How To Find CHEAPER Facebook Target Audiences
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- เผยแพร่เมื่อ 24 ก.ค. 2024
- Some Facebook target audiences are now so competitive that they've become very expensive.
If you can find less competitive target audiences, it will cost you less to reach those people and you could see a significant improvement in results.
Fortunately, there is a Facebook ads tool you can use to work out exactly how competitive a Facebook target audience is and how that Facebook ads audience has changed over time.
In this video I show you how to use Facebook's inspect tool to see Auction Competition levels and assess Facebook ads competition.
#facebookadstargeting #facebooktargeting
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CHAPTERS:
0:00 Why some Facebook target audiences are so expensive
1:50 The Inspect tool
2:22 How to assess Auction Competition
4:08 How to change to cheaper Facebook target audiences
6:55 Audience Saturation
7:18 Auction Overlap
8:22 Watch out for this
9:03 Don't miss this - แนวปฏิบัติและการใช้ชีวิต
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I didn’t know about this. Very interesting.
Love your editing, and you're always making videos on exactly what I'm searching for.
Glad to hear it :)
Your videos are so energetic compared to a year ago. You get a transition, you get a graphic, you get a meme, you get a pop-up, you get a slide-in, you get a video.
I find it gives me a headache. Prefer his previous videos
Thanks for the feedback :)
That is always helpful info :)
Hi, thanks for the video but i dont have that button is it removed?
It's website lead - conversions ads.
Always go-to content. Thank you! I much prefer the old format. Counterpoint to the first comment. I’m 40+ male US
Thanks a lot and that's good to know :)
I'm running message conversions and inspect is not showing up. Which objectives does it show up for?
Love your videos
Thank you very much
I can't seem to find the inspect button on mine. Mine is a conversions campaign so I assume its all good. Any other way to get into the inspect page?
I do not have this tool on my account, and I am running run generation campaigns ( lead forms).
Hey I cant find this inspect option on adset. Only have options for view chard,edit and duplicate. Help?
Do we have another tool available now that the inspect charts is no longer available?
Hey Ben, I would like to know the cost if I target a whole country is cheaper than targeting a city in other words If I scale up will cost me more money then scale down
Hi everyone I have one question I want to change the company which I use for web hosting my domain will be the same and also website what should I do with installed pixel on my web in this case ?
should I go all over the process once again or It is not necessary *
I had never seen itHi ben, is this function still available? If Yes, where can I find it? I've looked up an down for it...
I don't have Inspect button on my fb ad set! Is there anybody know why?
Hi may i know did you update this on your course?
Hey Ben, as far as i see it, the 0% in the competition graph is just the average in your specific targetgroup over the course of time that particular adset was running. You will see that exactly after the first 2 days, where day 1 is -8,5% and day 2 is +8,5% for example. That is always like that, so facebook is not providing you any information "against the overall average", which they never do:)
Wait, so you can’t actually see how many people advertise in the same niche as you, and find the cheapest targeting audiences?
Are these metrics based on demographic audience (targeting city) or on interests/lookalike?
I assume they are not based on custom audiences
Hey Ben, thanks for the info, a quick question, if we made more than one Ad set (5) as you recommend with same target group, don’t you think it will lead to audience fragmentation and eventually increases CPA? I always get this recommendation from meta to sum ad sets in account overview.
To avoid audience fragmentation, you can change in some interests, and demographics to test them all out
Hi Ben do you offer help with setting up Facebook pixel and conversion setup for a shopfy store? I've tried so many videos and I just can't figure this out.
had the same issue. now it looks like mine is working, all I need now is for the events to match 10/10 =)
In my case the inspect tool is not showing. How come ?
Ben ads accounts getting restricted day by day or sometimes pages too any solution
i dont see inspect tool anymore. where did it go?
The tool is gone now. Any updates on how to access the same information now?
Hey Ben!
I'm in this space for almost 10 years, I was looking to see if you have any advance training and what investments would it take.
My screen doesn’t look like that. There is no ‘inspect” link.
Very Great content. But can you tell me how to find those cheaper audiences. I do not get it?
I don't have INSPECT in my ad set.
Hey Ben, appreciate the insight here. I work music marketing, using FB ads to send traffic to Spotify so ROI is extremely thin if not impossible. Therefore campaign daily budgets are smaller than a typical business. But you say you like to use 5 ad sets, each with one unqiue interest to compare performance. What is the minimum budget requirement for this in your opinion? Each ad set needs enough budget to test and really get data so can I use this strategy even with $10-15 a day? Thanks again for the help!
i do the exact same thing but for playlist likes on Spotify. i can do $5 per day and get around $0.50 per playlist like
For 5 AD sets you need more than that, keep raising your budget until the least budget warning sign disappear
I guess my main question is, OK I’m looking at the inspect when I see the data. Are you suggesting to turn off the adsets and launch new ones are you suggesting to wait it out until it levels off? What action plan are you suggesting with this?
there is nothing you can do but to only analyze the analytics at the end of the campaign or to turn the ad sets all off
What do you think about strategy when you just you one broad audience, focus on creatives (eCommerce business)
Worth testing :)
We do that often. I actually have videos on broad targeting I would recommend checking out as they will tell you when it is and isn't a good idea.
I dont have “inspect”
Can you make a video on scaling and what to look for?
I already have a number of those published Nick - you can find them on my channel :)
Ben! In my prospecting campaign I have 3 ad sets: broad, Interest and LAL. I have 5 pieces of creative in each ad set, but a majority of the spend is only going to the two SAME creatives across all ad sets. What would you do to get some more spend into all of the other creative? I want to be able to compare them all to figure out which are the best.
Use only one ad for each ad set
That’s very common. Personally I would leave it as is and Facebook will spend on the other creative at some point. Or they won’t and you can take that as a sign that it’s not the best quality and you can move onto other option.
@@BenHeath God bless you Ben! Thank you!
If I’m trying to target iPhone users only should I do that in the detailed targeting section or in the manual placement section when it gives me which specific mobile devices & operating systems to target? Or both? I’m an iPhone repair business. Thanks in advance!
Yes I would narrow the targeting to those people where possible :)
@@BenHeath ok thank you! I was worried I may be doing more harm than good if I narrowed down in both the detailed targeting and in the manual placement section.
Ben I don't see inspect under my adset. I see View Charts, Edit, Duplicate. Is that because I haven't set up adsets with an audience? My ads target existing targets that FB has.
Same problem here!
Same
Same problem here!
@@TheFeroz080 it only shows in coversion campaign and if you have DPA in the ad set this feature will not work.
@@hammadfarooqui1972 thank you so much!
Hi Ben, My Inspect data is unavailable even after selecting the correct date range. Any ideas? Thanks as always for your very helpful videos
Have you got any dynamic elements running?
@@BenHeath I do not. I'm using Advantage Campaign Budget, manual placements, single video conversion campaign, 1-4-1 structure. Thanks!
I'm running conversion campaigns and I don't have this "inspect" tool in my ad account.
Have the Ads already been run? It won’t appear ahead of time
It looks like this feature is gone. Or is it limited to certain accounts based on spend?
Exactly.
Seems no longer relevant, any updated version?
I didn't find the inspect on my ad set.
It doesn't show for all campaign objectives or if you are using dynamic ads.
The data shows the competition goes back up so how do you keep the low competition
Well a good chunk of that may be out of your control but you might be able to spot patterns and adjust accordingly. For example, there may be more auction competition on Mondays and if you spot that over time, you might want to reduce budget or not run ads on that day.
if on my dashboard i dont find inspect what should i do?
It doesn't show for all campaign objectives or if you are using dynamic ads.
@@BenHeath where does it show? on what campaign objectives?
i don't have that tool on my business manager idk why
It’s not available for all campaign objectives if you’re using something apart from the main options
@@BenHeath and what should i do to use it?
Inspect Tool been removed entirely in 2023?
I dont see any inspect button in my adset
What campaign objective are you using? It’s not available for all of them
Same here I do not have the tool on my account, and I am running lead gen campaigns.
Same I’m running message conversations and no button
@@BenHeath conversions and i don't have inspect, had it on older ad account
Missing "inspect" in adsets containing Dynamics Ads 😥
same
Some accounts have it, and some don’t… FB…
That's the way with just about every feature
Ben i think this is a useless tool i have been using this tool for a long time. in auction when my auction competiton goes to less competition my CPA increase to 1200 PKR. and when there is high competition i get 200 to 400 PKR CPA. maybe it works for someone but its definitely not for me or for my other advertsier friends.
Well there is a logical reason as to why that would happen. Perhaps your best target audiences are more competitive. I do say in the video that's very important to look at this in relation to your cost per conversion. Sometimes it's worth paying more to reach the more competitive audiences.
Hey Ben, thanks for the amazing video, I have a quick question for you, Should we use Conversion Objective or Messages Objective for Getting Good Quality Customer Leads on WhatsApp?
I'd try both and see which works best :)
Hey Ben, thanks for the amazing video, I have a quick question for you, Should we use Conversion Objective or Messages Objective for Getting Good Quality Customer Leads on WhatsApp? I am waiting for your response.
Depends on your audience market, Then I will suggest use landing pages with Facebook post ad!
Works like a charm for me and my clients!
@@itayyabjamil I don't have a website brother.
Is the conversion objective good or the messages for WhatsApp Leads?