No Such Thing As The Amazon A10 Algorithm! | SSP

In this episode, an Amazon Algorithm expert explains how its fake news to say there is a such thing as the A10 algorithm, and gives us great advice on listing optimization.
Bradley invites the “Professor of Amazon” Howard Thai from Signalytics back on the show to discuss all things Amazon Algorithm Related.
One misconception that’s cleared up is that there is no such thing as the Amazon “A10” algorithm. We go into where this terminology came from and, more importantly, what are the top things to keep in mind for optimization your listing for the Amazon Algorithm in 2023.
Signalytics has been at the forefront of using AI since before it became “stylish” to do so, and Howard talks about interesting things they have been using it for such as doing heatmaps on listing pages to see what buyers do after getting on a product page.
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[@rehguzar85]

Why are you charging extra for Listing builder. Already paying $100 per month and that sub tier does not include Listing Builder tool.

[@CrazySockTV]

Platinum plan does have listing builder!

[@wireheadslabs]

I don't know why it matters if people in the Amazon SEO community call the Amazon algorithm A9 or A10. Amazon itself never called its algorithm A9. It was the Amazon SEO community that commonly called the algorithm A9. But A9 was never the official name. Amazon used to have an A9 site where the A9 team developed search engine and search advertising technology. I used to have the A9 Toolbar in Firefox, which had a yellow pages and bookmark tool. The A9 team did develop the Amazon algorithm, but the algorithm wasn't called A9 by the A9 team. The reason why some people in the Amazon community calls the Amazon algorithm A10 now is because: "In 2019, after reporting from The Wall Street Journal revealed that Amazon had changed its search algorithm to favor more profitable products, Amazon took down the A9 site and pointed the domain name to Amazon's home page." Since then, some people in the Amazon SEO community started calling the Amazon algorithm A10. I personally started referring to it as A10 in 2021 after Amazon made further significant changes to its algorithm. In short, it was people in the Amazon SEO community that first called the algorithm A9, and it is people in the Amazon SEO community who are now calling it A10. It's perfectly legitimate to call it A10, or to keep calling it A9. But A10 does seem to make more sense, since the A9 site no longer exists.