My summary: - Use a conversion system: 1. Cost (write down what you're spending) 2. Views (Twitter/Facebook Analytics, Sem Rush) 3. Engagement rate (clicky, Google analytics, mouseflow) 4. Conversion rate (signed up to mailing list - mailchimp) 5. Value return (retweet, signed up) - Study your analytics (if they're not engaging, create different content). - should a do something? Measure cost per conversion ($10,000 booth only returns x people on the mailing list). - stagger efforts (arrange press coverage during a booth) - a larger mailing list isn't better. Only target real fans (when people finish the game, show a mailing list signup) - starting from zero? Adverts and press beats Twitter and Reddit.
I started testing on social media, every platform likes different things, but Tiktok right now seemed to be the best platform. I had my project localized into Japanese and it's doing better in Japan than the USA, so maybe expand horizons a bit also.
Michael really helped us to make a successful Indiegogo, pushing us to do a better presentation and to get out there a demo for Fran Bow, which was a very good idea for our game!
I'm confused, if Twitter and Reddit and Imgur etc don't work to get people signing up, whereas I've heard from David Welhe that that's how you send people to your email list (using attractive gifs), then how are you supposed to start out?
I got a bit confused with it because while I do understand the value of a journalists close to a launch, what I see from actual momentum is usually twitter and other social medias.
My summary:
- Use a conversion system:
1. Cost (write down what you're spending)
2. Views (Twitter/Facebook Analytics, Sem Rush)
3. Engagement rate (clicky, Google analytics, mouseflow)
4. Conversion rate (signed up to mailing list - mailchimp)
5. Value return (retweet, signed up)
- Study your analytics (if they're not engaging, create different content).
- should a do something? Measure cost per conversion ($10,000 booth only returns x people on the mailing list).
- stagger efforts (arrange press coverage during a booth)
- a larger mailing list isn't better. Only target real fans (when people finish the game, show a mailing list signup)
- starting from zero? Adverts and press beats Twitter and Reddit.
I started testing on social media, every platform likes different things, but Tiktok right now seemed to be the best platform. I had my project localized into Japanese and it's doing better in Japan than the USA, so maybe expand horizons a bit also.
Michael really helped us to make a successful Indiegogo, pushing us to do a better presentation and to get out there a demo for Fran Bow, which was a very good idea for our game!
The point of marketing is reducing invariable luck to something you can control and measure.
I loved Fran Bow, you're awesome.
Wow, i love fran bow
"Don't share that though"
GDC shares that
*Puts on sunglasses*
One of the best talks in gdc. I also liked his energy. Thanks for sharing your knowledge.
good talk. very easy to follow. very well made simplistic slides.
Easy to understand and interesting, thank you
This was a great talk, easy to follow and left me a clear picture and how to proceed from here
Stick to the end, good content in QA
wow this is a gold mine.
I really wish this could have been a bit longer
I'm confused, if Twitter and Reddit and Imgur etc don't work to get people signing up, whereas I've heard from David Welhe that that's how you send people to your email list (using attractive gifs), then how are you supposed to start out?
he said press is the best if I understood correctly. So building relationships with journalists and getting the word out through publication
I got a bit confused with it because while I do understand the value of a journalists close to a launch, what I see from actual momentum is usually twitter and other social medias.
well, you sold me on the value of mailing lists
That first question in the end was phrased strangely... great talk.
Trying to sell to a nitch player base > trying to sell to EVERYONE
This is a video I will watch again. :)
What a likeable guy, with that charisma no wonder he's succeeded :P
i cant believe josh is a game developer now
Simple and clean, really direct, I love this videos of this channel!
i hate mailing lists and don't sign up for them. I would rather read news on a webpage than my email
He now prefers Discord - it's about capturing value not mails per se
shit you make it sound fun
Very nice, I like the talk!
great talk
love this guy
How do I get in touch with Michael Cox?
That's the most important talk I've every seen.
I guess this was before Steam Early Access was a big thing?
Young Gaben giving advice on marketing.
Bookmarked!
Genius.
why does the guy keep looking to his right? what is at his right?
a timer maybe
thanks
gabe is that you ?
With all those analysis tools, it sounds like you'd have to make people agree to a 10 page privacy policy before they open your newsletter
21:33 Really sounded like Justin Roiland
Who knew Jonah Hill is also a good video game marketer
Gabe Newell and Andy Milonakis had a baby.
This guy lost me when he said track your business expenses in your checkbook.
wait do crowcrowcrows do anything other than make memes?
I have never heard of this game...
It's really good, specially if you enjoyed Stanley Parable.
Well now you have...MARKETING!
Lol, he can't tell you HOW to get the mailing list because he would no longer have a job if he told you. That's info you need to pay for. ;)