How Lululemon Uses Marketing to Beat Nike and Adidas
ฝัง
- เผยแพร่เมื่อ 21 พ.ย. 2024
- An analysis of Lululemon's strategy and performance.
Lululemon is currently the best-performing stock in the sportswear industry, beating giants like Nike and Adidas. Additionally, its revenue growth also outpaces Nike and Adidas by quite a margin. So why is Lululemon dominating this industry? What's its strategy and how does it implement it?
In addition to great products, I like Lululemon's "minimalist" design. I hate clothes with huge logos slapped on them. So having a small, almost indistinguishable logo is something I appreciate.
Great video btw!
Another amazing video!
I’ve never heard of them until this video
There are popular among wealthy people not paycheck to paycheck people.
@@grimillusion7974 after googling I never heard of them is because they barely exist in the Middle East
very popular to middle-upper class suburban families
Ok, and???
serena williams is not endorsed by adidas
why has my lulu stock gone down by 15%???
is this a serious question
in europe Lululemon don't exist🗿🗿
Am i the only one who got to hear about Lululemon from this video?
But why only percentages when it comes to revenue, growth and stock prices, and actual figures when it comes to leggings…? 🤷🏼♂️
its probably just to make comparison easier. For example, you don't want to compare actual stock prices because that does not give you a lot of information. A stock that has grown from $100 to $200 has performed much better than one that went from $1000 to $1500.
Because for stocks you look after a period of time and therefore percentages suit better thos type of data.
For the leggings, you can't do percentages. It's a fixed price, so you choose figures
Point is, does the ‘business’ (model) stands out as ‘ingenious’ in the long run…? 👟
Great video although their are in the same space I think they have a different target market for example Nike is all about action, young people. Gymshark is motivational and gearing towards shallow influencers while Lulu Lemon is targeting slightly older women probably over 30.
You didn't even watch it
Serena Williams is signed by Nike not Adidas
DROP THE VOICE ACTOR