Email Marketing Strategies Content Websites & Businesses Affected By Traffic Losses with Matt Molen

In this special episode, host Jaryd Krause is joined by Matt Molen, CEO of EmailCrush and creator of Email on Autopilot, a leading course designed to help content creators turn their email newsletters into powerful marketing assets.
In their conversation, Jaryd and Matt dive into a timely topic: how content websites and businesses impacted by Google updates and traffic losses can still thrive by leveraging email marketing. Matt shares his expert insights on how businesses can grow their revenue, even with reduced site traffic, by focusing on building and nurturing their email lists. They cover strategies for creating effective lead magnets, crafting email sequences that nurture and serve audiences, and utilizing newsletters to drive ad revenue and affiliate marketing.
The episode also features practical examples, such as how Matt’s Disney-focused content site has implemented these strategies and how businesses in various niches, like teaching surfing, can apply email marketing to drive success. Whether you're a content creator, an e-commerce business owner, or running a SaaS company, this conversation is packed with useful tips on how to maximize the most underrated tool in your marketing toolkit: email.
If you’re looking to boost your business's revenue through strategic email marketing, this episode is a must-listen!
Episode Highlights
04:00 Businesses being hit by Google updates
11:00 How to know what your audience wants?
16:00 How to market in your newsletter?
24:00 How to make money from your email list?
31:30 Where to find Matt?
Key Takeaways
➥ Traffic from platforms like Google or social media is unpredictable, but your email list is a direct line to your audience. Focus on growing and nurturing it because it's something you own.
➥ Matt emphasizes that existing site visitors are your best potential subscribers. Create relevant, timely lead magnets based on your audience's current needs, which can vary by season or topic.
➥ Email isn't just about sending promotions. It’s about creating a thoughtful, regular flow of content that nurtures the relationship between you and your subscribers. Over time, this leads to higher trust and conversion rates.
About The Guest
Matt Molen is the CEO of Email Crush and the creator of Email on Autopilot, the premiere course for content creators that want to transform their email newsletters into their most powerful marketing tools. In addition to the course, Matt provides one-on-one consulting & personal coaching to some of the world’s top content creators.
Personally, Matt enjoys quiet walks on the beach, has a deep rooted fear of frogs, and secretly dreams of replacing Pat Sajak.
Connect With Matt Molen
➥ emailcrush.com
➥ emailonautopil...
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