potential then you send it to the client. otherwise, you just remove the lead if they aren't interested. Hope this helps :)
Any one trying to connect and keep contact with each other in the process of scaling and starting the agency? Im in the UK so ideally it'd be best if you are from there too. Accountability partners would be good.
Hey Charlie I know I won’t respond bcz your busy but it will be helpful if u give me advice that how should I do intro calls .is it via phone call or zoom call
Funny thing is, most people won’t watch content on service delivery but will gobble up ‘how to book smma appointments’. Before getting a media buyer, do the work first
Came for ads tutorial. Left with a Bachelor’s in Biology.
Thank you Charlie! Please do more content like this. We need more service delivery!
^^
Agreed. While Charlie is undoubtedly the best source of knowledge on yt for selling and the psychological part of the game, I would also love to see his approach for the technical side of things
@@alexkellner3670 we really are blessed to have Charlie!
@@alexkellner3670 make sure to zip his pants up when you’re done😂
Yes we need more service delivery videos
I'm pretty sure this video just raised my IQ by 10 points. Who needs Sudoku when you have Charlie Morgan explaining ad campaigns?
This is by far the best explanation of an ad. I just launched my new ad agency and I think what you just said right now will shape how I approach and offer my services. I think you just changed my life.
Hey how is it going?
I've watched a shit load of your videos recently. They are all excellent. But this might be your best one. Honestly, thank you Charlie.
WOW i would have just set up one or two ads and hoped one would work. So I was scared about the service delivery but now i am so confidents to get results. Thank YOU
This is actually crazy, so rare to find this information as opposed to just “make millions and scale your agency” we need these service delivery videos
Love the way bro explains things, he makes it silly and imaginative, easy to recall. Literally a godsend.
I know that Charlie is the one true person to follow while building my SMMA cause I feel so much resistance while trying to watch his videps.
Been running ads for the past 5 years, similar strategy - but really really like the way you explain this.
This is the single best video on FB ads ever.
Raw and uncut, love this
Awesome video man! With all the great advice you put out on here, I'm surprised you don't have a bigger following.💪💪
Thank you for this. I have a meeting on Monday where i need to sign my first client. I don't really know what the heck i'm doing when it comes to running facebook ads so this kinda gives me a "fake" confidence boost, which if i close the client will turn into real confidence once i implement your tips. Thank you again.
Update us man 😂
During my time on this planet... What a start!
This got... Very philosophical, with the forest and all. Weird, but I like it 🤷🏻.
Now this is VALUE! You're a godsend Charlie !
Banger of a video! Seriously high value content on service delivery 📈
SO much value Charlie. Thank you. One suggestion to improve visability is to use a thicker pen when you draw, and also ZOOM IN to the google docs or whatever you are showing off. It's hard to see on laptop and impossible on mobile.
You can zoom in on TH-cam mobile by pinching the screen
Thank you so much for this. I love how you related it to biology, it made it easier to understand.
getting a charlie morgan ad on a charlie morgan video is just the double whammy
Hey Charlie! Love your videos man! Have you ever thought about doing a Q&A for your fans? It doesn't necessarily have to be live but just a quick series of 60-second calls where beginners can ask you questions (similar to the one question go TH-cam video style). I think it would be a great way to connect with your audience (me included ;) ) and give a more tailored round of advice. Either way please never stop what your doing its a game changer bro xx.
I’m blessed I found this channel
absolutely goated content and a true gentleman for apologizing haha, absolutely love the content man👍just starting up myself
Insane video Charlie. Helped to clarify amongst a sea of different strategies.
Thanks Charlie, much appreciated.
There is a bit missing isn't there. Certain costs you can take from your reporting on the ads but what about the landing pages. So much of the conversion comes from the landing pages that it can distort the figures if you take them blindly at ad level.
Do you use separate pages for each ad creative and run split testing oon those too.
It becomes very complex and can be tricky to determine whether your ad copy is sending the wrong vistors or your LP copy is not converting.
Extremely Informative video! 🤝
Great vid Charlie❤🔥 Massive value!
thanks charlie as always!!
isn't the thing you are explaining around 15:00 automatically done thanks to dynamic ads?
That was sick. Thank you.
The real Top G
Pretty good video however I feel like something is missing. This whole tutorial is focused on segmenting adsets based on Ad copy's. How would you incorporate placement in this whole thing? Since following this guide pretty much rules out the use of Story ads.
Charlie, after how much time do I know that a certain ad is successful or not? Also, for those ads/adsets that didn't work, should I correct what could have been the problem with them, keeping the budget 200$ per adset or should I focus on the ones that did great redirecting the budget to them?
Charlie definitely did A Level Biology 😂😂
My favourite part about this kind of testing is when you make the new copys and facebook absolutely fucks you up and performance on the copy and creative that worked just stops working all of a sudden, even though you have the same conditions :)))))))))))))))))))))
fabulous vid cheers mate
Intresting idea. What really stood out was when you said to not use any detailed targeting when reaching out to local businesses. Has anyone tried this, and if you have, how was it gone?
ye, thats always the way - you can test maybe sometimes with detailed but like 90% for local is not
broad is the best but it does cost a little bit extra due to facebook having to figure out everything from scratch, its definitely the best long term though
@@MJTRIZZLE intresting , Do you turn on Advanced detailed targeting?
@@oskii100 yes if it fits the budget
@@MJTRIZZLE one more quesiton bro. do you have tips for actually booking the appointment? I have a follow up system, i call mmy leads 4-6 times a day for 2 weeks and they dont seem to convert. Do you have any tips?
Thanks Charlie
lmao just realised this is the second time I watch this vid, I guess thanks again Charlie
What do you do abut ad overlap? Since the ads will be targeting roughly the same people how do you make sure that each ad set is showing ads to different members of your target audience?
what about, audience selection at the adset level? Iman Ghadzi has a way worse description of how to run ads, but he does say use the same 4 - 5 ads and change the audiences with each adset, to test how each piece of copy resonates with different audiences. or do you recommend just a broad audience overall
Thank you so much
Another Value bomb from Charlie !
Please explain the Helps, OLi, NFC, FLC, CEL meanings. Not sure what those acronyms mean.
Just different pieces of copy my guy. Just to keep track of it in a short manner, so the title isnt that long.
Very good explanation 👍🏼
However, one thing is still not quite conclusive to me:
If I have e.g. 50€ Adspend per day and 20 different Creatives ( 5 times 4 Creatives), isnˋt the Adspend per Creative just ~ 2,50€ ?
If so, wouldnt that be way to low?
I Hope you Understand my question 🙏🏼
That's why you need a higher budget...
Yeah, 2,5 euro per DAY, that is higher than what Charlie said, he says he used 50 dollars per month per ad. Also the creative is the picture / video, you are referring to the ad in general.
Great video!
Another Banger of a video 🔥
Please create Facebook ads video 😢 also step by step from signing the client to publishing the ads
Cool stuff, but I can see a gap in here. So you're using ABO and adsets varying with copy, not targeting. That means that all of your 20 ads are being targeted to the same people. And there comes the problem - overlapping audiences. So your adsets conquer to reach the potential client. That ramps up all possible costs and brings the performance down.
Dude i see where you are getting at but please explain this to me !!!!!! i am facing similar doubts ! hope you reply soon.
sam ovens sends his regards
Does this still works?
Ive heard many times alot of ads will mess with the algoritme?
Thanks!
if in the gym business the offer changes almost every month, how do you refine it then? or did your clients do the same offer the whole year?
Fire video
Do we run them all at the same time
He Charlie, i subscribed to you since last year and i appreciate your content and thank you for that. I am living in Europe and Clients say to me - i dont know if this works, i want only to spend 200€ for the month - then i get like 50-80 Leads and they say, that are poor leads and dont wanna book a appointment - do you got a tip oder a sentence that could improve the ability to convince the customer to invest more in Adspend or something similar like this. Thank you in advanced Buddy :)
Explain to them, if you spend a little money you'll get poor leads, but if you spend more like 500 euros then you'll get better quality. Or you can qualify the leads for your clients. so instead of sending them the cold leads like that, call the leads for them first, then qualify them.once the lead shows buying potential then you send it to the client. otherwise, you just remove the lead if they aren't interested. Hope this helps :)
Please turn up that mic volume
So if we want to target both men and women, we create two campaigns?
what are these analogies
Hide your clients guys charlie morgan is here
Eu sou do Brasil, estou começando a estudar com os gringos
Any one trying to connect and keep contact with each other in the process of scaling and starting the agency?
Im in the UK so ideally it'd be best if you are from there too. Accountability partners would be good.
Why did you say God forbid you do Linkedin Ads? How bad are they?
Hey Charlie I know I won’t respond bcz your busy but it will be helpful if u give me advice that how should I do intro calls .is it via phone call or zoom call
zoom preferably
🔥
10:00 ads
1:18 god forbid you do LinkedIn ads lol
Why?
Made a kinda confusing topic seem simple immediately.
Okay, I watch 2nd half - too much talking about offspring, creepy after all 🙄
Funny thing is, most people won’t watch content on service delivery but will gobble up ‘how to book smma appointments’.
Before getting a media buyer, do the work first