Michael Platt - What Your Smartphone Brand Says About How You Use Your Brain
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- เผยแพร่เมื่อ 6 ธ.ค. 2024
- The 6th Annual New Directions in the Psychology of Technology Research Conference, Wharton School, University of Pennsylvania, November 11-12th, 2022.
www.psychoftec...
Presentation co-authors:
Jin Ho Yun, Marketing Department, the Wharton School; Wharton Neuroscience Initiative
Shiri Melumad, Marketing Department, the Wharton School
Michael Platt, Marketing Department, the Wharton School; Wharton Neuroscience Initiative; Department of Neuroscience, Perelman School of Medicine; Psychology Department, School of Arts and Sciences, University of Pennsylvania
Feng Sheng, School of Management, Zhejiang University; Wharton Neuroscience Initiative
Very interesting study.
As ex apple user I do not feel any emotions about any brand news.
I use android because I have free Spotify TH-cam and even apple music 😅(all premium).
I was attacked by apple users who were advertising their toys and they really think that they are a part of some kind of privileged group. One Philipino worker said to me that he has iPhone because he can afford it. Now I tell everyone who advertising iPhones that I can not afford it 😂. It's a cult, nothing more, nothing less. They are convinced that I am loosing something by not owning an iPhone. This is silly world we live in...