How to articulate your thoughts effectively (like Steve Jobs)
![Vicky Zhao [BEEAMP]](http://yt3.ggpht.com/BGuOSWJb0OgI0yl1M22EpVKQRiCUz6NC3AnZ7Kjh_qm9keUZcaR0qLs1rpkP7SVLVQx8hJeM2hk=s48-c-k-c0x00ffffff-no-rj)
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- เผยแพร่เมื่อ 1 มิ.ย. 2024
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How to become more articulate when speaking?
The key is in knowing the answers to these 4 questions. The questions are inspired by Aristotle's 3 elements of persuasion logos, pathos, and ethos. Because rhetoric is after all the art of effective communication.
In this video, I'm sharing the tricks to becoming more articulate in conversation, with examples from Steve Jobs, the master communicator and storyteller. See how Steve Jobs apply Aristotle's logos, pathos, and ethos in the 2007 iPhone launch presentation!
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⏱ TIME STAMPS ⏱
0:00 Articulate your thoughts with 4 questions
01:06 Misconception 1
02:38 Question 1
04:11 Aristotle's Logos, Pathos, Ethos
04:22 Ethos and Question 2
04:53 Steve Jobs using Ethos to introduce the iPhone
07:50 Why credibility isn't just titles and accolades
09:38 Logos and Question 3
10:40 Pathos and Question 4
12:17 Steve Jobs combining Logos and Pathos
14:42 Why people get excited with every Apple SJ release
15:58 Misconception 2 and rules of thumb for clarity
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As a college communications instructor, I thought this video was excellent. I appreciated the distinction you made about logos: what do I want people to know in order to accomplish ___.? We often forget about our END goal. Love it!!! This video was gold!! 👏🏼
Thanks for the stamp of approval Tanya! I completely agree, it's so easy to get caught in the moment and forget about where we want to go!
Vicky BEEAMP - Find Your Point of View I’m wondering if you missed your calling as a teacher or are you?
@@ProfessorTanyaSpeaks Awww this is such a beautiful compliment, thank you so much Tanya!!!
This sounds more like it’s geared towards selling something. If I’m trying to articulate my own thoughts, why would I care how the audience feels? When I start worrying about that, then they’re no longer my thoughts as I’m curating my words based on what I think you’ll want to hear.
@@bobbyv3 you’re right, communicating an idea is akin to “selling” it to someone else in order for them to understand what you’re talking about. How to say it is equally if not more important than what to say.
1. What do I want people to do? (Once they've heard our idea)
2. What do I want people to know about me? (ethos-ethical appeal)
3. What do I want people to know about the topic?(Logos - logical appeal)
4. What do I want people to feel?(Pathos- emotional appeal)
I got chills from the Steve Jobs speech. Such an excellent example of effective communication. The whole speech is excellent for anyone who hasn't seen it yet! :)
Thought to just state the 4 questions here:
Ethos (trust) - what do I what people to do (end goal), what do I want people to know about me
Logos (logic) - what do i want people to know about the topic
Pathos (emotion) - what do I want people to feel
This is definitely something I’ve been struggling with for years and I always thought there’s something wrong with me 😅 from your video, I know learn that it’s about applying the right tool (framework) and to work on it until it’s like my second nature!
I’m new (immediately subscribed!) to your channel and I really hope to see improvement in structuring my thoughts and speech. Can’t wait for that to happen. Thanks so much Vicky for doing this for the benefit of all of us
In case you didn’t know, a 21 year old Steve Jobs got funding from Venture Capitalist because he was so articulate according to Arthur Rock (One of the early Apple Investors in 1977)
He's really got that talent. A great visionary who can bring others along with him
This has always been a challenge for me, I could never say what was in my head exactly as I wanted to, I learned about writing your thoughts in order to articulate them better, however I'm always working on getting to the point where it's natural to me. Great tips that I can apply!
I had the same challenge! The days when I left so many people confused haha let me know if the 4 questions helped!
Ever since I was graduating from my BA I've become more insecure about my speaking abilities, and even feel like I've become more stupid, and have lost a lot of my vocabulary. Now I'm about to graduate with an MA and my insecurity is at an all time high. This, while dreaming of starting my own podcast.... The irony.... I love thinking, talking, and listening to people talk about ideas. The only place in which I feel confident is in my own journal/diary, but I'm so eager to get out of that comfort zone!
This video helped to soothe my anxieties quite a lot, thank you!
New sub ^^
I'm so glad this video made you feel more at ease! I can totally relate to the irony of the more we study the more we feel more insecure. I love that you want to start your own podcast. If TH-cam's taught me anything it's get started and strangers are surprisingly warm and supportive!
Did you decide on the topic yet? Would love to check it out and send you some love when it's up!!
@@VickyZhaoBEEAMP Thank you so much, that's so supportive!
I've been playing with some ideas, but when it's up I'll be sure to drop a link ^^
@@auag19 Yessss!!
just want to add that I felt identified with what you say :/ even though I've been reading a lot for the last few years, but the pandemic is not helping since I'm finding it hard to find ways to practice communication... just wanted to say you're not alone :) but the good thing is that we keep learning and improving.
@@dafne_rdz so true Dafine ❤ thank you for the positive reminder 🌞
"What do we want people to DO?" - for the 10 years I've tutored students, I never thought of providing this advice! Excellent - great video.
Yup. It's like marketing, you just have to market yourself instead of a product/service. You have to tell your potential customers/buyers/listeners what to do
This is a gold mine. I always thought that communicating is something we do and don't have (innate ability). After watching this video, I now realize it's a skill. And with any skill, it can be learned and improved. Thank you for giving me confidence in myself.
i'm glued to this channel. Thank you Vicky for all the gems posted on your channel
Love those four questions and - once again as the college professor - I especially appreciated that you SUMMARIZED it ALL at the end to make it soooo easy for the audience to remember the takeaways. EXCELLENT!!! Bravo, Vicky! Anyone interested in crafting and delivering a clear, concise messsge will benefit from watching this! 🥂
Aww thank you Tanya!!
I really struggle to articulate my thoughts at work and on my TH-cam videos. This was really helpful!
Glad you found these 4 questions helpful! I always find creating a mini framework helps me organize my thoughts and life!!
From much experience, I can say that the act of writing down my thoughts/ideas leads to clarifying my thoughts. The more effort I put
into writing them, the clearer my thoughts become.
Amazing channel, Vicky! I’m loving your videos!
couldn't agree more. I write not be read, but to understand. When I have an idea (even a very bad one), I start writing about it, and it unfolds into something bigger. It's a wonderful tool that helps me understand my own thoughts, convictions, and emotions.
Writing not to be read as the power of writing is underrated!
Yep
U have to write it down and practice again and again
I love your production style. You bring real substance and speak to the camera. There's no tarting it up with animations or too many cuts. Very glad to have found your channel.
Glad I found your channel and subscribed. You are a great communicator with useful ideas - and you present them in a interesting, personal way. Thank you.
Excellent video, that was a great reminder for me of the key things to think thru before speaking to an audience
If you liked this, CHECK OUT: Think Fast & Talk Smart with Framework Thinking: th-cam.com/video/lcyHC9HLTzc/w-d-xo.html
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I am looking for some great ideas or thoughts about clarity
@@jefflu8316 Hope you found some ideas in the video!
Just stumbled upon your channel. Really loving it so far.
You explained this so well and your tips were excellent! you really broke it down in a way that made sense. Thank you Vicky
Nicely done video that will help me keep things succinct. Thanks Vicky!
I just discovered your videos and you're going to help me to make my first slide presentation great! Thank you!
Amazing tips on thoughts articulations. It is so important to make your thoughts clear!
Great examples from Steve Jobs you've used to bring your point across... a lot of it is the emotional connection he brings through. Thanks for this!
That is my single biggest problem. Thanks for sharing this.
Excellent content and organization. Thank you! Looking forward to exploring more of your content!
Why isn't this gone viral yet it's so informative! Thank you so much for this!🙏
Wow, I love you. how beautifully you explain things. How captivating your style of speaking is.
Such a great video on communication! I write everything down now from this I have a new twist to add!
I found your content is amazing. Thank you!!
There are some really useful tips here, thank you!! Love the idea of writing down an idea to put more brain power towards it :)
Wow, great tips! thank you for sharing this! will definitely try to apply them
Great channel and oh yeah I've had this experience! love the content!
Thank you for this video. It hit on a key concept I used to think about a lot when I was in college. It drove me to pick up many books on communication/effectiveness but lost track of the initial lessons I learned. But this vid hit right at my core
Just wanted to say that I'm leaving this video to watch Steve Jobs finish that presentation BRB!
Excellent insights,Thankyou for sharing.
This is a very clear and useful video. Thank you.
You iz the voice of reason! Thanks for simplifying concepts that took me quite some time to discover
I will definitely put this to use! :) Great video!
I love this reminder... writing is a thinking process that helps us sort through the chaff of our thinking to get to the source of what there is to communicate. These timeless ideas with contemporary examples is very instructive. Thank you.
Thank you! This is helpful.
Great video! thanks for sharing 💗💗
Thank you for making this video. It’s very helpful for a shy and introvert person like me.
love this! Truly a great video! Important to really be articulate :)
I had to save this because this is pure gold! English is not my first language so I always need pointers on how to be more effective at communicating since I live in an english speaking place. Thanks for the great content. Keep it up.
Non-natives actually have a great advantage - knowing how to get to the point with the most direct sentence phrasing Hila! It's actually a fantastic place to be especially if you combine it with confidence which really comes through in your videos! Thanks for checking this out!!
You are a great teacher!!
Wow, this is life changing content, you're unbelievably awesome
It was a very helpful video, thank you very much, i never thought of it this way
Greatly appreciated!
Thank you for your valuable information 🙏
Vicky, even though this is 2 years old now. It's still so relevant and more people need to watch this!
This is such a fantastic video Vicky! Loved your advice and am excited to become more articulate! Thanks so much for sharing! :)
Thanks for watching!!
Vicky, this was the best of your videos I have seen so far. You set a good example for what you were discussing.
This means the world to me Gil! Thank you 🙏 this is motivation for me to keep going 🏃♀️
This is so thorough! Wow, You have talent...
Thank you for watching Carla!
This video was absolutely brilliant. Thank you so much!
Thank you Ashlee! So glad you liked it 😊
This was great! I was not familiar with the concepts of Ethos, Logos and Pathos. Realy well explained and great examples to help explain everything
Hey Elliott, thank you! I wish someone taught me this in school haha Aristotle's rhetoric devices are to the point 👌
This a great concept! I believe understanding what we need to share and execute is so important. Love this content Vicky. I write as well, and it helps me sooo much
Glad it resonates Carina!
Damn!! We've come a long way. Thank you Steve Jobs 🍎I can see your point though Vicky, very insightful and I'm going to apply this when public speaking.
Thanks! this is amazing :D
A delightful video that teaches a handful yet powerful aspects of thinking that apply everywhere- public speaking, presentation and writing. Thanks Vicky!😄
Thank you Divyansh for watching and sharing this with me 🙏 really appreciate it
I absolutely LOVED the way he first presented the iPhone. So perfect. Great way to present this point!!
Nothing beats Steve Job's launch presentations, wish we had more storyteller role models!!
thank you so much!
Really nice to ponder, thanks. Basically, being conscious about your listner and starting with a goal.
Great summary K R! Just need to be aware in order to go beyond logic and speak to the whole person
I'm so thankful for this lesson..it's so good and I think this technique thought is more obvious and helpful.
Appreciate it Samson! Glad you found it useful!
Love the points you made.. its so useful!
Thank you Cally!!
THIS VIDEO IS GOLD!!! It's super straightforward and it's not one of those "just read and write more" types of videos. Thanks for this!!
Glad you liked it!
Great tips, right to the point, thanks Vicky!
Thank you Sandra!!
Thank you for this high quality content instructional video. Some very practical points on outcome driven mental models. Subscribed!!!
THANK YOU! Appreciate you sharing this! Making tips practical is my biggest goal so 🙏🙏🙏
This was super helpful and simple to understand :) thank you!
Yessss I'm so glad Marissa!! Thank you for checking this out :D
Hi Vicky. Thank you for this explanatory video. Can you do a video on book recommendations for various mental models for thinking and/or learning as well as great thinkers in general?
It’s a really great sharing
Thank you!! This is very helpful, the best video for 2020
Thank you Louis for the encouraging comment! 🙏
Really great ideas here, I took some notes 😌 I definitely struggle and get in my own way when coming up with ideas and articulating them so I’m really thankful for this information 🙏🏾
It's so funny how we get in our own way even though we want to articulate our own thoughts. The human brain is a curious thing!!
I really like your approach. Thank you!
Thank YOU for watching!!
hi vicky, i just subribed for you.. what i really like the most is that knowing that you are a chinese base on your last name and still sometimes i hear your accent but not much .. the thing i love the most is you being an example for me that it is possible to speak clear like an american even if that is not your primary language.. you got me inspired. thank you
Thank you Jasper 🙏🙏 see you around the channel
You gave some very good tips for communication (written & verbal) thank U!
Thank you for checking this out June!! What will you use this on?
Thank you very very much! Really useful video!
Thank you for watching and sharing this with me! See you around Moon Watcher!
I absolutely LOVE these ideas, Vicky!! Thanks so much for sharing how to organise thought processes. Sometimes I have so many thoughts and ideas i get totally lost. I'm going to write them down now and see if I can get better clarity. Thanks so much!
Glad you enjoyed this! I promise writing it down will give you more clarity. If not, money back ahhaha
Such an awesome video! Thanks for the tips and making it simple to understand. You won a subscriber =)
Aww thank you 🙏 appreciate you!
I really am not an Apple fan one bit. But I've never really listened to that part of that speech. Maybe Steve Jobs really was a visionary. But his Apple doesn't exist anymore. Either way love the video!
This was amazing!! When you talked about the element missing from logos that causes lack of understanding that made so many experiences click for me- where I didn’t really know how to interpret something someone was telling me and therefore didn’t know what to do with the information. When communicating important info it needs to have relevancy!!
Thanks for watching and for sharing this!
Absolutely helpful thank you so damn much
I love this topic!
Thanks!
Such a good topic. Great video!
Thank you very much for watching and for sharing this with me 🙏
Great tips! I've actually started writing more lately but I haven't for the past few days.. I should start up again. Thanks for sharing!
Definitely!! Even if you never look back at it again, you're brain will thank you for relieving memory space haha
These four qs are super helpful: what to do, know about me, know about topic, and feel are super helpful. It seems Jobs, in your video clips, would also show us in each case instead of telling us, as you explained. Thank you! 🌱
So glad you liked this, thank you for watching 🌱
really really helpful thank you for that!!
Glad it was helpful Sarah! Thanks for watching
this is awesome
Wow thanks for such a great video..
Thank you for watching!!
This is making me think a lot. What do I want people to know about me? That is actually a really tough question. I will spend the rest of the day thinking about this now
hahah a surprisingly deep question right?!
Your videos are just sooooo good.
Thank you David 🙏 this means the world
1: hone everything down to 1minute to fit onto youtubeshorts
2: come up with 3 simple rules - this is the content of the video
3: title/subjectmatter - at the end of the video, the enduser/viewer is satisfied that the product delivers as promised/advertised.
Thank ou for this unique content so helpful, very educational
Thank you Rachel!! I’m so glad you like the content 🙏 let me know if there’s anything else you want me to cover!
Thanks a lot for such a nice and informative video...
Thank you very much for watching and for sharing this with me 🙏
Great video, thank you!
Thank YOU for checking this out!!
Thank you, Vicky! So glad TH-cam recommended your channel. I'm creating a business around a major software product design, and your multi-aspect presentation and communication advice videos are helping me to simplify my messaging and marketing approach. I may call you in for direct consulting within the next few months and/or have you consider being on the advisory board if you offer those kind of services. Again, thank you!
So glad you found this helpful!!!
That was pretty good!
Respect.
Thank you Walter! I really appreciate you sharing that :)