I was a former student / friend of McLuhan's good friend Prof. Louis Forsdale (Teachers College Columbia Univ.). It's great fun for me to listen to McLuhan poking fun at how boys are childreared to be hockey sticks. In a converstaion with LF (another TH-cam video) McLuhan said that phenomenological philosophy is the same thing as his "The medium is the message" just using bigger words. I knew Yale Prof. John Wild, too. A conversation between Wild and McLuhan would have been very interesting.
IMPORTANT PRESS RELEASE FROM BOB: [[ Marshall McLuhan says the following at 18:03: “This kind of homeostasis or equilibrium among the senses and among the technologies has led some people to entertain the idea of an ecology of media, a way of arranging the media so that they orchestrate instead of clashing with each other. Another peculiarity of moving at the speed of electricity or light…” What we have here is the annunciation of a new environment with one of its accompanying effects: The satellite environment and the Global Theater of the 1960s turned “Nature” into a programmable art form. McLuhan ran with that percept for 10 to 15 years. However, - and this has never been stated before - by the mid-1970s, McLuhan was indicating here at Johns Hopkins that the mixed-corporate media of the instant replay environment and the Global Membrane (see "Notes on Burroughs", 1964, for that phrase) was turning the analog media environments (the old Global Theater) into a programmable art form ("has led some people to entertain the idea of an ecology of media…”). Just as McLuhan mocks Burroughs’ crude form of media ecology in 1964, here McLuhan is indicating that the Neil Postman/Eric McLuhan kind of media ecology is a knee-jerk reaction to a very unique situation that requires a type of response and anti-environment - a "paramedia ecology” - that no McLuhan scholar has noticed or articulated. ]]
How is he mocking anyone. I think he refers to the increasing awareness of nature as environment necessarily implicates electric media as a ground for its perception. Ecology refers to the relationship between an organism and its environment. Ecology of media simply means the relation between organisms and their media environments. You can see how much our media environment is orchestrated now.
The statement of ecology of media is not that far a reach for anyone to come to it as a conclusion. Al speech appropriate at his level, and functional, would not assert anything outside of the idea we will go on to evolve. If this is taken for granted in a reasonable way there is no other logical conclusion. All of his statements follow this pattern.
I've never understood what he means when he says "Americans go outside to be alone, and that the motorcar is primarily used in America for privacy." Anyone care to explain? Makes little sense.
Indoors anywhere in America you are either in your or a friend’s home (other people present or could drop in) or in a commercial space/government building. The car is a sanctuary where you are sure to be left alone.
@@Nicholas-tv4do I can see the car being a bubble of sorts for privacy, but people are alone in their homes all the time. And if they go to a bar or coffee shop or shopping they don't often tend to mingle. It's made even more obtuse because he consistently would say Europeans go outside to be with people.
Hasn’t this whole left/right hemisphere theory been restated by modern scientists like dr Iain Mcgilchrist ? It’s not as simple as it seemed in the 70s...
Yes but I dont know if McGilchrist takes different languages into account in his studies on stroke victims. He is studying western brains, and has come to the same conclusion as McLuhan - that we are stuck in left hemesphere dominance (visual) when most humans for most of history, arguably, had right hemesphere dominance (acoustic) or at least a stronger interplay between the hemespheres.
Indeed..but it this dualism and the "crowd" mentality psychologically speaking that is used against us as a weapon... therefore the failure to "know thyself"...or to become a self and simply comply and follow in the wheel ruts of the herd.
I really like this cat but hes so abstract he cant be wrong. I know genoius is the assertion of obvious truths I would prefer to be able to find fault in his presumptions. He almost makes up for that horrible suit.
Pac Gang Arabic is pretty phonetic. What you see is what you read. And there are vowels ا و ي ِ َ ُ Unless I don’t understand what “phonetic” means in a linguistic sense. There isn’t any burying of consonants and there aren’t consonant clusters as there are in Greek for example where two consonants combine to make a different consonant sound. The closest there is to a cluster is the so-called “sun letters”
I like Marshall McLuhan's originality. However, when we examine some of his statements in greater depth we find that it's not true. Ironically, he attempts to bring out awareness of processes through time and their effect on society and does it in a mythical way that captures attention on a mythical level rather than a logical one. In any case, he mentions that the Chinese alphabet did not produce the effect that the phonetic alphabet did, and neither did the Arabic alphabet, and yet the Chinese and the Arabians are worlds apart. The Chinese have been quite open to the effects of the phonetic alphabet, and the Arabians have not. I don't know what the best way to understand reality is, but I do know that the scientific method is at the moment the most effective and efficient way of separating some truth from falsity.
Mr. McLuhan's statements directly are what you are saying: non-logical but observatory. and I think he had not ambition being a scientific in a classical way.
@@PCH12r science is a visual process of converting the acoustic into the visual, science is euclidean space, it is a neutral container that can contain meaninglessness
Thank you for this and all your McLuhan uploads. It is much appreciated!
I was a former student / friend of McLuhan's good friend Prof. Louis Forsdale (Teachers College Columbia Univ.). It's great fun for me to listen to McLuhan poking fun at how boys are childreared to be hockey sticks. In a converstaion with LF (another TH-cam video) McLuhan said that phenomenological philosophy is the same thing as his "The medium is the message" just using bigger words. I knew Yale Prof. John Wild, too. A conversation between Wild and McLuhan would have been very interesting.
thank you very much for sharing this!
IMPORTANT PRESS RELEASE FROM BOB:
[[ Marshall McLuhan says the following at 18:03: “This kind of homeostasis or equilibrium among the senses and among the technologies has led some people to entertain the idea of an ecology of media, a way of arranging the media so that they orchestrate instead of clashing with each other. Another peculiarity of moving at the speed of electricity or light…”
What we have here is the annunciation of a new environment with one of its accompanying effects:
The satellite environment and the Global Theater of the 1960s turned “Nature” into a programmable art form.
McLuhan ran with that percept for 10 to 15 years.
However, - and this has never been stated before - by the mid-1970s, McLuhan was indicating here at Johns Hopkins that the mixed-corporate media of the instant replay environment and the Global Membrane (see "Notes on Burroughs", 1964, for that phrase) was turning the analog media environments (the old Global Theater) into a programmable art form ("has led some people to entertain the idea of an ecology of media…”).
Just as McLuhan mocks Burroughs’ crude form of media ecology in 1964, here McLuhan is indicating that the Neil Postman/Eric McLuhan kind of media ecology is a knee-jerk reaction to a very unique situation that requires a type of response and
anti-environment - a "paramedia ecology” - that no McLuhan scholar has noticed or articulated. ]]
How is he mocking anyone. I think he refers to the increasing awareness of nature as environment necessarily implicates electric media as a ground for its perception.
Ecology refers to the relationship between an organism and its environment. Ecology of media simply means the relation between organisms and their media environments. You can see how much our media environment is orchestrated now.
The statement of ecology of media is not that far a reach for anyone to come to it as a conclusion. Al speech appropriate at his level, and functional, would not assert anything outside of the idea we will go on to evolve. If this is taken for granted in a reasonable way there is no other logical conclusion. All of his statements follow this pattern.
When you have all possible choices the game is to select what you like, and make something out of it. That is all.
@@BabeTheAstrologer the gamble
Thank you so much for posting this.
Thanks for posting these videos!!
Thank u for this!
Very interesting! Thank you!
Wow! So pertinent now.
He had a stroke a few years following this talk, after which he died.
His ghost could occasionally be summoned by a psychic Eskimo.
A cool medium.
funny
McLuhan would have loved that one.
great videos!! right on! oh just a quick note.,.. "Johns Hopkins"
I’m so involved
does Marshall McLuhan mention this in his lecture “The
new electronic independence re-creates the world in the image of a global
village.”
You don't have any Harold Innis, do you?
+Niel Scobie not really. But if I find anything of Harold I will share it! Thanks for watching
I've never understood what he means when he says "Americans go outside to be alone, and that the motorcar is primarily used in America for privacy." Anyone care to explain? Makes little sense.
Indoors anywhere in America you are either in your or a friend’s home (other people present or could drop in) or in a commercial space/government building. The car is a sanctuary where you are sure to be left alone.
@@Nicholas-tv4do I can see the car being a bubble of sorts for privacy, but people are alone in their homes all the time. And if they go to a bar or coffee shop or shopping they don't often tend to mingle. It's made even more obtuse because he consistently would say Europeans go outside to be with people.
this is why we have Starbucks coffee shops. Commercial facilities, not social community oriented coffee shops with much more socializing.
Pffftt. The motorcycle is a means to escape. The car is just a home on wheels, four walls, feeling trapped make you believe you are free. Pffftt.
7:00 to 7:15 What he said.. I'm fine staying dyslexic.
yòù àre òk man
Hasn’t this whole left/right hemisphere theory been restated by modern scientists like dr Iain Mcgilchrist ? It’s not as simple as it seemed in the 70s...
Yes but I dont know if McGilchrist takes different languages into account in his studies on stroke victims. He is studying western brains, and has come to the same conclusion as McLuhan - that we are stuck in left hemesphere dominance (visual) when most humans for most of history, arguably, had right hemesphere dominance (acoustic) or at least a stronger interplay between the hemespheres.
Indeed..but it this dualism and the "crowd" mentality psychologically speaking that is used against us as a weapon... therefore the failure to "know thyself"...or to become a self and simply comply and follow in the wheel ruts of the herd.
"The Causes of the American Civil War." 19:30
I really like this cat but hes so abstract he cant be wrong. I know genoius is the assertion of obvious truths I would prefer to be able to find fault in his presumptions. He almost makes up for that horrible suit.
Pretty sure the Arabic script is phonetic
Pac Gang Arabic is pretty phonetic. What you see is what you read. And there are vowels ا و ي ِ َ ُ
Unless I don’t understand what “phonetic” means in a linguistic sense. There isn’t any burying of consonants and there aren’t consonant clusters as there are in Greek for example where two consonants combine to make a different consonant sound. The closest there is to a cluster is the so-called “sun letters”
Japanese is entirely phonetic, and yet the Japanese are practically devoid of logical, projected, point-of-view thinking.
I like Marshall McLuhan's originality. However, when we examine some of his statements in greater depth we find that it's not true. Ironically, he attempts to bring out awareness of processes through time and their effect on society and does it in a mythical way that captures attention on a mythical level rather than a logical one. In any case, he mentions that the Chinese alphabet did not produce the effect that the phonetic alphabet did, and neither did the Arabic alphabet, and yet the Chinese and the Arabians are worlds apart. The Chinese have been quite open to the effects of the phonetic alphabet, and the Arabians have not.
I don't know what the best way to understand reality is, but I do know that the scientific method is at the moment the most effective and efficient way of separating some truth from falsity.
I think your response is precisely what he is talking about.
Mr. McLuhan's statements directly are what you are saying: non-logical but observatory. and I think he had not ambition being a scientific in a classical way.
The Chinese did not have an alphabet! They traditionally used ideographic symbols. This is what differentiats them from the West.
@@mikethek5494 exactly, they aren't alpha bets,
@@PCH12r science is a visual process of converting the acoustic into the visual, science is euclidean space, it is a neutral container that can contain meaninglessness
Who discovered Marshall through Makennaa talks through The Psychedelic Salon witg Lorenzo Haggerty? @psychedelicsalon