Facebook Ad KPIs Aren’t as Important as This One Thing

I know...
Saying KPIs aren't important seems like clickbait.
It's not.
Watch this whole video because there are some insanely important lessons to learn if you want to level up and get your roofing clients amazing results.
Everyone is worrying about CTR and CPM but not about the most important thing.
Watch and then comment below if you think this was helpful.

[@danieljamessmith]

Dom reached out to me a couple of days ago and I gave him the Exact same advice in terms of cleaning up the design and formatting, testing better survey questions and headlines, and offers.
People often neglect the design side of things when it comes to landing pages.
Again, great video Michael. 👍🏼