For those wondering I run 2 minutes of ads every 30 minutes. I also pause the stream for ads so people miss nothing. Helps support us, doesn't make people miss out on content, and gives me a break during the daily 12 hour streams.
And it works great! The pausing is really good for everyone. I hate ads as much as anyone, but it truly despise pre-rolls. Its the best way to not get me to joint someone's channel.
I agree if your channel is already big but if getting ads wouldn't even give you enough to get paid from ads+subs -twitch only pay you when you reach a 50$ threshold- might as well not go affiliate and not have ads at all in my opinion, no pre-roll, no hourly ads, nothing. As a starting streamer with no intention to make a career out of it I could go affiliate but the overall deal just seem terrible before getting at least ~100 average viewers
@@salem-salem4426 don't you just get pre-rolls anyway? I hopped into a family member's 2 viewer stream with no twitch anything and had to deal with the pre-rolls. Caveat, this was years ago so I dont know if that's changed since then.
@@salem-salem4426As a small streamer who did go affiliate, it's only one factor out of many when it comes to popularity. You're going to get more mileage out of advertising yourself, cross-platform promotion, collabs, personality, etc. than you'll probably lose from ads alone. You could stream for years and never even get close to 100 average viewers, affiliate or not. The main annoyance I tend to have is from people saying "just pause the stream" as if I can somehow pause my multiplayer match.
Convergent evolution in action. Similar environmental pressures result in things adaptations to those pressures in similar ways even if those "things" have completely different origins.
Can confirm. If I click on a stream and see it’s gonna be 2-3 minutes before I can actually see what’s happening, it’s just not worth it unless I’m already a part of that stream’s community and know I’ll like it.
honestly, I barely watch twitch at all, so even if I know I like the streamer, I'm not gonna deal with prerolls and I'll just close the whole tab and go watch youtube or something.
I know some streamers only do pre rolls during their starting soon sequence and then run ads to stop pre rolls for all other times of stream, it works pretty well I think
@@FoxiestLiaI’d say the same if I already had rapport with whichever streamer I’m tuning into. Northernlion’s editor/clipper has a great channel for clips and edited VODs that hooked me way before I started watching his streams, and I don’t mind watching the prerolls. But if its someone I try to discover on Twitch (or only exists on Twitch) I’d rather not.
Another thing to note here: Pausing the stream during ads allows the streamer to take a break too. Go to the toilet, fetch yourself some water, maybe just lay back an stretch for a moment. Downtime that would otherwise be detrimental to the viewing experience
@@ChillyFries444 Im sorry man, but i can't just scroll by after seeing how you spelled 'should'... Please tell me you are a lazy kid, and not a grown man lmfao good god
Honestly I had this thought watching an NFL game. Yeah all the ad breaks kinda suck from a pacing standpoint, but you know what? These dudes are basically subjecting themselves to a car crash's worth of physical punishment every 40 seconds, I'm okay with them getting a breather.
*detrimental to the viewing experience* yikes tell me you spend too much time watching twitch without telling me you spend too much time watching twitch.
The last time this topic came across my feed, there were a ton of people saying that streamers would never do it because they can create FOMO from playing through ads... But I know for a fact viewer counts drop when streamers take breaks... so to mask the break with the ad just makes everything better for everyone... Thor seems to have this all figured out in the most maximally beneficial way for everyone.
You are probably the only person that I can stand to watch TH-cam shorts of because you make good points and you’re not brain rot content. So thank you
I think of Sam Morrils bit about the future sex robots. If you have a lower quality one it will run ads. Just in the midst of pounding you hear. LIBERTY! LIBERTY! LIBERTY! 🗽 😂😂😂
I've noticed that there are a lot more ads if you're in America, there's just 1 pre roll ad for me and that's it, I've noticed it on TH-cam too and I live in the UK and it seems we get far less ads for some reason
Dude I was watching a streamer that was new to me, courtesy of a raid, and after a while Twitch started an ad and I see 1 of 14. I said hell no, closed the stream and went back in. Still had to watch like 2 or 3, but 14 is insane.
@@deltaeins1580 not always, the streamer can only determine the total time in a range, *twitch* decides the number and actual time (within that range) randomly, and some people get longer bits of ads than others
I hate when I’m watching a stream and we all get ads and the chat is spamming “ADS!! WAIT FOR US!!” and the streamer is just like “You losers complaining about ads” >:(
Yeah people who do that suck, and I get that sometimes you just can't pause because you're playing something idk, but while doing just chatting ??? nah bro i'll leave
I’d be funny if there was an option to send people into a perma-ad as an alternative to perma-ban where someone would just only get ads when they tried to watch the stream, it would probably take a little while before they realized what was going on
This is actually a genius idea. get banned, can still watch but it's only ads, any time that person gets in the stream the content creator gets compensation for the viewer loss.
1. So you make more money per ad because 55% 2. and you get a shitload more viewers because no pre-rolls = make even more money. And the only thing you have to do for it to work is wait a little bit for the ads to end. Thanks a bunch Thor, you are full to the brim with wisdom man. (and you have a cool voice)
I watch a guy who whenever he starts a stream, he gets everyone in the stream, has a bit of a chat talking about what he's going to do for the stream, he then tells everyone he's running 3 minutes of ads while he goes and makes a coffee or something, and then when the ads are done, and everyone is back, then he begins the stream. Such an honest way to do things and doesn't interrupt the enjoyment of a channel.
When I would stream, what I would do, is start up, let my music and visualizer run for about 10 minutes, and about 10 minutes into a new stream, Twitch will run ads. I'm still in the "starting soon" screen so it was never any sweat off my back. I just hate them so much, they ruin entertainment for many people.
I just want a countdown to know when the ads are coming, so many times I was talking to or am listening to an interesting discussion only for ads to cut it off. would be nice if the streamer and viewers had a countdown timer or overlay for OBS
Obviously that won't happen no matter if it's helpful or not. Might as well says that ads should not exist in the first place as nobody likes them but they still do anyways
If you use the auto-scheduler on your dashboard, it tells you when an ad is coming up. It gives you a one minute warning. There's also a setting for a chat notification.
I love the way secret sleepover society has done it, too. They used to read subs during ad breaks which is a great way to give the little shoutout without interrupting the stream and not letting them pile up to the end. Now they just do some chatting, get some water, etc which is a great option if you don't do as much chat interaction while playing like they do. Both great options.
my problem is that twitch is now doing this thing where, I join a stream, it plays for 5 seconds, then I get 2.5 minutes of ads. It's happened way too often to be a conicidence
Laughing out loud at the idea of your traditional TV show continuing while the commercial break plays. 3 minutes of toilet paper and car insurance commercials later and you just missed [take your pick at mid-episode reveals] without ever knowing LMAO
I don’t watch Twitch at all. But on the extremely rare occasion I do; a pre roll will instantly turn me off and make me move on. So it’s smart to keep them off.
You're so right about those pre-rolls. Pre-rolls are a big reason why I just don't use Twitch. It's not great when you just want to support a small streamer and have to sit through minutes of pre-roll ads.
If a streamer controls their mid-rolls I agree 100%. If they don't, then I'd rather the pre-roll that "I" control as the viewer. Open twitch, open a bunch of channels in the category I care about, go get a drink. Come back and check. No pre-roll problem. But when a streamer DOES NOT pay attention to their ads and I lose them mid-sentence through automatic bot running of mid-rolls after I asked them something, I'm gone.
Pre rolls were part of why i never got into watching twitch at all. I started seeing youtube creators talking about streaming like a decade ago and went to see what it was about but prerolls sucked so bad when looking for streamers i would like i just never got into watching twitch.
Actually 3min Ad break once an hour sounds alright. Less obnoxious than TV ads for 5min every 15-20min. Plus people can take a shit or get something to eat/drink.
Thor just explained my exact reaction to clicking a stream and seeing a "pre-roll" Ad. I immediately just leave, I'm not waiting 3+ minutes to see what was going on. I'm good.
Not applicable in my case, but I guess there are people finding new streams through Twitch. I just watch the streams of people I found on YT, so as long as I know it's a stream I wanna watch, I can leave the prerolls on low volume and be sure I won't get any ads in the middle of the stream. Some streamers do ads on bathroom or food breaks, which is fine, but some just let Twitch push the ads in the middle of content.
As someone who doesn’t watch twitch, 6 pre roll ads is insane. I’m fed up with a 15 second TH-cam ad and it’s not even like I’m missing the video while it’s playing
As I understand it TH-cam stops the video when the ad is playing, With streaming the creator can turn the monitization off for that stream so no ads during the stream but the VOD has ads regardless, but again the video stops while the ad is playing
Thank you for all you do bro! You help and inspire so many people. This video single handedly made me change my ads view. I know I won't grow by 7 times. But it's a great way to keep all involved! By stopping and chatting!
I am blessed by living in a country which is not important to most advertisers, I haven't had the pre-roll problem as a viewer ever cause it shows usually only one or 3 times the same one IF it shows. Never knew why people were shitting on ads so much, now I know
@@Amin-ne5vx only on Twitch this, but I'm from Romania. It's funny cause as I said, when one gets added, it serves me only that one for the entire month the advertiser has bought 😂
I'm heavily considering starting to stream for WoW, your channel is like a how-to for those of us considering getting into this. Thanks Thor, and keep doing what you do brother.
This is true for every streaming category except one. For ASMR pre-roll ads are preferred. Nothing worse then getting your hearing destroyed by ads mid ASMR stream.
this is the opposite for me, im fine with getting pre-roll ads over with so i can just enjoy the content. when i keep getting pulled away from the stream from ads i normally just leave after the second time it happens
Regardless, statistics don’t lie. Pre rolls are stupid for a streamer trying to gain a new viewer. 99% of the people I know that watch twitch wouldn’t stay for 6 ads for a brand new streamer they’ve never seen before.
Right on the money again. As a viewer I'm way more likely to click away from a streamer when it's just immediate ads, when an ad break is coming up and they mention it and work around it, it's a lot easier of a viewing experience.
Yup, absolutely. The channel doesn't matter: new or returning. If a wall of ads stands between me and "peeking in the door" to see what's up, I will already have lost interest.
More streamers should be talking about this, the audience wins but only if they know what the alternative would be. The streamer wins financially. And twitch wins too, because everyone sits there and watches the ads while their favorite streamer sits and waits for the ads to finish. That's a great strategy for all involved.
The reason why this works, is because you know exactly when everyone's going to see the ads and you can adjust your stream around it so that they aren't very intrusive to your viewers. It's great.
I don’t use twitch because the ONE TIME I got on to watch someone I wanted to watch, I had prerolls like this. I NEVER WENT BACK. They lost me forever because of the pre rolls. So it’s not just affecting the channel, it’s also affecting the company.
Love you and your personality type. The " I have information, I love information, I love sharing information, we all benefit from information." Personality.... Keep being you Thor.
Absolutely true, if I’m ever checking out new streams and I see a stack of pre-rolls I instantly leave. I frequently leave even if it’s someone I watch. Pre-rolls suck. Ads in the stream are okay, I don’t particularly hate ads in general, I just despise pre-rolls.
You're such a nice person. I hate when people continue doing important stuff in their streams. I end up just leaving cuz ads are everywhereee all the time.
@@walruz011 i think you can, as long as it reaches 3 mins of ads total within every hour. If you check the new slider it will let you know when pre-rolls are disabled so you can be sure before saving your settings.
This is something even big streamers need to learn. We don't mind a bunch of ads before the stream starts (that's chat time.. we'll let you know when we're ready for the stream to start) or the streamer taking a break and running some ads then, but often I've clicked on a channel out of boredom and immediately hit 30 seconds plus of ads I go do something else.
i prefer pre-roll because it's not common practice amongst streamers to "pause" the stream. i find it so crazy that overall people LIKE the intrusions of ads while their live content is running. i'll take the initial ad any day to getting disrupted during live entertainment.
This is partially correct. You only get the 55% payout if you're specifically using Ad Manager to automate your ads. If you don't use Ad Manager, and you run 3 minutes of ads per hour, it will still pay you at 30%. But yes, manually running 3 minutes of ads will disable pre-roll ads for 1 hour. And you can do smaller increments too. 1.5 minutes of ads will disable pre-roll for 30 minutes. Etc etc. Or if you have Ad Manager enabled, then it will disable pre-roll ads entirely. And you'll get that 25% boost in earnings.
I don’t use twitch because the ONE TIME I got on to watch someone I wanted to watch, I had prerolls like this. I NEVER WENT BACK. They lost me forever because of the pre rolls. So it’s not just affecting the channel, it’s also affecting the company. And the other thing? I don’t remember ANYTHING about the ads, but I sure do remember the experience of being immediately forced to watch ads.
The key takeaway is to do what's needed to get rid of pre-rolls. switch could change the rules at any moment, so just keep that in mind in case they do.
Can confirm from my own experience. I've left because of pre-roll ads. Even if it was a stream that I was interested in watching. I chose not to and to just keep looking for other things. I get it, I could just wait and watch it play out, cause I'm spending time looking for something else. But that's the thing, I'm doing SOMETHING, not WAITING for ads to play.
The trouble is this only applies to affiliate streamers, getting to that stage is the first step and definitely the hardest no matter what type of content you provide
I do this for my channel too. I find it to be the most respectful thing to do. It also allows me and my audience to take a break, get water, grab a snack, and do what we need to do.
I swear to GOD Twitch has someone put these ads on purpose because they ALWAYS come on when something significant is about to happen. A streamer is about to get to the crux of a story they're telling, a raffle, some significant gameplay cinematic; SOMETHING. Every time, three minutes of ads. It's goddamn infuriating.
Pausing the stream is the big thing for me. I don't care so much about physically watching a commercial (old millenial here, I grew up with TV) it's the fact that I'm missing content from a streamer so J Bozo can get richer. I honestly like commercial breaks so I can get up, get water, use the bathroom, etc. It's just a huge turnoff that, on 99% of channels, that means I'm missing content.
Buddy of mine has been streaming for 3 years. Never ran ads until about 2 weeks ago. This exact system. 3 minutes every hour and it's a collective community commercial break. Get up stretch your legs get some water pet your dog etc. but everything stops (subs can play bingo during the breaks lol) It works. And it works beautifully.
The number of ads I get on Twitch is the reason I don't like Twitch. From my experience, TH-cam has less than half as many with a chance for a shippable ad Twitch is unwatchable for me, and there's so many people on there that I'd enjoy watching the content of
Love the fact that u wait out the adds. Were watching some who kept talking etc when adds were running, they clearly not think about those who see them and dont have paid extra to not see it.
If I open a stream and get an ad straight away before I've even seen a second of your stream, I back out immediately. So I can definitely see this being true.
Can confirm. Have closed a stream before actually seeing the stream because of prerolls numerous times. But also have closed streams due to regular ads numerous times. If you run ads and I, as a viewer miss something because of it: I'm either subbing or gone. It's usually the latter and there's no middle ground
I've tried to explain this to other streamers before in nearly the same exact words. Pre roll ads you do not want, so run the bare minimum 3 minutes and set the ratio however you want.
I hate ads. I will often times find ways to get around them when I can. TH-cam and Spotify have ways to skip ads that are unskippable, but they suck and twitch is really bad about it. There is no reason you should have 6 unskippable ads in a row. Most people would leave when that happens because they suck.
Mid roll ads on twitch are usually awful because its not only taking youre time theyre blocking the content which im fairly certain only happens on streams, even cable TV they dont have you miss two minutes of your show every so often. But the solution is kinda on the streamers side because they have to pause their content so ads dont cover content, but then it disincentivizes subscribing. There is also a solution twitch could do which they already do sometimes but do it ontop of missing content, and thats the pop up ads that are just like on the side of the screen and make the content screen a little smaller, but once again disincentivizes paying to remove them so it can be hard to get a fair balance of ads
Pausing is fine, but there's another option: Make chat entertaining! Ad viewers can still use chat, so give chat something fun to do while the ad is running that doesn't require them to hear you or see the stream.
This dude is the smartest person I've had the pleasure listening to. I think back in the day, I was in a group with your leading pvp?? idk, but your voice sounds very familiar from a dude who was very nice about mistakes. I still remember that guy, hopefully it was you.
💯 That goes for TH-cam video in general for me. If I click on something new and there are ads I can't skip, I ask myself if I truly want to watch this video. The answer is usually no.
Big true, I don't really watch twitch hardly ever except the odd videogame tournament, and if the channel covering a tournament has that pre-roll nonsense I just leave.
I think this applies to a lot of things - in general people don't like giving away time, money or information until the value proposition to them is clear. e.g. I'll never create an account on a website before buying anything, but once I'm ready to check out and see shipping pricing, I'll generally sign up as I'm already invested in purchasing the product. Same goes for the 5-10 minutes of time new viewers have to waste before watching a stream that they may or may not even like!
Its absolutely true. If I see a stream that looks interesting based on the thumbnail I'll click it, but if I get hit with 2 minutes of pre-rolls I'm silently closing the tab and moving on.
it needs t become the norm, but also depends on the game they are playing, match shooters and moba's and most mmo games are bad for this setup, but i would just say "ads are starting so i won't be talking during this time so no one misses out!"
This is why I stopped streaming on twitch. I noticed a ling time ago that the ads actually affected the engagement hugely. They'd be gone by the time I saw the message, and I knew it was because of the ad. I hated it and I was growing steadily over 3 months and had 300 followers, stopped caring and slowed my streaming schedule down because of the ad BS and I genuinely had no idea how to fix it because I hated that a single viewer being stopped by preroll ads just made people leave before even watching the stream. I know because I'd do the same thing when I watched streamers and now don't even watch twitch because of it.
For those wondering I run 2 minutes of ads every 30 minutes. I also pause the stream for ads so people miss nothing. Helps support us, doesn't make people miss out on content, and gives me a break during the daily 12 hour streams.
And it works great! The pausing is really good for everyone.
I hate ads as much as anyone, but it truly despise pre-rolls. Its the best way to not get me to joint someone's channel.
I agree if your channel is already big but if getting ads wouldn't even give you enough to get paid from ads+subs -twitch only pay you when you reach a 50$ threshold- might as well not go affiliate and not have ads at all in my opinion, no pre-roll, no hourly ads, nothing. As a starting streamer with no intention to make a career out of it I could go affiliate but the overall deal just seem terrible before getting at least ~100 average viewers
@@salem-salem4426 don't you just get pre-rolls anyway? I hopped into a family member's 2 viewer stream with no twitch anything and had to deal with the pre-rolls.
Caveat, this was years ago so I dont know if that's changed since then.
@@salem-salem4426As a small streamer who did go affiliate, it's only one factor out of many when it comes to popularity. You're going to get more mileage out of advertising yourself, cross-platform promotion, collabs, personality, etc. than you'll probably lose from ads alone. You could stream for years and never even get close to 100 average viewers, affiliate or not.
The main annoyance I tend to have is from people saying "just pause the stream" as if I can somehow pause my multiplayer match.
There is one category where the opposite is true and that is ASMR. You really don't want ads blasting out in the middle of an ASMR stream.
I feel like Thor just retroactively figured out/recreated TV programming with the pre-rolls, time slot and ad break😅
Convergent evolution in action. Similar environmental pressures result in things adaptations to those pressures in similar ways even if those "things" have completely different origins.
@@SgtCookie111 And it'll all come to CRAB in the end 🦀 🦀 🦀
Some things never die man, looks like ad companies just shifted form cable to T1!
@@joganesha4151 That's just how evolution works
@@joganesha4151CRAB REFERENCE 🦀🦀🦀🦀🦀
Can confirm. If I click on a stream and see it’s gonna be 2-3 minutes before I can actually see what’s happening, it’s just not worth it unless I’m already a part of that stream’s community and know I’ll like it.
honestly, I barely watch twitch at all, so even if I know I like the streamer, I'm not gonna deal with prerolls and I'll just close the whole tab and go watch youtube or something.
I’d honestly rather have prerolls and then almost no ads at all for the rest of the stream.
I know some streamers only do pre rolls during their starting soon sequence and then run ads to stop pre rolls for all other times of stream, it works pretty well I think
Yesssss me too
@@FoxiestLiaI’d say the same if I already had rapport with whichever streamer I’m tuning into. Northernlion’s editor/clipper has a great channel for clips and edited VODs that hooked me way before I started watching his streams, and I don’t mind watching the prerolls. But if its someone I try to discover on Twitch (or only exists on Twitch) I’d rather not.
Another thing to note here:
Pausing the stream during ads allows the streamer to take a break too.
Go to the toilet, fetch yourself some water, maybe just lay back an stretch for a moment.
Downtime that would otherwise be detrimental to the viewing experience
That's how it shud be as well , commercial "break"
@@ChillyFries444 Im sorry man, but i can't just scroll by after seeing how you spelled 'should'... Please tell me you are a lazy kid, and not a grown man lmfao good god
Honestly I had this thought watching an NFL game. Yeah all the ad breaks kinda suck from a pacing standpoint, but you know what? These dudes are basically subjecting themselves to a car crash's worth of physical punishment every 40 seconds, I'm okay with them getting a breather.
*detrimental to the viewing experience* yikes tell me you spend too much time watching twitch without telling me you spend too much time watching twitch.
The last time this topic came across my feed, there were a ton of people saying that streamers would never do it because they can create FOMO from playing through ads... But I know for a fact viewer counts drop when streamers take breaks... so to mask the break with the ad just makes everything better for everyone...
Thor seems to have this all figured out in the most maximally beneficial way for everyone.
You are probably the only person that I can stand to watch TH-cam shorts of because you make good points and you’re not brain rot content. So thank you
Did you see "hoMEOWner"?
@@katcorot no the reminder 😂😂 yeah I did lol
FIX your feed bro. My feed has all sorts of people like this on various different topics.
I don't know why my phone caps fix.... But it's there now cause editing it is a pain in the ass on mobile
My vtuber account's shorts are disgusting. The default account algorithm is literally all brain rot
2024: 6 pre-roll ads
2034: 1 hour of pre-roll ads
50 unskippable ads pogu
I think of Sam Morrils bit about the future sex robots. If you have a lower quality one it will run ads. Just in the midst of pounding you hear. LIBERTY! LIBERTY! LIBERTY! 🗽 😂😂😂
I've noticed that there are a lot more ads if you're in America, there's just 1 pre roll ad for me and that's it, I've noticed it on TH-cam too and I live in the UK and it seems we get far less ads for some reason
And 2044 will just only be ads if you’ve never seen the stream before
@Imbatmn57 if it does, piracy will always be here
I now love this method because you can just do bumpers like _"We'll be back after the break"_
*_"Go get a snack! Perhaps a carbo-nated soda!"_* is what I would use for adbreaks if I was a streamer lol.
Dude I was watching a streamer that was new to me, courtesy of a raid, and after a while Twitch started an ad and I see 1 of 14. I said hell no, closed the stream and went back in. Still had to watch like 2 or 3, but 14 is insane.
Oof thats insane highest ive ever had was like 12
@@MaskedLark holy shit 14?! The most I ever had was 9. I obviously did not stick around.
What is this? TV?
Thats not on twitch, thats on the streamer milking the raid
@@deltaeins1580 not always, the streamer can only determine the total time in a range, *twitch* decides the number and actual time (within that range) randomly, and some people get longer bits of ads than others
I hate when I’m watching a stream and we all get ads and the chat is spamming “ADS!! WAIT FOR US!!” and the streamer is just like “You losers complaining about ads” >:(
I don't blame you and thank god Thor, lol, pauses and waits until ads are over unless gameplay doesn't allow it
Streamers that have that level of distain for their viewers, don't need or deserve viewers.
"sub up or shut up" is what I heard
Yeah people who do that suck, and I get that sometimes you just can't pause because you're playing something idk, but while doing just chatting ??? nah bro i'll leave
@@1993rnicholsonand it is good moment to do small stuff like get something to drink or go to the toilet.
I’d be funny if there was an option to send people into a perma-ad as an alternative to perma-ban where someone would just only get ads when they tried to watch the stream, it would probably take a little while before they realized what was going on
as a dougdoug viewer, if they added that we would probably demand doug give us an entire stream of just that
chaotic good
@@whamer100 It will never cease to amaze me how much DougDoug's chat pays him just so they can entertain themselves lol.
This is actually a genius idea. get banned, can still watch but it's only ads, any time that person gets in the stream the content creator gets compensation for the viewer loss.
Actually a genius idea
Just dont let them read and post comments
big facts on the pre rolls. i have never ever even once sat through multiple ads in a row to watch someone i’ve never watched before.
When trying to find channels to raid out, prerolls become insufferable.
1. So you make more money per ad because 55%
2. and you get a shitload more viewers because no pre-rolls = make even more money.
And the only thing you have to do for it to work is wait a little bit for the ads to end.
Thanks a bunch Thor, you are full to the brim with wisdom man. (and you have a cool voice)
This has chanced over time as the length of prerolls increased. 30 seconds is ok but the 6 ads really turns people off.
If I see preroll ads, I will switch to youtube if possible. I refuse to sit down and watch ads.
YT: Here's a 55 second unskippable ad.
@@ussliberty109 Adblock: I don't see what you're talking about 🤫
Free content isn't free. If everyone did this there wouldn't be a TH-cam.
@@AzuRat049 they dont work and if the one using works please never say what it is
@@sanslover9999He already did. And it's worked for a long ass time. And everyone knows about it. Tf?
I watch a guy who whenever he starts a stream, he gets everyone in the stream, has a bit of a chat talking about what he's going to do for the stream, he then tells everyone he's running 3 minutes of ads while he goes and makes a coffee or something, and then when the ads are done, and everyone is back, then he begins the stream.
Such an honest way to do things and doesn't interrupt the enjoyment of a channel.
When I would stream, what I would do, is start up, let my music and visualizer run for about 10 minutes, and about 10 minutes into a new stream, Twitch will run ads. I'm still in the "starting soon" screen so it was never any sweat off my back. I just hate them so much, they ruin entertainment for many people.
@@ArnieMcStrangleholdSmart
I try to do this for my streams too, I use it as smart as I can. giving myself breaks as well
I just want a countdown to know when the ads are coming, so many times I was talking to or am listening to an interesting discussion only for ads to cut it off. would be nice if the streamer and viewers had a countdown timer or overlay for OBS
Yeah - and you could use it to plan things. "Oh, there's an add in 10 minutes, I'll fetch the next then instead of getting it now and miss stuff."
Obviously that won't happen no matter if it's helpful or not.
Might as well says that ads should not exist in the first place as nobody likes them but they still do anyways
Streamers like Hasan run them at the top of the hour, every hour, and he gives a little warning before hitting the button to start ads
@@ZackTanTYZwell that was a waste of words
If you use the auto-scheduler on your dashboard, it tells you when an ad is coming up. It gives you a one minute warning. There's also a setting for a chat notification.
I love the way secret sleepover society has done it, too. They used to read subs during ad breaks which is a great way to give the little shoutout without interrupting the stream and not letting them pile up to the end. Now they just do some chatting, get some water, etc which is a great option if you don't do as much chat interaction while playing like they do. Both great options.
my problem is that twitch is now doing this thing where, I join a stream, it plays for 5 seconds, then I get 2.5 minutes of ads.
It's happened way too often to be a conicidence
Laughing out loud at the idea of your traditional TV show continuing while the commercial break plays. 3 minutes of toilet paper and car insurance commercials later and you just missed [take your pick at mid-episode reveals] without ever knowing LMAO
Thor describes Twitch social engineering its creators and customers, cool.
Yup. The way Twitch does ads borders on racketeering
I don’t watch Twitch at all. But on the extremely rare occasion I do; a pre roll will instantly turn me off and make me move on. So it’s smart to keep them off.
You're so right about those pre-rolls. Pre-rolls are a big reason why I just don't use Twitch. It's not great when you just want to support a small streamer and have to sit through minutes of pre-roll ads.
If a streamer controls their mid-rolls I agree 100%. If they don't, then I'd rather the pre-roll that "I" control as the viewer. Open twitch, open a bunch of channels in the category I care about, go get a drink. Come back and check. No pre-roll problem. But when a streamer DOES NOT pay attention to their ads and I lose them mid-sentence through automatic bot running of mid-rolls after I asked them something, I'm gone.
Bot-controlled ads are hell. Hasanabi i know runs them manually and gives a warning each time
Pre rolls were part of why i never got into watching twitch at all. I started seeing youtube creators talking about streaming like a decade ago and went to see what it was about but prerolls sucked so bad when looking for streamers i would like i just never got into watching twitch.
Actually 3min Ad break once an hour sounds alright.
Less obnoxious than TV ads for 5min every 15-20min.
Plus people can take a shit or get something to eat/drink.
I found one of my favorite Vtubers through an ad of her singing a song cover.
I know proper non-clickbaity ads work, cuz I fall for them easily.
throw a name? now I'm curious
I don't, if it says it's a promotion I insta skip it no matter what it is but I guess not everyone is so cynical about it
I actually found Technoblade through one of his ads. A pleasant surprise, that
Thor just explained my exact reaction to clicking a stream and seeing a "pre-roll" Ad. I immediately just leave, I'm not waiting 3+ minutes to see what was going on. I'm good.
Not applicable in my case, but I guess there are people finding new streams through Twitch. I just watch the streams of people I found on YT, so as long as I know it's a stream I wanna watch, I can leave the prerolls on low volume and be sure I won't get any ads in the middle of the stream. Some streamers do ads on bathroom or food breaks, which is fine, but some just let Twitch push the ads in the middle of content.
As someone who doesn’t watch twitch, 6 pre roll ads is insane. I’m fed up with a 15 second TH-cam ad and it’s not even like I’m missing the video while it’s playing
As I understand it
TH-cam stops the video when the ad is playing,
With streaming the creator can turn the monitization off for that stream so no ads during the stream
but the VOD has ads regardless, but again the video stops while the ad is playing
Thank you for all you do bro! You help and inspire so many people. This video single handedly made me change my ads view. I know I won't grow by 7 times. But it's a great way to keep all involved! By stopping and chatting!
I am blessed by living in a country which is not important to most advertisers, I haven't had the pre-roll problem as a viewer ever cause it shows usually only one or 3 times the same one IF it shows. Never knew why people were shitting on ads so much, now I know
What country are you from?
feel like we all need to connect to it through vpn from the increasing amount of ads lmao
@@Amin-ne5vx only on Twitch this, but I'm from Romania. It's funny cause as I said, when one gets added, it serves me only that one for the entire month the advertiser has bought 😂
what country are you from?
@@tyrantrex-cf3jy Romania
I'm heavily considering starting to stream for WoW, your channel is like a how-to for those of us considering getting into this. Thanks Thor, and keep doing what you do brother.
I love my daily dose of Thor
So Twitch to the streamer: "Bend over and run this minimum amount of ads." "No!" "Ok, no growth for you then, we have no use for someone who resists."
This is true for every streaming category except one. For ASMR pre-roll ads are preferred. Nothing worse then getting your hearing destroyed by ads mid ASMR stream.
this is the opposite for me, im fine with getting pre-roll ads over with so i can just enjoy the content. when i keep getting pulled away from the stream from ads i normally just leave after the second time it happens
Same... I hate ads with a passion. It's why I thought prerolls to get them out of the way was the best option.
Regardless, statistics don’t lie. Pre rolls are stupid for a streamer trying to gain a new viewer. 99% of the people I know that watch twitch wouldn’t stay for 6 ads for a brand new streamer they’ve never seen before.
Right on the money again. As a viewer I'm way more likely to click away from a streamer when it's just immediate ads, when an ad break is coming up and they mention it and work around it, it's a lot easier of a viewing experience.
Yup, absolutely. The channel doesn't matter: new or returning. If a wall of ads stands between me and "peeking in the door" to see what's up, I will already have lost interest.
More streamers should be talking about this, the audience wins but only if they know what the alternative would be. The streamer wins financially. And twitch wins too, because everyone sits there and watches the ads while their favorite streamer sits and waits for the ads to finish. That's a great strategy for all involved.
The reason why this works, is because you know exactly when everyone's going to see the ads and you can adjust your stream around it so that they aren't very intrusive to your viewers. It's great.
Yeah, this is only nice if the streamer structures the stream around it. Otherwise they can feel more intrusive.
And it wouldn't work for every streamer or every stream. There are some games where it's difficult to stop the game in the middle of a big battle etc.
I don’t use twitch because the ONE TIME I got on to watch someone I wanted to watch, I had prerolls like this.
I NEVER WENT BACK.
They lost me forever because of the pre rolls.
So it’s not just affecting the channel, it’s also affecting the company.
Love you and your personality type. The " I have information, I love information, I love sharing information, we all benefit from information." Personality.... Keep being you Thor.
Dude you're like the first and only person to actually pause your stream when ads are playing
Absolutely true, if I’m ever checking out new streams and I see a stack of pre-rolls I instantly leave. I frequently leave even if it’s someone I watch. Pre-rolls suck. Ads in the stream are okay, I don’t particularly hate ads in general, I just despise pre-rolls.
I had a channel give me a 28 MINUTE LONG preroll ad. Never been back to that channel.
That is honestly insane, I don't know why Twitch thinks anyone would watch that lol
56 to 57 minutes of content for every hour is a good deal. Well worth it to just run ads.
You're such a nice person. I hate when people continue doing important stuff in their streams. I end up just leaving cuz ads are everywhereee all the time.
I just found this dudes channel a week ago. He’s a spectacular human
Me seeing pre-rolls on the thumbnail and thinking Thor is about to tell me to stop buying pre-rolls and roll my own joints to save money. 😅
Clicking the "Run 1min ads" isn't enough. You gotta do the 3min ads to disable pre-rolls for an hour
so you cant do 3 1 min ad runs per hour?
@@walruz011 i think you can, as long as it reaches 3 mins of ads total within every hour. If you check the new slider it will let you know when pre-rolls are disabled so you can be sure before saving your settings.
Thor giving the cheat codes
This is something even big streamers need to learn. We don't mind a bunch of ads before the stream starts (that's chat time.. we'll let you know when we're ready for the stream to start) or the streamer taking a break and running some ads then, but often I've clicked on a channel out of boredom and immediately hit 30 seconds plus of ads I go do something else.
youtube gives you the best of both, I get pre rolls, sponsored ads and ads during videos.
i prefer pre-roll because it's not common practice amongst streamers to "pause" the stream. i find it so crazy that overall people LIKE the intrusions of ads while their live content is running.
i'll take the initial ad any day to getting disrupted during live entertainment.
Nothing makes me click off quicker than having to watch a series of ads just to get to content that has more ads sprinkled in
absolutely true. if i get hit with a preroll ad, I leave immediately. even if its a streamer I like.
That is very helpful to know thank you! I love watchin your stuff I always learn more things everytime. Thank you
This is partially correct. You only get the 55% payout if you're specifically using Ad Manager to automate your ads. If you don't use Ad Manager, and you run 3 minutes of ads per hour, it will still pay you at 30%.
But yes, manually running 3 minutes of ads will disable pre-roll ads for 1 hour. And you can do smaller increments too. 1.5 minutes of ads will disable pre-roll for 30 minutes. Etc etc.
Or if you have Ad Manager enabled, then it will disable pre-roll ads entirely. And you'll get that 25% boost in earnings.
What is Ad Manager? :o
I don’t use twitch because the ONE TIME I got on to watch someone I wanted to watch, I had prerolls like this.
I NEVER WENT BACK.
They lost me forever because of the pre rolls.
So it’s not just affecting the channel, it’s also affecting the company.
And the other thing? I don’t remember ANYTHING about the ads, but I sure do remember the experience of being immediately forced to watch ads.
Protect this man AT ALL COSTS!!!!
I run 120 minutes of ads every 60 minutes.
well timed ads (pee break, downtime etc) are way better than just not caring about ads and letting them be random
The key takeaway is to do what's needed to get rid of pre-rolls. switch could change the rules at any moment, so just keep that in mind in case they do.
Can confirm from my own experience. I've left because of pre-roll ads. Even if it was a stream that I was interested in watching. I chose not to and to just keep looking for other things. I get it, I could just wait and watch it play out, cause I'm spending time looking for something else. But that's the thing, I'm doing SOMETHING, not WAITING for ads to play.
For the record, you can mute an ad, open the pop-up player and unmute the stream while the ad plays.
The trouble is this only applies to affiliate streamers, getting to that stage is the first step and definitely the hardest no matter what type of content you provide
Thor is such a gem fucking love you bro!
I do this for my channel too. I find it to be the most respectful thing to do. It also allows me and my audience to take a break, get water, grab a snack, and do what we need to do.
I swear to GOD Twitch has someone put these ads on purpose because they ALWAYS come on when something significant is about to happen. A streamer is about to get to the crux of a story they're telling, a raffle, some significant gameplay cinematic; SOMETHING. Every time, three minutes of ads. It's goddamn infuriating.
its wild. sometimes i have the stream running in the background for 90 minutes with no interruption. the *MOMENT* i tab in and write in chat, ads.
open a stream, see ads that will last minutes to end, i leave,
repeat, leave twitch
Pausing the stream is the big thing for me. I don't care so much about physically watching a commercial (old millenial here, I grew up with TV) it's the fact that I'm missing content from a streamer so J Bozo can get richer. I honestly like commercial breaks so I can get up, get water, use the bathroom, etc. It's just a huge turnoff that, on 99% of channels, that means I'm missing content.
"If I just tuned in to your stream and see 8 ads before you even see you, I'm tuning off and never coming back" Is 1000% true.
Buddy of mine has been streaming for 3 years. Never ran ads until about 2 weeks ago. This exact system. 3 minutes every hour and it's a collective community commercial break. Get up stretch your legs get some water pet your dog etc. but everything stops (subs can play bingo during the breaks lol)
It works. And it works beautifully.
The number of ads I get on Twitch is the reason I don't like Twitch. From my experience, TH-cam has less than half as many with a chance for a shippable ad
Twitch is unwatchable for me, and there's so many people on there that I'd enjoy watching the content of
Love the fact that u wait out the adds. Were watching some who kept talking etc when adds were running, they clearly not think about those who see them and dont have paid extra to not see it.
If I open a stream and get an ad straight away before I've even seen a second of your stream, I back out immediately. So I can definitely see this being true.
I heard what you said about what you do with your ads and I have started implementing that on my stream my viewers love it
Can confirm. Have closed a stream before actually seeing the stream because of prerolls numerous times. But also have closed streams due to regular ads numerous times. If you run ads and I, as a viewer miss something because of it: I'm either subbing or gone. It's usually the latter and there's no middle ground
Even people I DO watch having 6 pre-roll ads makes me change my mind on viewing lmao.
I've tried to explain this to other streamers before in nearly the same exact words. Pre roll ads you do not want, so run the bare minimum 3 minutes and set the ratio however you want.
I hate ads. I will often times find ways to get around them when I can. TH-cam and Spotify have ways to skip ads that are unskippable, but they suck and twitch is really bad about it. There is no reason you should have 6 unskippable ads in a row. Most people would leave when that happens because they suck.
you are literally the only streamer ive seen who pauses and waits for people during ads. v grateful
Mid roll ads on twitch are usually awful because its not only taking youre time theyre blocking the content which im fairly certain only happens on streams, even cable TV they dont have you miss two minutes of your show every so often. But the solution is kinda on the streamers side because they have to pause their content so ads dont cover content, but then it disincentivizes subscribing. There is also a solution twitch could do which they already do sometimes but do it ontop of missing content, and thats the pop up ads that are just like on the side of the screen and make the content screen a little smaller, but once again disincentivizes paying to remove them so it can be hard to get a fair balance of ads
Ok but pausing while ads are playing is so thoughtful
Can confirm, when scrolling through twitch, I straight up leave when I get the prerolls
I’ve done this since hitting affiliate almost 2 years ago and it’s genuinely the best thing to do. Do it
Pausing is fine, but there's another option: Make chat entertaining! Ad viewers can still use chat, so give chat something fun to do while the ad is running that doesn't require them to hear you or see the stream.
Nothing like clicking on a stream and getting hit with 6 ads 😂 instant close
This dude is the smartest person I've had the pleasure listening to. I think back in the day, I was in a group with your leading pvp?? idk, but your voice sounds very familiar from a dude who was very nice about mistakes. I still remember that guy, hopefully it was you.
A 3 minute ad break gives everyone time to take a quick piss and hydrate while they run. Taking those pauses are important beyond making money.
how long do you normally piss for..?
💯 That goes for TH-cam video in general for me. If I click on something new and there are ads I can't skip, I ask myself if I truly want to watch this video. The answer is usually no.
Pausing my content during ads...
JEANIOUS!
Big true, I don't really watch twitch hardly ever except the odd videogame tournament, and if the channel covering a tournament has that pre-roll nonsense I just leave.
the real value of the information shared by this awesome creator is so under sold.
I think this applies to a lot of things - in general people don't like giving away time, money or information until the value proposition to them is clear. e.g. I'll never create an account on a website before buying anything, but once I'm ready to check out and see shipping pricing, I'll generally sign up as I'm already invested in purchasing the product. Same goes for the 5-10 minutes of time new viewers have to waste before watching a stream that they may or may not even like!
A countdown to ads would be nice too
Its absolutely true. If I see a stream that looks interesting based on the thumbnail I'll click it, but if I get hit with 2 minutes of pre-rolls I'm silently closing the tab and moving on.
I've been watching streamers for years, and Thor is the only one that pauses for ads... Regardless of the content their producing.
it needs t become the norm, but also depends on the game they are playing, match shooters and moba's and most mmo games are bad for this setup, but i would just say "ads are starting so i won't be talking during this time so no one misses out!"
This is why I stopped streaming on twitch. I noticed a ling time ago that the ads actually affected the engagement hugely. They'd be gone by the time I saw the message, and I knew it was because of the ad. I hated it and I was growing steadily over 3 months and had 300 followers, stopped caring and slowed my streaming schedule down because of the ad BS and I genuinely had no idea how to fix it because I hated that a single viewer being stopped by preroll ads just made people leave before even watching the stream. I know because I'd do the same thing when I watched streamers and now don't even watch twitch because of it.