Thank you for very helpful video. Could you please tell me what is a minimum of potential online audience that we can run Brand Lift Study? Thank you for your help.
For Facebook it depends on the target country or region. facebook.com/business/help/417527072254206?id=2564729006895902. For TH-cam the last time we ran one it was $10k USD
Sure thing. Lift refers to the increase (or decrease) in the metric you're trying to measure compared to the control group. The goal here is to determine what your brand awareness is with your current settings (the control group) and then to measure it with a new campaign effort (the experiment group). The lift will be the difference from control to experiment. Hope that helps!
Love the time stamps. Thank you!!!
Glad it was helpful!
Thanks for making a video on BLS. Can we run BLS on the Facebook Rnf(Traffic: Objective) campaign?
Thank you for very helpful video. Could you please tell me what is a minimum of potential online audience that we can run Brand Lift Study? Thank you for your help.
Got something new to learn 🤩🥰
Good! Have fun digging in.
Good one...
Thank you!
Great video. Is the test created after the campaign is ran or before running the campaign?
You can run it either when campaign is live or completed
hi so we need to spend $30.000 only for the test? or $30.000 is spending from the campaign that we wanted to test?
You need a pay for testing. Not free service.
@@shashiv6822 how much the cost n where we put the budged?? coz i tried to create brand survey test on experiment but there is no place to put budget?
Quick question: How would you go at measuring a brand lift in a specific state?
I guess you could include such information through survey. Since it brand survey not campaign survey.
What is the budget spend to activate Fb and TH-cam Brand Lift Study
For Facebook it depends on the target country or region. facebook.com/business/help/417527072254206?id=2564729006895902. For TH-cam the last time we ran one it was $10k USD
Could you explain me what does "lift" mean ? Thank you
Sure thing. Lift refers to the increase (or decrease) in the metric you're trying to measure compared to the control group. The goal here is to determine what your brand awareness is with your current settings (the control group) and then to measure it with a new campaign effort (the experiment group). The lift will be the difference from control to experiment. Hope that helps!
I launced an account survey, however, I don't think I'm going to meet the $30,000. What happens if I don't?
i wonder too!
Great.