INEOS Releases the First TV Ad for the Grenadier - What Do You Think?

INEOS just released their first TV ad for the Grenadier titled 'Built for More,' and I'm excited to share it with you.
In this one-minute spot, the Grenadier is mostly shown in the dark, building curiosity. Does this approach convey the right sense of adventure, confidence, and capability? Let's discuss!
Share your thoughts in the comments and subscribe for more Grenadier updates.
Watch the full ad here: • INEOS Grenadier | Buil...
#INEOSGrenadier #BuiltForMore

[@laurencefahey3132]

I’m glad they’re advertising the grenadier , it shows their commitment to get this 4x4 into the public eye not just us enthusiasts. 👏👏👏👏👏👏👏

[@MyAutomobileObsession]

Thanks for your comment. Yes, glad we didn't order a Fisker. I just learned that INEOS bought up advertising space for the Olympics, so definitely forward momentum!

[@Lightning-Cuddy]

I'm happy for you that you finally got your grenadier!🥳👍
Thanks for your Video!🔥

[@MyAutomobileObsession]

Thanks! I'll be posting about it shortly - had a little other work to catch up on!

[@SusanMcKee-b3q]

I would like to see them use local license plates for each market in the ad. US, EU, etc. Bubba in Kansas would notice a US state license plate more than the European plate.

[@MyAutomobileObsession]

Thanks for your comment. Interesting point and I really glossed over it. I think things will/may develop over time. After thinking about it, we see lots of California, New York, and New Jersey plates on cars in ads. I'm going to start paying attention to this!

[@BeowulfHagen]

It's good enough for a commercial. We are already their core audience. We'll see how the general public takes it.

[@MyAutomobileObsession]

Thanks for your comment!

[@marwanchebaro9866]

Do you know anything about defective AC hoses? I have a little over 5k miles on mine and my AC is down for the 2nd time. Any suggestions?

[@MyAutomobileObsession]

Thanks for your question - I'm sorry but I don't have much to suggest. I have heard a few comments about AC, but not about hoses. I hope your dealer can get it sorted quickly. I know how much I rely on my AC, so fingers crossed, they will come up with a fix. Good luck!

[@jathalls34]

my AC went out a few days ago @ just over 5500mi. Headed to the dealer for service this week.

[@bill3641]

The ad oozes with " It looks great in the dark "...............

[@MyAutomobileObsession]

Actually, it does now that I have mine. I thought it was a bit too mysterious, but maybe they're trying to build curiosity. Time will tell! Thanks for your comment!

[@LasoAntonio]

When Ineos grenadier sales in Mexico

[@MyAutomobileObsession]

Thanks for your question. I would contact INEOS North America through the website to ask this question. I see that they have plans to be in Mexico, but the information I saw was old and not up to date as it said 2023. They should be able to provide you with an answer.

[@anthonyberry7362]

Thought the ad was awful like a bad cut scene in a modern warfare game. Was half expecting a Craig Fairbrass voiceover, if the car is anything like the advert then Not remotely interested

[@MyAutomobileObsession]

I agree it was an interesting choice. It remains to be seen how they develop the campaign. Thanks for commenting!

[@leolee6493]

I actually think it's refreshing to see an ad less focused on the silhouette and more on what the truck does. The target demographics will probably mod these trucks anyway. The messaging is your imagination will dictate how it look.