HOW IT'S MADE: Rolex Watches
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- เผยแพร่เมื่อ 24 ส.ค. 2021
- Everyone watching this episode on How It’s Made has at least once wondered what it is about Rolex that makes it so unique to any other watch brand. As we all know by now, Rolex is a private and independently running entity, unlike most other companies.
It is really a rare occurrence that Rolex even allows any stranger into its hallowed halls, but we bring you authentic information from their manufacturing locations and let you in our first-hand experiences to know more about how Rolex makes their famous watches.
Rolex has built its own universe with a personalized set of laboratories and whatnot. Their keen and detailed attitude towards manufacturing some of the best timepieces since 1905 has earned them respect, admiration, value, and reputation from across the globe.
This video is going to be about all the things that you need to know about Rolex watches if you are the kind who likes knowing the mechanics of how things work. Before we munch into the best section of this video, if you are a first-time viewer of the channel, make sure you smack that subscribe button and also the notification bell!
What Makes Rolex’s Timepieces Unique With Respect To The Metals Used In the Body?
Many of you are already accustomed to the fact that the manufacturer uses a kind of steel that is unique to only Rolex. As we all know, steel comes in various types and degrees and most watch manufacturers make use of a type of stainless steel known as the 316L.
Currently, all the steel that is used for Rolex watches is of the 904L steel type. So, what makes it special? While many brands continue to use the 316L type till now, Rolex has already launched watches made of 904L steel for the first time in 1988 with a few versions of the Sea-Dweller.
Apart from being more rust and corrosion-resistant as well as somewhat harder than other steels, what really makes these watches unique is the ability to take and hold polishes very well. If you have wondered why the body of a Rolex watch looks unique as many of us did, it is very much owed to how Rolex has learned and emulated the same to perfection.
Rolex Has Its Own Research-Intensive Science Labs
Knowing how far Rolex has come over the decades maintaining or bettering their quality with every passing year, it should not be surprising that they have their own personalized research laboratories. Rolex has, in fact, not one, but a number of different and well-equipped science labs working continuously at their various facilities.
The purpose of investing so much time and money in these labs isn’t just for futile reasons such as to research new watches or things that may go better into watches, but also to research various avenues that can make the manufacturing process more effective and efficient.
They have their personalized chemistry labs. When asked, Rolex stated that the lab is devoted to the development and research processes for oils as well as lubricants that can be used in the timepieces during the manufacturing process.
The lab rooms are equipped with multiple electron microscopes as well as a few gas spectrometers. With the help of these, the researchers are able to see an extremely close look at the metals and other materials in order to investigate the process of machining and manufacturing techniques.
These large areas that are dedicated to only research are mighty impressive. These are used purposefully on a regular basis to prevent, repair, or remedy possible problems. One of the best things about their labs is the stress test room.
This is the room wherein different aspects of the final product like watch movements as well as cases go through a process of simulated wear and abuse with the aid of custom-made machines and robots.
Timepieces And Movements Are Always Hand-Assembled And Tested Multiple Times
One of the common myths about the watch manufacturer is that machines are programmed to develop the watches. The reason behind the said rumor that has become so pervasive is due to the fact that, traditionally, Rolex did not respond or comment much on this.
However, the fact of the matter is that Rolex watches enjoy the warmth of hands-on human attention. However, it is important to know that the company uses machines. In fact, it currently possesses high-end, in-vogue watch-making machinery in the world.
Some of the key tasks accomplished by the semi-automated machinery include filing, sorting, cataloging, and applying the right pressure to fix pins and align micro parts. In addition to this, these carry out ultra-delicate procedures such as the type of care you want a machine to execute. Beginning from Rolex movements to bracelets are congregated by hand.
It is definitely an understatement to even think that Rolex is crazy in terms of quality control. A key theme involved with the manufacturing process is checking, rechecking over and over again.
#rolex #howitsmade #watch
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Great video. I have only owned one Rolex, a SS/Gold Datejust purchased new in 1994. Since that time, it has been on my wrist every day, having been worn regardless of conditions, running the gamut from Black tie events to diving, and an enormous amount of extreme manual labor. It has only been serviced one time under my ownership, about 23 years ago. Amazingly, it still keeps time to within 5 secs/day. In short, it has been my constant companion, and, even though I have abused it, it has, not even once stopped working nor fallen off my wrist. It will soon become an heirloom, as I'm giving it to my 27 year old son. It was even on my wrist the day I watched him come into this world. I would say my Rolex's history is a pretty good testament to the durability and value of the brand.
Why don’t you give it a service? 😅🙈
@Give me 1000 dollars Chances are quite good you will be able to pass it to your son someday. Good luck!
It is stories like yours that make me love the brand more than any piece of marketing that might come out of their office.
@@antonmarkov1635 its true 👍. When I think back, I realize what a great deal it was...i paid $3700 for my Rolex [ss and gold], and could easily get $5000 for it today... Essentially I've made money by wearing it all these years. And when I add in what I would have spent on cheap watches thru the years? Holy moly, I'm sure that would have added up to several thousands of dollars. And I got to wear a Rolex all that time [not that I'm materialistic, mind you, but, I'm just sayin]. Win-win situation for sure!
You Rich ❤️
An interesting video to be sure, but it is more like a very long Rolex commercial, rather than actual description of the process to manufacture such a fine watch.
yeah xD now I want one
Spot on! all for a product you cant buy😂
No superior than any other mass, mass produced watch
@@highwaystar3780 I don’t think you understand what you’re talking about when it comes to watches. Neither do I, but I do know enough about the manufacturing process to know it’s not comparable.
@@davidswanson5669 Yes, Rolex develops new technology and tooling which pushes the new technology and drips into every other sector in the future pushing industry more, and that means more jobs, new technology and a better quality of life.
I had a question in my head, how do they make the watches. This was 8mins of telling me stuff but showing me nothing.
Informative video although more like a commercial than an analytic piece. That said, it seems obvious that Rolex takes excellence seriously. Personally, since excellence is a compelling theme and interest to me, kudos to the company for focusing so seriously on being the best. The theme of proper integration of human work and machine work is one that cuts across many industries including my own.
Bought My GMT Master, brand new in 1978, and have worn it every day since then. I’ve only had it cleaned and oiled 3 times, and it still runs and looks like new.
That is the definition of unique and quality.
How much did you buy it for and has the value gone up since then ?
Great video (Rolex ) simply amazing and worth every penny! You get what you pay for and they are beautiful and works of Art!
Thought I'd see how it's made instead of advertising the brand
Wow what a beautiful watch! If I had the money I would buy one. It's the craftsmanship, it's so beautiful. Everything's just so perfect and solid.
great video. hope to see a pt II !
Great video. The Rolex watches are just divine to watch. I bought my Seiko Diver watch that definitely was inspired by Rolex. Just in this video I can see and I am in awe. Wow would I love to own one of these.
The watch movements that made Rolex famous were by Aegler. And Rolex bought the Aegler company.
“Prior to 2004, the company that manufactured movements for Rolex was, in fact, a separate entity owned by the Borer/Aegler family.”
True works of art! Rolex watches are just so beautiful and run so well! Invest in one and it will last a lifetime.
Doesn't have to be a Rolex to last a lifetime. I have several Swiss brands that have already lasted 2 and 3 lifetimes and they're not Rolexes.
Wow! They make their own gold! You think they’d give up selling watches and stick to alchemy.
They only make gold in order to build watches more as of a hobby thing. They're not only interested in making gold (they start with lead by the way). They rather make watches.
@@randalljames730 That one flew right over your head didn't it?
@@gubberfranzenfinally, nuclear transmutation meets economy of scale.
@7:12 can someone please tell me what the desktop flexible lamp / magnifiers are (make and model) ? I need one! they seem to have a logo in lower right corner. not sure if they have a mag feature as well as brilliant light?
Oystersteel or I 904L is actually SOFTER than the 316L stainless steel most other watch manufacturers use. Rockwell hardness of 904L is 90 but it’s 95 for 316L. Major error. This was quite an irritating video because of the inaccuracies and also because it was implying Rolex are superior to all other watch brands. There are many more sophisticated and luxurious mechanical watches out there than Rolex. One thing Rolex does do better than most though is to not have any real weaknesses. The watches are extremely robust and reliable as well as being luxurious.
Do you know the exact name of the Rolex at 5:00?
rolex is the mercedes benz of watches, and like cars, there are ferraris, porshes, lamberghini etc in watches aslo
@@Striker-tq4vf cosmograph aka daytona
@@Striker-tq4vf Rolex Cosmograph Daytona “Rainbow” or just “Daytona Rainbow” (in Everose gold). Stupidly expensive
...make gold, eh? Like alchemists?
Next: How It’s Sold
Slimy Authorized dealer and business practices that make car dealerships look like a dream.
AMEN!
There beautiful watch a dream for me but if had one I would wear it all the time great videos would like to see more on the thank you
Other manufacturers don't use automated machines... clearly you've never heard of a little company called Omega.
Probably Omega's are technically more valuable based on smaller volumes being manufactured - therefore greater scarcity. Wonder if anyone has bothered to find out how flooded the Rolex market is due to greater mass production and how actually common the Rolex is or has become.
I have been a Rolex fan since I was a kid due to my grandfather introducing me to Presidential. I have bought a Dayjust for my wife and my self and I love the watches quality. I have learned so much about the watches over the years and for me it’s considered the best watch. I am looking forward to increasing our collection
Just too good.
Amazing. They tell you the time.
Undoubtedly their manufacturing of superb, but don't forget, Rolex only recently switched away from ETA movements. Artificially inflated prices due to artificially created supply shortage. They, in like Apple, are more about marketing and lifestyle flex than a search manufacturer.
Great video I just started my collection with the 2022 Air King watch. Ref 126900 and I am enjoying wearing it. That is until my Submariner no date shows up at my AD.
I have owned four Rolexes. Each watch represented perfection in design, manufacture and quality. And they are astonishingly accurate. Not tested my gold Subby in recent months, but when I got it two years ago, it was running 2 seconds fast. A WEEK. Nice!
What the fuckkkkkkkkkkkkkkkkk. 2 seconds fast a week in greater accuracy than a g shock
@@servantofallah9425 Thats actually accurate for a mechanical watch. You obviously know nothing about traditional mechanical watches. Watch lovers dont care for quartz lol. Might aswell just get the time off your smartphone which is gps accurate to a second a year. Mechanical watches are about having a luxury accessory. But you'd probably know nothing about that with your silly reply comment.
@@philipharvey1939 *watch snobs don't care for quartz movements. Watch lovers would give pretty much any watch a fair chance. Oh, ever heard of the Oysterquartz?
@@pn8024 Yep...., that one soon faded into the midst didnt it now. The Quartz movement nearly killed the swiss watch industry remember back in the 70s when Seiko 1st introduced it lol. That was the only reason rolex raced to introduced one themselves to try beat Seiko to the market. They produced 1000 a year for 25 years. (25,000 in total). A pretty small number considering they make a million watches a year. Thats 0.10% of a percent of their production line at the time while they made them.
@@philipharvey1939 still a valuable and sought after piece. By those who appreciate and know.
great video. Thank you!!!
Do they allow the gold so it doesn't get ruined? I know some companies alloy gold with high grade titanium
yeah its 18k so its 75% gold
Very nice vid
What you ultimately need is a wrist watch is excellent time keeping and good looks. I bought my watch from INDEX........25 years ago for £22. Still working excellent change the battery every 2 years for £1.75.. That says it all
Thanks For Your Very Good Video !
BY MACHINES I BELEIVE. GREAT VIDEO.
Great video this is some of the reasons why we know Rolex is the best and so expensive how many labor hours does it take to make a Rolex submariner and how much does the the watchmaker make thank you if you know please let me know just something today
Very interesting video
I appreciate that Rolex are very good quality watches.I personally like Seiko watches,yes Seiko are far more cheaper to manufacture but i like the look of Seiko Dive watches and the Prospex line.Or the Seiko Flighty.
Not a "How it's Made Video"
After watching this I want to buy a tudor watch!!!!
I owned a 6 digit submariner. Beautiful watch but then everyone else thought so too I now own a Tudor Back Bay Heritage and couldn’t be happier. TheBB keeps better time
1,050,000 watches per year, 29,000 employees = 36 watches per employee per year. However most employees will be admin, sales, management etc, so perhaps as a guess 10,000 people are hands on making rolex. Therefore 105 watches per employee per year is about one watch every 2 days. 29,000 with average wage of £30k would be £900million and turnover at 8 billion CHF. Estimated cost if production £500 for a £5000 watch, with the gold content of the sold gold watches at approx £9k. All figures are estimates and gladely differ to Rolex if figures are inaccurate.
Does anyone know exactly what kind of Rolex that is at 5:00? Please someone tell me
rainbow Daytona
Ive had my datejust for 4 yrs now. Never misses a beat and is accurate to under 1 second per day. Beautiful watch
I think they are works of art. Especially the ones they showcase in this episode. 👍🤙❤️🌈
How do they make the tiny screws?.
On a tiny lathe
@@thepenultimateninja5797 they have leprechauns operating them, and they wear really small Rolex branded pants.
Do they really
Thank you , now I know how Rulax was made.
My pride and joy is my my Rolex James Cameron Sea-Dweller DeepSea! When I left the British Army after 18 years and had a big pay out and pension, that was my treat to myself. It’s the only watch I need, the only watch I wear. I even sleep with her on. Absolutely phenomenal watch. The engineering is next level.
Great video. You should indicate when you include stock footage there has nothing to do with the company
Looks like an inefficient manufacturing procedure but they can get away with, because of the luxury brandname and a high price tag that goes along with it, excellent marketing
Rolex watches are very good, but not worth the crazy prices they're asking on the secondary market. Many other brands offer similar or superior quality for cheaper (like Blancpain, Zenith, Breguet)
When you say superior quality what do you mean? Could you expound on that please?
@@randalljames730 a watch's quality is determined by multiple factors, including the movement's craftsmanship and the sturdiness of the case material. Rolex has very good quality, but not worth the crazy prices. Compare with a Breguet, where the movement has much better finishing, and the case made with more finesse. Or compare a Rolex with a Zenith, which has a better movement for cheaper. Or a Girard Perregaux, who for retail Rolex prices sells you something with much sturdier construction and a better finished movement.
Something else: a watch's value and worth is not just based on it as a product but also on the brand's worth. Rolex's worth is largely based on the crazy hype it commands, when to be quite frank they haven't really innovated or done anything new in a while. Compare Rolex with brands like Moser, Parmegiani or Vacheron Constantin that are always trying to push the limits of horology, and it's a bit of a shame that the most famous luxury watch brand only plays it safe with its (admittedly very good) product.
2:00 I really doubt the rolex factory uses that kind of cheap microscope...
BTW this is just an add, not a proper How is made thing.
Argh. Corporate bs. Couldn't get past 30 seconds
I’m astonished that such a great brand is prepared to allow this soundtrack. It is garbled, speed read and sounds computer generated. Such quality products should have quality promotional material.
Best !
Excellent video, Rolex is a Rolex, it is an impressive looking timepiece. It is a dream of every human to own a Rolex.
Not me
@@rainerbuechse6923 why r u here then
*of every used car salesman
How long it would take for some one to copy?
I spotted an Australian watchmaker for a second there
*I think Rolex has done a MAGNIFICENT job. The market position achieved so long ago yet maintained until today, almost never happens to any product.*
I love them. I have 2 Datejusts and my AD called last month and I purchased my dream watch, the two toned Bluesy Sub.
congrats! i can’t wait to get some of my own(:
🤥
That's awesome! How long did you have to wait?
So, you had to buy two Rolex watches from the AD in order to buy your "dream watch", Amazing. 🤔🙄
@@firebearva No. I only bought the last one from this dealer.
My grandfather passed away and left me his Rolex Daytona and the first thing my mom said is " You better not sell it!" 😂
I lost interest after 30 seconds... too much talk... this is an advert for Rolex..
I got a rolex copy watch because I couldn't afford to take original because I am school student but this one is very good ✌️
Don't bother. The original is overpriced.
@@hb9145 😑
youd be surprise the name alone is what really drives the demand. yes they do have there own materials etc but the hype is always made by the people.
this "video" consists only of stock clips i.e it contains a very little info
One day I buy this watch in shaa Allah
With Rolex's pursuit to perfection their timepieces may one day reach the pinnacle of watchmaking that now only "Grand Seiko" is King!
Great video I own 12 rolexes 😮
Clickbait.
I would love to be a horologist at Rolex.
my favorite Rolex Is the Explorer
I plan on owning a yachtmaster in my future.
Is this a documentary or an advertisement?
I respect what rolex have acheived with brand recognition etc, but i do prefer omega as a brand!
Omega seamaster pro 300 my favorite...
I love Omegas moon watches, so cool
Good video you deserve more views
What stainless steel, i thought it mad from like platinum or gold or somthing, or atleast steerling silver, it doesent matter what kind of stainless steel, it is just stainless steel. Most of cheep things mad fron stainles steel.
Mechanical watches are like selling your car and buying a horse and carriage and telling yourself it's luxury when you smell the horse's behind and drive at a snail pace.
Couldn’t finish the video due to the poor narration. Sounds super sloppy
Stayed throughout video to hear LA-Bore-ree-tory
Its beautiful and durable but too expensive only rich can afford to buy one
Yeah that's probably who they aim to sell to only
@@awakenedservant of course selling too expensive items you can't expect average earner to buy that you can only expect the rich will patronize your product
@@marlonparcon1921 i see many average people own rolex or buy it as investment or to give to grand son en way more does not mean your not rich that you can't afford rolex.
(Rolex is the best of the best)
Very good video, please put legend in english too.
Thank you.
The value of these was based on their hand on work mostly, rarity, and craft…These days its mostly mechanized and highly available.
I have 4 Rolex’s. 3 mens one ladies 2 tone
So basically… I learnt fuck all
Shows the same time with a 5 dollar bogus casio
And a piece of art on a T-shirt is as good as the same original image on canvas?
عريقه
Great commercial
They don't MAKE gold! They blend a gold alloy! All they are doing is taking 24ct gold and adding a certain amount of Copper and Silver to create the blend which is 18ct.
Despite people's comments, we all have to admire Rolex. They take great pride in their brand and control every aspect of production to ensure consistent quality. They have a policy of continuous improvement and have to be one of the best brands in the world today. If I had the option to work for a watch company, it would have to be Rolex. Its a shame that in the UK and USA, we never get the same long term philosophy with brands because everything is driven by short term gains in share prices and short term profitability targets!
I have owned 3 Rolex watches. All of them had relatively poor time keeping which, when all is said and done, is what a time keeper is all about.
I will need to do more research on this. Please send the Rolex (any model is fine, including the very top of the line) to my address for comprehensive testing over the next 5 or 6 decades. I promise to include pictures of the watch surrounded by beautiful women at parties, and the report will be written with the most amazing adjectives I can google.
didnt really live up to the title at all did it? i still dont know how theyre made.
how to apply horology rolex
Rolex steele is not harder, it is softer.
You don't know much do you
You talk really quickly 🥵
i had one and now i don't...so there. all i can say is that i'm happy with the piece of crap that i have today. it keeps time.
Hear, hear!.🥇🥈🥉well said Sir!.
Love how part of the Rolex 'lab' is a lady analysing blood samples (08.10) 😂
Unfortunately a watch like this is just a dream for me, but pray for me, I can make it happen. amen 😇🙏🙏
Joe Rogan Sent Me
ROBUST!!!0
STELLER!!!
PERFECT!!!
WOW!
2:45 Do you really think that Rolex needs blood centrifuges at their factory? Stock footage only makes for low quality videos.
Rolex everose gold is the best rose gold on the market by far.
Is this a how is it made or why was it made
The whole video: shameless advertising for the overpriced Rolex watches, but not showing the manufacturing process.
And then at 2:44 showing a completely unrelated blood test lab.
Also, the actual footage from the factory is filmed with a potato.
Well done!
you say its first hand information but none of it is firsthand