Is Games Workshop in Trouble??
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- เผยแพร่เมื่อ 18 ม.ค. 2025
- Little Update on the state of things as we enter 2025..
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Nothing will ever beat that original Dawn of War trailer.
Chef kiss on the clickbait title. Well done.
This financial report coincides perfectly to when GW moved Old World to the front tab of their website. Old World saved GW confirmed.
That's what I've been saying all along! TOW is king!!!
If GW have gotten a 20% increase in profits, I really hope FLGSs have too.
I admire your hope.
You said the words "Old World" in your video. I'm so happy!
And Trench Crusade, another W
Excellent, the annual Dow Jones 40,000 report from my favourite business and finance channel
Look guys, ignore the fact that GW makes millions more each and every year, has been around for 50 years, continually grows and has dozens of successful tie-in videogames, merchandise, books, ignoring all that, a non-gw game is having a mild success. GW IS COOKED!
The Hype for that TC game is already fading. IT'S A SIGN GW WILL CRASH !
Actually they kinda are. They aren't really growing, they're just raising prices to continue "growth". Age of Sigmar did so bad, they had to rerelease Fantasy into Old World. That is where the spike in sales is really coming from. From players they had CUT OFF. Now those players are back, and GW sees a spike. That means they aren't really growing in a player base. Video gamers are nothing like WarHammer tabletop players. The communities are totally different. Worse, GW is making political maneuvers with the lore, which is already upsetting at least 50% of potential new fans. Just because they are a "big" company in the UK, doesn't mean they are actually that big. This sadly is the peak of GW and they will likely be bought out buy Amazon. It's just business.
@@sentaijustice9207Is it fading?
The TH-cam community is shifting to TC content…
@@chad534 The TH-cam community is shifting fast, and the only content I see are guys saying Trench Crusade is such a great thing. But no games are played, and no miniatures are shown painted. Looks more like it's just a meme game to me.
@@ClintOrris Well, that latest report is litterally showing you the opposite. But granted, we do live in an era where facts don't matter and only feelings are to be taken into consideration. Doesn't make it the truth, though.
interestingly enough corvus belli has an infinity anime show trailer. Its so far off the juggernaut of games workshop but you got to appreciate they know their model style is heavily anime stylized and they are willing to take the high risk of making a show (hopefully) before even games workshop. only time will tell, but I have hope
Yes, I agree. Neither 3D printing nor niche games like Trench Crusade are even close to a competition to GW. The only people saying otherwise are the ones profiting from such statements like youtubers or 3D sculpting "proxy miniatures" patreons...and their fans so that they can justify their own investment.
Disagree. For the first time in memory the niche game is not a model supply for use in GW games but instead I see people cutting up GW models to use in Trench Crusade.
@@chad534 Well, that's the point : people would rather convert GW miniatures than use the "original" ones (because they're only 3d printing files so far, in the end, so quality varies wildly). So that's more sales for GW in the end.
@@sentaijustice9207You miss the point entirely.
And no the files being available to print is revolutionary.
GW is still selling you Space Marines 30 years later…now some are 100 bucks for 3 and people paying it lol
4:41 kinda goes to show they don’t need that ridiculous 3 year edition cycle to have a good year.
Love the market wrap up. And it is good too see you all happy 😃
Am also glad they are clear about the importance of third party sellers. Without my LGS I simply wouldn’t be playing any GW games.
When I've shown Astartes to people they've been blown away and want to know more about the setting. You can find tons of reaction videos where folks who know nothing about 40k lose their minds because it's so cool and unlike anything else. It is a spectacular advertisement for them. They need to release more short-to-medium form videos like this for free instead of behind a pay wall.
If they'd released Angels of Death monthly on TH-cam it'd have been a much bigger deal and would have built up a massive word of mouth. It's not as good as Astartes, but there's some cool stuff in it.
I doubled my number of shares a few days before reading their financial report, which was a pretty nice affirmation. 😀 And it shows that all the tabletop tribalism about which game is the one true tabletop and everything else can only fail is completely out of touch with reality.
Small spoiler anyway: It's the people you play with and not the system that matters.
theyve been waiting for approval for that factory for some years now, they probably need to apply for the 5th with how much theyre selling 😂
GW IP has never been hotter.
Its also, arguably, never been worse, depending on what you get out of the hobby.
If you're the sort of person who buys funko pops and saw marvel movies twice in theaters, this is GW's golden age.
If you liked 4th-7th edition grim dark, these are troubled times indeed.
Not really. I mean, if it was the case, we wouldn't have ranges / games like Old World and Horus Heresy or even Blood Bowk, Necromunda and Legion Imperialis alongside W40k and AoS.
We just miss Man'O War and Battlefleet Gothic so that the circle is complete.
You actually have nearly everything you want if you are a nostalgic player.
@sentaijustice9207 those things, or equivalents, all existed back during "the good old days" except HH.
What GW has done with the lore and the direction of the setting are the problems here, not some obscure side game that seven people play.
11:39 “Their primary focus is selling stuff to stores like ours. It was nice to hear that” - the FLGS “Old World/Trench Crusade” of financial statements reports 😂🎉
I just moved back to 40k, bought a whole bunch of sisters back in 8th, also got the rulebook, codex, some models, etc, didn't play a single game.. 9th came out, I tried to play again, took out the sprues and assembled 10 models, bought new rulebook, codex, some models, once again, didn't play a single game. Now I'm back again! 10th ed., bought rulebook, codex, lots of models this time, and guess what, they announced Emperor's Children, goddammit! Now I plan on buying a new army just so I can do nothing in 10th and look forward to 11th. I guess I'm that guy who contributes to GW's coffer every year without knowing WTF is going on
Why do you buy paper if you don't have an army ready to play ? That's a mistake, get the plastic ready before committing with the rule books is the big lesson with GW now
@@jeancouscous I keep telling myself because I bought everything, I should start assembling and painting them 🥹
Let's see if AMG can get the same result for The Mandorwllan movie and Star Wars video games.
I guess the discussion point is what and how game makers go and capitalise upon opportunities that may boost their product sales from actions not directly controlled by the company itself
6:00 what has sold well that's Dark Angels?
I have a quesiton that's in relation to one of the 'Ash' talks - if YOU had to design a starter box around Space Marine 2, what would you have put in it?
ty
Great question for a video, for that customer walking in who only knows the video game.
all the DA kits are perpetually out of stock, at least here lol
the official GW store in Atlanta can’t even keep Caliban Green paint in stock it sells so quickly @@lordsofwargamesandhobbies3905
@@lordsofwargamesandhobbies3905 same by me.. The local flgs don't have em
James Workshop nuked my Etsy store :I
Ooooooooold world!
40k needs more Marine factions. Marine marines, Chaos marines, and then a third and new and different kind of marines. Money in the bank. PS I am not a crackpot.
I was surprised at how good the half year report was. I wish the company I worked for was doing that well.
'What if' worked for me because it came after several movies. I wouldn't watch an anthology show on 40k without some long form first(one reason i wanted to like Warhammer plus but bounced off it so hard)
Maybe a possible video idea. Despite GW having record profits time and time again, how would it and LGS's handle a possible worldwide financial crisis that people are speculating may happen (such as in 2008)?
obviously depends on the scale of the destruction. But Covid and other recessions how people start looking for what is the best value for money. The hobby market seems to withstand quite a lot because it is a long slow burn rather then a single quick experience.
It is bizarre how "small ball" GW executives' thinking was about Warhammer+. There's a forum that will discuss GW's financial statements, and I'm frequently amused at how they're all impressed that according to GW, Warhammer+ was a success because it made 3 million pounds off of 2 million pounds of expenses (not the least of the humor coming from the average guy's total ignorance about finance, I bet if I got to see their ledger, I could push around expenses to make it look like 3 million pounds on 20 million pounds of expense. In a hundreds of millions of pounds revenue company, your accountants get to pick and choose where costs are allocated, which again is waaaaaay over the average 40K player's head according to them).
That being said, imagine how awesome it would be if the company did offer random miniature packs, for like a purpose-made 40K skirmish game. They couldn't call them Loot Boxes because people wouldn't get the sarcasm, but you could package a box with 3 Necromunda gangers, a half dozen Imperial Guard specialist weapons, and half dozen human character heads (to give one possible example of many). Just get a hobby knife and go to town, character cards for the game are in the box. It wouldn't really work because all GW's models now are these nightmarish 11 dimension designs that push together like some kind of unnecessary mind puzzle, but still it's a cool idea. (And also, that reminds me, they do all that to defeat Chinese recasters, probably investing millions of pounds worth of employee time, added manufacturing and tooling difficulty, and inefficient use of space, all to defeat them. That's a weird juxtaposition of actual fact next to the idea that they aren't worried about 3D printing.)
Just to be that guy: The factory expansion is (for now) purely for inhouse paint production. They are still in talks about more ground (and prob more factory on that ground). Imo they do need another plastic factory or to retool their existing space that comes available. The stock issue is their bottleneck atm?
There are two factory expansions planned. The paint one, and then the other is providing the space to move some aspects out of the existing 3 factories and hopefully improve efficiency in production. The plans also suggest new manufacturing jobs will be created eventually. So basically freeing up physical space to improve current processes in current locations rather than adding more machines to make toy soldiers. A lot of the reporting has conflated or confused stuff, but you can find it all on the Nottingham post articles from the last 12 months.
@olith thanks for the clarification! Sounds promising.
@@thejdi No problem. I think some of the confusion is because the Paint factory will come online before the other one, but was announced later.
I think there is def a model production bottleneck. Some staples seem to take too long to get back out imo
Year of chaos !!! Let’s roll out my SM!
So you don't think Trench Crusade is gonna topple their whole business and reshape the market then? ;).. Here's another vote that hopes GWs healthy biz is good for you guys. Rising ships and all.
Moms won't readily buy trench crusade for their 10 year old kids.
@Mandrewlochner my tongue was firmly planted in my cheek there
Hammer and Bolter on Warhammer plus is an episodic show like secret level . So they already have it, they just need to expand on it.
I present this comment to the machine spirit.
Yes pls...all the necromunda dudes in plastic not resin pls take my money lol
I've thought about getting Necromunda stuff to play other games with but so much of it is always out of stock and seems to stay that why for months and months. Plastic would be better than resin but a first step would be towards being able to buy stuff at all.
Dont forget about the henry cavill warhammer show for amazon prime... that will bring alot of new people to the hobby aswell
If it happens and doesn’t do to the lore what Rings of Power did
@chad534 new people dont know about the lore and cant tell if it sticks to it or not... if its a good show and people dont hear about the hardcore nerds downvoting the show, it will bring new people to the hobby ... for me i dont know the lotr lore happening before the hobbit, so i enjoyed and love the rings of power, this might change when i read the silmarillion etc... same as the lotr movies... having read the lotr books i have to say the peter jackson movies are ok but dont stick to the story of the books, so much is missing, so much is shown totally different to the books... the lotr movie is an action movie of the intellectual/psychological lotr books
@@orkman198Sure. But the general community also didn’t like RoP based on it being ratioed etc.
If the movie is good may or may not matter because the initial audience will be the hardcore fans…if it nukes the lore it will fall and future movies/series with it.
Personally I hope it succeeds.
So, buy more GW stock...got it
GW is going out of business! I heard it from this guy named Timmy at the LGS.
It doesn’t take long to understand what Games Workshop is all about. Like any other large multinational, there’s nothing particularly unique about them. For example, their store Facebook pages, instead of being hubs of creativity, simply follow a scripted formula, regurgitating the same corporate messaging. History shows that large multinationals often have a predictable lifespan. While Games Workshop is currently thriving and deserves credit for its success, the issue lies in their reliance on repeating what they’ve already done rather than innovating further.
In the grand scheme of things, yes, they’re successful, but when compared to giants like LEGO, they’re a mere pimple on the radar. It wasn’t too long ago that, after the Lord of the Rings bubble burst, everything seemed to fall off a cliff. That kind of decline is surprisingly easy to trigger. Going mainstream often comes at the cost of creativity, making a brand appear bland and generic-like Hasbro’s Monopoly.
Ultimately, you need to be careful what you wish for. The Marvel bubble in cinemas has already burst, and the same could easily happen to Games Workshop. Sometimes, it’s better to stay within your niche, remain small, and stay true to your identity rather than trying to conquer everything and risk losing what made you unique in the first place.
HEY! SPEEDFREEKS IS AWESOME
GW is doing well, now. But it's not holding up. All the new players, or returning Fantasy players, are realizing how bad GW is. Most of them are video gamers. You think they're going to stick around and buy overpriced plastic minis? Nah, they'll be onto the next IP in a year, before GW has time to ramp up production. GW missed their chance. Video gamers are NOT the WarHammer community they are used to. Paintin expensive minis is NOT a mainstream hobby, no amount of shows and movies will change that.
Yeah, I have seen years after years of comments like this one saying "it's not holding up". And every year it does more than that, how curious.
As for video gamers...they don't necessarily come to play. They may just buy the models to build and paint them. Same for movie watchers. See, the issue with you here is that you are too narrow on your point of view and are too desperate to prove how "bad" GW is.
@@sentaijustice9207 GW is going through the same thing as the movie industry. Shrinking fan base but increasing prices to maintain growth. That's why they had to bring back Old World. It's just facts. It's a rapidly shrinking industry after the COVID spike. And the projected growing fanbase is smoke and mirrors. You can get sad about it and cry, but it's just facts. There's a reason why hobby shops keep closing.
@@ClintOrrisI don’t entirely disagree. The reason stores are closing though isn’t a direct correlation.
Real estate is expensive and you need space to build a successful hobby shop.
GW games take up too much space for it to work.
Even their own stores are tiny.
@@chad534 No the stores closing are apart of a broader market trend away from physical gaming. GW failing to capitalize on their product is just a piece of the larger picture. It's not 2020 anymore. The post lockdown boon is over. AI is just beginning to poke it's head up. VR and AR are in their infancy. Microplastics are becoming a common health concern. There are so many red flags for the future of tabletop and particularly GW.
@@ClintOrrisinteresting take.
VR etc is years away from touching this market imo barring a real world apocalypse forcing people into shelters.
Noone wants that.
But..gO wOkE gO bRoKe.
True story.